新產品設計與開發管理之研究 - 政大學術集成
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(2) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v.
(3) EMBA. EMBA. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 2013/01/30.
(4) Griffin(1997). 立. 政 治 大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat :. Ch. engchi. i Un. v.
(5) I II III ......................................................................................1 ..........................................................................1 ..........................................................................4 ..............................................................................5 ..............................................................................6 ..............................................................................7 ......................................................................................8. 政 治 大. ......................................................................8. 立 ............................................................................10. ‧ 國. 學. ............................................................................17 ................................................................18. ‧. ................................................................28. y. sit. io. ............................................................................49. er. Nat. ............................................................45 ........................................................................49. n. a............................................................................ 50 v i l n Ch .................................................................................... 55 engchi U ....................................................................55 ............................................................59 SWOT. .......................................................67 ................................................68. ............................................79 ................................................................................82 ....................................................................................82 ....................................................................................85 ...................................................................................................91. I.
(6) 2-1. .................................................................................. 12. 2-2. ....................................................... 26. 2-3. .............................. 33. 2-4b. .............................. 34. 2-5. ................................ 35. 2-6. ......... 37. 4-1. ............................................................ 65 SWOT. 立. ............................................................ 68. 政 治 大. 學 ‧. ‧ 國 io. sit. y. Nat. n. al. er. 4-2. Ch. engchi. II. i Un. v.
(7) 2-1 2-2 2-3 IPD. ..................................................................... 9 5. ....................................................................... 11. ..................................................................................... 31. 2-4. ............................................................ 33. 2-5. ................................................................... 41. 2-6 $APPEALS ................................................................................... 43 3-1. ............................................................................... 49. 3-2. ............................................................................... 54. 4-1. ................................................................ 57. 4-2. 立. 4-4. (. :PIDA) ..................................... 60 :PIDA) ................................................. 61 :. (. ) ................................... 62. y. (. :PIDA) ............................. 62. sit. (. io. 4-9. (. Nat. 4-8. (. Digitimes Research) ........................ 64. n. al. er. 4-7. :PIDA) ................................................. 60. ‧. 4-6. .................................................... 58. 學. 4-5. ‧ 國. 4-3. 治 政 ........................................................ 57 大. Ch. engchi. III. i Un. v.
(8) Griffin(1997). 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. (. Ch. engchi. ) Kotler &. Armstrong(2009). 1.. 2. 1. i Un. v.
(9) a. b. 3.. 4. a. b. Kolter(2000). 立. 政 治 大. ‧. ‧ 國. 學 sit. n. al. er. io. ). y. Nat. (. SWOT. C (2010) h. engchi. 2. i Un. v.
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(21) 政 治 大. 立. y. ‧. ‧ 國. 學. Nat. io. n. al. sit. ”. er. “. Ch. engchi. 14. i Un. v.
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(23) 50. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 16. i Un. v.
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(26) PACE. Product And Cycle-time Excellence PRTM. (. 1986. PRTM. ) PACE. 立. 政 治 大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. 4. Ch. engchi. i Un. v. /. (. ) PACE 19.
(27) PACE. IPD. Integrated Product Development PACE. Motorola IBM. 立. n. er. io. al. sit. IPD. Ch. engchi. i Un. IPD IPD. PDT. y. ‧. ‧ 國. 學. ) IPD. Nat. (. IPD 政 治 大. Product Development Team. 20. v.
(28) CBB. Common Building. Block. ) IPD. 立. 政 治 大 PACE. 學. ‧ 國. (. $APPEALS. ‧ y. Nat. n. al. er. io. sit. IPD. Ch. PDT. engchi. SGS Stage-Gate® System. i Un. v. Robert G. Cooper. 1980. Stage. Gate /. 21.
(29) 4. 5. 立. 6. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. / /. 22.
(30) 政 治 大. 立. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat SGS. Ch. engchi. SGS /. 23. i Un. v.
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(32) PVM. PVM PVM PVM. 立KPI. 政 治 大 BSC. n. er. io. al. 1.. sit. Nat. 3C. y. ‧. ‧ 國. 學. PVM. Ch. engchi. /. 25. i Un. v. R&D.
(33) PACE PVM 2-2 2-2 PACE. IPD. 立. SGS. PVM. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. R&D. ( ) 26.
(34) 立. 2.. 政 治 大. ‧ 國. 學. PACE. ‧. n. al. er. io. sit. y. Nat. IPD. SGS. Ch. engchi. PVM. 27. i Un. v.
(35) Pittiglio Rabin Todd & McGrath. PRTM. 1986 PACE. Product And. Cycle-time Excellence Integrated Product Development. IPD. PACE. IPD. PACE. 政 治 大 立IPD. IPD IPD. ‧. ‧ 國. 學. IBM. Nat. n. al. 1991 1992. er. io. IBM. IBM. sit. y. IBM. Ch. engchi. i Un. v. IBM. 12%. 6%. 25%. 3.3% 36.5% 1.25. 36.5%. 1.5. 27%. 2 IBM. 50% 50% IBM. Product Development. Integrated IPD. 28.
(36) 3. IBM 70 12. 20. 6 26. 6. IPD. 政 治 大. 立. 25%. INTEL. DELL 3COM. ‧. ‧ 國. CISCO. 學. IBM. IPD. y. Nat. IPD. 50%-80%. sit. 40% -60%. al. n. 100%. er. io. 25%-30%. Ch. engchi. i Un. IPD IPD. IPD 29. v.
(37) IPD. IPD IPD. IPD. 立. 政 治 大 $APPEALS. ‧ 國. 2-3. y. ‧. io. Market Management. n. al. sit. $APPEALS. er. Nat MM. 學. IPD. Ch. engchi. i Un. v. IPD IT. IPD IT. IT. IPD. 30.
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(47) Common Building Blocks. 立. 政 治 大 CBB. ‧ 國. 學 ‧. CBB. CBB. n. al. er. io. sit. y. Nat. IBM. CBB. Ch. engchi. i Un. v. CBB. CBB. IBM 98. 20%. IBM. CBB. 50% 60 40.
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(77) ) 4C 1. Customer OEM OBM 政 治 大. 立. 學. ‧ 國. .. ‧ y. Nat. io. sit. 2. Cost. n. al. er. (. Ch. engchi. 3. Communication. 70. i Un. v.
(78) 4. Convenience. 立. 政 治 大. ‧. ‧ 國. 學 y. Nat. n. al. er. ). io. (. sit. 4-5. Ch. engchi. i Un. v. IT IT. (. ) PC. 71.
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(86) 4. 3D 3D. 立. 3D. ‧. ‧ 國. 3D. 學. 3D. n. al. er. io. sit. y. Nat. 5.. 政 治 大. Ch. engchi. 79. i Un. v.
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(92) OEM. 政 治 大. 立. sit. n. al. er. io. (. y. ‧. ‧ 國. 學. Nat IPD. IPD. ). Lewin. Ch. engchi. IBM. i Un. v. IPD ". ". IPD IBM IBM. ". IPD. CEO Gerstner 1996. 7. 12. IPD IPD "IPD. 85.
(93) IPD PDT. PDT. IPD 50. 80% PDT PDT. (. ) IPD IPMT. PD. 立. PDT. IPD 政 治 大. ‧. ‧ 國. IPD. 學. CBB. n. er. io. sit. y. Nat. al. (. ). Ch. engchi. i Un. v. IPD PDT(. ). 1. 2.. 3.. 86. PDT.
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(98) 1. Edgar H. Schein, How Can Organizations Learn Faster? The Challenge of Entering the Green Room, Sloan Management Review, January, 1993. 2. John P. Kotter, Leading Change: Why Transformation Efforts Fail, Harvard Business Review 73,no.2 March–April , 1995, pp59–67. 3. Lewin, K. Field theory in social science; selected theoretical papers. D. Cartwright (Ed.). New York: Harper & Row, 1951. 4. Merle Crawford and C. Anthony Di Benedetto, New Products Management, McGraw-Hill/Irwin, 2010.. 治 政 大 Guide to Product and Cycle-time Excellence, 立 Butterworth-Heinemann, 1996.. 5. Michael E. McGrath, Setting the PACE in Product Development: A. ‧ 國. 學. 6. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov-Dec 1996, pp. 61-78.. ‧. 7. Michael E. Porter, From Competitive Advantage to Corporate. y. Nat. Strategy, Harvard Business Review 43 (May 1987).. io. sit. 8. Myrup Andreasen, Integrated Product Development,. a. er. Springer-Verlag, 1987.. n. v l Keller, Marketing Management, 9. Philip Kotler and Kevin 14ed., ni Prentice Hall, 2011.. Ch. engchi U. 10. Robert G. Cooper, Elko J. Kleinschmidt, New Products: The Key Factors in Success, South-Western, 1990.. 91.
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It should be stressed that the four eigenvalues obtained here do not change even if we include other field outside KBc subalgebra or outside the dressed B 0 gauge, since such fields
1970 年代末期至 1995 年：許多農業生技公司開始投入研發以迄 1995 年第 一個產品上市。Monsanto 為此時期最早的投資者，且為第一個將農業生技產 品上市的公司，其他如 Syngenta 與
美三甲 陳佳緯 東南科技大學 數位媒體設計系 貿三甲 李俊廷 東南科技大學 休閒事業管理系 廣三甲 林子容 東南科技大學 數位媒體設計系 廣三甲 黃宣慈 東南科技大學
Company Ready for One-to-One Marketing?. ” , Harvard Business
Slater (1990), “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, Vol.54, pp. (1999), “Green Competitiveness,” in Harvard Business Review
本研究將針對 TFT-LCD 產業研發單位主管與研發人員進行 探討，並就主管於研發人員對職能重視程度作差異性分析。因此
研究與發展(research and development, R&D) 係指進步的 科學知識或產品(與製程)之創新而言[23]。依據美國國家科學基 金會的報告，顯示在最近
Norton (1993b), Using the Balanced Scorecard as a Strategic Management System, Harvard Business Review. Norton（1996）, The Balanced Scorecard：Translating Strategy into Action,
