• 沒有找到結果。

一、中文文獻

王尉晉(2000)。運動理念行銷策略之研究—以 adidas「街頭籃球 運動」與 Nike「高中中籃球聯賽」為例。國立政治大學廣告學 研究所未出版之碩士論文。

王淑華(2003)。二專餐飲管理科學生職業認知及生涯決定關係之 研究。中國文化大學生活應用科學研究所碩士在職專班未出版 論文。台北。

史密特(Schmitt, B. H.)(2000)。體驗行銷(Experiential Marketing)

(王育英、梁曉鶯譯)。台北市:經典傳訊。

李永吟(1994)。學習輔導-學習心理學的應用。台北:心理出版社。

呂惠美(2001)。私立中等藝術學校行銷策略之研究。國立中山大學 高階經營碩士班未出版之碩士論文。高雄市。

吳婉如(1992)。台灣地區長青學苑教師教學型態與學員學習滿意 度之研究。國立台灣師範大學未出版之碩士論文。台北,。

吳銘輝(2001)。台北市高職工業類科學生對新課程學習滿意度之研 究。國立台灣師範大學工業教育研究所未出版之碩士論文。台 北。

林佩怡(1999)。二專餐飲管理科學生學習滿意度之研究。中國文化 大學生活應用科學研究所未出版之碩士論文。台北。

林富華(1980)。我國工業職業教育實施論調式建教合作之評價研

究。國立台灣師範大學工業教育研究所未出版之碩士論文。台北。

林麗美(1997)。國中實習教師的社會支持、教學困擾、教師效能及 教師承諾之相關。國立台灣師範大學教育心理與輔導研究所未 出版之碩士論文。台北。

派恩 (PineⅡ, B.J.)、吉摩爾 (Gilmore, J.H.)(2003)。體驗經濟時代 (The experience economy : work is theatre every business a stage) (夏業良、魯煒譯)。台北:經濟新潮社。(原作 1999 年 出版)

洪世全(1995)。服務品質、服務價值與顧客滿意度的關係。國立台 灣大學商學院研究所未出版之碩士論文。台北。

姜惠娟(1997)。休閒農業民宿旅客特性與需求之研究。國立中興 大學園藝學系未出版之碩士論文。台中。

麥金納(Mckenna, R.)(1992)。關係行銷 (Relationship Marketing)

(尉謄蛟譯)。台北市:長河出版社。

馬芳婷(1988)。我國社教機構短期研習班教師教學行為與學生學習 滿意度之研 究。國立台灣師範大學社會教育研究所未出版之碩 士論文。台北。

黃玉湘(2001)。我國社區大學學員學習動機與學習滿意度之研究。

國立中正大學成人及繼續教育研究所未出版之碩士論文。嘉義。

黃毓伶(2003)。二專餐飲管理科學生實習期間性騷擾問題之研究。

國立東華大學觀光暨遊憩管理研究所未出版之碩士論文。花蓮 縣。

黃慶源(2002)。現代書局之體驗行銷策略-以大高雄誠品書局為 例。樹德科技大學學報,第四卷,第二期,六月。

陳正然 (1999)。「蕃薯藤的體驗行銷」,淡江BBS 資訊總站[線上 查詢]。來源:

http://bat.batol.net/cgi-bin/bbsanc?path=/Chinatimes//chinatimes.old/89/

8904/890423/

ONLINE/BIZ/C89423F0.TXT

陳昭郎(2002)。農村民宿之類型及其行銷策略。農訓,第 19 卷第 7 期,頁 48-53。

陳信宏(2003)。餐飲科系大學生工作價值觀對就業意願選擇之研 究。輔仁大學餐旅館管理學研究所未出版之碩士論文。台北。

許詩旺 (2002)。國民小學教育人員對行銷策略認知及其運作之研 究。國立屏東師範學院國民教育研究所未出版之碩士論文。屏 東縣。

許舒翔、周春美與沈健華 (2002)。技職院校教育行銷策略知探討。

技術及職業教育雙月刊,69,9-13。

蔡明砡(1991)。老人教育學員學習滿意度及相關因素之研究—以台 北市長青學苑為例。東吳大學社會學研究所未出版之碩士論文。

鄭湧涇(2000)。《教育大辭書》,台北:文景。

鄭健雄(2001)。民宿經營之道。農業經營管理會訊,第 27 期,頁 6-9。

賴清國(2001)。高職餐飲管理科建教合作學生學習滿意度之研究。

國立臺灣師範大學工業教育學系在職進修碩士班未出版之碩士 論文。台北。

蘇宗雄 (2000)。感性抬頭,進入大體驗時代。設計雜誌,93,5-8。

魏世台、盧美秀(1993)。台北醫學院學生學習滿意度與相關因素之 分析研究。北醫學報,第二十二卷,第二期,頁 153-178。

蕭順壕 (2004)。高中職社區化網路開課對選課學生學習滿意度之研 究—以高雄市為例,國立彰化師範工業教育學系工業教育教學 碩士班未出版碩士論文。

紀潔芳與吳武忠 (1993)。我國大專及商職觀光餐旅教育發展之探 討。教育資料集刊,第 18 期,129-142。

袁之琪、游恆山(1990)。心理學名詞辭典。台北:五南。

張春興(1989)。張氏心理學辭典。台北:東華書局。

張慶珍(2002)。從體驗行銷的觀點探討廣告的視覺符號-以女生 雜誌服飾為例。銘傳大學設計管理研究所未出版之碩士論文。

台北。

劉麗雲(2000)。專科餐旅教育三明治教學之效能評估研究。中國文 化大學觀光事業研究所未出版之碩士論文。台北。

鄧意滿(2003)。餐飲技職學生建教合作教學效能研究。光武學報,

26,285-303。

衛南陽(2001)。新顧客滿意學:e 世紀的成功之道。台北:商兆文 化。

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