第五章 結論與建議
第三節 研究限制與未來研究建議
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第三節 研究限制與未來研究建議
一、 研究限制
（一） 研究設計
研究設計方面，本研究為探討學生於實習前及實習後兩階段之雇主品牌認知，
因時間有限，同時請受試者以回想方式填答實習前選擇企業時的想法及決策原因，
然而，受試者在填答時可能記憶已模糊，不確定因素過多而導致作答上的偏誤，
造成本研究推論上的限制。
另外，本研究採用 Ambler & Barrow（1996）雇主品牌三構面作為主要研究 架構，然而在問卷題目設計上則採用 Berthon et al.（2005）所提出之五大價值構 面，作者雖有特別強調是建立在 Ambler & Barrow 的基礎上，但在各價值面向之 定義可能還是會稍許不同，導致研究分析上的誤差。
（二） 樣本數量
由於是需要有實習經驗的學生才能夠填寫，並不是很多學生都有實習經驗，
因此在樣本蒐集上有一定的難度，再加上問卷一開始有註明請受試者選定一家曾 經或正在實習的企業，並填上企業名稱，然而未註明此舉僅是讓受試者記得以下 的作答必須皆以該間企業為主，受試者可能有資料洩漏或將其拿去做不當用途之 疑慮，導致不願繼續填寫，諸多情況使得樣本數量較為不足。
二、 未來研究建議
（一） 延長研究期間
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例如：寒、暑假前，第二階段為 2-3 個月後，針對同一樣本群進行測試，此時為 實習已接近尾聲或結束，方可得知較實際的感受。
（二） 研究變項增改
於實習期間衡量實習生對雇主品牌認知，建議可加入五大人格特質做為調節 變項來衡量實習生特質是否會影響對雇主品牌各個利益面向之認知強度，與實習 前的雇主品牌偏好衡量之研究會較一致，且研究也更加完整。
（三） 擴大研究對象
本研究僅針對有實習經驗的學生做調查，建議可針對未有實習經驗的學生對 企業提供的利益偏好上做資料蒐集，對於企業來說也是建立有效雇主形象的參考 資訊。
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黃天豪（2013），企業實習計畫之運行與組織吸引力之研究─以雇主品牌為中 介變項，國立中山大學人力資源管理研究所未出版碩士論文。
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附錄一 網路調查問卷
親愛的受訪者，您好！
這是一份與人力資源管理相關的學術研究問卷，主旨為探討學生實習前後對於企業的認知及 影響。若您有在企業實習的經驗，誠摯邀請您協助填寫。
此份問卷共有四大部分，約 10 分鐘內可填寫完畢。本問卷純屬學術用途，答案並無對錯之 分，您的填答資訊為不記名且絕對保密，敬請安心作答。為了感謝您在百忙之中撥冗填答此 問卷，將會於問卷蒐集完畢後抽出 5 個幸運兒，可得到威秀電影票乙張，後續會再以 Email 個別通知得獎者，謝謝大家。
敬祝 指導教授：黃家齊教授 身體健康、事事順心！ 研究生：侯瀞雯
國立政治大學企業管理研究所
※ 在開始填寫下面問卷前，請您先回想有過的的實習經驗，選定一間曾經或正在實習的企 業，我所選擇的公司為____________________。
※ 以下的題目皆由此企業為依據並作答。
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38. 令人溫暖的。 □ □ □ □ □ 39. 無理的。 □ □ □ □ □ 40. 不體貼的。 □ □ □ □ □
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第四部分、基本資料
※ 關於填答者基本資料，僅為整體分析參考之用，亦不針對個別資料進行討論，絕對保密，
請放心根據實際情況填答。
--- 1. 性別： □男 □女
2. 年齡： ___________
3. 教育程度：
□高中/職以下 □高中/職 □大專院校 □碩士(含)以上 4. 實習期間所就讀的科系為：
□文學院 □法學院 □社會科學院 □管理(商)學院 □理學院 □工學院
□其他 ______________
5. 您所參與實習的企業所屬產業類別：
□科技業 □金融業 □零售業 □資訊通訊業 □廣告公關業 □電商產業 □醫療產業
□運輸業 □會計業 □其他 ____________
6. 您所參與的實習計畫為期多久：
□三個月以內 □三個月至六個月 □六個月至一年 □一年以上
7. 若想參加之後的抽獎活動，請留下您的 Email：________________________________
＊ 問卷到此結束，非常感謝您的填寫，祝您有個美好順心的一天！ ＊