從台灣消費市場探討韓劇置入行銷對韓國化妝品國際化之研究 - 政大學術集成
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(3) 嫅录 ᶵ䞍ᶵ奢䞼䨞ᶱ⸜忶⍣Ḯ炻⛐ᶱ⸜㯪⬠䘬忶䦳ᷕ炻晾䃞デ⍿⇘䞼䨞䘬⾝㚠㕡⺷ ẍ⼨䘬㯪⬠㕡⺷㇒䃞ᶵ⎴炻Ữ⼰⸠忳⛘⚈䁢⛐䅇〱䘬䑘⠫炻ẍ⛐婧怑䘬忶䦳ᷕ怬䬿 枮⇑ˤ杻㔯䲣䞼䨞晾䃞ㆸ䩳ᶵᷭ炻Ữ⣂⃫䘬婚䦳嬻ㆹ傥⣂㕡㍍妠⎬䧖柀➇炻ḇ嬻ㆹ⛐ 䡑ᶨ㗪⯙䡢䩳Ḯ䔊㤕婾㔯䘬㕡⎹炻㍍叿ℑ⸜⣂Ἦ⽆䃉⇘㚱ㄊㄊ䳗䧵䚠斄䞍嬀炻゛天≒≃ 寸ㆹ䘬䞼䨞炻㚨䳪⬴ㆸḮ忁㛔婾㔯ˤ Ữ忁㛔婾㔯䘬娽䓇炻䳽⮵ᶵ㗗ㆹᶨṢ䘬≇⊆ˤ椾⃰天デ嫅䘬㗗㭷ᾳ㔁⮶忶ㆹ䘬侩ⷓ炻 㰺㚱⎬ỵ侩ⷓ䘬♲䚠㌰炻䳽⮵㰺㚱忁㛔婾㔯䘬娽䓇炻䈡⇍㗗ㆹ䘬㊯⮶㔁㌰Į悕䥳暗侩 ⷓˤ⽆䡑ᶨ攳⥳⯙⸠忳ㆸ䁢侩ⷓ䞼䨞≑䎮䘬ㆹ炻嶇侩ⷓᶨ崟ㇻ㊤ˣᶨ崟⬠佺䘬㗪攻⼰攟炻 ⛐忶䦳ᷕ㚦䴻⼰彃劎炻Ữ㛔Ἦ⬴ℐᶵ㚫⺢䩳婾㔯㝞㥳ˣḇ㈻ᶵ⇘䘤堐始䩭䘬ㆹ炻⇘㝸ᶨ ⣑⛐ˬ䞼䨞㕡㱽˭忁攨婚ᷕ⮓↢嬻侩ⷓ䴎Ḱ㬋朊姽₡䘬ℏ⭡炻忁悥㗗⸛ⷠ塓侩ⷓᶨ溆ᶨ 㺜妻䶜↢Ἦ䘬䳸㝄炻嬻ㆹ朆ⷠデ㽨ˤ䔞䃞侩ⷓ䴎Ḱㆹ䘬ᶵ⎒㗗⬠㤕ᶲ䘬⸓⾁炻䔞ㆹ䘬Ṣ 䓇忯⇘徟む㗪炻侩ⷓ䷥㗗㚫⼰㹓㝼䘬ㆹ⛐彎℔⭌ㆾ䞼䨞⭌ˬὫ充攟婯˭ 炻侩ⷓ䷥㗗傥 崘ℍㆹ䘬ℏ⽫炻䴎Ḱㆹ㚨䛇婈䘬⺢嬘炻傥⛐⣏⬠䞼䨞㛇攻忯⇘忁湤⤥䘬侩ⷓ炻㗗ㆹ 㯪⬠㛇攻䘬㚨⣏䘬䤷㯋炻嫅嫅侩ⷓˤ ġ ġ ġ ġ ℵἮ天デ嫅⽆⣏⬠攳⥳ᶨ䚜昒Ờㆹ崘叿杻婆ᷳ嶗䘬⣏⬠⤥⍳Ᾱ炻㰺㚱⤡Ᾱㆹᶵ㚫忁 湤╄㬉杻㔯䲣炻ḇ姙⯙ᶵ㚫゛天两临忚ᾖ炻⛐䕚ㄲ㗪⚈䁢㚱⤡Ᾱ昒⛐ㆹ幓怲烊⛐ㆹ暋忶 㗪⬱ㄘㆹ烊⛐ㆹ暨天㓞普⓷⌟㗪⍰⸓ㆹ⠓⓷⌟ˣ䘤⓷⌟炻奢⼿ㆹ䘬Ṣ䓇傥娵嬀ᶨ佌⤥⥲ ⥡炻䛇䘬㗗ㆹṢ䓇䘬⣏⸠忳炻䛇⽫ⶴ㛃ㆹᾹ䘬㛒Ἦ悥傥崲Ἦ崲⤥炻嬻ㆹ槽⁚䘬⥲⥡Ᾱˤ 㬌⢾ḇ天嫅嫅䛇⽫⼭ㆹ䘬⬠⥲䍲䍲炻䷥㗗㈖㺼叿崘⛐ㆹ⇵朊ˣ⺽柀ㆹ䘬奺刚炻⽆婚㤕ᶲ 䘬⮷⓷柴⇘Ṣ䓇䘬⣏⓷柴炻䍲䍲䷥㗗ᶵ⍕℞䄑⛘倥ㆹ䄑゙䴎ㆹ㚨䛇婈䘬⺢嬘炻ⶴ㛃ㆹ㚨 ッ䘬⥸⥸傥㯠怈⸠䤷ˤġ ġ ġ ġ ġ 㚨⼴㗗ㆹ䘬⭞Ṣ炻嫅嫅侩⣑䇢嬻ㆹ㑩㚱ᶨᾳ⎗ẍ嬻ㆹㆸ䁢ˬ⩥⮞˭䘬⸠䤷⭞⹕ˤ嫅 嫅ㆹ䘬䇞㭵炻晾䃞ㆹᾹ⭞䴻㾇屈㑼⼰慵炻ỮṾᾹ⌣䪕䚉ℐ≃ᶵ嬻䴻㾇⓷柴ㆸ䁢ㆹ䘬䳮儛 䞛炻䓐㺧㺧䘬ッ㿴㸱ㆹㆸ攟烊嫅嫅⥡⥡㭷⣑⚆⭞⯙㚫㉙叿ㆹ嶇ㆹ㐺⪴炻晾䃞⁷ᾳ攟ᶵ⣏ 䘬⬑⫸炻⌣ḇㆸ䁢ㆹ䘬ᶨ䧖≃慷ˤㆹ䘬Ṣ䓇ᶨ嶗崘Ἦ炻⤪㝄㰺㚱ㆹ⭞Ṣᶨ䚜㓗㊩炻䔞ㆹ 㚨➭㊩䘬⼴䚦炻昒ㆹᶨ崟↮ṓㆹ㚦䴻䌚⼿䘬㥖侨炻⛐ㆹ䖃劎䕚ㄲ㗪ㆸ䁢ㆹ䘬ὅ月炻ㆹ奢 ⼿ᶵ㚫㑩㚱䎦⛐忁㧋䘬⸠䤷䓇㳣炻ⶴ㛃ㆹᾹᶨ⭞傥⁷䎦⛐忁㧋ᶨ崟桐暐⎴埴炻ㆹ㚫≒≃ ㆸ䁢嬻ἈᾹ槽⁚䘬⤛⥲⥲䘬炰ġ i.
(4) 䚖抬ġ ġ. ɚįġ 䵺婾ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJġ ġ ġ IJįġ 䞼䨞≽㨇冯䞼䨞䚖䘬ġ ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJġ ġ ġ ġ ġ IJįIJġ 䞼䨞≽㨇ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJġ ġ ġ ġ ġ IJįijġ 䞼䨞䚖䘬ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijġ ġ ġ ijįġ 䞼䨞䭬⚵冯䞼䨞㕡㱽ġ ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĴġ ġ ġ ġ ġ ijįIJġ 䞼䨞䭬⚵ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĴġ ġ ġ ġ ġ ijįijġ 䞼䨞㕡㱽ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵġ ġ ġ Ĵįġ 䞼䨞㝞㥳冯䞼䨞㳩䦳ġ ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵġ ġ ġ ġ ġ ĴįIJġ 䞼䨞㝞㥳ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵġ ġ ġ ġ ġ Ĵįijġ 䞼䨞㳩䦳ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃķġ ġ ġ ĵįġ ⃰埴䞼䨞ġ ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĸġ ġ ġ ġ ġ ĵįIJ 杻∯伖ℍ㚱㓰㍸⋯杻⚳䴻㾇ġ ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĸġ ġ ġ ġ ġ ĵįijġ 杻㳩㍸⋯杻⚳⊾⥅⑩䓊㤕ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĹġ ɛį杻⚳⊾⥅⑩䓊㤕䎦㱩ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJIJġ ġ ġ IJįġ 杻⚳⊾⥅⑩䓊㤕㤪天ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJIJġ ġ ġ ġ ġ IJįIJ ⊾⥅⑩⍲℞䓊㤕ᷳ⭂佑ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJIJġ ġ ġ ġ ġ IJįij ⊾⥅⑩䓊㤕䘬䘤⯽忶䦳ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJijġ ii.
(5) ġ ġ ġ ġ IJįĴ 杻⚳⊾⥅⑩ⶪ⟜䎦㱩ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJĴġ ġ ġ ġ ġ IJįĵ 杻⚳⊾⥅⑩䓊㤕䈡刚ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJķġ ġ ġ ijįġ 杻⚳⊾⥅⑩䓊㤕⛐⎘䎦㱩ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijIJġ ġ ġ ġ ġ ijįIJ ⊾⥅⑩䓊㤕⛐⎘䘤⯽忶䦳ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijIJġ ġ ġ ġ ġ ijįij ⊾⥅⑩䓊㤕⛐⎘扟ⓖ䎦㱩ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijijġ ġ ġ ġ ġ ijįĴġ ⛐⎘䅙扟ᷳ杻⚳⊾⥅⑩ġ ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijĶġ ġ ġ Ĵį杻⚳⊾⥅⑩䓊㤕⛐⎘⌘尉ġ ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijĸġ ġ ġ ġ ġ ĴįIJ 䫼⌟侭䘬⿏⇍ˣ⸜漉冯借㤕㭼ἳɃɃɃɃɃɃɃɃɃɃɃɃɃɃijĹġ ġ ġ ġ ġ Ĵįij 杻⚳⊾⥅⑩⛐⎘扟ⓖɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijĹġ ġ ġ ġ ġ ĴįĴ 杻∯冯杻⚳⊾⥅⑩䓊㤕䘬䚠斄䦳⹎ɃɃɃɃɃɃɃɃɃɃɃɃɃĴĶġ ġ ġ ġ ġ ĵįġ ⮷䳸ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĴĺġ ɜį⊾⥅⑩䘬杻∯伖ℍ⿏埴扟ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵıġ ġ ġ IJįġ 伖ℍ⿏埴扟⭂佑ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵIJġ ġ ġ ijįġ 杻⚳䘬伖ℍ⿏埴扟ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵIJġ ġ ġ ġ ġ ijįIJ 杻⚳伖ℍ⿏埴扟䘬䘤⯽ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵIJġ ġ ġ ġ ġ ijįij 杻⚳伖ℍ⿏埴扟䘬夷䭬ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵĴġ ġ ġ ġ ġ ijįĴ 䓊⑩伖ℍ⛐杻∯䘬忳䓐㕡⺷ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵĵġ ġ ġ Ĵįġ ⊾⥅⑩䘬杻∯伖ℍ⿏埴扟ɃɃġɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵķġ. iii.
(6) ġ ġ ġ ġ ĴįIJ ⊾⥅⑩伖ℍ杻∯䘬㕡⺷ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵĸġ ġ ġ ġ ġ Ĵįijġ 伖ℍ㍸⋯⊾⥅⑩扟ⓖ䘬⍇⚈ġ ɃɃġɃɃɃɃɃɃɃɃɃɃɃɃɃķĴġ ɝġ 杻⚳⊾⥅⑩䓊㤕䘬婚柴冯⯽㛃ġ ɃɃɃɃɃɃɃɃɃɃɃġɃɃɃɃɃķĸġ ġ ġ IJįġ 䓊㤕䘤⯽旸⇞ɃɃɃɃɃɃɃġɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃķĸġ ġ ġ ġ ġ IJįIJ ⑩岒⓷柴ġ ɃġɃɃɃɃɃɃɃɃɃɃġɃɃɃɃɃɃɃɃɃɃɃɃķĸġ ġ ġ IJįij 忶⹎ὅ岜杻㳩埴扟ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃķĹġ ġ ġ ijįġ 䓊㤕㛒Ἦ䘤⯽ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃķĺġ ɞġ 䳸婾冯䞼䨞⼴临ġ ɃɃɃɃɃɃɃɃġɃɃɃɃɃɃɃɃɃɃɃɃɃɃĸIJġ ġ ġ IJįġ 䳸婾ɃɃɃɃɃɃɃɃɃɃɃġɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĸIJġ ġ ġ ijįġ 䞼䨞旸⇞冯⼴临䞼䨞⺢嬘ɃɃɃġɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĸijġ ˰⍫侫㔯䌣˱ɃɃɃɃɃɃɃġɃɃɃɃġɃɃɃɃɃɃɃɃɃɃɃɃɃɃĸĵġ ˰旬抬˱ɃġɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĹıġ ġ ġ ġ ġ ġ ġ. iv.
(7) 堐⚾䚖㫉ġ 堐烉ġ ġ ġ ġ ġ 堐 IJį 杻⚳⊾⥅⑩䧖栆ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJIJġ ġ ġ ġ ġ 堐 ijįġ 杻⚳⊾⥅⑩䘤⯽忶䦳ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJijġ ġ ġ ġ ġ 堐 Ĵįġ 杻⚳⊾⥅⑩ⶪ⟜夷㧉ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJĴġ ġ ġ ġ ġ 堐 ĵįġ ᶾ䓴⊾⥅⑩ⶪ⟜夷㧉㌺埴ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJĵġ ġ ġ ġ ġ 堐 ĶįġijıIJĵ ⸜ᶾ䓴⊾⥅⑩⑩䇴㌺埴ɃɃɃġɃɃɃɃɃɃɃɃɃɃɃɃIJĶġ ġ ġ ġ ġ 堐 ķįġijıIJĶ ⸜ᶲ⋲⸜杻⚳⊾⥅⑩ẩ㤕䆇㤕㌺埴ɃɃɃɃɃɃɃɃɃɃIJĸġ ġ ġ ġ ġ 堐 ĸįġ 杻⚳ᷣ天⑩䇴⸿ ijıIJĵ ⸜䴻䆇䎦㱩ɃɃġɃɃɃɃɃɃɃɃġɃɃIJĺġ ġ ġ ġ ġ 堐 Ĺįġ 杻⚳ᷣ天⑩䇴⸿ ijıIJIJĮijıIJĵ ⸜⸿⭞㔠ɃɃɃɃɃġɃɃɃɃɃɃIJĺġ ġ ġ ġ ġ 堐 ĺįġ 㨇傥⿏⊾⥅⑩⎬⸜⹎䓊柵ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijıġ ġ ġ ġ ġ 堐 IJıįġijıIJĵ ⸜⎘䀋⊾⥅⑩忚⎋⚳冯杻⚳⊾⥅⑩↢⎋⚳㌺埴ɃġɃɃġɃġijijġ ġ ġ ġ ġ 堐 IJIJį⎘䀋⊾⥅⑩忚⎋䎦㱩ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijĴġ ġ ġ ġ ġ ġ 堐 IJijį ijıIJĶ ⸜杻⚳ᷣ天⑩䇴⸿⛐⎘↮⸿㔠慷ɃɃɃɃɃɃɃġɃġɃɃġijĵġ ġ ġ ġ ġ 堐 IJĴį ijıIJĶ ⸜杻⚳ᷣ天⑩䇴忚楸⎘䀋䘦屐℔⎠⮰㩫㔠慷ɃġɃɃġɃɃġijĶġ ġ ġ ġ ġ 堐 IJĵį⎬⣏⑩䇴⛐⎘䅙扟䓊⑩ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijĶġ ġ ġ ġ ġ 堐 IJĶį杻⚳⊾⥅⑩İᾅ梲⑩ἧ䓐ね⼊ɃɃɃɃɃɃġɃɃġɃɃɃɃɃɃġijĺġ ġ ġ ġ ġ 堐 IJķį杻⚳⊾⥅⑩Ỽ㛔Ṣ⊾⥅⑩ᷳ㭼ἳɃɃɃɃɃɃɃɃɃɃɃɃɃĴıġ. v.
(8) ġ ġ ġ ġ 堐 IJĸį杻⚳ᾅ梲⑩Ỽ㛔Ṣᾅ梲⑩ᷳ㭼ἳɃɃɃɃɃɃɃɃɃɃɃɃɃĴıġ ġ ġ ġ ġ 堐 IJĹį㓞䚳杻∯ね⼊⮵ἧ䓐杻⚳⊾⥅⑩ᷳ⼙枧ɃɃɃɃɃɃɃɃɃɃĴĶġ ġ ġ ġ ġ 堐 IJĺį杻∯䁢㍸⋯杻⚳⊾⥅⑩䓊㤕㚨ᷣ天⚈䳈ᷳ娵⎴䦳⹎ɃɃɃɃɃĴķġ ġ ġ ġ ġ 堐 ijıį杻∯䘬䓊⑩伖ℍ⮵杻⚳⊾⥅⑩ᷳ⼙枧䦳⹎ɃɃɃɃɃɃɃɃɃĴĸġ ġ ġ ġ ġ 堐 ijIJį杻㳩㖶㗇ẋ妨⮵杻⚳⊾⥅⑩ᷳ⼙枧䦳⹎ɃɃɃɃɃɃɃɃɃɃĴĹġ ġ ġ ġ ġ 堐 ijijį杻䲣⥅⭡⮵杻⚳⊾⥅⑩ᷳ⼙枧䦳⹎ɃɃɃɃɃɃɃɃɃɃɃɃĴĺġ ġ ġ ġ ġ 堐 ijĴįᶫ⣏埴扟㧉⺷⭂佑ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵıġ ġ ġ ġ ġ 堐 ijĵį őőō ⸜⹎ⶪ⟜夷㧉ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵijġ ġ ġ ġ ġ 堐 ijĶį杻⚳ őőō ₡㟤⋨↮堐ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵĴġ ġ ġ ġ ġ 堐 ijķį⎬⨺橼ᷕ⊾⥅⑩⺋⏲㈽ℍ屣䓐ɃɃɃɃɃɃɃɃɃɃɃɃɃɃĵĸġ ġ ġ ġ ġ 堐 ijĸįッ励匱⣒⸛㲳㯋⠲䰱梭扟ⓖ㔠慷ɃɃɃɃɃɃɃɃɃɃɃɃɃĶIJġ ġ ġ ġ ġ 堐 ijĹįˬἮ冒㗇㗇䘬Ἀ˭ᷕ⋫枴Ẳἧ䓐⓮⑩㔜䎮ɃɃɃɃɃɃɃɃɃĶijġ ġ ġ ġ ġ 堐 ijĺį杻⚳⊾⥅⑩⑩䇴⍲ẋ妨ṢɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĶĵġ ġ ġ ġ ġ 堐 Ĵıį杻∯㳩埴⥅⭡㺼嬲ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĶĺġ ġ ġ ġ ġ 堐 ĴIJį⊾⥅⑩䓊㤕ᷕ攟㛇䘤⯽妰䔓ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĸıġ ġ ġ ġ. vi.
(9) ⚾烉ġ ġ ġ ġ ġ ⚾ IJįġ ッ励匱⣒⸛㲳⑩䇴 ōŐňŐɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃġɃIJĸġ ġ ġ ġ ġ ⚾ ijįġōň 䓇㳣⑩䇴 ōŐňŐɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃIJĹġ ġ ġ ġ ġ ⚾ ĴįġŏŢŵŶųŦġœŦűŶţŭŪŤ 單唰冺䶑ħᾅ㽽ↅ先ɃɃɃɃɃɃɃɃɃɃɃɃijķġ ġ ġ ġ ġ ⚾ ĵįġŊŐőņġłŊœńŖŔʼnŊŐŏƯɃɃɃɃɃɃɃɃɃɃɃɃɃġɃɃɃɃɃijĸġ ġ ġ ġ ġ ⚾ Ķįġ 䫼⌟侭⸜漉㭼ἳɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃijĹġ ġ ġ ġ ġ ⚾ ķįġ ⎘䀋Ṣ㚨╄㬉䘬杻⚳⊾⥅⑩⑩䇴ɃɃɃɃɃɃɃɃɃɃɃɃɃĴIJġ ġ ġ ġ ġ ⚾ ĸįġ ⎘䀋Ṣ㚨╄㬉䘬杻⚳ᾅ梲⑩⑩䇴ɃɃɃɃɃɃɃɃɃɃɃɃɃĴijġ ġ ġ ġ ġ ⚾ Ĺįġ ⎘䀋Ṣἧ䓐杻⚳⊾⥅⑩ᷳ⣹㨇ɃɃɃɃɃɃɃɃɃɃɃɃɃɃĴĴġ ġ ġ ġ ġ ⚾ ĺįġ ⎘䀋Ṣἧ䓐杻⚳ᾅ梲⑩ᷳ⣹㨇ɃɃɃɃɃɃɃɃɃɃɃɃɃɃĴĴġ ġ ġ ġ ġ ⚾ IJıį㛒Ἦἧ䓐杻⚳⊾⥅⑩シ栀ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĴĵġ ġ ġ ġ ġ ⚾ IJIJį㛒Ἦἧ䓐杻⚳ᾅ梲⑩シ栀ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĴĵġ ġ ġ ġ ġ ⚾ IJijį䣎㱱㯜⑩䇴ˬŎŐŏŕŃņŔŕ˭䘬䵚嶗㳣≽⭋⁛䄏ɃɃɃɃɃɃɃĵĶġ ġ ġ ġ ġ ⚾ IJĴįˬ漵ℓ⣟˭ᷕ↢䎦䘬ẚ łőőˬśŊňŃłŏň˭伖ℍɃɃɃɃɃɃĵķġ ġ ġ ġ ġ ⚾ IJĵįˬ婳⚆䫼 IJĺĺĵ˭ᷕ ōŊœŊŌŐŔ 䘬坊ⷽ䔓朊伖ℍɃɃɃɃɃɃɃɃĵĹġ ġ ġ ġ ġ ⚾ IJĶį⬱侨⧄ἧ䓐 ʼnņœł ⒯慱䘬∯䄏ɃɃɃɃɃɃɃɃɃɃɃɃɃɃĶıġ ġ ġ ġ ġ ⚾ IJķį㰈㘇䘬⒯慱㕳桐嬻⎬㕘倆䇕䚠⟙⮶ɃɃɃɃɃɃɃɃɃɃɃɃĶıġ ġ ġ ġ ġ ⚾ IJĸįℐ㘢岊⛐∯ᷕἧ䓐⣂㫦 ŚŔō ⒯⼑ɃɃɃɃɃɃɃɃɃɃɃɃɃĶĴġ. vii.
(10) ġ ġ ġ ġ ⚾ IJĹį⬳ㄏ╔䣢䭬䚚Ṣ⊾⥅㱽ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃĶķġ ġ ġ ġ ġ ⚾ IJĺįˬőųŰťŶŤŦųġ 墥ἄṢ䘬恋ṃḳ˭ᷕ䘬 ńōŊŐ 伖ℍɃɃɃɃɃɃɃɃĶĸġ ġ ġ ġ ġ ⚾ ijıį ŐōŊŗņġŚŐŖŏň 㖶㳆㕿刎⸿䘬ˬ墥ἄṢ˭⮰㩫ɃɃɃɃɃɃɃĶĹġ ġ ġ ġ ġ ⚾ ijIJį⬳ㄏ╔⥅⭡嬲怟忶䦳ɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃɃķIJġ ġ ġ ġ ġ ⚾ ijijįˬ⥣⫸䘬婀べ˭ᷕ⊾⥅⣏岥ね䭨ɃɃɃɃɃɃɃɃɃɃɃɃɃķijġ ġ ġ ġ ġ ⚾ ijĴį œŦ烉ŏŌ ⑩䇴⎵䧙䚜㍍伖ℍˬ㗗⏎倥夳ㆹ䘬⽫˭ᷕɃɃɃɃɃɃġķĴġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ. viii.
(11) ᷕ㔯㐀天ġ 冒 ijııı ⸜攳⥳炻杻∯⛐⎘䀋忈ㆸ弇≽⼴炻杻㳩⛐⎘䀋攳⥳䘤愝炻杻⚳ḇㆸ䁢⎘䀋 Ṣ⽫ᷕ䘬⼙夾㔯⊾⣏⚳ˤ䴻㬟忶ẍ⼙夾䁢ᷣ䘬杻㳩 IJįı ijįı ᶾẋ炻⇘Ḯ杻㳩 Ĵįı ᶾẋ炻 杻⚳忳䓐⣏䛦⮵杻⚳⼙夾䘬╄ッ炻䧵㤝䘤⯽⎬䧖䓊㤕炻⮵ℐᶾ䓴⭋⁛杻⚳䘬⼑⥅ˣ梚梇ˣ 㚵墅ˣ婆妨ˣ奨䫱⎬䧖杻⚳㔯⊾炻⛐䛦⣂晐叿杻㳩冰崟䘬䓊㤕ᷕ炻⍰Ⱄ杻⚳⊾⥅⑩䓊 㤕㚨傥ẋ堐㳩埴㔯⊾冯⓮㤕䘬䳸⎰ˤ杻⚳⊾⥅⑩䓊㤕晾䃞⽆ IJĺĵĶ ⸜攳⥳䓊㤕⊾炻Ữ䛇 㬋咔≫䘤⯽㗗⚈䁢役⸜Ἦ炻⍿⇘杻㳩䘬≑≃炻杻⚳㓧⹄攳⥳䧵㤝䘤⯽ ŌĮŃŦŢŶŵź 䓊㤕炻᷎ ⮯⊾⥅⑩䓊㤕↿䁢℞慵溆䓊㤕ᷳᶨˤijıIJij ⸜杻⚳⊾⥅⑩䓊㤕忼⇘椾㫉䘬屧㖻枮ⶖ炻ijıIJĴ ⸜ㆸ䁢ᶾ䓴⇵⋩⎵⊾⥅⑩䓊㤕⣏⚳炻杻⚳⊾⥅⑩䓊㤕⎗婒㗗呠呠㖍ᶲˣ咔≫䘤⯽ˤ⛐⭋ ㎂杻⚳⊾⥅⑩䓊㤕䘬杻㳩䓊㤕ᷕ炻⍰Ⱄ杻∯䓊㤕䘬≇ᶵ⎗㰺炻℞⍇⚈⛐㕤德忶杻∯䘬伖 ℍ⿏埴扟傥䚜㍍⏰䎦⊾⥅⑩䘬㓰㝄炻㚱㓰⏠⺽教倥Ṣ䘬㲐シˤġ ġ 伖ℍ⿏埴扟炷őųŰťŶŤŵġűŭŢŤŦŮŦůŵ炻őőō炸⍰⎗䧙ἄ䓊⑩伖ℍ炻㗗㊯㚱妰∫䘬⮯埴扟䓊 ⑩伖ℍ暣夾䭨䚖ˣ暣⼙ˣ悐句㟤䫱⎬䧖⨺橼䳈㛸ᷕ炻啱䓙⨺橼䘬㚅忼⇘⺋⏲㓰㝄炻⼙ 枧教倥Ṣ⮵䓊⑩䘬娵䞍ˤ⯙埴扟䘬奨溆Ἦ䚳炻⺈⓮⛐ᶵ⼙枧教倥Ṣ㓞䚳⑩岒䘬㡅ẞᶳ炻 ⮯䓊⑩伖ℍ䭨䚖ℏ⭡䔞ᷕ炻嬻教倥Ṣ⛐㓞䚳䭨䚖㗪炻⎴㗪忼⇘⺋⏲⭋⁛䘬㓰㝄炻Ὣㆸ⓮ ⑩䅙扟ㆾ⺢䩳⑩䇴⼊尉ˤ杻⚳⮵伖ℍ⿏埴扟ᷳ⭂佑冯⚳晃ᶲ᷎䃉⣒⣏⋨⇍炻㟡㒂杻⚳˪⺋ 㑕暣夾㱽˫ 炻⮯伖ℍ⿏埴扟䧙ἄˬ攻㍍⺋⏲˭ 炻᷎⮯℞⭂佑䁢⮯䓊⑩ἄ䁢忻℟㳣䓐⛐⺋㑕 暣夾䭨䚖炻᷎≈ẍ⏰䎦娚䓊⑩䘬⺋⏲✳ン炻䃉婾㗗㚅曚℞⓮⑩⎵䧙ˣ≇䓐ㆾ㗗⑩䇴⎵䧙 䘮Ⱄ℞ᷕˤ⛐杻⚳䘬˪⺋㑕暣夾㱽˫伖ℍ⿏埴扟䚠斄㱽夷⯂㛒ᾖ妪ᷳ⇵炻∯ねℏ⭡ᷕ伖 ℍ䘬䓊⑩ᶵ⎗ẍ↢䎦⑩䇴⎵䧙ㆾ㗗䚠斄㧁娴炻Ữ冒⽆ ijıIJı ⸜ IJ 㚰 ijķ 㖍˪⺋㑕暣夾㱽˫ ᾖ妪ᷳ⼴炻杻⚳㓦⮔Ḯ⮵ őőō 䘬旸⇞炻杻⚳ őőō 䘬ⶪ⟜ὧ攳⥳⣏ⷭㆸ攟炻䈡⇍㗗暣夾∯ 䘬ㆸ攟ⷭ⹎㚨䁢樂Ṣ炻ḇ⚈㬌⎬⣏暣夾⎘䁢岢⍾⺋⏲㓞䙲炻悥㚫⛐㇚∯ᷕ伖ℍ⣏慷⺋ ⏲ˤġ ġ 晐叿⎬柀➇䓊⑩䳃䳃≈ℍ伖ℍ埴↿ᷳ晃炻⊾⥅⑩䓊㤕ḇ⣏ⷭ㈽ℍ℞ᷕ炻㟡㒂婧㞍䳸 㝄炻ˬőőō 埴扟˭㗗 ijıIJĵ ⸜杻⚳⊾⥅⑩䓊㤕䘬⸜⹎嵐⊊ˤ德忶杻∯䘬伖ℍ炻ᶵ⎗ẍ㍸ ⋯⓮⑩ㆾ㗗⑩䇴䞍⎵⹎炻ḇ⎗ẍ䚜㍍堐䎦↢⓮⑩䘬≇㓰炻㚱㓰㍸⋯伖ℍ䘬㓰㝄炻⚈㬌㛔 㔯慵溆⮯㓦⛐⇾㜸杻⚳⤪ỽ⇑䓐杻∯伖ℍ⿏埴扟Ἦⷞ≽杻⚳⊾⥅⑩䓊㤕ᷳ䫾䔍炻ẍ㛇㍸ ix.
(12) ὃ杻⚳⊾⥅⑩䓊㤕䱦忚ᷳ⍫侫ˤġ ġ ġ 斄挝⫿烉杻∯伖ℍˣ杻⚳⊾⥅⑩䓊㤕ˣ伖ℍ✳埴扟ˣőőōˣ杻㳩ˣŌĮŃŦŢŶŵźġ. ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ x.
(13) łţŴŵŢųŤŵġ Since 2000, after South Korean TV dramas causing a sensation in Taiwan, Hallyu began to ferment in Taiwan. South Korea movies and TV shows become one of the major source of entertainment in Taiwan. Having experienced film and television-based Hallyu of generations 1.0 and 2.0, Korean takes the advantages of the public's favorite in generation 3.0 to actively develop various industries throughout the world and promote make-up, food, clothing, language, sightseeing and a variety of the South Korean cultures. Among the various industries emerging with Hallyu, South Korean cosmetics industry best represents the combination of pop culture and commerce. Although the cosmetics industry began to industrialize in 1945, but its real booming was because in recent years, by the help of Hallyu, South Korean government began to actively develop K-Beauty industry and make the cosmetics industry as one of its key industries. The cosmetics industry reached trade surplus for the first time in 2012. A year later, it became the world's top ten cosmetics industry country, which can be said to be thriving and prosperous development. It cannot be left unorganized that the cosmetics industry achievement was largely contributed by the South Korean TV dramas, because product placement in TV dramas can directly present cosmetic effect and effectively attract audience’s attention.. Placement marketing, or product placement(PPL), refers to a planned marketing product is placed in the television shows, movies, blogs, and other creative media, with the media exposure to achieve the effect of advertising and influence audience’s awareness of the product. On the marketing point of view, the manufacturer places product in the program to advertise without interrupting the program, thus to promote selling merchandise and the establish brand image. There is not much difference to the definition of product placement between the South Korea and international level. According to the South Korea’s "Radio and Television Act", the product placement is called indirect advertising, and it is also defined as the utilization of the product as a prop in the broadcast television program; in addition, it renders the product's advertising patterns, whether it exposes the trade name, function or brand name. Prior to amendment to the product placement regulations of the South Korea's xi.
(14) "Radio and Television Act", the product shown in the program can not appear brand names or related marks, but since amendment of "Radio and Television Act" on January 26, 2010, South Korea eased restrictions on the PPL, so that Korean PPL market began to grow substantially, especially the amazing growth rate of the TV dramas. The major television stations will place a large number of ads in the dramas to earn ad revenue.. With products in various fields have been added to the ranks of placement, the cosmetics industry also takes substantial investment. According to the survey results, "PPL marketing" is the annual trend of the South Korea cosmetics industry in 2014. Through drama's placement, it not only can enhance the product or brand, but also show a direct effect of goods and effectively increase the effect of placement. Thus, this paper will focus on analyzing how to use the South Korean TV drama's product placement to boost cosmetics industrial policy and how to expand the Taiwan market with its marketing method. It also analyzes the pros and cons of marketing techniques of the South Korean cosmetics industry in Taiwan, expecting to provide a reference to South Korea’s cosmetics industry’s improvement.. Keywords: South Korean TV drama's placement, South Korean cosmetics industry, Placement marketing,PPL, Hallyu, K-Beauty.. ġ. xii.
(15) ɚ. 䵺婾. 1. 䞼䨞≽㨇冯䞼䨞䚖䘬. 1.1 䞼䨞≽㨇. 役⸜Ἦ⍿⇘ KPOP ⍲杻∯䘬⼙枧炻ℐᶾ䓴冰崟ᶨ偉杻㳩䅙㼖炻侴杻⚳ḇ啱䓙忁㧋䘬 庇⮎≃1㔯⊾䩳⚳炻㗱⋯ㆸ䁢ᶾ䓴䳂䘬㔯⊾⚳⭞ˤ忁偉⑰杻桐⽆⍇㛔䘬Ṇ㳚ⶪ⟜炻徸㻠 㒜㔋军㫸伶炻⤪Ṳ⯙忋ᷕ㜙⚳⭞炻Ṏㆾ㗗ᷕ⋿伶㔯⊾⚰炻ḇ悥㚱ᶵ⮹⑰杻䘬㮹䛦ˤᶵ⎴ 㕤忶⼨ẍ⼙夾䁢ᷣ䘬杻㳩 1.0 2.0 ᶾẋ炻杻㳩 3.0 ᶾẋ忳䓐⣏䛦⮵杻⚳⼙夾䘬╄ッ炻 䧵㤝⮵ℐᶾ䓴⭋⁛杻⚳䘬⼑⥅ˣ梚梇ˣ㚵墅ˣ婆妨ˣ奨䫱杻⚳㔯⊾炻杻⚳䘬⚳晃⛘ỵ 冯⎵倚ḇ⚈㬌㍸檀ˤ杻⚳㓧⹄⤪㬌慵夾㔯⊾∝シ䓊㤕冯㔯⊾埴扟炻㗗⚈䁢℞ⷞἮ䘬⼙枧 冯㓰䙲㗗ℐ㕡ỵ䘬炻侴℞ᷕ⍰Ⱄ杻∯䓊㤕㚨傥⽆⎬ᾳ朊⎹⁛㑕杻⚳㔯⊾炻⽆梇堋ỷ埴⇘ 䥹㈨ˣ㗪⯂炻德忶杻∯杻⚳⎗ẍ⎹ℐᶾ䓴⭋㎂⚳⭞䘬⎬䧖朊尴炻⚈㬌㽨崟Ḯ䫮侭゛天㶙 ⹎䝕妋杻⚳㗗⤪ỽ德忶杻∯Ἦ⭋⁛℞䚠斄䓊㤕ˤġ ⛐䛦⣂晐叿杻∯冰崟䘬䓊㤕ᷕ炻䫮侭娵䁢⍰ẍ杻⚳⊾⥅⑩䓊㤕䘬冰䚃炻㚨傥ẋ堐㳩 埴㔯⊾冯⓮㤕䘬䳸⎰ˤ㟡㒂 Ņatamonitor2014 䘬䴙妰炻杻⚳⊾⥅⑩䓊㤕⛐ ijıIJĴ ⸜䘬ⶪ⟜ 夷㧉忼⇘ ķĵ €伶慹炻ㇻ忚ᶾ䓴⇵⋩⎵炻ㆸ䁢两㖍㛔ˣᷕ⚳⼴炻䫔ᶱᾳ忚ℍ⇘ᶾ䓴⇵⋩ ⎵䘬Ṇ㳚⚳⭞炻杻⚳⊾⥅⑩䓊㤕䘬咔≫䘤⯽㚱䚖ℙ䜡ˤῤ⼿㲐シ䘬㗗炻杻⚳⊾⥅⑩䘬↢ ⎋柵⛐ 2003 ⸜⎒㚱 1.7 €伶慹炻Ữ⛐ ijııĵ ⸜⣏ⷭ⡆≈ ĵķįĹĵĦ炻忁杻∯⣏攟Ṳ⛐Ṇ㳚 忈ㆸ弇≽䘬㗪攻溆ᶵ媨侴⎰ˤijııĵ ⸜ Ķ 㚰崟炻⣏攟Ṳ攳⥳⛐㴟⢾㑍㗈炻᷎⛐⎬⚳䶈忈㓞 夾⣯帇ij炻ㆸ≇⁛㑕杻⚳㔯⊾ˤ⣏攟Ṳ䘬ㆸ≇攳┇Ḯ杻⚳㔯⊾⎹⢾㍐⯽䘬⣏攨炻㇚∯䘬㔯 ⊾㺚德炻㍸⋯Ḯ⚳⢾⮵杻⚳䘬姽₡炻⎬⚳⮵杻⚳⓮⑩䘬㍍⍿⹎㍸檀炻杻⚳䘬⊾⥅⑩䓊㤕 ḇ⛐忁㗪攳⥳厴剥炻嶇晐叿杻㳩呠呠㖍ᶲˤijıIJĵ ⸜㚨䲭䘬杻∯ˬἮ冒㗇㗇䘬Ἀ˭炻⤛ᷣ 1. 庇⮎≃炷劙㔯烉Soft Power炸㗗㊯⛐⚳晃斄Ὢᷕ炻ᶨᾳ⚳⭞㈋昌䴻㾇⍲幵ḳ⮎≃⢾䘬䫔ᶱ䧖⮎≃炻ᷣ天 㗗 㔯⊾ˣ₡ῤ奨ˣシ嬀⼊ン⍲㮹シ䫱㕡朊䘬⼙枧≃ˤ㬌娆⼁䓙伶⚳⑰ἃ⣏⬠㔁㌰ Joseph Samuel Nye, Jr. ㍸↢ˤ 2 ⣏攟Ṳ⛐冢䀋㚨檀㓞夾䌯忼 6.22%炻㓞夾Ṣ⎋䁢 143 叔炻∝ᶳ㬟⸜Ἦ杻∯㚨檀ˤ⛐㖍㛔㑕㓦㗪炻⇵⋲悐 ↮䘬㓞夾䌯䁢˪⅔⬋ㆨ㫴˫䘬 2.5 炻ㇻ䟜杻∯⛐㖍㛔䘬㓞夾䲨抬ˤ⛐楁㷗䃉䶂暣夾㑕↢炻ℐ∯⸛⛯㓞夾 36%炻㚨檀㓞夾 50%炻㓞䚳教倥ṢṢ㔠⣂忼 321 叔ˤ⛐ᷕ⚳⣏映攳㑕ẍἮ炻⸛⛯㓞夾䌯䨑⭂⛐ 4%炻䨑⯭ ℐ⚳⎴㗪㭝䘬䫔ᶨỵˤ 1.
(16) 奺ℐ㘢岊㛔幓㗗⊾⥅⑩⑩䇴杻⼳䘬ẋ妨Ṣ炻⤡⛐∯ᷕἧ䓐䘬杻⼳䘬䱦厗㵚扟ⓖ柵ㆸ攟Ḯ ĸĶĦ炻⎴㧋⛐∯ᷕ↢䎦䘬 ŊŐőņ ⒯儷扟ⓖ慷ḇ忼⇘Ḯ ĵ ᷳ⣂Ĵ炻䧖䧖嶉尉悥⎗䚳↢ˬ杻 ∯˭㗗㍐≽杻⚳⊾⥅⑩䓊㤕⾓忇䘤⯽䘬慵天㍐ㇳˤ杻⚳⊾⥅⑩䓊㤕役⸜䘬⾓忇䘤⯽炻ℵ ≈ᶲ⊾⥅⑩䓊㤕䁢Ⱄ㕤㛒Ἦ✳䓊㤕ĵĩ⻝⸤⸤ĩ枛嬗Ī炻ijıIJĴĪ炻⚈侴Ὣἧ䫮侭⛐杻⚳䛦⣂啱 䓙杻∯䘤⯽䘬䓊㤕ᷕ炻㰢⭂㍊妶⊾⥅⑩䓊㤕冯杻∯䘬䚠Ḻ斄Ὢ炻᷎↮㜸杻∯ᷕ⮵杻⚳⊾ ⥅⑩䓊㤕䘬埴扟㧉⺷ˤġ ġ. 1.2 䞼䨞䚖䘬. !!!!杻⚳䘬㔯⊾䓊㤕崟㸸晾㖑炻Ữ䛇㬋⮵㔯⊾㍸↢℟橼㓗㎜䘬㗗慹⣏ᷕ䷥䴙ˤ2::8 ⸜杻 ⚳⍿⇘Ṇ㳚慹圵桐㙜慵∝⼴炻慹⣏ᷕ㓧⹄)2::9.3113*⮯㔯⊾䓊㤕妪䁢 32 ᶾ䲨慵天㟡⸡ 䓊㤕炻娎⚾ẍ㔯⊾䩳⚳6ˤ晾䃞ᶨ攳⥳䘬㔯∝䓊㤕㗗ẍ⼙夾䓊㤕䁢ᷣ炻ḇ⯙㗗⣏䛦娵䞍 䘬ˬ杻㳩˭炻Ữ⼙夾䓊㤕ḇㆸ≇ⷞ≽⇘㔯⊾ˣ奨䓊㤕䫱炻⚈㬌杻⚳㔯∝䓊㤕䘬ㆸ≇ᶵ 嬻杻⚳崘↢慹圵桐㙜炻ḇ㍸⋯Ḯ杻⚳䘬⚳晃⼊尉炻侴忁偉杻㳩⛐ 3111 ⸜ḇ⏡忚⎘䀋ˤ 7. 晾䃞⽆ 2::4 ⸜⯙㚱杻∯⛐⎘䀋㑕㗈炻Ữ䛇㬋⺽崟弇≽䘬㗗 3111 ⸜攳⥳㑕㗈䘬ˬ䀓剙˭ˣ ˬ啵刚䓇㬣ㆨ˭䫱∯炻杻∯ἧ杻㳩⛐⎘䘤愝炻ḇ攳⥳⮯杻⚳㔯⊾ⷞ忚⎘䀋ˤ㍍叿 311: ⸜ LQPQ 嬻杻㳩⛐⎘䀋⍰㍐⎹ᶨᾳ㕘檀Ⲙ炻忁㲊䓙 LQPQ ⺽柀䘬杻㳩⺞䅺军Ṳ炻ḇㆸ≇嬻 杻⚳㔯⊾㚜㺚ℍ⎘䀋ˤ! !!ġ ġ 杻⚳㔯∝䓊㤕Ḽ剙ℓ攨炻℞ᷕ⍰ẍ㇚∯ⷞἮ䘬䴻㾇㓰䙲㚨䁢漸⣏ˤ圵⎰Ḯ㺼⒉ˣ∯ 㛔ˣ㓅⼙䫱ᶵ⎴⃫䳈炻㇚∯㗗⣂⃫䘬喅埻䵄⎰橼炻⬫傥⣈⎴㗪姜婒㓭ḳ炻⍰傥⁛怆㔯⊾ 䈡刚炻⚈㬌㇚∯㛔幓⯙⎗ẍ婒㗗ᶨ䧖㔯⊾∝シˬ⓮⑩˭ˤᶨ悐㇚∯ᶵ⎗ẍ䘤㎂⼙夾㔯 ⊾炻⮯㘗溆伖ℍ䁢㉵㓅⟜㘗⎗ẍⷞ≽奨㓰䙲烊⮯⓮⑩伖ℍ∯ᷕ⎗ẍ⭋⁛ 4D 䓊⑩ˣ㚵 梦ˣ⼑⥅䫱炻ℵ⇑䓐㺼⒉櫭≃炻嬻℞∝忈㚜⣏䘬䴻㾇₡ῤ炻䓙㬌⎗䞍㇚∯ⷞἮ䘬䴻㾇 㓰䙲⋩↮漸⣏炻℞ᷕ⍰ẍ伖ℍᷳ㕡⺷㚨傥㚱㓰ⷞ≽℞Ṿ䓊㤕ˤ! !!!!⎎ᶨ㕡朊炻杻⚳⊾⥅⑩䓊㤕⛐ 2:56 ⸜㬋⺷䓊㤕⊾ᷳ⼴炻杻⚳攳⥳䘤⯽⊾⥅⑩䓊㤕炻 3. ġ 㟡㒂ˬ杻⚳䴻㾇暄娴˭䘬⟙⮶炻⋫枴ẲⷞἮ䘬䴻㾇₡ῤ檀忼 Ĵııı €杻⸋炻䓂军怬↢䎦Ḯ⋫枴Ẳ ŏŰŮŪŤŴĩ⋫ 枴ẲĬņŤŰůŰŮŪŤŴĪ忁㧋䘬娆⼁ˤġ 4 ġ ⻝⸤⸤(2013)炻 ˬ杻⚳⊾⥅⑩ẩ㤕⛐ᷕ⚳ⶪ⟜䘬埴扟㇘䔍烉ẍッ励匱⣒⸛㲳冯 LG 䓇㳣䁢ᷣ˭ 炻㯜㸸 ⣏⬠䴻䆇䲣䡑⢓婾㔯 5 悕䥳暗(2010)炻 ˪杻⚳怩⎹㔯⊾⻟⚳䘬忶⍣ˣ䎦⛐冯㛒Ἦ˫ 炻㛅歖⋲Ⲟ桐暚ᶨ䓚⫸烉杻㇘ 60 ⸜䲨⾝⬠埻 䞼妶㚫炻pp.142-164 6 杻⚳㔯⊾Ṍ㳩屉⛀(2010)炻˪杻㳩 Forever-ᷕ⚳炽⎘䀋䭯˫ 2.
(17) Ữ䛇㬋咔≫䘤⯽㗗⚈䁢役⸜Ἦ炻⍿⇘杻㳩䘬≑≃炻杻⚳㓧⹄攳⥳䧵㤝䘤⯽ L.Cfbvuz 䓊 㤕炻侴⊾⥅⑩䓊㤕䁢℞慵溆䓊㤕ᷳᶨˤ3123 ⸜杻⚳⊾⥅⑩䓊㤕忼⇘椾㫉䘬屧㖻枮ⶖ炻3124 ⸜ㆸ䁢ᶾ䓴⇵⋩⎵⊾⥅⑩䓊㤕⣏⚳炻杻⚳⊾⥅⑩䓊㤕⎗婒㗗呠呠㖍ᶲˣ咔≫䘤⯽ˤ⛐⭋ ㎂杻⚳⊾⥅⑩䓊㤕䘬杻㳩䓊㤕ᷕ炻⍰Ⱄ杻∯䓊㤕䘬≇ᶵ⎗㰺炻⚈䁢德忶杻∯䘬伖ℍ䔓朊 傥䚜㍍⯽䎦⊾⥅⑩䘬㓰㝄炻⚈㬌杻∯⤪ỽⷞ≽杻⚳杻⥅⑩䓊㤕㗗㛔㔯䞼䨞䘬慵溆炻ⶴ㛃 啱䓙㛔㔯⮵杻∯⤪ỽⷞ≽杻⚳⊾⥅⑩䓊㤕䘬↮㜸炻⎗ẍ㍸ὃ⎘䀋䚠斄䓊㤕⺽䁢ῇ掉䘬ℏ ⭡ˤ㛔㫉䞼䨞娎叿⽆ˬ杻∯˭冯ˬ杻⚳⊾⥅⑩䓊㤕˭ᷳ䘤⯽炻娎⚾↮㜸ℑ侭䘬䚠Ḻ⼙枧 斄Ὢˤẍᶳ⸦枭䁢㛔㫉䞼䨞䘬ᷣ天㍊妶䚖䘬烉ġ ġ ĩIJĪ 杻⚳⊾⥅⑩䓊㤕⛐⎘䀋䘬䘤⯽䎦㱩冯⎘䀋Ṣ⮵杻⚳⊾⥅⑩䓊㤕ᷳ⌘尉↮㜸ˤ ĩijĪ ⇾㜸杻⚳⤪ỽ⇑䓐杻∯Ἦⷞ≽杻⚳⊾⥅⑩䓊㤕ᷳ䫾䔍ˤ ĩĴĪ ↮㜸杻⚳⊾⥅⑩䓊㤕⛐⎘䀋䘬埴扟ㇳ㱽ᷳ⇑⺲炻㍸ὃ杻⚳⊾⥅⑩䓊㤕䱦忚ᷳ⍫侫ˤ. 2. 䞼䨞䭬⚵冯䞼䨞㕡㱽. 2įIJ 䞼䨞䭬⚵. ġ ġ ġ ġ 役⸜Ἦ杻∯ⶪ⟜崭崲Ṇ㳚炻ḇ廠↢军㫸伶䓂军㗗ᷕ㜙⛘⋨炻Ữᷣ天ⶪ⟜ṵẍṆ㳚⛘ ⋨䁢ᷣ炻忁㗗⚈䁢Ṇ㳚⛘⋨㑩㚱䚠Ụ䘬㔯⊾炻⚈㬌⛐廠↢䘬忶䦳ᷕ傥㷃⮹㔯⊾㉀㉝炻嬻 教倥Ṣ㚜傥䓊䓇ℙ沜炻ḇ⚈㬌杻∯⛐Ṇ㳚ⶪ⟜役⋩⸜Ἦ⎗ẍ婒㗗⎹㉓有ˤ䓙㕤⎘䀋⺋ 攳⣏攨㍍⍿⎬⚳㇚∯⛐⎘ᶲ㗈炻⚈㬌㚱杻⚳䘬⣏䛦㔯⊾炻⽆杻∯⇘ ŌĮőŰű炻悥㗗ẍ⎘ 䀋䁢䫔ᶨᾳ↢⎋⚳炻㷔娎厗Ṣ⚰䘬ⶪ⟜㍍⍿⹎炻ᷳ⼴ℵ⁛⇘℞ṾṆ㳚⚳⭞ˤ⇵ả楸⎘ẋ 堐℟列㟡⛐ ijıIJIJ ⸜ Ĺ 㚰㍍⍿⨺橼姒⓷㗪ḇ堐䣢炻⎘䀋䡢⮎㗗杻㳩䘬䘤㸸⛘ĸˤ侴杻∯⎗ ẍⷞ≽䘬䓊㤕Ḽ剙ℓ攨炻⛐杻∯ᷕ炻䓟⤛ᷣ奺䘬ᶨ冱ᶨ≽ˣ梇堋ỷ埴⛯㚫㼃䦣満⊾⼙枧 教倥Ṣ䘬㴰屣埴䁢炻⚈㬌⎬䓊㤕悥㚫⮯冒⭞⓮⑩伖ℍ∯ᷕ炻ẍ㍸⋯℞⑩䇴䞍⎵⹎ㆾ㗗䓊 ⑩扟ⓖˤ䓙㕤杻∯㴱⍲䘬䓊㤕忶㕤⺋㲃炻℞ᷕ䚠庫㕤℞Ṿ䓊㤕炻⊾⥅⑩䓊㤕德忶杻∯侴 ⾓忇䘤⯽䘬年嶉⍰䈡⇍㖶栗炻杻⚳⊾⥅⑩䓊㤕⇵忚Ṇ㳚䘬䚖㧁⍰㗗ẍ⎘䀋 䁢嶛㜧Ĺ炻⚈ 7 8. 2011.08.04 ᷕ⚳㗪⟙ˬ⸜㑕 162 悐 杻⚳ẋ堐烉杻㳩䘤㸸⛘㗗⎘䀋˭ 2015.01.26 ᷕ⣑㕘倆ˬ⎘䀋䓊㤕嵐⊊⟙⏲˭ 3.
(18) 㬌㛔䞼䨞⮯憅⮵⎘䀋㴰屣ⶪ⟜炻㍊妶杻∯⤪ỽⷞ≽杻⚳䘬⊾⥅⑩䓊㤕ˤġ ġ. 2.2 䞼䨞㕡㱽. 䣦㚫䥹⬠䞼䨞ᷣ天↮䁢ˬ慷⊾䞼䨞炷ŒŶŢůŵŪŵŢŵŪŷŦġųŦŴŦŢųŤũ炸 ˭ˬ岒⊾䞼䨞炷ŒŶŢŭŪŵŪŷŦġ ųŦŴŦŢųŤũ炸 ˭ ˤ䓙㕤㛔䞼䨞暨天⣏慷䘬㔠㒂屯㕁Ἦ槿嫱冯↮㜸杻⚳杻⥅⑩䓊㤕炻⚈㬌㛔㔯㍉ 䓐䘬⇯㗗慷⊾䞼䨞ˤ媪慷⊾䞼䨞㊯䘬㗗㍉䓐䴙妰ˣ㔠⬠ㆾ妰䬿㈨埻䫱㕡㱽Ἦ⮵䣦㚫䎦 尉忚埴䲣䴙⿏䘬䴻槿侫⮇ˤ ġ ġ ġ ġ 㛔䞼䨞⮯德忶ˬ㔯䌣㍊妶ĩōŪŵŦųŢŵŶųŦġųŦŷŪŦŸĪ˭ ˣ ˬ⓷⌟婧㞍㱽ĩŒŶŦŴŵŪŰůůŢŪųŦġŔŶųŷŦźĪ˭冯 ˬ⍫冯⺷奨⮇㱽炷őŢųŵŪŤŪűŢųŵġŐţŴŦųŷŢŵŪŰů炸 ˭ᶱ䧖㕡㱽Ἦ忚埴䞼䨞ˤ椾⃰⃰㓞普⎘䀋冯杻⚳ 䚠斄䘬⊾⥅⑩䓊㤕㔯䌣ẍ忚埴㭼庫炻㛔㔯ᷣ天↮ᶱ⣏悐↮䘬㔯䌣屯㕁 䞼䨞烉ĩIJĪ⎘杻䚠 斄婾㔯ˣ㛇↲ġ ĩijĪ⎘杻㓧⹄冯⺈⓮㍸ὃᷳ⭀㕡屯㕁ġ ĩĴĪ㕘倆ˣ⟙䪈暄娴䫱朆⭀㕡屯㕁炻ẍ ↮㜸↢杻⥅䘬䓊㤕䎦㱩冯䅙扟⚈䳈ˤ㍍叿ℵ⇑䓐⓷⌟婧㞍㶙⹎䝕妋⎘䀋Ṣ⮵杻⥅䓊㤕䘬 ⌘尉炻ẍ⍲⌘嫱䎦㚱㔯䌣屯㕁ˤ婧㞍⮵尉ḇẍ IJĶĮķı 㬚⤛⿏䁢ᷣ炻⚈䁢 IJĶĮķı 㬚⤛⿏䁢 ᷣ天䘬杻∯㓞夾㕷佌炻⎴㧋ḇ㗗⊾⥅⑩䘬ᷣ天扟ⓖ⭊佌炻⎴㗪㍍役㛔㔯゛㍊妶䘬ℑᾳ柀 ➇炻⚈㬌怠㑯 IJĶĮķı 㬚⤛⿏䁢婧㞍⮵尉ˤġ ġ ġ ġ ġ 䓙㕤杻⥅䘤⯽朆ᶨℑ⣑ᷳḳ炻⚈㬌䫮侭ḇ⇑䓐⣂⸜Ἦ奨⮇⇘䘬䎦尉炻冯㔯䌣屯㕁 ⓷⌟䳸㝄䳸⎰炻 ↢㚜㶙Ⰼ䘬㍊妶炻᷎㍸↢ᾳṢ夳妋ˤ媪⍫冯⺷奨⮇㱽炷őŢųŵŪŤŪűŢųŵġ ŐţŴŦųŷŢŵŪŰů炸㗗㊯⮵䘤䓇䘬ḳㆾṢ䘬埴䁢䘬䚜㍍奨⮇姀抬ˤ䓙㕤䫮侭℟㚱⣂⸜斄㲐 杻∯冯䚜㍍岤屟杻⚳⊾⥅⑩䘬䴻槿炻⚈㬌傥德忶忁㧋䘬䴻槿炻ℵ䳸⎰㔯䌣⓷⌟ᷕ⼿⇘ 䘬屯妲炻䴙⎰↢杻∯䳸⎰杻⚳⊾⥅⑩䓊㤕䚃埴ᷳ⍇⚈ẍ⍲⯽㛃ˤġ ġ. 3. 䞼䨞㝞㥳冯䞼䨞㳩䦳. 3.1 䞼䨞㝞㥳 ġ !!!!㛔䞼䨞ᷣ天⛐㍊䨞杻∯⤪ỽⷞ≽杻⚳䘬⊾⥅⑩䓊㤕炻德忶㔯䌣㍊妶ˣ⓷⌟婧㞍⍫ 冯⺷奨⮇Ἦ忼⇘䞼䨞䚖䘬ˤ娛↿䞼䨞ℏ⭡冯㳩䦳⤪⼴ˤ! !!!!㛔㔯ℙ↮Ḽ䪈炻䫔ᶨ䪈䁢䵺婾炻⽆䞼䨞≽㨇冯䚖䘬炻䯉╖㤪徘杻∯䓊㤕冯杻⥅䓊㤕 4.
(19) 䘬䚠Ḻ斄Ὢ炻᷎㛇䚤德忶㛔㔯䘬↮㜸傥䁢⎘䀋㔯∝䓊㤕ⷞἮ㕘䘬゛㱽ˤ㍍叿啱䓙䞼䨞㕡 㱽ˣ䞼䨞ℏ⭡ˣ䞼䨞㳩䦳䫱䘬婒㖶炻ẍ⍲⃰埴䞼䨞Ἦ⸓≑嬨侭䝕妋䓊㤕䚠斄ℏ⭡炻忚侴 ἧ嬨侭㚜㶭㤂䝕妋㛔㔯㑘⮓ᷳ䓐シˤ! ġ ġ ġ ġ 䫔Ḵ䪈䁢杻⚳⊾⥅⑩䓊㤕䘬䎦㱩䞼䨞ˤ㛔䪈ᷣ天↮䁢ᶱ䭨烉ĩIJĪ杻⚳⊾⥅⑩䓊㤕ᷳ䘤 ⯽≽⎹ˤ德忶㔯䌣屯㕁䘬㔜䎮婒㖶炻嬻嬨侭⮵杻⚳䘬⊾⥅⑩䓊㤕䘬⭂佑ˣ䘤⯽忶䦳ˣ䓊 㤕䈡刚䫱㚱➢㛔娵嬀ˤĩijĪ杻⚳⊾⥅⑩⛐⎘䎦㱩ˤ⽆ ijııĵ ⸜ IJIJ 㚰 ŕʼnņġŇłńņġŔʼnŐő ⛐⎘ 䀋攳⸿炻⇘䎦⛐⎬ᾳ杻⥅⑩䇴⣏冱忚ℍ⎘䀋ⶪ⟜炻ijıIJĵ ⸜ ŊŏŏŊŔŇœņņ ⮯Ṇ㳚㕿刎⸿姕 ⛐㜙⋨䱦厗⛘㭝ĺ炻悥⎗䚳↢杻⚳⮵⎘䀋⊾⥅⑩⑩䇴䘬慵夾ˤ德忶↮㜸⎘杻暁怲䘬屯㕁炻 䝕妋杻⚳⊾⥅⑩䓊㤕⤪ỽ攳㉻⎘䀋ⶪ⟜炻᷎↮㜸℞⛐⎘䀋䘬䓊㤕䎦㱩ˤĩĴĪġ 杻⚳⊾⥅⑩ 䓊㤕⛐⎘⌘尉ˤ德忶⓷⌟婧㞍炻䝕妋⎘䀋Ṣ⮵杻⚳⊾⥅⑩䓊㤕ᷳ⌘尉炻᷎㬠䲵↢冢䀋Ṣ ⽫ᷕ䘬杻⚳⊾⥅⑩䓊㤕䈡⿏ˤġ ġ ġ ġ ġ 䫔ᶱ䪈䁢杻⚳⊾⥅⑩䓊㤕忳䓐杻∯䘬埴扟㧉⺷↮㜸ˤ德忶䚠斄屯㕁䘬⼁㔜炻㶙⹎䞼 䨞杻∯⮵⊾⥅⑩䓊㤕ᷳ埴扟ㇳ㱽ˤ䁢ỽᶨᾳ⋫枴Ẳ⎗ẍ嬻⣏⭞娵嬀杻⼳ ŊŐőņ ℑᾳ杻 ⥅⑩䇴炻⍰䁢ỽ⯡】よ⛐杻∯ˬ゛Ἀ˭䘬⒯⥅傥⣈⛐Ṇ㳚忈ㆸ弇≽ˤ㛔䪈䭨⮯⽆杻⚳ 伖ℍ⿏埴扟䘬奺⹎↯ℍ炻埵䓇军杻∯ⷞ≽䘬㳩埴⥅⭡ˣ㺼⒉䘬ẋ妨冯嘇⎔≃ˣ䓂军⇘杻 ∯䚜㍍伖ℍ⊾⥅⑩䓊㤕䘬㕡⺷炻 ↢㶙⹎䘬㍊妶炻㬠䲵↢ℑᾳ䓊㤕ᷳ攻䘬Ḻ⇑斄Ὢˤġ ġ ġ ġ ġ 䫔⚃䪈⮯憅⮵杻⚳⊾⥅⑩䓊㤕䘬㛒Ἦ崘⎹㍸↢⓷柴冯⺢妨ˤŊŏŏŊŔŇœņņ 䘬埴扟ᷣả IJı. 㚦㍸⇘⎘䀋Ṣ⮵杻⚳⊾⥅⑩䓊㤕䘬╄ッἮ冒㕤⮵杻∯䘬䅙堟 炻⛐⎘䀋䅙扟䘬杻䲣⊾⥅ ⑩ḇ悥㗗㚱杻㳩喅Ṣẋ妨ㆾ㗗㇚∯ᷕ䘬伖ℍ⿏埴扟炻Ữ杻㳩⮯㚫䵕㊩⣂ᷭ炻ᶨ䚜㗗⚳晃 斄㲐䘬䃎溆炻⚈㬌㛔䪈䭨⮯德忶↮㜸杻⚳⊾⥅⑩䘤⯽䘬旸⇞⿏炻ẍ㍸ὃ㤕侭㕘䘬゛㱽䨩 䟜⓷柴ˤġ ġ ġ ġ ġ 䫔Ḽ䪈䁢䳸婾冯⼴临䞼䨞⺢嬘ˤ䴙㔜⇵朊䪈䭨⼿⇘ᷳ䞼䨞ℏ⭡炻⮯杻⚳⊾⥅⑩䓊 㤕⇑䓐杻∯䘬埴扟䎦㱩 ↢㔜䎮↮㜸炻㛇䚤傥ㆸ䁢㬋⛐䧵㤝䘤⯽㔯∝䓊㤕䘬⎘䀋ᶨ溆⍫ 侫炻᷎㍸ὃ⼴临䞼䨞㕡⎹⺢嬘ˤ. 9 10. 2014.04.19 喳㝄㖍⟙ ˬ杻䲣⑩䇴 innisfree ℕ㚰㜙⋨㕿刎⸿攳ⷽ˭ 2014.04.20 喳㝄㖍⟙ ˬ伶⥅杻桐 ⏡↢⮹⤛⽫˭ 5.
(20) 3.2 䞼䨞㳩䦳. 6.
(21) 4. ⃰埴䞼䨞. !!!!杻⚳⊾⥅⑩晾䃞⽆ 2:56 ⸜⯙攳⥳䓊㤕⊾炻Ữᶨ䚜⇘ ijıIJij ⸜ㇵ忼⇘椾⹎䘬屧㖻枮ⶖ炻 ㍍叿昼⸜ㇵ㗱⋯⇘ᶾ䓴⇵⋩⎵炻⚈㬌⎘䀋⮵㕤杻⚳⊾⥅⑩䓊㤕䚠斄䘬㔯䌣㔠慷᷎ᶵ⣂炻 ᶼℏ⭡ᷣ天㗗⛐↮㜸㍊妶⑩䇴⼊尉冯ẩ㤕ᷳ埴扟䫾䔍ˤ㛔㔯ᷣ天゛䝕妋ˬ杻∯伖ℍⷞ≽ ⛐⎘杻⚳⊾⥅⑩䓊㤕ᷳ䫾䔍˭ 炻⚈㬌㛔䭨⮯啱䓙⚆栏冯㍊妶㴱⍲冯㛔䞼䨞ᷣ柴㚱斄ᷳˬ杻 ∯伖ℍ㍸⋯杻⚳䴻㾇˭冯ˬ杻㳩㍸⋯杻⚳⊾⥅⑩䓊㤕ᷳ⚈䳈˭㕡朊䘬⚳ℏ⢾⮰㚠ˣ婾㔯 ㆾ㛇↲忚埴㔯䌣ᷳ㍊妶冯㔜䎮炻ẍἄ䁢㛔婾㔯ᷳ䞼䨞➢䢶炻㓗㊩㛔䞼䨞ᷳ㝞㥳冯₡ῤˤġ. 4.1 杻∯伖ℍ㚱㓰㍸⋯杻⚳䴻㾇. ! ! 役⸜Ἦ杻⚳䓙㕤⼙夾䓊㤕⻟㓣Ṇ㳚⎬⚳ⶪ⟜炻᷎ᶼ㒜㔋⇘㫸伶ⶪ⟜炻ㆸ≇ㇻ忈Ṇ㳚 22. 23. 㳩埴㕘㊯㧁ˤ杻⚳⇑䓐ˬ杻㳩˭嵐⊊炻䳸⎰㴰屣屉 冯㔯⊾㚵⊁ ℏ⭡↢⎋炻⇑䓐ˬ㔯⊾ ℏ⭡˭ⷞ≽ˬ⠫ℏ奨˭ ˣ ˬ㳩埴⓮⑩˭䫱℞Ṿ䓊㤕炻ㆸ≇⺢䩳嶐⠫埴扟炻∝忈↢樂Ṣˬ䴻 㾇杻㳩˭㓰ㅱ炻ᶵ㬊Ὣἧ䴻㾇ㆸ攟炻㚜ⷞ≽Ḯ杻⚳⚳⭞⼊尉⛐㴟⢾ⶪ⟜䘬㍸⋯ˤ侴℞ᷕ 杻∯ⶪ⟜ẍṆ㳚䁢㟠⽫炻央味Ṇ㳚ˣ伶㳚ˣ㫸㳚䘬 44 ᾳ⚳⭞⛘⋨ˤ⛐ 3112 ⸜杻∯↢ ⎋柵䁢 911 叔伶⃫炻Ữ⇘Ḯ 3122 ⸜⇯忼⇘Ḯ 2/69 €伶⃫ˤ24!杻∯昌Ḯ∝忈䚜㍍䴻㾇 ᷳ⢾炻℞ḇ㈖㺼叿柀柕伲䘬奺刚炻⛐ LQPQ ⯂㛒忈ㆸ弇≽䘬 3111 ⸜ẋ⇅㛇炻杻∯ὧ攳⥳ 映临⮯暣⼙ˣ枛㦪ˣ≽䔓䫱䚠斄⼙夾䓊㤕ⷞ忚㴟⢾ⶪ⟜炻311: ⸜ LQPQ 桐㼖攳⥳炻杻∯ ḇ忳䓐姙⣂ LQPQ „⁷䁢∯ᷕᷣ天奺刚炻⸓≑ LQPQ 㫴ㇳ傥㚱㚜⣂䘬㚅䌯炻⏠⺽ᶵ⎴⸜ 漉昶Ⰼ䘬䰱䴚ˤ! !!!!㬌⢾杻∯ⷞἮ䘬䴻㾇㓰ㅱᶵ⤪㬌炻⇑䓐⎬䧖伖ℍ㕡⺷炻⎒天傥嬻⓮⑩ˣ㘗溆ˣ 䓇㳣㕡⺷ˣ₡ῤ奨ɃɃ䫱䫾䔓⿏䘬伖ℍ杻∯ᷕ炻⯙㚱㨇㚫ⷞ≽娚䓊㤕䘤⯽ˤ昛滲㕡)3125*! 25. 娵䁢杻∯側⼴䘬⻟⣏⓮㤕ὃㅱ捰⍲⼙夾䓊㤕捰炻㗗䛇㬋傥㍐≽ᶨ㲊㲊杻㳩ˣ⮯杻∯⏠. 慹≇≃䘤㎖⇘㤝农䘬斄挝ˤ杻∯㚨⍚⭛ᷳ嗽炻⛐㕤傥德忶∯ね冯掉柕䘬姕妰炻⛐∯ね㑕. 11. 㴰屣屉㗗㊯屉屐䘬㓗↢傥䩳⌛㺧嵛㴰屣侭䘬㴰屣ㄦ㛃ˤ(⚳⭞㔁做䞼䨞昊) 㔯⊾㚵⊁㗗㊯㺧嵛ṢᾹ㔯⊾冰嵋暨天䘬埴䁢ˤ⊭㊔冱埴⎬䧖㺼↢炻䳬䷼㔯⊾㳣≽炻㍐⺋㔯⊾屯妲ẍ ⍲㔯⊾䓊⑩䘬㓞啷䫱ˤ 13 2014.02.25 ⣏忋㖍⟙ ˬℐ䎫暣夾∯忚ℍȾ䵚嶗㗪ẋȿ 杻∯↢⎋崭崲㖍∯˭ 14 昛滲㕡(2014)炻 ˬ㇚∯䔞⑩䇴 ⽆⚃⣏䫾䔍䚳ㅪ杻∯埴扟埻˭. 12. 7.
(22) ↢⼴炻嬻教倥Ṣ䇕䚠㧉ầ䓟ˣ⤛ᷣ奺幓ᶲ䘬堋㚵惵ẞ⍲⼑⥅忈✳炻杻∯ᷕ↢䎦䘬 4D 暣 ⫸䓊⑩ˣ梇䈑ˣ奨⓮⑩䫱炻ḇ悥⺽䘤杻∯教倥Ṣ䘬岤屟㫚㛃ˤ冱ἳἮ婒炻3125 ⸜䅙㑕 䘬杻∯ˬἮ冒㗇㗇䘬Ἀ˭⛐ᷕ⚳ⷞἮ䘬Ⱦ浬┌ȿ26䅙㼖炻⣏ⷭⷞ≽Ḯ杻⚳┌惺↢⎋ˤ 晐叿暆┌䅙㼖炻杻⚳惺栆ẩ㤕䧵㤝攳㉻ᷕ⚳ⶪ⟜炻㒂杻⚳˪Ṇ㳚䴻㾇˫27⟙⮶炻杻⚳䞍 ⎵惺栆ẩ㤕ˬ䛇曚˭⎹ᷕ⚳ⶪ⟜↢⎋Ḯ 4 䧖䅺惺炻↮⇍䁢 31/2 ⹎䘬䴻℠䛇曚 2: ⹎䛇 曚炻ẍ⍲⎒⛐ᷕ⚳扟ⓖ䘬 41 ⹎⎵⑩䛇曚ˤ杻⚳彚㜿䔄䓋梇⑩悐℔Ự䘬䴙妰㔠㒂栗䣢炻 3125 ⸜ 4 㚰杻⚳┌惺⮵ᷕ⚳䘬↢⎋柵忼⇘ 214/7 叔伶⃫炻㭼⍣⸜㽨⡆ 312炴ˤ䓙㬌⎗䞍炻 ẩ㤕冯杻∯⎰ἄ炻ㆾ㗗㏕ᶲ杻∯䅙㼖炻ὧ㚱㨇㚫∝忈↢㕘䘬䅙扟⓮㨇ˤ! !!!!Ữ䁢ỽ杻∯䘬伖ℍ⎗ẍὫἧ教倥Ṣ゛天岤屟℞∯ᷕ⓮⑩␊烎Bblfs)2::2*28娵䁢⓮ ⑩₡ῤ∯ᷕṢ䈑䘬⼊尉斄Ὢㆸ㬋㭼炻⎒天∯ᷕ奺刚⼊尉㬋朊炻℞ἧ䓐䘬⓮⑩⮵㴰屣侭 Ἦ婒ḇ℟㚱㬋朊₡ῤˤ㛶ὲ㖍ˣ慹㱛慴29)枛嬗*)3111*堐䣢㓞䚳杻∯䘬⸜漉Ⰼ庫⺋炻⚈ 2:. 㬌⓮⑩㚅⹎㚫㭼ᶨ凔⺋⏲檀炻ḇ傥㚜⾓Ḯ妋㴰屣侭⮵⓮⑩䘬ン⹎ˤ挦⽿洔)3117* ⇯ ㊯↢杻∯傥德忶暣夾ˬ㵝⊾˭教倥Ṣ䘬⿅䵕炻德忶杻∯嬻教倥Ṣ⮵杻⚳㔯⊾㰺㚱嶅暊デ炻 ⚈㬌杻∯ᷕ伖ℍ䘬㚵梦ˣㇳ㨇ˣ⼑⥅䫱⓮⑩悥傥ㆸ䁢⎬⚳Ṣ⽫ᷕ㗪⯂䘬尉⽝ˤ㛜よ䌱ˣ 31 伭ὲ䅁ˣ㛶⭡⬠)枛嬗*)3121* ㊯↢杻∯ᷕ䘬⓮⑩㚫忈ㆸ㳩埴炻劍㰺㚱ἧ䓐娚⓮⑩炻嶇 32. 㚳⍳ᷳ攻⮯㚫䓊䓇䔷暊デˤⲼ㮹崓ˣ㛶戨┬)枛嬗*!)3124* 娵䁢䓙㕤教倥Ṣ╄㬉∯ᷕ奺 刚炻⚈㬌㚫ッ⯳⍲䁷╄㬉∯ᷕṢ䈑ἧ䓐䘬䈑⑩ˤ⽆忶⍣䘬䞼䨞䳸㝄ᷕㆹᾹ⎗ẍ䡢⭂炻杻 ∯㗗杻⚳㔯⊾䘬奒⣏ἧ炻啱䓙杻∯䘬㑕↢ἧṾ⚳教倥Ṣ䓊䓇⽫䎮娵⎴炻教倥Ṣ㍍䲵杻 ⚳⓮⑩忚侴㍸檀Ḯ⓮⑩䘬扟ⓖ慷冯₡ῤˤ! ! ! !. 15. 暆┌䁢䁠暆≈┌惺䘬䯉䧙炻杻㔯⎓֑ˤ 2014.11.07 Ṇ㳚䴻㾇 ˬ杻┌惺 3 㚰⮵厗↢⎋柵㽨⡆崭 2 ㆾ䁢杻∯ⷞ≽˭ 17 Aaker, D. A.(1991). Managing Brand Equity. New York, The Free Press. 18 㛶ὲ㖍ˣ慹㱛慴(2000)炻ˬ暣夾䭨䚖ᷕ⓮⑩惵伖㓰㝄䘬䞼䨞˭ˮ杻⚳妨婾⬠⟙ 2˯炻杻⚳妨婾⬠㚫炻 pp.182-201 19 挦⽿洔(2006)炻 ˪杻∯ⳃ崟斄挝⚈䳈ᷳ䞼䨞-杻㳩䎦尉䘬奨⮇冯⬠佺˫ 炻⚳䩳ⷓ䭬⣏⬠忳≽冯ẹ攺䭉䎮䞼 䨞䡑⢓婾㔯 20 㛜よ䌱ˣ伭ὲ䅁ˣ㛶⭡⬠(2010)炻 ˬ㴰屣侭䁢ỽ⾈㕤⎵䇴?䴙ᶨ⑩䇴冯ᶨ农䘬⺋⏲㓰㝄˭ ˮ⺋⏲⬠䞼䨞 䫔 21 ⌟ 䫔 5 嘇˯ 炻 杻⚳奨⬠㚫炻 pp.225-246 21 Ⲽ㮹崓ˣ㛶戨┬(2013)炻 ˬ共㚠䘬⑩䇴䅙ッ冯⨺橼㈽ℍ⹎⺽䘤䘬ἧ䓐侭ン⹎嬲⊾䞼䨞-ẍ㴟⽟⛯堉䎮婾䁢 ᷣ˭ ˮ⺋⏲䞼䨞 97 ⌟˯ 炻杻⚳⺋⏲⭋⁛⬠㚫炻pp.122-156ġ 16. 8.
(23) 4.2 杻㳩㍸⋯杻⚳⊾⥅⑩䓊㤕. !!!!媪杻㳩㊯䘬㗗杻⚳䘬枛㦪ˣ㇚∯ˣ㗪⯂ˣ忲㇚ˣ梚梇䫱⣏䛦㔯⊾ẍ⍲ⲯ㊄╄ッ杻 ⚳䘬㔯⊾䎦尉ˤijij晐叿杻㳩㒜⍲⇘ℐᶾ䓴炻ḇⷞ≽叿姙⣂䚠斄䓊㤕⾓忇䘤⯽炻侴℞ᷕẋ 34. 堐㳩埴冯㗪⯂尉⽝䘬⊾⥅⑩䓊㤕炻⯙㗗⼰⣏䘬⍿よ侭ˤ昛䅁)枛嬗*!)3121* 䚏Ṑ㋗)枛 35. 嬗*!)3124* 悥娵䁢⊾⥅⑩傥䚜㍍㍸⋯㔯⊾䓊㤕ẍ⍲喅Ṣ䘬⼊尉炻⚈㬌杻⚳⊾⥅⑩䓊㤕 晐叿杻㳩⼿ẍ⾓忇䘤⯽ˤ㟡㒂⣏杻⊾⥅⑩䓊㤕䞼䨞昊䘬屯㕁栗䣢炻3125 ⸜杻⚳⊾⥅⑩↢ ⎋忼⇘ 29 € 8461 叔伶慹炻庫⇵⸜⡆≈ 63&ˤ劍⽆⚳⭞⇍Ἦ䚳炻ᷕ⚳⌈㔜橼↢⎋䘬 42&炻 ↢⎋柵忼⇘ 6 € 9281 叔伶慹炻侴㔜ᾳᷕ厗⚰ⶪ⟜⯙ỼḮ杻⚳⊾⥅⑩↢⎋柵䘬 71&ˤᷕ厗 ⚰ⶪ⟜ᶨ䚜㗗杻㳩䘬䘤⯽慵⛘炻⚈㬌⎗⼿䞍⮵杻⚳⊾⥅⑩䓊㤕䘬⾓忇䘤⯽炻杻㳩≇ᶵ⎗ 㰺ˤ军㕤杻㳩䁢ỽ⎗ẍ㍸⋯⊾⥅⑩䓊㤕炻䫮侭⮯⍇⚈㬠栆䁢㓧⹄朊ˣẩ㤕朊杻㳩⑩䇴 朊䫱ᶱ䧖ˤ! ! )2*㓧⹄朊! !!!!! !!!!䁢㏕ᶲ忁偉杻㳩桐㼖炻杻⚳㓧⹄攳⥳㈞㢵 L.CFBVUZ 䓊㤕炻䤷䣱悐ḇ⇞妪Ḯˬ⊾⥅ ⑩䓊㤕ℐ䎫⊾⻟⊾㇘䔍˭ 炻枸妰⛐ 3131 ⸜ᷳ⇵ㆸ䁢⇵ᶫ⎵䘬⊾⥅⑩↢⎋⣏⚳炻↢⎋柵⎗ ẍ忼⇘ 71 €伶慹炻↢⎋㭼慵ḇ傥忼⇘ 51&ˤ⛐ 3122 ⸜杻⚳㓧⹄怠⭂Ḯˬ6 ⣏㕘杻㳩↢ ⎋ⶴ㛃⓮⑩˭炻侴⊾⥅⑩⯙㗗℞ᷕᷳᶨ枭ˤ36⻝ὲ】)枛嬗*!)3124*37䞼䨞⒉ḇ㍸⍲ 3124 ⸜ 21 㚰杻⚳㓧⹄⛐楔Ἦ大Ṇ攳Ḯ䫔ᶨ攻杻⚳⊾⥅⑩㕿刎⸿ȾLovely Korea Beauty Premiumȿ炻䧵㤝⋼≑杻⚳⺈⓮忚楸⚳⢾炻㕿刎⸿䌚⼿⼰⣏䘬ㆸ≇炻⛐ 3125 ⸜䫔Ḵ攻㕿 刎⸿ȾKorea Cosmetic Blissȿ!⇯怠⭂⛐伶⚳䲸䲬攳ⷽ炻⎗夳杻⚳㓧⹄䘬慶⽫䴻⽆杻㳩 ᷣ天⚳⭞炻㒜㔋⇘ᷣ天⃰忚⚳⭞ˤ! ! )3*ẩ㤕朊!. ijij. ġ 干⹎劙ĩijııĵĪ炻 ˬ杻㳩⮵杻⚳奨䓊㤕䘬⼙枧ġ Ļġ ẍᷕ⚳奨⭊䁢ᷣ˭ 炻大㰇⣏⬠℔ℙ㓧䫾䞼䨞䡑⢓婾㔯ġ ġ 昛䅁ĩijıIJıĪ炻 ˬ杻㳩⮵ᷕ⚳㴰屣侭䘬杻⚳⊾⥅⑩⼊尉ᷳ⼙枧˭炻㻊春⣏⬠䴻䆇⬠䥹䡑⢓婾㔯ġ ijĵ ġ 䚏Ṑ㋗ĩijıIJĴĪ炻ˬ⛐ᷕ⚳ⶪ⟜䘬杻㳩㓰㝄⮵杻⚳䓊⑩⑩䇴⾈婈⹎忈ㆸ䘬⼙枧䚠斄⮎嫱䞼䨞˭ 炻ˮ杻⚳暣儎 ね⟙⬠㚫婾㔯普ġ 䫔 IJĹ ⌟ġ 䫔 Ķ 嘇˯炻杻⚳暣儎ね⟙⬠㚫ĭűűįIJĶĸĮIJķĶġ ijĶ ġ ˬĶ ⣏㕘杻㳩↢⎋ⶴ㛃⓮⑩˭䁢⊾⥅⑩ˣ椾梦ˣ⤛⿏㚵墅ˣㇳ㨇暞梇梚㕁ˤĩ杻⚳斄䦭倥Īġ ijķ ġ ⻝ὲ】ĩijıIJĵĪ炻ˬijıIJĴ ᾅ䓊㤕⇍ᷣ天ㆸ㝄冯嬘柴Į⊾⥅⑩䓊㤕˭ 炻ġ 杻⚳ᾅ䓊㤕㋗冰昊ġ 炻űűijijĮijĵ ijĴ. 9.
(24) ! !!!!昌Ḯ㓧⹄㏞㏕杻㳩桐㼖炻ẩ㤕Ᾱḇ䳃䳃⇑䓐杻㳩䎦尉䘤⯽⊾⥅⑩䓊㤕ˤ杻⚳⊾⥅⑩ ⸿㚨⭮普䘬⋨➇⛐椾䇦䘬㖶㳆炻ᷫ⚈㖶㳆㗗⢾⚳奨⭊㚨⭮普䘬⛘ⷞ炻杻㳩⏠⺽⢾⚳Ṣ 姒杻奨炻⚈㬌⺈⓮⣏冱忚楸㖶㳆炻ẍ⇑⡆≈扟慷ẍ⍲㚱㓰⮯⑩䇴埴扟军㴟⢾ˤỮ杻㳩 ㉱㉔⊾⥅⑩䓊㤕㚨㖶栗䘬悐↮㗗炻杻∯ᷕ䘬伖ℍ⿏埴扟ẍ⍲⸦᷶㚱⊾⥅⑩䇴悥㚱杻㳩 㖶㗇ẋ妨ˤ⺈⓮ả䓐杻㳩㖶㗇䁢⑩䇴㧉䈡炻⇑䓐⑰杻㕷⮵„⁷䘬ⲯ㊄⇢㽨扟慷炻⁷㗗 ŪůůŪŴŧųŦŦ 䘬㛶㓷捔ˣŏŢŵŶųŦġœŦűŶţŭŪŤ 䘬 ņřŐˤ慹ㄞ䛇ˣ⏛⣏⃫)枛嬗*ġĩijıIJĴĪijĸ⇯㊯↢ả䓐 杻㗇䁢ẋ妨Ṣ䘬埴扟㕡⺷㗗⇑䓐㴟⽟䘬⸛埴䎮婾ĩʼnŦŪťŦųĨŴġŃŢŭŢůŤŦġŕũŦŰųźĪ炻䰱䴚╄㬉杻㗇炻 杻㗇娯䋶⓮⑩炻⇯䰱䴚⮵娚⓮⑩⯙㚫㚱㬋朊⤥デˤ⛐⏛楁渿ˣ㛶ᶾ捖O枛嬗PĩijıIJıĪijĹ䘬䞼 䨞ㆸ㝄ᷕḇ㍸⇘炻㴰屣侭⛐岤屟杻⚳⊾⥅⑩㗪炻⺋⏲ẋ妨㗗⼙枧㴰屣㚨⣏䘬⚈䳈ˤġ !! )4*杻㳩⑩䇴朊! ! !!!!⍿⇘杻㳩䘬⼙枧炻⣏䛦㚫⮯杻㳩䔞ἄ㗗杻⚳䘬尉⽝炻㕤㗗⎒天゛⇘杻⚳⯙㚫゛⇘⣏ 攟Ṳˣ⮹⤛㗪ẋ䫱㔯∝䓊⑩ㆾ喅Ṣ炻杻㳩⃤䃞ㆸ䁢ẋ堐杻⚳䘬ᶨᾳ⑩䇴ˤ⚈㬌姙⣂㴰屣 侭᷎ᶵ㚫䈡⇍岤屟╖ᶨ⑩䇴炻⮵ṾᾹ侴妨杻㳩⯙㗗ᶨᾳ⑩䇴炻⚈㬌⎒天㗗嶇杻㳩䚠斄䘬 䓊⑩⯙℟㚱⏠⺽≃ˤ㛶㈧㟡)枛嬗*ġĩijıIJijĪijĺ⇯娵䁢ˬ杻㳩⑩䇴˭⛐㊩临㒜⣏炻⽆奨⓮⑩ ⇘杻⚳ℐ悐䘬䓊㤕炻悥⎗ẍ ↢ˬ杻㳩˭忁ᾳ⑩䇴ˤġ !!!!䵄⎰ẍᶲ䞼䨞䳸㝄⎗䘤䎦炻杻⚳⊾⥅⑩䓊㤕䘬䡢傥啱䓙杻㳩䘬≃慷⾓忇䘤⯽炻侴杻 㳩ᷕ⍰Ⱄ杻∯㚨傥ℐ朊⿏᷎ᶼ㚱㓰㍸⋯杻⚳䴻㾇炻Ữ䚖⇵⛐⎘䀋⯂㛒㚱⮯ℑ侭ℏ⭡㔜⎰ 䘬䞼䨞炻⚈㬌䫮侭ⶴ㛃傥⮯ℑ侭㔜⎰炻㍊妶杻∯⤪ỽ㍸⋯杻⚳⊾⥅⑩䓊㤕炻᷎㛇姙傥㍸ ὃ䴎䚠斄㤕侭⍫侫₡ῤˤ! ! ! !. ijĸ. ġ 慹ㄞ䛇ˣ⏛⣏⃫ĩijıIJĴĪ炻ˬ杻㳩㔯⊾⮵ᷕ⚳㴰屣侭䘬杻⚳Ỷ₡⊾⥅⑩シ嬀䘬⼙枧˭炻 ˮ㔯⊾䓊㤕䞼䨞䫔 IJĴ ⌟˯ 炻杻⚳㔯⊾䓊㤕⬠㚫炻ġ űűįIJĮIJıġ 28 ⏛楁渿ˣ㛶ᶾ捖(2010)炻ˬ杻⚳䘬⚳⭞⼊尉⮵杻⚳⓮⑩ン⹎䘬⼙枧烉ẍᷕ⚳⊾⥅⑩ⶪ⟜䁢ᷣ˭ 炻ˮ杻⚳⺋ ⏲⭋⁛⬠⟙䫔 IJij ⌟䫔 Ĵ 嘇˯炻杻⚳奨⭋⁛⬠㚫炻ġ űűįĴijIJĮĴĵĸġ ijĺ ġ 㛶㈧㟡ĩijıIJijĪ炻 ˬ杻㳩⮵⚳ℏ⊾⥅⑩ᷳ⼙枧˭ 炻 ˮijıIJij ⸜杻⚳䓊⬠㈨埻⬠㚫㗍⬋⬠埻䘤堐婾㔯普˯ 炻杻⚳䓊 ⬠㈨埻⬠㚫炻űűįįIJijijĮIJijĵġ 10.
(25) ɛ/杻⚳⊾⥅⑩䓊㤕䎦㱩! !. 2/!杻⚳⊾⥅⑩䓊㤕㤪天! !. 1.1 ⊾⥅⑩⍲℞䓊㤕ᷳ⭂佑. ġ ġ 㟡㒂杻⚳⊾⥅⑩㱽䘬夷⭂炻⊾⥅⑩䁢⮵Ṣ橼㚱㶭㻼⍲伶⊾䘬≇傥炻䁢Ḯ⡆≈櫭≃ˣ ㍸Ṗ倴兂ˣ䵕㊩倴兂ㆾ柕檖侴☜㿹ㆾ㗗⟿㉡⛐Ṣ橼ᶲ䘬䈑⑩ˤỮ⽭枰㈋昌˪喍ḳ㱽˫ 䫔Ḵ㡅䫔⚃溆㍸⇘䘬慓喍⑩ˤ劍天䯉╖⋨↮栆✳炻⇯⎗⋨↮䁢⚃⣏栆炻↮⇍㗗➢䢶冯 㨇傥⿏ᾅ梲⑩ˣ⼑⥅⑩ˣ柕檖冯柕䙖ᾅ梲⑩ˣ幓橼ᾅ梲⑩冯楁㯜ˤỮ⯙䣦㚫⍲㔯⊾䘬奺 ⹎Ἦ䚳炻⊾⥅⑩℞⮎㗗ᶨ䧖傥⣈⍵ㅱ䔞㗪䣦㚫㔯⊾炻ẍ⍲Ṣ栆徥㯪伶渿䘬ᶨ䧖㔯⊾⓮⑩ˤ ⎒天䞍忻䎦⛐㳩埴Ṩ湤栆✳䘬⊾⥅⑩炻ὧ傥㌴㎉䔞ẋṢ⮵伶䘬⭂佑䁢ỽ炻ẍ⍲䔞ẋ䣦㚫 ⏰䎦ỽ䧖桐㯋ˤ侴⊾⥅⑩䓊㤕⯙㗗⊾⥅⑩䘬䓇䓊ˣ㳩忂ˣ屑岋䫱䴻㾇㳣≽䘬ᷣ橼炻⊭㊔ ㈨埻䘬攳䘤ˣね⟙䘬䭉䎮ḇ悥⛐℞䭬䔯ᷳℏˤ. 堐 1.杻⚳⊾⥅⑩䧖栆 ἧ䓐䚖䘬. 栆⇍ ➢䢶冯㨇傥⿏ᾅ梲⑩. -㶭㻼烉⌠⥅䓊⑩ˣ㲿朊䘪ˣ㲿朊ḛġ 䫱ġ Į➢㛔ᾅ梲烉⊾⥅㯜ˣḛ㵚ġ 䫱ġ Į㨇傥ᾅ梲烉朊曄ˣ䱦厗㵚ˣ朊兄ġ 䫱ġ Į⇖檵烉⇖檵㲉ˣ⇖檵䘪ġ 䫱ġ. ⼑⥅⑩. -⸽⥅烉䰱⸽㵚ˣŃŃ 曄ˣńń 曄ˣ䰱梭ˣ囄䰱ġ 䫱ġ Į⒯⥅烉⒯儷ˣ⒯慱ˣ⒯囄ġ 䫱ġ Į柘⼑烉儖䲭ġ 䫱ġ Į䛤⥅烉䛤⼙ˣ䛤䶂䫮ˣ䜓㮃儷ġ 䫱ġ Į㊯⼑烉㊯䓚㱡ˣ⌠䓚㱡ˣ㊯䓚ᾅ梲㵚ġ. 柕檖冯柕䙖ᾅ梲⑩. -㶭㻼烉㲿檖䱦ˣ㲿檖㱡ġ 䫱ġ Į㼌䴚烉㼌檖ḛˣ㼌䴚䱦ġ 䫱ġ. 11.
(26) Į嬟檖烉嬟檖ḛˣ嬟檖㱡ˣ檖兄ġ 䫱ġ -㝻檖烉㝻檖儷 䫱 -忈✳烉檖埇ˣヽ㕗ˣ㌚檖䓊⑩ 䫱 幓橼ᾅ梲⑩冯楁㯜. Į➢㛔ᾅ梲烉幓橼ḛ㵚ˣ䇥幓䰱ġ Į㶭㻼烉偍䘪ˣ⍣奺岒儷ˣ㰸㴜ḛ -剛楁烉楁㯜ˣ楁儷 䫱 -旚㚔烉旚㚔㱡ˣ旚㚔ḛġ 䫱ġ Į旚冕烉㬊㯿∹ˣ昌冕䰱ġ 䫱ġ Į昌㮃烉昌㮃儷ˣ昌㮃埇ġ 䫱ġ 屯㕁Ἦ㸸烉㛔㔯㔜䎮. 1.2 ⊾⥅⑩䓊㤕䘬䘤⯽忶䦳. ġ ġ 劍天徥㹗杻⚳⊾⥅⑩䓊㤕䘬崟㸸炻㟡㒂⣏杻⊾⥅⑩⋼㚫䘬屯㕁栗䣢炻1945 ⸜杻⚳⊾ ⥅⑩䓊㤕攳⥳䓊㤕⊾ˤᷳ⼴ 1954 ⸜杻⚳㚨⣏䘬⊾⥅⑩ẩ㤕⣒⸛㲳㬋⺷ㆸ䩳炻᷎攳⥳墥 忈⊾⥅⑩ˤᶵ忶䔞㗪䘬⊾⥅⑩ⶪ⟜ṵ䃞ẍ忚⎋⚳⢾⊾⥅⑩䁢ᷣ炻侴ᶼ杻⚳㛔⛘墥忈⓮ 墥忈䘬⊾⥅⑩ḇ⎒㗗⛐㧉ầ⚳⢾⊾⥅⑩炻ᶨ䚜⇘ 1960 ⸜ẋ杻⚳㓧⹄䤩㬊忚⎋⚳⢾⊾⥅ ⑩炻杻⚳⊾⥅⑩➢䢶ㇵ徸㻠䨑⭂ˤ1970 ⸜ẋỜ晐叿杻⚳䴻㾇䘬檀⹎ㆸ攟炻⊾⥅⑩䓊㤕ḇ 攳⥳ㆸ攟炻ẩ㤕䞼䘤↢姙⣂䘬㕘㈨埻炻ḇ攳⥳慵夾崟⍇㕁䘬慵天⿏ˤ1980 ⸜ẋ慵㕘攳㓦 忚⎋炻⚈㬌⚳ℏ⢾ẩ㤕攳⥳䪞䇕炻杻⚳⊾⥅⑩ẩ㤕ḇ徸㻠⣂㧋⊾ˤ1990 ⸜ẋ⼴㛇炻⍿⇘ IMF 慹圵⌙㨇⼙枧炻杻⚳㚱ẩ㤕䘮⍿⇘♜慵⿏䘬堅㑲炻侴⊾⥅⑩䓊㤕ḇᶵἳ⢾ˤ㍍叿 2000 ⸜攳⥳炻ẍ MISSHA 䁢椾䘬姙⣂⸛₡⑩䇴⸿攳⥳↢䎦炻᷎䌚⼿ㆸ≇炻忈⯙↢Ṳ㖍杻 ⚳⊾⥅⑩䓊㤕䘬㧉㧋ˤ⊾⥅⑩䘤⯽忶䦳㔜䎮⤪ᶳ<堐 2>ˤ. 堐 2.杻⚳⊾⥅⑩䘤⯽忶䦳 ⸜ẋ. ḳẞ. 1945 ⸜. 攳⥳䓊㤕⊾. 1954 ⸜. ッ励匱⣒⸛㲳⇵幓⣒⸛㲳㬋⺷ㆸ䩳炻᷎墥忈⊾⥅⑩. 1960 ⸜ẋ. 䤩㬊忚⎋⚳⢾⊾⥅⑩. 12.
(27) 1970 ⸜ẋ. ⊾⥅⑩䓊㤕攳⥳ㆸ攟. 1980 ⸜ẋ. 慵㕘攳㓦忚⎋炻⚳ℏ⢾攳⥳䪞䇕. 1990 ⸜ẋ. ⍿慹圵⌙㨇⼙枧炻ẩ㤕䳃䳃Ὰ攱. 2000 ⸜ẋ. ⸛₡⑩䇴⸿攳⥳↢䎦炻᷎䌚⼿ㆸ≇ 屯㕁Ἦ㸸烉㛔㔯㔜䎮. 1.3 杻⚳⊾⥅⑩ⶪ⟜䎦㱩. ġ ġ 杻⚳⊾⥅⑩䓊㤕⍿⇘杻㳩䫱⣂枭⚈䳈䘬⼙枧炻役⸜Ἦⶪ⟜㊩临㒜⣏ᷕˤ媪ⶪ⟜夷 㧉⌛䁢䓇䓊Į↢⎋Ĭ忚⎋ˤ⛐ ijıIJĵ ⸜杻⚳⊾⥅⑩䓊㤕䘬ⶪ⟜夷㧉䁢 Ĺ ⃮ IJĸĸĹ €杻⃫炻㭼 2013 ⸜⡆≈Ḯ 7.3%炻役 5 ⸜Ἦ䘬⸜⸛⛯ㆸ攟䌯ḇ忼Ḯ 6.7%炻䓙㬌⎗䞍䃉婾⛐⚳ℏ怬⚳ ⢾炻杻⚳⊾⥅⑩䓊㤕㍍䌚⼿䚠䔞列⤥䘬ㆸ䷦炻侴ᶼṵ㊩临⛐忚㬍䔞ᷕˤ ġ ġ ⽆ᶳ↿˨堐 3˩⎗ẍ㶭㤂䚳⇘炻㬟⸜Ἦ晾䃞杻⚳⊾⥅⑩䘬↢⎋⡆≈䌯⸜⸜㍸檀炻Ữ 杻⚳⊾⥅⑩ⶪ⟜ṵ䃞怬㗗忚⎋⣂㕤↢⎋炻䵕㊩屧㖻崌⫿䘬䎦尉ˤỮῤ⼿㲐シ䘬㗗 2012 ⸜杻⚳⊾⥅⑩↢⎋忼⇘ 1 ⃮ 2023 €杻⃫炻冯 2011 ⸜䘬 8914 €杻⃫䚠㭼⡆≈Ḯ 34.9%炻 侴ᶼ椾⹎↢⎋柵⣂㕤忚⎋柵(1 ⃮ 1017 €杻⃫)炻忼⇘椾㫉䘬屧㖻枮ⶖˤ⇘Ḯ 2014 ⸜炻 晾䃞忚⎋⽖ⷭ⡆≈炻Ữ↢⎋㊩临⣏ⷭᶲ⋯炻Ὣἧ杻⚳⊾⥅⑩䓊㤕䘬枮ⶖ忚ᶨ㬍㒜⣏炻⇘ 忼 7925 €杻⃫ˤ杻⚳⊾⥅⑩↢⎋柵⣏ⷭ㍸⋯ᷳ㚨⣏⍇⚈炻卓忶㕤㗗⍿⇘杻㳩⛐ℐᶾ䓴 咻⺞ᷳ⼙枧炻䈡⇍㗗ᷕ⚳ˣ㖍㛔ˣ㜙⋿Ṇ䘬Ṇ㳚ⶪ⟜䘬↢⎋ㆸ攟㚨䁢㖶栗ˤġ. 堐 3.杻⚳⊾⥅⑩ⶪ⟜夷㧉 栆⇍. 2010 ⸜. 2011 ⸜. 2012 ⸜. 2013 ⸜. ╖ỵ烉䘦叔杻⃫炻% 2014 ⸜. YoY. CAGR (‘10~’14). ⶪ⟜夷㧉. 6,308,416 6,589,797 7,022,077. 7,624,181 8,177,819. 7.3. 6.7. 䓇䓊. 6,014,551 6,385,617 7,122,666. 7,972,072 8,970,370. 12.5. 10.5. ↢⎋. 690,211. 891,478 1,202,383. 1,412,229 1,895,872. 34.2. 28.7. 忚⎋. 984,076 1,095,658 1,101,795. 1,064,338 1,103,320. 3.7. 2.9. -. -. 屧㖻㓞㓗. -293,865. -204,180. 100,588 13. 347,891. 792,551.
(28) 屯㕁Ἦ㸸烉⣏杻⊾⥅⑩⋼㚫, ⊾⥅⑩䓇䓊⮎䷦屯㕁 杻⚳慓喍⑩↢ℍ⎋⋼㚫, Facts & Survey Report 姣 1.Y0Y 䁢冯⍣⸜䘬⮵㭼䌯 姣 2.CAGR 䁢⸜⸛⛯ㆸ攟䌯. 㬌⢾⽆ᶳ↿˨堐 4˩⣏杻⊾⥅⑩⋼㚫䘤堐䘬䴙妰屯㕁ᷕḇ⎗ẍ䚳⇘炻⛐ 2014 ⸜杻⚳ ⊾⥅⑩䓊㤕䘬ⶪ⟜夷㧉㭼 2013 ⸜⡆≈Ḯ 3 € 2500 叔伶慹炻忼⇘ 4.6%䘬ㆸ攟䌯炻᷎ᶼ⌈ 㒂Ḯℐᶾ䓴䘬 2.9%炻ㆸ䁢两ᷕ⚳ˣ㖍㛔⼴炻䫔ᶱᾳ忚ℍ⇘ᶾ䓴⇵⋩⎵䘬Ṇ㳚⚳⭞炻⛐ 2012 ⸜㗪杻⚳⇯䁢䫔 11 ⎵炻ḇ⯙㗗婒晐叿杻⚳⊾⥅⑩䓊㤕䘬咔≫炻2013 ⸜杻⚳椾⹎忚 ℍᶾ䓴⇵⋩⣏䘬⊾⥅⑩䓊㤕ˤ侴杻⚳㓧⹄ḇ⮯两临㓗㎜⊾⥅⑩䓊㤕炻᷎㏕惵叿忁㲊杻㳩炻 枸妰天⛐ 2020 ⸜ㆸ䁢ᶾ䓴⇵ 7 ⎵䘬⊾⥅⑩䓊㤕⣏⚳ˤ. 堐 4.ᶾ䓴⊾⥅⑩ⶪ⟜夷㧉㌺埴 ⎵㫉. 2013 ⸜. ⚳⎵ ⶪ⟜夷㧉. ╖ỵ烉䘦叔伶慹炻% 2014 ⸜. ⶪỼ䌯. ⶪ⟜夷㧉. ⶪỼ䌯. 1. 伶⚳. 37,871. 15.2. 38,773. 14.9. 2. ᷕ⚳. 24,289. 9.7. 26,742. 10.3. 3. 㖍㛔. 23,277. 9.3. 23,464. 9.0. 4. ⽟⚳. 15,136. 6.1. 15,497. 6.0. 5. 大. 14,748. 5.9. 15,229. 5.9. 6. 㱽⚳. 13,982. 5.6. 14,252. 5.5. 7. 劙⚳. 11,632. 4.7. 11,969. 4.6. 8. 佑⣏⇑. 10,207. 4.1. 10,414. 4.0. 9. Ὤ伭㕗. 7,669. 3.1. 8,111. 3.1. 10. 杻⚳. 7,102. 2.8. 7,427. 2.9. ℙ 47 ᾳ⚳⭞. 249,541. 259,772. 屯㕁Ἦ㸸烉ġ ŅŢŵŢŮŰůŪŵŰųġőŦųŴŰůŢŭġńŢųŦġŎŢųŬŦŵġŅŢŵŢġĭijıIJĶġ ġ ġ 14.
(29) ġ ġ ġ ġ ⤪⎴ᶱ㗇ˣōň 䫱⮹㔠⣏ẩ㤕ᷣ⮶叿㔜ᾳ杻⚳䘬暣⫸㤕炻ᷣ⮶杻⚳⊾⥅⑩ⶪ⟜㚨⣏ 䘬ℑ攻ẩ㤕↮⇍䁢ッ励匱⣒⸛㲳 ōň 䓇㳣炻㗗忁ℑ攻ẩ㤕⛐杻⚳⊾⥅⑩ⶪ⟜䘬 ⶪ⌈䌯⯙檀忼 ĸıĦ炻侴 ōȽŐœņōˣņŴŵŦŦōŢŶťŦų 䫱⚳晃⑩䇴⛐杻⚳⇯䲬㚱 ijķĦ䘬ⶪ⌈䌯炻 ∑检䘬 ĵĦㇵ䓙℞检䘬㔠䘦ᾳᷕ⮷ẩ㤕⌈㒂ˤ䓙˨堐 Ķ˩⎗䞍炻⛐ ijıIJĵ ⸜䘬ᶾ䓴 IJıı ⣏ ⊾⥅⑩⑩䇴㌺埴㥄ᷕ炻ッ励匱⣒⸛㲳 ōň 䓇㳣↮⇍ẍ ĵĵįĸ €伶慹冯 ijĴ €伶慹䘬 Ĵı. 扟ⓖ柵炻ㆸ䁢ᶾ䓴䫔 IJĵ 冯 ijı ⎵ˤℑ⣏ẩ㤕⛐ ijıIJĴ ⸜㗪⇯↮⇍䁢 IJĸ ijķ ⎵ 炻ᶵ暋䚳 夳㊩临ᶲ⋯䘬⡆≈䌯炻嬻杻⚳⊾⥅⑩ẩ㤕㌺⎵ḇ㊩临⎹ᶲ㒨⋯ˤ⎎⢾ łŃōņġńħń ḇẍ ĵįĵ €伶慹䘬扟ⓖ柵炻ㆸ䁢杻⚳䫔 Ĵ ᾳ忚ℍ䘦⣏⑩䇴䘬ẩ㤕ˤġ. 堐 5.2014 ⸜ᶾ䓴⊾⥅⑩⑩䇴㌺埴 ⎵㫉. ẩ㤕⎵. ⚳⭞. ╖ỵ烉€伶慹炻% 䆇㤕柵. ⶪỼ䌯. ⡆≈䌯. 1. L’OREAL. 㱽⚳. 299.4. 14.4. 1.8. 2. UNILEVER. 劙⚳,匟嗕. 216.6. 10.4. 1.5. 3. PROCTER & GAMBLE. 伶⚳. 198.0. 9.5. -3.4. 4. THE ESTEE LAUDER COS.. 伶⚳. 109.5. 5.3. 5.4. 5. SHISEIDO CO.. 㖍㛔. 73.7. 3.6. 1.9. 6. BEIERSDORF. ⽟⚳. 65.9. 3.2. 2.3. 7. AVON PRODUCTS. 伶⚳. 63.0. 3.0. -12.0. 8. CHANNEL. 㱽⚳. 62.1. 3.0. 6.0. 9. JOHNSON & JOHNSON. 伶⚳. 60.0. 2.9. -0.1. 10. KAO.CORP. 㖍㛔. 56.0. 2.7. 3.4. 14. AMORE PACIFIC GROUP. 杻⚳. 44.7. 2.2. 21.2. 20. LG HOUSEHOLD & HEALTH. 杻⚳. 23.0. 1.1. 18.0. 杻⚳. 4.4. 0.2. -1.0. 100.0. -. CARE 56. ABLE C&C. ℙ 100 ᾳ⚳⭞. 屯㕁Ἦ㸸烉Women's Wear Daily, WWD Beauty Report, 2015. 30. 㗪⯂䵚䪁 Women's Wear Daily 㭷⸜悥㚫䴙妰↢䘦⣏⊾⥅⑩ẩ㤕炻侴 2013 ⸜ッ励匱⣒⸛㲳 LG 䓇㳣 ⇯↮⇍䁢 17 26 ⎵ˤ 15.
(30) 1.4 杻⚳⊾⥅⑩䓊㤕䈡刚. ⛐⣏悐↮㴰屣侭䘬⽫ᷕ炻⊾⥅⑩ᶵ忶㗗ᶨ䧖嬻Ṣ栆䵕㊩曺㗍ˣᾅ㊩伶渿䘬ⶍ℟炻Ữ ℞⮎⊾⥅⑩䓊㤕䘬䘤⯽ᶵ傥㺧嵛Ṣ栆⮵伶䘬暨㯪炻ḇ傥⍵㗈↢䣦㚫䘬㔯⊾䎦尉炻⚈㬌 ㆹᾹ⽆杻⚳⊾⥅⑩䓊㤕䘬䈡刚炻ὧ傥⣈䚳⇘杻⚳䝕妋杻⚳䘬䣦㚫桐㯋炻ḇ傥㍐婾↢㛒Ἦ 䘬䣦㚫崘⎹ˤẍᶳ⮯↮㜸杻⚳⊾⥅⑩䓊㤕䘬䈡刚ˤ. ĩIJĪ℟㚱䴻㾇㓰䙲炷Economical Benefit炸ġ. 役⸜Ἦ⛐杻⥅䓊㤕䘬咔≫䘤⯽ᶳ炻ᶵℏ暨ⶪ⟜⡆≈炻杻⚳⊾⥅⑩䘬↢⎋ḇ㊩临㒜 ⣏炻ᶵ傥䁢杻⚳ⷞἮ䴻㾇㓞䙲炻ḇ∝忈↢姙⣂䘬⯙㤕㨇㚫ˤ㬌⢾⢾⚳Ṣ䁢Ḯ岤屟杻⥅ ⇵⼨杻⚳岤䈑奨炻ḇ⎗ẍ⡆≈奨㓰䙲ˤ㟡㒂㔯⊾橼做奨悐䘬烋ijıIJĵ ⢾Ἦ奨⭊⮎ ン婧㞍ĴIJ烍ᷕ⎗ẍ䞍忻炻⛐ ijıIJĵ ⸜姒杻䚖䘬䁢ˬ岤䈑˭䘬檀忼 ĸĵĦ炻侴℞ᷕ岤屟⑩枭ᷕ 㚨檀䘬⯙㗗ˬ楁㯜炾⊾⥅⑩˭ 炻Ỽ㚱 ĶĺįķĦˤ㬌⢾㗪⯂䘬杻䲣⊾⥅⑩⛐㍸⋯杻⚳⼊尉㕡朊 ḇ℟㚱㬋朊⼙枧炻⚈㬌杻⚳⊾⥅⑩䓊㤕⎗婒㗗ᶨ䧖℟㚱䴻㾇㓰䙲䘬䓊㤕ˤġ. (2)ẍ⣏ẩ㤕䁢ᷣ. 杻⚳⊾⥅⑩ⶪ⟜ᷣ天䓙ッ励匱⣒⸛㲳 LG 䓇㳣ℑ攻℔⎠⌈㒂炻⽆˨堐 6˩ᷕ⎗ ẍ㶭㤂䚳⇘炻ッ励匱⣒⸛㲳 LG 䓇㳣⛐ 2015 ⸜ᶲ⋲⸜䘬䆇㤕柵↮⇍䁢 2 ⃮ 8569 €杻⃫ 2 ⃮ 6129 €杻⃫炻侴 KOREA KOLMAR 晾㌺⎵䫔ᶱ炻Ữ嶇䫔Ḵ⎵䘬䆇㤕柵⯙ⶖ Ḯ 9.7 ᷳ⣂炻⎗夳⛐杻⚳⊾⥅⑩㤕䓴炻䡢⮎⯙䓙ℑ攻⊾⥅⑩℔⎠⌈㒂Ḯ⣏悐↮䘬ⶪ⟜ˤ. 堐 6.2015 ⸜ᶲ⋲⸜杻⚳⊾⥅⑩ẩ㤕䆇㤕㌺埴 ℔⎠⎵. ⎵㫉. 䆇㤕柵. ╖ỵ烉䘦叔杻⃫炻%. ⡆≈䌯. 䲼⇑䙲. ⡆≈䌯. 1. ッ励匱⣒⸛㲳. 2,856,993. 23.3. 429,887. 34.6. 2. LG 䓇㳣. 2,612,957. 15.1. 241,231. 39.1. 31. ġ 㔯⊾橼做奨悐OYWX\P炻 ijıIJĵ ⢾Ἦ奨⭊⮎ン婧㞍 16.
(31) 3. KOREA KOLMAR. 268,478. 17.1. 24,329. 55.8. 4. COSMAX. 264,683. 95.0. 13,432. 30.4. 5. ABLE C&C. 197,770. -2.4. 3,849. -. 6. KOREA KOLMAR HOLDINGS. 151,907. 41.8. -2,279. -. 7. COSMAX BTI. 95,252. 75.3. 7,361. 45.7. 8. HANKOOK COSMETICS. 46,413. 27.4. -5,862. -. 9. 㜙㗇墥喍. 37,532. 2.4. 1,239. 235.8. 10. 杻⚳⊾⥅⑩墥忈. 21,515. 19.8. 157. 685.0. 屯㕁Ἦ㸸烉杻⚳慹圵䚋䜋昊 YWXĶG. ⚾ 1.ッ励匱⣒⸛㲳⑩䇴 LOGO. 屯㕁Ἦ㸸烉ッ励匱⣒⸛㲳⭀㕡䵚䪁. 17.
(32) ⚾ 2.LG 䓇㳣⑩䇴 LOGO. 屯㕁Ἦ㸸烉LG 䓇㳣⭀㕡䵚䪁. (3)⸛₡⑩䇴⸿㭼ἳ檀. ⍿⇘䴻㾇ᶵ㘗㯋䘬⼙枧炻⊾⥅⑩ⶪ⟜ḇ廱⎹⻟婧ˬ檀⑩岒ˣỶ₡㟤˭䘬 One brand shopˤ 媪 One brand shop 䯉╖Ἦ婒⯙㗗⑩䇴⮰岋⸿炻⛐杻⚳庫䁢䚃埴䘬㗗⸛₡✳䘬⑩䇴⮰岋 ⸿炻⁷㗗⎘䀋Ṣ俛䅇傥娛䘬 Etude HouseˣThe Face Shop......䫱䘮Ⱄ℞ᷕˤ杻⚳䚖⇵䲬㚱 15 ᾳ⸛₡伶⥅ᾅ梲⑩忋挾䲣䴙炻侴忁ṃ⸛₡⑩䇴⣏⣂⛐ 2004~2009 ⸜ㆸ䩳炻⛐䞕䞕⸦ ⸜攻⸛₡⑩䇴⸿ὧ攳⥳忚幵⚳⢾炻⎗夳℞扟ⓖ䚃㱩ˤ⸛₡⊾⥅⑩⑩䇴⸿傥⤪㬌䚃埴䘬⍇ ⚈卓忶㕤℞⸿抒⣏⣂姕㕤奨⭊普ᷕ䘬⛘⋨炻ℵ≈ᶲ䴻ⷠ⿏䘬㍐↢㉀㈋㕡㟰炻傥⣈㺧嵛 㴰屣侭ˬ㑧ὧ⭄˭䘬⽫䎮暨㯪ˤ䓙˨堐 7˩˨堐 8˩⎗ẍ㶭㤂䞍忻炻䎦⛐杻⚳䆇㤕柵 㚨檀䘬⑩䇴⸿䁢 The Face Shop炻娚⑩䇴⛐ 2014 ⸜⸿冾㔠忼⇘ 1185 攻32炻䆇㤕柵ḇ檀 忼 5329 €杻⃫炻Ữḇ㚱Ṣ娵䁢 The Face Shop 傥⤪㬌ㆸ≇䘬⍇⚈炻卓忶㕤℞䁢 LG 䓇㳣 䘬㕿ᶳ⫸䇴炻月叿⣏ẩ㤕䘬㈞㢵炻ㆸ≇⌈柀⸛₡⊾⥅⑩ⶪ⟜ˤ侴 Innisfree ˣMisshaˣ Etude HouseˣNature Republic ⇯ὅ⸷㌺⛐℞⼴ˤ. 32. 㟡㒂杻⚳℔⸛Ṍ㖻⥼⒉㚫䘬屯㕁㊯↢炻THE FACE SHOP 2014 ⸜⮎橼⸿朊忼 1185 攻炻㗗㑩㚱㚨⣂⮎橼⸿ 朊䘬杻䲣⑩䇴ˤ 18.
(33) ġ ġ 堐 7.杻⚳ᷣ天⑩䇴⸿ 2014 ⸜䴻䆇䎦㱩 ⑩䇴⎵䧙. 䆇㤕柵. ⡆≈䌯. ╖ỵ烉䘦叔杻⃫炻炴 䲼⇑䙲. ⡆≈䌯. The Face Shop. 532,985. 8.5. 60,153. -6.0. Innisfree. 456,666. 37.2. 60,452. 53.6. MISSHA. 398,501. -0.7. 1,387. -78.6. ETUDE HOUSE. 281,020. -11.8. 4,391. -77.4. Nature Republic. 255,238. 48.6. 16,214. -. It’s skin. 241,142. 354.6. 76,420. 979.2. TONYMOLY. 205,150. 20.7. 11,614. -16.5. SKIN FOOD. 151,488. -12.8. -6,506. -. 44,037. 32.5. -9,811. -. The SAEM. 屯㕁Ἦ㸸烉杻⚳慹圵䚋䜋昊. 堐 8. 杻⚳ᷣ天⑩䇴⸿ 2011-2014 ⸜⸿⭞㔠 ⑩䇴⎵䧙. 2011 ⸜. 2012 ⸜. 2013 ⸜. ╖ỵ烉ᾳ 2014 ⸜. The Face Shop. 967. 1024. 1079. 1185. Innisfree. 458. 645. 749. 896. MISSHA. 488. 603. 713. 739. ETUDE HOUSE. 357. 473. 589. 606. Nature Republic. 201. 355. 518. 730. -. -. 96. 203. TONYMOLY. 309. 400. 499. 570. SKIN FOOD. 454. 500. 539. 509. -. -. 106. 151. It’s skin. The SAEM. 屯㕁Ἦ㸸烉杻⚳℔⸛Ṍ㖻⥼⒉㚫. 19.
(34) (4)㨇傥⊾⥅⑩㭼ἳ檀. 媪ˬ㨇傥⿏⊾⥅⑩˭⯙㗗⊾⥅⑩ᷕ℟㚱㓡┬兂岒ˣ昌⍣䙢䲳ˣ旣㑳䳓⢾䶂䫱䘬≇ 傥䘬䓊⑩(⊾⥅⑩⮰攨⋗䶐炻2009)ˤ䓙˨堐 9˩⎗䞍炻2014 ⸜䘬㨇傥⿏⊾⥅⑩䓊柵忼⇘ Ḯ 2 ⃮ 9743 €杻⃫炻冯 2013 ⸜䚠㭼⣏ⷭ⡆≈Ḯ 16.0%炻℞ᷕ⍰ẍ墯⎰✳䓊⑩ㆸ攟䌯㚨 䁢䨩↢炻2014 ⸜墯⎰✳䓊⑩㭼 2013 ⸜⡆≈ 34.1%ˤ⤪㝄㈲㗪攻㉱攟Ἦ䚳炻役Ḽ⸜Ἦㆸ 攟䌯㚨檀䘬䓊⑩栆✳ḇ㗗墯⎰✳䓊⑩ˤ⛐ 2010 ⸜㗪⎒㚱 4177 €杻⃫䘬䓇䓊柵炻Ữ⛐ 5 ⸜Ἦẍ 40.8%䘬⸜⸛⛯ㆸ攟䌯ᷳᶳ炻2014 ⸜䘬䓊柵䴻忼⇘Ḯ 1 ⃮ 6438 €杻⃫炻ㆸ䁢 㨇傥⿏⊾⥅⑩ᷕ䓊柵㚨檀䘬栆✳ˤ䓙㬌䎦尉⎗ẍ㍐婾炻⛐杻⚳忁㧋ᶨᾳ↉ḳ天㯪忇⹎ 㓰䌯䘬⚳⭞炻⣂≇傥䘬ᾅ梲⑩ㆾ⊾⥅⑩⚈䁢傥忼⇘䚩㗪䘬≇㓰炻⚈㬌⁁⍿⚳Ṣ╄ッˤ. 堐 9.㨇傥⿏⊾⥅⑩⎬⸜⹎䓊ῤ 栆✳. 2010 ⸜. 2011 ⸜. 2012 ⸜. 2013 ⸜. ╖ỵ烉䘦叔杻⃫炻% 2014 ⸜. CAGR. 䓊ῤ. YoY. (‘10~’14). 墯⎰✳. 417,794. 593,529. 780,449. 1,225,919. 1,643,836. 34.1. 40.8. 㓡┬䙢䲳. 342,279. 323,088. 666,454. 690,273. 751,779. 8.9. 21.7. ㈿䳓⢾䶂. 472,066. 413,834. 402,682. 380,909. 340,811 -10.5. -7.8. 伶䘥. 286,520. 311,308. 298,739. 266,746. 237,944 -10.8. -4.5. ⎰妰. 1,518,659. 1,641,759. 2,148,324. 2,563,847. 2,974,369. 16.0. 18.3. 屯㕁Ἦ㸸烉⣏杻⊾⥅⑩⋼㚫<2015 ⸜⊾⥅⑩䓊㤕↮㜸⟙⏲㚠>. (5) 䓊⑩䓇␥忙㛇(Product Life Cycle)䞕. 䓊⑩䓇␥忙㛇(Product Life Cycle)䯉䧙 PLC炻㊯⼿㗗ᶨ㧋⓮⑩⽆ᶲⶪ⇘㶀㰘↢⟜䘬㔜 ᾳ忶䦳炻⣏农⎗↮䁢ᶲⶪˣㆸ攟ˣㆸ䅇ˣ堘徨忁 4 ᾳ昶㭝炻℞扟ⓖ㚚䶂⇯⏰䎦揀✳ˤ䓙 㕤⊾⥅⑩㛔幓Ⱄ㕤ᶨ䧖檀⹎㈨埻普䲬✳⊾ⶍ䓊⑩炻⚈㬌䞼䘤忇⹎䚠䔞ᷳ⾓炻ℵ≈ᶲ⊾⥅ ⑩䓊㤕ḇⰔ㕤㳩埴䓊㤕ᷳᶨ炻⚈㬌⸛⛯ᶨ䧖䓊⑩䘬䓇␥忙㛇⎒㚱䞕䞕ℕᾳ㚰ⶎ⎛ˤ㟡㒂 2013 ⸜䘬⊾⥅⑩䓊㤕⟙⏲⎗䞍炻2013 ⸜杻⚳扟ⓖ㚨⤥䘬⓮⑩䁢 CC 曄冺剁唦炻䈡⇍㗗 ッ励匱⣒⸛㲳䘬冺剁唦⎗婒㗗柀⯭佌晬炻⛐杻⚳∝ᶳ扟ⓖἛ䷦ˤỮ℞⮎⛐ 2012 ⸜扟ⓖ. 20.
(35) 㚨⤥䘬䓊⑩⇯㗗暯≽䰱梭33炻䁢Ḯ傥⽡⸽䘤㎖⊾⥅⑩䘬≇㓰炻⊾⥅⑩ẩ㤕攳⥳慵夾ⶍ℟ 䘬慵天⿏炻⚈㬌㚱姙⣂暯≽䲣↿䘬䓊⑩ᶲⶪ炻侴℞ᷕ㚨⍿⇘㴰屣侭╄ッ䘬⯙㗗暯≽䰱梭炻 Ữ⛐ 2012 ⸜䲭㤝ᶨ㗪䘬暯≽䰱梭炻⇘Ḯ 2013 ⸜⯙⸦᷶扟倚⋧嶉炻䓙㬌ὧ⎗䚳↢杻⚳⊾ ⥅⑩䘬䓇␥忙㛇ᷳ䞕ˤ. 2. 杻⚳⊾⥅⑩䓊㤕⛐⎘䎦㱩. 2.1 ⊾⥅⑩䓊㤕⛐⎘䘤⯽忶䦳. ⎘䀋䘬⊾⥅⑩ⶪ⟜ᷣ天ṵẍ㫸伶㖍㛔ⶪ⟜䁢ᷣ炻⚈㬌杻⚳⊾⥅⑩䘬ⶪ⌈䌯ṵ冲Ỷ 㕤℞Ṿ⚳⭞ˤỮ役⸜Ἦ晐叿杻⚳⼙夾㔯⊾⛐⎘䀋䚃埴炻杻⚳⊾⥅⑩⑩䇴ḇ䧵㤝忚楸⎘䀋炻 ⛐ ijıIJĵ ⸜⎘䀋䴻ㆸ䁢杻⚳⊾⥅⑩廠↢䘬䫔Ḽ⣏⚳Ĵĵˤᶵ忶℞⮎㖑⛐杻㳩⯂㛒䚃埴䘬 ijııĵ ⸜䘬 ĵ 㚰ッ励匱⣒⸛㲳㕿ᶳ䘬嗕剅ĩōłŏņŊňņĪ⯙䴻䌯⃰忚幵⎘䀋炻䓙㕤嗕剅䘬⭂ ỵⰔᷕ檀₡ỵ䘬⓮⑩炻⚈㬌怠㑯ẍ䘦屐℔⎠楸⸿䘬㕡⺷忚幵⎘䀋炻侴嗕剅䫔ᶨ攻忚楸䘬 䘦屐℔⎠䁢冢⊿䘬㕘ᶱ崲ᾉ佑 łIJIJ 棐ˤ⻟婧Ḧ㶐ˣᾅ㽽⍲䳘䶣䘬嗕剅炻⛐慵夾➢䢶ᾅ ĴĶ. 梲䘬⎘䀋䌚⼿⼰⣏䘬⤥姽炻侴䚖⇵嗕剅ḇ䴻⛐ ijı 攻䘦屐℔⎠楸溆 ˤ㍍叿⛐ ijııĵ ⸜ IJIJ 㚰 ijııĶ ⸜ ĵ 㚰炻杻⚳⸛₡⑩䇴 ŕũŦġŇŢŤŦġŔũŰű ŔŌŊŏġŇŐŐŅġ 䳃䳃⛐⎘䀋姕䩳↮⸿炻 攳┇杻⚳⸛₡⑩䇴忚楸⎘䀋䘬⃰槭ˤ晐叿杻⚳⊾⥅⑩⑩䇴䘬䞍⎵⹎徸㻠攳┇炻ijııĶ ⸜⯰ 冋㮷ḇẋ䎮忚楸⎘䀋䘬 ŎŊŔŔʼnł炻ᶵ⎴㕤⃰⇵䘬⑩䇴炻ŎŊŔŔʼnł ẍ忚楸喍⥅忂嶗䁢ᷣ炻 㕤⯰冋㮷姕䩳⸿ᷕ⸿炻ḇ⎴㧋䌚⼿㴰屣侭䘬曺䜆ˤ ġ ġ ġ ġ ⇘Ḯ ijııĺ ⸜炻杻⚳ ŃŃ 曄ĩŃŭŦŮŪŴũġŃŢŭŮĪ䅙㼖ㇻ忚⎘䀋炻䓙㕤 ijııĹ ⸜ℐ䎫怕⍿慹圵 桐㙜炻⚈㬌傥⣈䚩拊⍰䚩㗪杻⚳ ŃŃ 曄䝔攻䆮䲭炻䘦屐℔⎠ˣ喍⥅⸿炻䓂军忋 ĸĮņōņŗņŏ ὧ⇑崭⓮悥⺽忚 ŃŃ 曄炻ᶨ⸜ᷳ攻炻䪇䃞⛐⎘䀋伶⥅ⶪ⟜㽨䘤↢ᶲ䘦叔㡅 ŃŃ 曄䘬扟ⓖ ⣏慷炻侴杻⚳ ŃŃ 曄㚜㚦⮓ᶳℐ䎫扟ⓖ ĴĴ €⃫㕘⎘⸋䘬䲨抬Ĵķˤ侴⎴⸜ッ励匱⣒⸛㲳㕿 ᶳ䘬 ņŕŖŅņġʼnŐŖŔņ ḇ㏕叿忁偉伶⥅䅙㼖炻⛐⎘姕䩳↮⸿ˤᶵ⎴㕤⃰⇵忚楸⎘䀋䘬℞Ṿ ⑩䇴炻ᷣㇻ䓊⑩⣂ẍᾅ梲䁢ᷣ炻ņŕŖŅņġʼnŐŖŔņ ᷣㇻ䘬㗗⼑⥅⑩炻ὧ⭄⍰⤥䓐䘬℔ᷣ桐 33. G 㛜⬿㵹炽湫枮㗙炽㓷ㄞ㮹(2012)ˬ2012 ⸜⊾⥅⑩䓊㤕↮㜸⟙⏲㚠˭炻杻⚳ᾅ䓊㤕㋗冰昊 杻⚳⊾⥅⑩廠↢ℍ⋼㚫烉http://www.kpta.or.kr/main/main.asp 35 嗕剅⎘䀋⭀㕡䵚䪁烉http://www.laneige.com.tw/ 36 2012.11.13 㕘㕘倆ˬ喅Ṣ㍐㲊≑㿦 杻⚳伶渿㕘⊊≃ⳃ崟˭ 34. 21.
(36) ⼑⥅⑩炻⛐⎘䀋䌚⼿朆ⷠ檀䘬Ṣ㯋ˤ晐叿杻㳩⛐⎘䀋䘬㊩临⺞䅺炻⎬⣏伶⥅⑩䇴䳃䳃㏞ 䇕⎘䀋忁⟲⣏梭炻ῤ⼿㲐シ䘬㗗 ijıIJĵ ⸜⎴䁢ッ励匱⣒⸛㲳㕿ᶳ⑩䇴䘬 ŊůůŪŴŧųŦŦ炻怠㑯⛐ 冢⊿㜙⋨攳姕Ṇ㳚㚨⣏䘬㕿刎⸿炻⾈⬅㜙嶗⸿朊⸛⛯㭷✒㭷㚰䦇慹₡ỵ䲬⛐ ij 叔⇘ Ĵ 叔 ᷳ攻Ĵĸ炻侴 ŊůůŪŴŧųŦŦ ⸿朊⇯⌈㒂䲬 ijıı ✒䘬⣏⮷炻⽆ッ励匱⣒⸛㲳栀シ䟠慵慹⛐⎘㈽屯⯙ ⎗ẍ䞍忻炻杻⥅⛐⎘䀋䘬ⶪ⟜徸㻠㒜⣏ᶼ⇵㘗䚳⤥ˤ⣂⭞杻䲣⑩䇴㊩临忚幵⎘䀋炻ℵ≈ ᶲ杻㳩Ṣ㯋䘬䚠≑炻忈⯙↢Ṳ㖍⎘䀋䘬杻⥅桐㼖ˤġ ġ. ijįij ⊾⥅⑩䓊㤕⛐⎘扟ⓖ䎦㱩 !!!!㟡㒂 EDC49䘬婧㞍栗䣢炻⎘䀋 311: ⸜⇘ 3124 ⸜⊾⥅⑩ⶪ⟜夷㧉䘬⸜⸛⛯ㆸ攟䌯)DBHS* 䁢 4&炻侴 3124 ⸜䘬ⶪ⟜夷㧉䲬㕘⎘⸋ :76 €⃫炻䰿Ộ 3125 ⸜䲬⎗忼⇘㕘⎘⸋ :84 €⃫ˤ ⎘䀋冯℞Ṿ⚳⭞䚠㭼炻Ⱄ㕤⊾⥅⑩䓊㤕䘤⯽庫䁢䶑ㄊ䘬⚳⭞炻⚈㬌⣂㔠⊾⥅⑩⣂䁢⢾⚳ ⑩䇴忚⎋ˤ晾䃞役⸦⸜杻⚳⊾⥅⑩䓊㤕⣏ⷭㆸ攟炻Ữὅ冲ᶵ㔝㫸伶⚳⭞冯㖍㛔⣂⸜ἮỼ 㒂⎘䀋⊾⥅⑩ⶪ⟜䘬ね㱩炻䚖⇵⎘䀋忚⎋㚨⣂⊾⥅⑩䘬⚳⭞䁢㖍㛔炻杻⚳⇯䁢䫔 6 ⎵炻 4: ˤ! 侴⎘䀋∃⤥ḇ㗗杻⚳⊾⥅⑩↢⎋⚳⭞䘬䫔 6 ⎵ 炻娛䳘㌺⎵⤪ẍᶳ˨堐 10˩. ! 堐 21/3125 ⸜⎘䀋⊾⥅⑩忚⎋⚳冯杻⚳⊾⥅⑩↢⎋⚳㌺埴! ! ! ! ! ! ! !. !. ⎘䀋⊾⥅⑩忚⎋⚳!. 杻⚳⊾⥅⑩↢⎋⚳!. 2!. 㖍㛔!. ᷕ⚳!. 3!. 㱽⚳!. 楁㷗!. 4!. 伶⚳!. 㖍㛔!. 5!. ᷕ⚳!. 伶⚳!. 6!. 杻⚳!. ⎘䀋!. !!!!!!!!!!!!屯㕁Ἦ㸸烉⣏杻⊾⥅⑩䓊㤕䞼䨞昊Ľ2014 ⊾⥅⑩↢⎋ GUIDE BOOK>! ! !!!!㍍叿⽆ẍᶳ˨堐 11˩⎗ẍ䚳⇘炻⯙⎘䀋䘬忚⎋⊾⥅⑩Ἦ䚳炻晾䃞㖍㛔⊾⥅⑩䘬忚⎋. 37 38 39. 2014.04.01 ᷕ㗪暣⫸⟙ ˬ⋫枴ὅ㚨ッ innisfree 㜙⋨攳㕿刎⸿˭ DCB( Development Center for Biotechnology)䁢屉⛀㱽Ṣ䓇䈑㈨埻攳䘤ᷕ⽫ ˬ2014 ⊾⥅⑩↢⎋ GUIDE BOOK˭ 炻⣏杻⊾⥅⑩䓊㤕䞼䨞昊 22.
(37) 柵ṵ㗗㚨檀炻3125 ⸜ṵ㚱!3 € 2411 叔伶慹炻Ữ℞㭷⸜䘬⡆≈䌯悥㗗屈䘬炻⎗夳⎘䀋Ṣ 晾䃞䴻佺ㄋἧ䓐㖍㛔⊾⥅⑩炻Ữ╄⤥㚱⛐徸㻠㓡嬲䘬嵐⊊ˤ⍵奨晾䃞杻⚳⊾⥅⑩䘬忚 ⎋柵⛐ 3125 ⸜⎒㚱 6611 叔伶慹炻Ữ役⸦⸜Ἦ悥㗗ẍḴỵ㔠䘬ㆸ攟忇⹎⛐桮⋯炻3125 ⸜䘬⡆≈䌯⇯⇘忼 41&ˤ℞⍇⚈ㅱ冯杻∯ˬἮ冒㗇㗇䘬Ἀ˭⛐⎘䅙㑕炻⤛ᷣ奺ἧ䓐䘬⊾ ⥅⑩忈ㆸ弇≽炻⺽䘤⤛⿏岤屟䅙㼖炻ᷳ⼴䘬ˬ㰺斄Ὢ㗗ッね⓲˭ ˣ ˬᷣ⏃䘬⣒春˭䫱杻∯ ḇ䌚⼿教倥Ṣ╄ッ炻杻⚳⊾⥅⑩徸㻠塓⎘䀋㴰屣侭㲐シ炻⇘Ḯ 3125 ⸜杻⚳⊾⥅⑩⛐⎘ 䀋䘬ⶪ⌈䌯䲬 21&51ˤ! ! !!!!!!!!!!!!!!!!!!!!!堐 22/⎘䀋⊾⥅⑩忚⎋䎦㱩!!!!!!!╖ỵ烉䘦叔伶慹炻炴! ⚳⭞!. 3123 ⸜! 慹柵!. 3124 ⸜!. ⡆≈䌯!. 慹柵!. 3125 ⸜ 221 㚰!. ⡆≈䌯!. 慹柵!. ⡆≈䌯!. 㔜橼!. 832!. .4/2!. 838!. 1/9!. 746!. 3/:!. 㖍㛔!. 3:4!. .5/7!. 376!. .:/6!. 324!. .8/1!. 㱽⚳!. 23:!. .5/7!. 247!. 6/4!. 232!. 3/7!. 伶⚳!. 222!. 6/7!. 224!. 3/2!. :5!. .1/6!. 杻⚳!. 51!. 25/4!. 64!. 49/6!. 66!. 41/1!. 屯㕁Ἦ㸸烉Xpsme!Usbef!Btjbt! ! !!!!㟡㒂 Usbefnpojups ⶪ⟜婧㞍䘬䳸㝄炻⎘䀋㴰屣侭⮵㕤⢾尴㕡朊炻㚨慵夾䘬㗗ᾅ梲 Ⰼ朊炻⎘䀋Ṣ㮹⸛⛯剙⛐倴兂䭉䎮䘬屣䓐㗗杻⚳䘬ℑ炻℞⍇⚈䁢⎘䀋Ṣ倴兂⣂䁢㓷デ 52. 倴ㆾ㶟⎰倴炻ᶼ㟡㒂⣏杻⊾⥅⑩䓊㤕䞼䨞昊䘬䴙妰炻⎘䀋 ::&䘬⤛⿏悥㑩㚱倴兂⚘㒦 炻 ⚈㬌䁢Ḯ傥捖⭂倴兂ˣ䵕㊩⤥䘬兂㱩炻⎘䀋Ṣ剙姙⣂屣䓐⛐ᾅ梲㕡朊ˤℵ≈ᶲ⎘䀋⣑㯋 ῷ㽽䅙炻ᶲ⥅ᶵ㖻ᶼ⭡㖻僓⥅炻⎘䀋Ṣ㮹⍰庫䁢ῷ⤥⤛⿏㶉⥅炻⚈㬌䚠庫㕤杻⚳Ṣ慵夾 ⼑⥅炻傥妋㰢倴兂⓷柴䘬ᾅ梲⑩䲣↿炻㚜⭡㖻⍿⇘⎘䀋㴰屣侭䘬ッ㇜ˤ侴⽆ẍᶳ˨堐 12˩ ⎗ẍ㶭㤂䚳⇘炻䚖⇵杻⚳⇵ ĺ ⣏⸛₡⑩䇴⸿ᷕ炻䴻㚱 ĸ ⭞⛐⎘䀋姕㚱↮⸿炻姕㚱㚨⣂ ⸿朊䘬⑩䇴䁢ッ励匱⣒⸛㲳㕿ᶳ䘬 ņŕŖŅņġʼnŐŖŔņ炻䚖⇵ℐ⎘ℙ㚱 ijĺ 攻↮⸿ˤ℞㫉䁢㚨 㖑⛐⎘䀋攳姕⮎橼⸿朊䘬 ŔŌŊŏġŇŐŐŅ ŕũŦġŇŢŤŦġŔũŰű炻↮⇍姕㚱 IJĵ IJĴ 攻↮⸿ˤỮġ. 40 41. KOTRA-⎘䀋ⶪ⟜䈡⿏烉http://www.globalwindow.org/gw/main/GWMAIN010M.html ˬ2014 ⊾⥅⑩↢⎋ GUIDE BOOK˭ 炻⣏杻⊾⥅⑩䓊㤕䞼䨞昊 23.
(38) 忁墉暨天㲐シ䘬㗗炻晾䃞 ŎŊŔŔʼnł ⛐⎘䀋㰺㚱⮎橼⸿朊炻Ữ℞⛐⯰冋㮷䘮姕㚱⮰㩫炻ġ ⛐⎘䀋ṵⰔ㕤檀Ṣ㯋䘬杻⚳⑩䇴ᷳᶨˤ㬌⢾䚖⇵⇵ ĺ ⣏⑩䇴ᷕ⯂㛒㬋⺷忚幵⎘䀋䘬⎒∑ ᶳ ŕũŦġŔŢŦŮˤġ ! !!!!!!!!!!!!!!!!!!!堐 23/3126 ⸜杻⚳ᷣ天⑩䇴⸿⛐⎘↮⸿㔠慷!. ⑩䇴⎵䧙. ⸿朊㔠 IJĴ. The Face Shop Innisfree. Ķ. MISSHA. ı. ETUDE HOUSE. ijĺ. Nature Republic. Ķ. It’s skin. ij. TONYMOLY. ķ. SKIN FOOD. IJĵ ı. The SAEM. 屯㕁Ἦ㸸烉㛔㔯㔜䎮. ⎎⢾炻嗕剅ᶨ㧋怠㑯⛐䘦屐℔⎠姕䩳⮰㩫䘬⑩䇴ḇᶵ⛐⮹㔠炻℞ᷕ⍰ẍッ励匱⣒ ⸛㲳 ōň 䓇㳣㕿ᶳ䘬ᷕ檀₡ỵ檀₡ỵ⑩䇴䁢ᷣˤ⽆ẍᶳ˨堐 13˩⎗ẍ䞍忻䚖⇵ ⛐⎘䀋姕㚱㚨⣂⮰㩫䘬⑩䇴㗗 LG 䓇㳣㕿ᶳ㚨枪⮾䘬⑩䇴ˬ⎶˭炻ℙ姕㚱 Ĵĸ ᾳ⮰㩫 ℞⼴ḇ㗗⎴䁢 LG 䓇㳣㕿ᶳ䘬ᷕ檀₡ỵ⑩䇴ˬOHUI˭炻ℙ姕㚱 ijĶ ᾳ⮰㩫ˤ䫮侭䘤䎦 晾䃞䌯⃰忚楸䘦屐℔⎠⮰㩫䘬㗗ッ励匱⣒⸛㲳炻Ữッ励匱⣒⸛㲳⛐⎘䀋䘬䫾䔍㗗ẍ⸛₡ ⑩䇴⮰岋⸿䁢ᷣ炻䚠庫ᷳᶳ晾䃞 ōň 䓇㳣㭼ッ励匱⣒⸛㲳㘂忚楸⎘䀋䘦屐℔⎠炻Ữ 䃉婾㗗⑩䇴ㆾ㗗⮰㩫㔠悥䦵䦵柀⃰ッ励匱⣒⸛㲳炻⎗䚳↢ ōň 䓇㳣⛐⎘䀋崘䘬㗗庫 䁢檀⑩岒䘬ᷕ檀₡ỵ嶗䶂ˤġ. 24.
(39) 堐 13.!3126 ⸜杻⚳ᷣ天⑩䇴忚楸⎘䀋䘦屐℔⎠⮰㩫㔠慷! ⑩䇴⎵䧙. ⮰㩫㔠. 嗕剅(LANEIGE). 20. 暒剙䥨(Sulwhasoo). 8. OHUI. 25. belif. 3. ⎶(Whoo). 37 屯㕁Ἦ㸸烉㛔㔯㔜䎮. 2.3 ⛐⎘䅙扟ᷳ杻⚳⊾⥅⑩. 䁢䝕妋⎘䀋Ṣ╄ッ䘬杻⚳⊾⥅⑩㚱⒒ṃ炻᷎䞼䨞⎘䀋㴰屣侭䘬╄ッ⓮⑩䈡⿏炻䫮侭 㔜䎮↢⎬⣏⑩䇴䘬䅙扟䓊⑩⤪ᶳ˨堐 14˩ˤġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ 堐 IJĵįġ ⎬⣏⑩䇴⛐⎘䅙扟䓊⑩ġ ⑩䇴⎵䧙. 䅙扟⓮⑩. 嗕剅. 䜉伶Ṣ楁㯃㯜ↅ兄. 㯜感倴⚈ᾅ㽽䱦厗. 搥慯㶐䘥怬⍇䱦厗. IOPE. IOPE 㯜㼌デ冺剁. IOPE 曺㗍㳣柷卩䱡. 㘞䐑㯜㼌⒯儷. ℐ㕘暁㓰ᾖ嬟㘂⬱朊. 㤝䶣怬⍇圠䈃朊兄. 唦䰱ↅḛ XP Tony Moly. 曺㗍䄍柷伶倴㯜. 兄 Etude House. Nature Republic. ⌛⎗㉵焍⣑ἧ 30. 䜓⮵↢刚焍㤝旸厴価. 准⼑严䳃焍䎱㯜. 䥺Ṗ⤵䰱ↅ曄. ㏞䛤䜓㮃儷(旚㘰㝻). 慨⒯慱. 單唰冺䶑&ᾅ㽽ↅ. 崭䳂㯜䱦曰墄㯜朊曄. ℐ㓰㳣≃㘞Ṗ䲣↿. 先 暒剙䥨. 㼌㻼卩厗. 㹳昘䓇Ṣ哀ᾖ嬟曄. 㼌䆍䱦厗 EX. ⎶. 慵䓇䦀ⶾ. ⣑㯋ᷡ㳍䌯ṓ䲭Ⱉ哀. ㊙彘ṓ暒䘥冺剁唦. 25.
(40) Innisfree. 䵈勞䰥ᾅ㽽䱦厗. 㶭㯋朊兄. 㯋⠲䰱⸽. 崭䳂䀓Ⱉ㲍㮃⫼㻼㶐. 䘤愝寮傥慷䄍柷㳣. 朊兄. 兂䱦厗 屯㕁Ἦ㸸烉⎬⑩䇴⭀㕡䵚䪁ġ. ġ ⎗ẍ㲐シ⇘䘬㗗炻⍿⇘⎘䀋㴰屣侭╄ッ䘬⓮⑩⣂Ⱄ㕤ᾅ梲⑩䲣↿炻昌Ḯẍ⼑⥅⑩倆 ⎵䘬 ņŵŶťŦġʼnŰŶŴŦ ᷳ⢾炻℞Ṿ⑩䇴䘬䅙扟⓮⑩⣂㗗ẍᾅ梲⑩䁢ᷣˤ⤪䫮侭⇵朊㍸炻⎘ 䀋⤛⿏㘖念悥℟㚱倴兂⚘㒦炻⚈㬌⋩↮㲐慵ᾅ梲ˤ侴⽆˨堐 14˩䘬䅙扟⓮⑩ᷕ⎗ẍ䘤䎦炻 ⍿⇘⎘䀋㴰屣侭╄ッ䘬ᾅ梲⑩炻ᷣ天↮䁢ᶱ⣏栆⇍炻↮⇍㗗ᾅ㽽ˣ㈿侩伶䘥ˤ℞ᷕ㚨 ⣂䘬⯙㗗ᾅ㽽䓊⑩炻⍿⇘⨺橼⁛㑕⍲⎬䧖屯妲䘬㍍㓞炻⎘䀋⤛⿏悥㚱⁷㗗ˬ⎒天 ⤥ᾅ 㽽炻⯙傥妋㰢⎬䧖倴兂⓷柴˭ㆾ㗗ˬᾅ㽽㗗ᾅ梲倴兂㚨慵天䘬㬍樇˭䘬奨⾝炻⛐忁㧋ᶨ 䚜㍸Έᾅ㽽慵天⿏䘬⚳⭞炻ᾅ㽽⛐⎘䀋冒䃞侴䃞ㆸ䁢㚨ᷣ天䘬ᷣㇻ≇㓰炻⁷㗗嗕剅㚨䅙 扟䘬ˬ䜉伶Ṣ楁㯃㯜ↅ兄˭ㆾ㗗 Nature Republic 䘬㊃䇴Ṣ㯋⓮⑩ˬ單唰冺䶑&ᾅ㽽ↅ先˭ 悥㗗Ⱄ㕤ᾅ㽽䲣↿ˤġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ⚾ Ĵį Nature Republic 單唰冺䶑&ᾅ㽽ↅ先ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ⚾䇯Ἦ㸸烉Nature Republic ⭀䵚ġ ġ ġ 26.
(41) ġ ġ ġ ġ ⛐⊾⥅⑩㕡朊炻㚨⍿⇘⎘䀋Ṣ╄ッ䘬⼑⥅⑩䁢㯋⠲䰱梭炻℞ㆸ䁢 ŊŐőņˣņŵŶťŦġʼnŰŶŴŦ ⎶䘬䅙扟⓮⑩ˤijııĸ ⸜ IJ 㚰ッ励匱⣒⸛㲳普⛀攳⥳䞼䘤㯋⠲✳䓊⑩炻䁢䞼䘤↢㭼⁛䴙 䘬䭉䉨ㆾ㒈⡻⺷䓊⑩㚜㕡ὧἧ䓐䘬⣂≇傥䓊⑩炻ッ励匱⣒⸛㲳⮵ ijıı 䧖ᶵ⎴栆✳䘬㴟䵧 忚埴Ḯ崭忶 Ĵĭķıı 枭䘬㷔娎炻⊭⏓⍾冒⸲ᶲ䓐⑩䘬ḛ先⇘㰸㴜㴟䵧䫱ĵijˤ䳪㕤⛐ ijııĹ ⸜ Ĵ 㚰㕿ᶳ䘬 ŊŐőņ ⑩䇴ㆸ≇㍐↢ḮˬŊŐőņġłŊœńŖŔʼnŊŐŏƯ˭ ˤ娚䓊⑩ㇻ叿℟㚱旚㚔ˣ⼑⥅ˣ 伶䘥ˣ冺䶑⚃⎰ᶨ䘬≇㓰炻⛐㍐↢䘬䫔ᶨ⸜⯙䅙扟Ḯ ĴĹ €杻⃫炻᷎⛐ ijıIJĵ ⸜⍾⼿崭忶 ijııı €杻⃫䘬扟ⓖㆸ䷦炻⸛⛯㭷 [ 䥺⯙岋↢ᶨᾳ䘬扟ⓖἛ䷦ἧ℞军 YWX\ ⸜ X 㚰䁢㬊䳗 䧵扟ⓖ慷䨩䟜Ḯ ijııı 叔ᾳ炻ㆸ䁢杻⚳⊾⥅⑩ⶪ⟜㚨㙊扟䘬䓊⑩ᷳᶨˤ晐叿 ŊŐőņ 䘬㯋⠲ 䰱梭⍿⇘⣏⭞䘬╄ッ炻⎬⭞⑩䇴ḇ䳃䳃㍐↢栆Ụ䓊⑩炻ḇ悥䌚⼿ᶵ拗䘬ㆸ䷦ˤ䎦⛐昌Ḯ 㯋⠲䰱梭⢾炻㯋⠲栆䘬⓮⑩⤪㯋⠲儖䲭ˣ㯋⠲旚㚔䫱悥⼿⇘Ḯ⼰檀䘬Ṣ㯋ˤġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ⚾ 5/!ŊŐőņġłŊœńŖŔʼnŊŐŏƯġ ġ. ⚾䇯Ἦ㸸烉ŊŐőņ ⭀䵚ġ. 3. 杻⚳⊾⥅⑩䓊㤕⛐⎘⌘尉. 䁢Ḯ妋⎘䀋Ṣ⮵杻⚳⊾⥅⑩䓊㤕䘬⌘尉炻䫮侭㕤 ijıIJĶ ⸜ IJı 㚰 Ḯˬ杻⚳⊾⥅⑩╄ 42. ⑩奨䵚烉 http://www.hzpgc.com/article/content/2709.html 27.
(42) ⤥⹎冯杻∯⼙枧⊾⥅⑩䓊㤕䞼䨞⓷⌟˭ĩ⤪旬ẞĪ炻ℙ⚆㓞 IJijĹIJ ấ㚱㓰⓷⌟ˤ㛔䪈䭨⮯憅 ⮵⓷⌟䳸㝄㔜䎮ˣ↮㜸↢杻⚳⊾⥅⑩⯽㤕⛐⎘䀋䘬⌘尉炻ẍ⍲杻∯⮵⊾⥅⑩䓊㤕ᷳ⼙ 枧ˤġ ġ. 3.1 䫼⌟侭䘬⿏⇍ˣ⸜漉冯借㤕㭼ἳġ ġ ġ ġ ġ ġ 㛔⓷⌟婧㞍ἧ䓐䵚嶗⓷⌟婧㞍㕡⺷炻嬻教⌟侭傥冒䓙⠓⮓ˤ䓙㕤⊾⥅⑩Ⱄ㕤㴰屣⓮ ⑩炻ᶼ⣂䁢⤛⿏ἧ䓐炻⚈㬌㛔⓷⌟↮䁢 IJĶ 㬚Įijĵ 㬚ˣijĶ 㬚ĮĴı 㬚ˣĴı 㬚Įĵı 㬚⍲ ĵIJ 㬚 ẍᶲ炻ℙ妰 ĵ ᾳ㕷佌炻旸⭂䁢⤛⿏⠓⮓ĵĴˤ⽆Ľ⚾ ĶĿᷕ⎗ẍ䚳⇘炻IJĶĮijĵ 㬚ᷳ㚱㓰⓷⌟ℙ 妰 Ķĵĸ ấˣijĶĮĴı 㬚 ĵĹĴ ấˣĴIJĮĵı 㬚 IJĵij ấˣĵIJ 㬚ẍᶲ IJıĺ ấˤỮ⚈䁢⓷⌟䳸㝄栗䣢炻 借㤕冯䫼㟰᷎䃉䚜㍍斄倗⿏炻⚈㬌㛔↮㜸⮯ᶵ憅⮵借㤕忚埴⋨↮ˤġ ⚾5.䫼⌟侭⸜漉㭼ἳ. 8% 11% 43% 15-24㬚 25-30㬚 31-40㬚 38%. 41㬚ẍᶲ. 3.2 杻⚳⊾⥅⑩⛐⎘扟ⓖ. 晾䃞㛔䞼䨞ᷕ㍸⍲䘬⊾⥅⑩ℐ悐⊭⏓ᾅ梲⑩炻Ữ䁢性䫼⌟侭⮯ℑ侭㏆㶟炻⛐⓷ ⌟ᷕ䫮侭䈡⇍⮯ℑ侭 ↢⋨↮炻⚈㬌ẍᶳ䳸㝄悥⮯⋨↮䁢⊾⥅⑩ᾅ梲⑩ℑᾳ栆⇍ˤġ ġ. 43. ⮯ 30 㬚ẍᶳ∫↮ℑᾳ㕷佌䘬⍇⚈⛐㕤⋨↮⬠䓇冯䣦㚫Ṣ⢓䘬㴰屣㕡⺷ˤ 28.
(43) ĩIJĪġ 杻⚳⊾⥅⑩0ᾅ梲⑩ἧ䓐ね⼊ġ ġ ġ ġ ġ ġ 椾⃰ㆹᾹ⃰⽆杻⚳⊾⥅⑩İᾅ梲⑩䘬ἧ䓐ね⼊攳⥳㍊妶ˤ⛐ IJijĹIJ ấ⓷⌟ᷕ炻ἧ䓐忶 杻⚳⊾⥅⑩䘬㧋㛔㔠㚱 IJıĹĸ ấ炻㭼ἳ檀忼 ĹĶ炴炻㬌⢾㚱 ĺıĶ ỵ䫼⌟侭ĩĸIJ炴Ī堐䣢╄㬉杻 ⚳⊾⥅⑩烊ἧ䓐忶杻⚳ᾅ梲⑩䘬㧋㛔㔠㚱 ĺĺı ấĩĸĸ炴Ī炻堐䣢╄㬉杻⚳ᾅ梲⑩䘬㧋㛔㔠 ⇯㚱 ĸķĵ ấĩķı炴Ī炻⚈㬌㔜橼Ἦ婒⎘䀋Ṣ⮵㕤杻⚳⊾⥅⑩İᾅ梲⑩䘬姽₡䬿㗗㬋朊炻Ữ㚱 ℑ溆ῤ⼿㲐シˤ椾⃰㗗⎘䀋Ṣᶵ↮⸜䲨悥㗗ἧ䓐杻⚳⊾⥅⑩⣂㕤杻⚳ᾅ梲⑩炻Ữ⎘䀋Ṣ ℞⮎ᾅ梲慵㕤⊾⥅炻⛐⎘䀋楸溆䘬⑩䇴䅙扟䘬⓮⑩ḇ悥ẍᾅ梲⑩䁢ᷣ炻⚈㬌⎗ẍ㍐㷔 ↢ℑ溆烉ĩIJĪ杻䲣⼑⥅䈡刚㖶栗㚱㓰⏠⺽⎘䀋㴰屣侭ĩijĪ⎘䀋Ṣ慵夾ᾅ梲炻Ữ㭼崟杻⚳⑩䇴炻 㖊㚱䘬㖍䲣ㆾ㫸伶⑩䇴㚜傥⏠⺽⎘䀋㴰屣侭ˤℵἮ䫔Ḵᾳ暨天㲐シ䘬㗗炻晾䃞㔜橼䚳Ἦ ⎘䀋Ṣ⮵㕤杻⚳⊾⥅⑩İᾅ梲⑩䘬姽₡䬿㗗㬋朊炻Ữ ĵIJ 㬚ẍᶲ䘬㕷佌╄㬉杻⚳⊾⥅⑩䘬 㭼ἳ⎒㚱 Ĵķ炴炻╄㬉杻⚳ᾅ梲⑩䘬㭼ἳḇ㚱 Ĵĸ炴炻䓙㬌⎗㍐婾䓙㕤杻⚳⊾⥅⑩䓊㤕 Ⱄ㕤忁⸦⸜ㇵ冰崟䘬㕘冰䓊㤕炻ẍ庫⍿⸜庽Ṣ╄ッ炻ᷕ⸜ẍᶲ䘬㴰屣㕷佌怬㗗佺ㄋἧ 䓐⚢㚱䘬⓮⑩炻⚈㬌⮵㕤杻⚳⊾⥅⑩İᾅ梲⑩炻㍍⍿⹎䚠⮵庫Ỷˤġ ġ 堐 IJĶįġ 杻⚳⊾⥅⑩İᾅ梲⑩ἧ䓐ね⼊ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ġ ╖ỵ烉ỵġ ġ. ἧ䓐忶杻. 㭼ἳġ. ⚳⊾⥅⑩ġ. ╄㬉杻⚳. 㭼ἳġ. ⊾⥅⑩ġ. ἧ䓐忶杻. 㭼ἳġ. ⚳ᾅ梲⑩ġ. ╄㬉杻⚳. 㭼ἳġ. ᾅ梲⑩ġ. IJĶĮijĵ 㬚ġ. ĵĸijġ. ĹķĦġ. ĴĺIJġ. ĸIJĦġ. ĵIJĹġ. ĸķĦġ. Ĵijķġ. ķıĦġ. ijĶĮĴı 㬚ġ. ĵĵıġ. ĺIJĦġ. ĴĹĴġ. ĸĺĦġ. ĵıĵġ. ĹĵĦġ. ĴIJĶġ. ķĶĦġ. ĴIJĮĵı 㬚ġ. IJIJķġ. ĹijĦġ. ĺijġ. ķĶĦġ. IJIJĴġ. ĹıĦġ. ĹĴġ. ĶĹĦġ. Ķĺġ. ĶĵĦġ. Ĵĺġ. ĴķĦġ. ĶĶġ. ĶıĦġ. ĵıġ. ĴĸĦġ. IJıĹĸġ. ĹĶĦġ. ĺıĶġ. ĸIJĦġ. ĺĺıġ. ĸĸĦġ. ĸķĵġ. ķıĦġ. ĵIJ 㬚ẍᶲġ ䷥Ṣ㔠ġ ġ. ĩijĪġ 杻⚳⊾⥅⑩0ᾅ梲⑩㊩㚱㭼ἳġ ġ !!!!㔜橼Ἦ婒⎘䀋⤛⿏㊩㚱䘬⊾⥅⑩0ᾅ梲⑩ᷕ炻杻⚳⊾⥅⑩0ᾅ梲⑩䘬㭼ἳ᷎ᶵ䬿檀炻 ⛐ 2392 ấ⓷⌟ᷕ炻杻⚳⊾⥅⑩Ỽ㛔Ṣ⊾⥅⑩㭼ἳ 31炴ẍᶳ䘬㚱 813 ấ)66炴*炻杻⚳ᾅ 梲⑩Ỽ㛔Ṣᾅ梲⑩㭼ἳ 31&ẍᶳ䘬㚜㗗檀忼 972 ấ)78炴*炻⯌℞ 52 㬚ẍᶲ㕷佌炻䃉婾㗗 29.
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Microphone and 600 ohm line conduits shall be mechanically and electrically connected to receptacle boxes and electrically grounded to the audio system ground point.. Lines in
It is based on the goals of senior secondary education and on other official documents related to the curriculum and assessment reform since 2000, including
