A Study of the influence of internet characteristics
and product attributes on the purchase intention of
the online Retail Store – With clothing online
shopping for example
D9978971 D9933411 D9979024 D9933321 D9933526 D0096957
D0162765
D0162424
Abstract
Because of online shopping has grow in a high speed recently, the potential business opportunities attract lots of businessmen to join this industry. Young people are the most important source of customers, especially in clothing, which their products are almost made for younger. However, as the industrialist increase, the competition becomes more intense.
It’s a question for businessmen, about how to establish brand reputation and attract customers by the website’s design, product attributes and models, but also consider about the influence of different Population statistic variables.
In this study, a questionnaire survey will be conducted. Convenient samples are gathered from friends.
The expected results is that website characteristics do have more effect on purchase intention, and the quality and price affect than the population statistic variables .
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