第五章 結論
第三節 研究限制
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第三節 研究限制
壹、樣本來源侷限
由於本研究招募了大學生自願樣本，研究者無法取得明確了解團購為何的母 體進行隨機抽樣。自願樣本屬於非隨機抽樣，對母體進行推論時難免會有效度不 足的疑慮。
貳、受訪者結構限制
由於本研究招募了大學生自願樣本，結構上是以年輕族群為主，其每月的零 用錢大部分不到8000 元，雖然團購商品的價格並非高不可攀，但在大學生有限 的預算下，為了分配每月開銷，因此抑制了團購之意願。故無法外推至其他族群。
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立 政 治 大 學
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N a tio na
l C h engchi U ni ve rs it y 參考書目
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14. 請問你最近半年內跟團購買【美妝美體產品】的頻率為何？
□ 0 次
□ 1 次
□ 2 次
□ 3 次
□ 4 次
□ 5 次
□ 6 次
□ 7 次
□ 8 次
□ 9 次
□ 10 次
□ 11 次以上 15. 請問你最近這半年內跟團幾次？
□ 0 次
□ 1 次
□ 2 次
□ 3 次
□ 4 次
□ 5 次
□ 6 次
□ 7 次
□ 8 次
□ 9 次
□ 10 次
□ 11 次以上 16. 請問你團購比較常透過何種方式？
□ 親友間揪團
□ 團購網站或平台（網站或平台名稱：＿＿＿＿＿＿＿）
□ 其他（請說明：＿＿＿＿＿＿＿）
本研究到此結束，感謝您熱心參與。
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立 政 治 大 學
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附錄四、正式問卷 1. 請問你的性別？
□ 男生
□ 女生
2. 請問你出生於民國幾年幾月：
民國＿＿年＿＿月
3. 請問你每個月可支配的零用錢為何？
□ 2,000 元以下
□ 2,001 元-4,000 元
□ 4,001 元-6,000 元
□ 6,001 元-8,000 元
□ 8,001 元-10,000 元
□ 10,001 元以上