• 沒有找到結果。

第五章 結論與建議

第四節 後續研究建議

二、 英文部分

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The Moderating Role of Length of Relationship”, The Journal of Services Marketing, 16(1), 35-50.

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American Customer Satisfaction Index. Nature, Purpose and Findings, ”Journal of Marketing, 60(4), 7-18.

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Davis, F. D., 1989 , “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly (13:3), pp. 319-339.

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European Journal of Marketing 18:36 – 44.

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International Journal of Service Industry Management 5: 15-28.

Gronroos, C., 1993, "Towards a Third Phase in Service Quality Research: Challenges and Future Directions", Advances in Service Marketing and Management, Vol. 2, pp.

49-64.

Halinen, A.,1997, “Relationship Marketing in Professional Services: A Study of

Agency-Client Dynamics in the Advertising Sector”, Routledge, London.

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IMP Group, 1982, International Marketing and Purchasing of Industrial Goods, Hakansson, H. Ed., John Wiley and Sons, New York, 1982.

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Kotler, P., 2000, Marketing Management 10th Edition. N.J: Prentice Hall.

Larson, M.,1998, “Meet Customer Demands with New ERP System,” Quality, 37(2), pp80-81.

Laughlin, S. 1999, “A ERP game plan, The Journal of business strategy”, 20(1), 32-37 Mabert,V. A., Soni, A. & Venkataramanan, M. A., 2003 ,“The Impact of Organization Size on Enterprise Resource (ERP) Implementations in the US Manufacturing Sector”, Omega, pp.235-246.

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Relationships: An Application of the IMP Interaction Model”, European Journal of Marketing, vol. 26, p.27

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Taylor, S., & Todd, P. A. 1995b,“Understanding Information Technology Usage: A Test of Competing Models,” Information Systems Research (6:4), pp. 144-176.

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contingency approach,” MIS Quarterly, 12(1), pp. 91-108.

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Communications of the ACM, Vol. 43, No 4, April, pp.32-38.

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附錄 研究問卷正式量表

電子郵件:kevinliao996@hotmail.com

服 務 項 目 描 述

服 務 項 目 描 述

□其他 請指明:_____________________

3. 公司的所屬的產業別:

□半導體業 □光電業 □電子/電器電機業 □汽機車業 □鋼鐵業 □金屬/機械加工

□石油/化工業 □織布/紡紗業 □其他______________

4. 公司的員工人數:

□500 人以下 □501-1000 人 □1001-2500 人 □2051-5000 人 □5001 人以上 5. 公司的年營業額(台幣):

□10 億以下 □11-30 億元 □31-50 億元 □51-100 億元 □101 億元以上 6. 公司使用的ERP 系統:

□SAP 思愛普 □Oracle 甲骨文 □Peoplesoft □JDEdwards □QAD(MFG/PRO)

□鼎新 □普揚 □艾一 □漢康(漢門) □其他 ____________________

7. 公司ERP 系統導入服務的顧問公司:

□SAP 顧問服務部門 □Oracle (含 Peoplesoft 及 JDEdwards)顧問服務部門

□Deloitte Consultant 眾信 □Abeam Consultant 德碩 □Accenture Consultant

□Altos Origin □IBM 顧問服務部門 □HP 顧問服務部門 □前進國際 □東捷資訊

□鼎新自行導入 □普揚自行導入 □艾一自行導入 □漢康(漢門)自行導入

□其他 ____________________

8. 公司 ERP 專案初次(不含後續增加)導入完成上線的時間:

□ 六個月內 □九個月內 □十二個月內 □超過一年 □超過二年 □未尚完成

□ 未上線;專案失敗

9. 公司 ERP 專案初次導入實際花費的金額:

□ 新台幣 1,000 萬元以下 □新台幣1,001~2,000 萬元 □新台幣 2,001~5,000 萬元

□ 新台幣5,001~8,000 萬元 □新台幣 8,001~1 億元 □新台幣 1 億元以上 10. 貴公司 ERP 專案導入中,顧問公司最令人滿意的事蹟(可以複選):

□專案規劃與管理 □專案進度控制 □專案成本控制 □專案品質管理

□專業能力 □實務經驗 □技術能力 □解決方案 □重視使用者需求 □工作態度

□承諾與實際交付 □無;沒有令人滿意的事蹟

11. 貴公司 ERP 專案導入中,顧問公司最令人不滿意的事蹟(可以複選):

□專案規劃與管理 □專案進度控制 □專案成本控制 □專案品質管理

□專業能力 □實務經驗 □技術能力 □解決方案 □重視使用者需求 □工作態度

□承諾與實際交付 □無;沒有令人不滿意的事蹟