鐵粉的煉成:韓流圈粉、轉粉與煉粉的發展過程 - 政大學術集成

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(1)MBA. 政 治 大. ‧. ‧ 國. 學. Shaping of Superfandom 立 The Developmental Process of Attracting, Converting and Consolidating Fandom in Korean Popular Music Industry. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. DOI:10.6814/NCCU202000718.

(2) BTS. KPOP. 立. 政 治 大. ‧. ‧ 國. 學 ARMY. sit. y. Nat. io. BTS. n. al. Ch. engchi. er. Dora Rosie. i Un. v. BTS. DOI:10.6814/NCCU202000718.

(3) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. i DOI:10.6814/NCCU202000718.

(4) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. ii DOI:10.6814/NCCU202000718.

(5) Abstract. Cultivating loyal customers and establishing favorable or even long-term. relationships with customers has always been a force for companies. Many companies have invested a lot of money to improve the communication system with customers to better understand the needs of them, or to control the quality of products and services to achieve customer satisfaction, but the results are often not that ideal. In the theory of customer relationship management, the interaction between the company and the customer is an important source of relationship, and the reason comes from the interaction, which makes the value based on both parties. Therefore, if the value of the customer is more accurately understood, it is easier to establish the relationship. But they also found that the satisfaction feedback shown by measuring the value seems to still have a willingness to establish and maintain a relationship with the customer, and there is still a distance, not to mention whether the customer is really loyal to the company. Although there are also some scholars in the recent literature who propose that the company should understand customers’ cognition, psychology and their feelings, but intead of delving into it,still use their behavior as the source of understanding customer loyalty. Based on the. 立. 政 治 大. ‧ 國. 學. ‧. analysis of the organization practices of KPOP and their fans, this study proposes the concept of “customer conversion” to clarify the changes that customers and companies have undergone in the process of interaction, and to understand what kind of experience customers have and how they feel. This study believes that if a company wants to establish a long-term relationship with its customers, it is necessary to understand each other and think about how to interact with them. Not only consider the customer's feelings, but also his "identity". This is because customers have changed their perceptions and emotions in the process of establishing relationships with companies, and after a series of changes, some original customers are even no longer customers. In the practical concept, this study emphasizes that the interaction between the company and the customer is an important source of customer experience, and also suggests a new perspective that the company can regard the customer as a fan or classify the customer. This study also believes that the idea of not only pursuing the outcome of a transaction, and communicating with customers is the main reason of a company can establish a truly long-lasting and good relationship with its customer base.. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. Keywords: Organizational practices, Fandom, Customer relationship management, User innovation, Customer experience, Customer loyalty.. iii DOI:10.6814/NCCU202000718.

(6) .........................................................................................................................................I .....................................................................................................................................I ................................................................................................................................II ...............................................................................................................................III .............................................................................................................................. IV .................................................................................................................................. VI ................................................................................................................................. VII. ...............................................................................................................1. 政 治 大. .................................................................................................................. 1. 立. .................................................................................................................. 3. ‧ 國. 學. .................................................................................................................. 5. .......................................................................................................7. ‧. .................................................................................................. 7. Nat. sit. y. ............................................................................................................ 12. n. al. er. io. ............................................................................................................ 14. v. .................................................................................... 17. i Un. Ch. engchi ..................................................................................................... 19 ...................................................................................................... 19 ...................................................................................................... 23 .................................................................................................. 26. .....................................................................................................30 BTS .................................................................................................... 30 ................................................................................................................ 33 ......................................................................... 36 ................................................................... 43 ................................................................................................................ 48 i. iv v. DOI:10.6814/NCCU202000718.

(7) ......................................................................... 51 ............................................................... 60 ................................................................................................................ 64 ..................................................................... 65 ................................................................... 78. .............................................................................................................83 ................................................................................................................ 83 ................................ 83 ........................................ 84 .................................................................... 84. 政 治 大. ................................................................................................................ 85. 立. ........................................................................ 85. ‧ 國. 學. ........................................................................................ 86 ...................................................... 87. ‧. ............................................................................................ 89. y. Nat. .............................................................................................................91. er. io. sit. .............................................................................................................93 .............................................................................................................................. 93. n. al. Ch. i Un. v. .............................................................................................................................. 94. engchi. ........................................................................ 95. v. v DOI:10.6814/NCCU202000718.

(8) 1. BTS. ................................................... 26. 2. BTS. 3. BTS. ........................................................... 28. 4. BTS. ........................................................................... 69. KPOP. ....................... 27. 5. ............................................................ 76. 6. ........................................................................ 77. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. v. vi i. DOI:10.6814/NCCU202000718.

(9) 1. ...................................................... 9. 2. ............................................................................................ 25. 3. .................................................................................................... 32. 4. ............................................................................................................ 35. 5. ............................................................................................................ 48. 6. BTS. ....................................................................... 54. 7. ........................................................................................................ 65. 8. ........................................................................................................ 87. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. v. vii ii. DOI:10.6814/NCCU202000718.

(10) 立. 政 治 大. y. ‧. ‧ 國. 學. Nat. n. er. io. al. sit. 1980. Ch. engchi. i Un. v. (Pansari & Kumar, 2016; Parvatiyar & Sheth, 2001). 1. 1 DOI:10.6814/NCCU202000718.

(11) (Parvatiyar & Sheth, 2001). 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 2. 2 DOI:10.6814/NCCU202000718.

(12) (Payne & Frow, 2005). (Pansari & Kumar, 2016). KPOP. BTS. BTS. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. (Parvatiyar & Sheth, 2001). (Pansari & Kumar, 2016) 3. 3 DOI:10.6814/NCCU202000718.

(13) BTS. 立. 政 治 大. ‧ 國. ‧. BTS. BTS. 學. BTS. Nat. n. al. er. io. sit. y. BTS. Ch. engchi. i Un. v. BTS. BTS BTS BTS. BTS 4. 4 DOI:10.6814/NCCU202000718.

(14) BTS. 立. 政 治 大. ‧ 國. 學. BTS. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. BTS. BTS. 5. 5 DOI:10.6814/NCCU202000718.

(15) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 6. 6 DOI:10.6814/NCCU202000718.

(16) 立. 政 治 大. n. al. er. io. sit. y. Nat. loyalty. ‧. ‧ 國. 學 customer management. Ch. need i eng ch. customer. iv n U want. customer relationship management. 1990. relationship marketing. (Berry, 1995; Morgan & Hunt, 1994). 7. 7 DOI:10.6814/NCCU202000718.

(17) 2000. (Parvatiyar & Sheth, 2001). 立. 政 治 大. ‧. ‧ 國. 學. n. al. Ch. engchi. er. io. sit. y. Nat (Parvatiyar & Sheth, 2001). i Un. v. (Payne & Frow, 2005). 8. 8 DOI:10.6814/NCCU202000718.

(18) 1. (Payne & Frow, 2005). CRM CRM. 政 治 大. CRM. 學. (Parvatiyar & Sheth, 2001). ‧. ‧ 國. 立 CRM. sit. n. er. io. al. Ch. (Morgan & Hunt, 1994). engchi. (Oliver, 1999). CLV. (Vivek, Beatty, & Morgan, 2014). y. Nat. RM. (Brodie, Hollebeek, Jurić, & Ilić, 2011). CLV. (V.Kumar, 2004). i Un. v. (Pansari & Kumar, 2016). (Venkatesan, 2017). (van Doorn et al., 2010). 9. 9 DOI:10.6814/NCCU202000718.

(19) (Reinartz & Kumar, 2000). CLV. 立. (Jaakkola & Alexander, 2014). 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. (. i Un. v. , 2008). 1. 10 0. DOI:10.6814/NCCU202000718.

(20) (. , 2014). (. (. , 2009). , 2008). (. 立. , 2019;. , 2010). 政 治 大. ‧. ‧ 國. 學. Nat. n. al. er. io. sit. y. fan object. Ch. engchi. i Un. v. 1. 11 1. DOI:10.6814/NCCU202000718.

(21) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. (Parvatiyar & Sheth, 2001). (Payne & Frow, 2005) 1. 12 2. DOI:10.6814/NCCU202000718.

(22) (Kumar, 2004). contribution margin. 立. ‧. ‧ 國. 學 (Oliver, 1999). io. sit. y. Nat. n. al. er. commitment. 政 治 大. Ch. engchi. i Un. v. (Parvatiyar & Sheth, 2001). 1. 13 3. DOI:10.6814/NCCU202000718.

(23) 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. engagement. i Un. v. customer 2010. (Pansari & Kumar, 2016). 1. 14 4. DOI:10.6814/NCCU202000718.

(24) (Vivek et al., 2014) (Brodie et al., 2011). (Vivek et al., 2014). 學. BTS. ‧. BTS. ‧ 國. 立. 政 治 大. sit. n. al. er. io. BTS. y. Nat. BTS. BTS. Ch. engchi. i Un. v. (Vivek et al., 2014). 1. 15 5. DOI:10.6814/NCCU202000718.

(25) (Brodie et al., 2011). customer participation. customer involvement (Brodie et al.,. 2011; Vivek et al., 2014). 立. 政 治 大. n. al. er. io. sit. y. ‧. ‧ 國. 學. Nat. (Pansari & Kumar, 2016). Ch. engchi. i Un. v. permission marketing. (Pansari & Kumar, 2016). Dove Red Bull Patagonia. 1. 16 6. DOI:10.6814/NCCU202000718.

(26) (Venkatesan, 2017). 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 1. 17 7. DOI:10.6814/NCCU202000718.

(27) BTS. 立. 政 治 大 BTS. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 1. 18 8. DOI:10.6814/NCCU202000718.

(28) BTS. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. KPOP KPOP KPOP. 1. 19 9. DOI:10.6814/NCCU202000718.

(29) KPOP. KPOP KPOP. KPOP KPOP. KPOP KPOP. KPOP. 立. ‧. ‧ 國. 學. KPOP. 政 治 大. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. KPOP KPOP. KPOP KPOP. 2. 20 0. DOI:10.6814/NCCU202000718.

(30) KPOP. KPOP. 政 治 大. 立. Jimin. y. Jung Kook. io. al. n. BTS. RM. sit. 柾. J-hope. Ch. er. V. SUGA. ‧. 玧. Big BTS. Nat. Jin. ‧ 國. Hit. Big Hit. 學. BTS. BTS. engchi. i Un. v. BTS. BTS KPOP TIME. BTS. 50. 2. 21 1. DOI:10.6814/NCCU202000718.

(31) 2017 Big Hit. 13. 1. BTS. BTS BTS. BTS. BTS. BTS. BTS BTS. 立. 2017. 政 治 大 BTS. ‧ 國. 學. BTS. BTS. ‧. n. er. io. al. US X 50 States. sit. y. Nat. BTS. Ch. engchi U BTS. DJ. v ni. BTS BTS. BTS. BTS. BTS BTS BTS. 2. 22 2. DOI:10.6814/NCCU202000718.

(32) BTS. consumer practice (Derbaix & Korchia, 2019). 政 治 大. 立. sit. n. al. 4. er. 2019. io. 7. y. ‧. ‧ 國. 學. Nat. 2018. Ch. engchi. i Un. v. BTS. BTS BTS. BTS. BTS. BTS Facebook. BTS. PTT 2. 23 3. DOI:10.6814/NCCU202000718.

(33) Dcard. BTS BTS. 2018 BTS. 8. 12. BTS. BTS. KPOP BTS. BTS. 立. 政 治 大. KPOP. KPOP. ‧. ‧ 國. 學. BTS. BTS. n. er. io. sit. y. Nat. al. BTS. Ch. engchi. i Un. v. BTS. BTS BTS. 2. 24 4. DOI:10.6814/NCCU202000718.

(34) BTS BTS BTS BTS BTS BTS. 立. ‧ 國. 2018. BTS. ‧. BTS. n. al. KPOP. BTS. 2. er. io. sit. y. Nat. BTS. BTS. 學. BTS. 政 治 大 BTS. 2 C h. engchi. i Un. v. 3. 3. 4. 2. 2. 2. 2. 2. 3. 2. 2. 2. 1. 1. 2. 4. 5. 5. 2. 4. 8. 2. 25 5. DOI:10.6814/NCCU202000718.

(35) 16. 19. BTS. 26. BTS. BTS. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 1. Ch. BTS. engchi. i Un. BTS. v. KPOP. BTS. KPOP. KPOP BTS. BTS BTS. 2. 26 6. DOI:10.6814/NCCU202000718.

(36) BTS BTS. BTS. 立. 政 治 大. 學. KPOP. ‧ 國. BTS. ‧. BTS. KPOP. n. 2. BTS. 2. Ch. engchi. i Un. v. KPOP BTS. MV. KPOP. er. io. sit. y. Nat. al. BTS. BTS. KPOP. BTS. MV 2. 27 7. DOI:10.6814/NCCU202000718.

(37) BTS. BTS. BTS BTS. Twitter. Youtube. Big Hit. 立. 政 治 大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 3. Ch. engchi. i Un. v. BTS. BTS. BTS. BTS. 2. 28 8. DOI:10.6814/NCCU202000718.

(38) BTS Big Hit BTS. BTS. BTS BTS KPOP. BTS. BTS. BTS. 3. 立. ‧. ‧ 國. 學. BTS. 政 治 大. sit. n. al. er. io. BTS. y. Nat BTS. BTS. Ch. engchi. i Un. v. BTS. BTS. 2. 29 9. DOI:10.6814/NCCU202000718.

(39) BTS BTS. BTS. BTS. 政 治 大 BTS. ‧ 國. 學. BTS. 立. BTS. sit. 2019. n. al. er. io. BTS. y. ……BTS. Nat. 2019. ‧. BTS. Awards 2018. BTS. BTS C h. engchi. i Un. Billboard Music. v. TIME. BTS 24. 6 SM Entertainment JYP Entertainment. YG Entertainment. BTS 3. 30 0. DOI:10.6814/NCCU202000718.

(40) 2013. 33 BTS. BTS. BTS KPOP. BTS BTS. Big Hit. 立. 治 政 BTS 大 BTS. ‧. ‧ 國. 學. Nat. y. Big Hit. n. er. io. al. sit. BTS. Ch. engchi. KPOP. i Un. v. KPOP. KPOP KPOP. KPOP BTS. 3. 31 1. DOI:10.6814/NCCU202000718.

(41) BTS KPOP BTS BTS. KPOP 3. BTS BTS KPOP KPOP BTS. 立. BTS. ‧ 國. ‧. BTS. BTS. BTS. n. al. BTS BTS. er. io. sit. y. Nat. BTS. ARMY BTS. 政 治 大. 學. BTS. KPOP KPOP BTS. Ch. BTS. engchi. i Un. v. BTS BTS. BTS BTS. --. BTS. --. -3. 32 2. DOI:10.6814/NCCU202000718.

(42) BTS. BTS. BTS BTS. 立. 政 治 BTS大 3. BTS. ‧ 國. 學. BTS. ‧. Nat. sit. n. al. er. io. BTS. BTS. y. BTS. Ch. engchi. i Un. v. BTS. BTS BTS KPOP. KPOP. BTS 3. 33 3. DOI:10.6814/NCCU202000718.

(43) BTS BTS. 4. BTS. BTS BTS. BTS BTS. 立. 政 治 大. BTS. ‧ 國. 學 ‧. BTS. n. al. er. io. sit. y. Nat. BTS. Ch. engchi. i Un. v. BTS. BTS. 3. 34 4. DOI:10.6814/NCCU202000718.

(44) BTS. BTS. BTS. BTS. 立. 政 治 大. ‧. ‧ 國. 學 y. Nat. n. er. io. al. sit. 4. Ch. engchi. i Un. v. BTS. BTS. BTS BTS. BTS. BTS. 3. 35 5. DOI:10.6814/NCCU202000718.

(45) BTS. BTS. BTS. 立. 政 治 大. ‧. ‧ 國. 學 er. io. sit. y. Nat BTS. n. al. Ch. iv. BTS. n U KPOP engchi BTS. Big Hit KPOP. KPOP. Total Package. MV BTS. KPOP KPOP. 3. 36 6. DOI:10.6814/NCCU202000718.

(46) KPOP. KPOP BTS BTS. BTS. Dope. 立. 』. MV『. dance practice video 政 治 大. ‧. ‧ 國. 學. BTS. n. al. Pdogg. BTS. Big Hit. er. io. sit. y. Nat. BTS. Ch. engchi. 2017. i Un. v. IDOL 2017 BTS 3. 37 7. DOI:10.6814/NCCU202000718.

(47) BTS. 2016 Tropical House Blood Sweat & Tears. 立. 2017 DNA. Moombahton. Electro Pop. 治 政 BTS 大 學. BTS. ‧. ‧ 國 Nat. io. sit. y. 1970. BTS. n. al. er. Me》. 《Save. 5. Ch. engchi. K-POP. i Un. v. BTS. 3. 38 8. DOI:10.6814/NCCU202000718.

(48) BTS. Change Change. Maintain. Bang Bang. 政 治 大. You must be kidding me. ‧ y. sit. io. n. al. er. 뱁새. 뱁새. Nat. BTS. —. 學. ‧ 國. 立. Ch. BTS. engchi. i Un. v. BTS. ……. 3. 39 9. DOI:10.6814/NCCU202000718.

(49) 뱁새. BTS 2016. 立. 政 治 大. ‧. ‧ 國. 學 sit. n. al. er. io. BTS. y. Nat. 등골브레이커. —. Ch. engchi. i Un. v. BTS. SUGA. 4. 40 0. DOI:10.6814/NCCU202000718.

(50) BTS. BTS. BTS. 立. 政 治 大 BTS. ‧ 國. 學. SUGA. BTS. ‧. n. al. er. io. sit. y. Nat. BTS. —. Ch. engchi. i Un. v. The Last. And 4. 41 1. DOI:10.6814/NCCU202000718.

(51) I answer. — Forever Rain. SUGA. Mixtape. RM. Playlist 'mono'. 立. 政 治 大. ‧. ‧ 國. 學. BTS. BTS. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. but Dear myself —. MAP OF THE SOUL : PERSONA 'Persona'. BTS. BTS 4. 42 2. DOI:10.6814/NCCU202000718.

(52) BTS. BTS. B.A.P. KPOP. BAP. BTS. 立. 政 治 BTS大. ‧. ‧ 國. 學 y. sit BTS. n. al. Ch. engchi. er. io. BTS. Nat. BTS. i Un. v. BTS. BTS. BTS 4. 43 3. DOI:10.6814/NCCU202000718.

(53) BTS BTS BTS. KPOP. BTS style BTS BTS BTS. ‧ 國. ‧ y. sit KPOP. n. al. Ch. engchi. er. io. BTS. Nat. BTS. 政 治 大. 學. BTS. 立. KPOP. i Un. v. BTS BTS. BTS. BTS. 4. 44 4. DOI:10.6814/NCCU202000718.

(54) BTS BTS BTS. 立. 政 治 大. BTS. ‧ 國. 學. Big Hit. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. BTS BTS BTS. BTS 4. 45 5. DOI:10.6814/NCCU202000718.

(55) BTS. BTS. MV. BTS BTS. 立. BTS. 學. BTS. ‧. io. sit. y. Nat. n. al. er. BTS. ‧ 國. BTS. 政 治 大. Ch. engchi. i Un. v. BTS BTS. BTS 4. 46 6. DOI:10.6814/NCCU202000718.

(56) BTS BTS. BTS BTS. mono RM. 政 治 大. 立. ‧. ‧ 國. BTS. 學. BTS. BTS. y. Nat. sit. n. al. er. io. BTS. BTS. Ch. engchi. i Un. v. NEVERMIND so you better never mind. BTS. BTS BTS 4. 47 7. DOI:10.6814/NCCU202000718.

(57) BTS BTS. BTS KPOP. BTS. 立. BTS. 政 治 大. 學 ‧. ‧ 國 io. sit. y. Nat. n. al. er. BTS. Ch. engchi. i Un. v. 5. Twitter. BTS. BTS 4. 48 8. DOI:10.6814/NCCU202000718.

(58) BTS. VLIVE. BTS. BTS BTS. BTS. YouTube. BTS. 立. 政 治 BTS大. BTS. ‧ 國. 學 BTS. n. al. er. io. sit. y. Nat BTS. ‧. BTS. Ch. engchi. i Un. v. BTS BTS. BTS. 5. 4. 49 9. DOI:10.6814/NCCU202000718.

(59) BTS BTS. Twitter BTS. BTS BTS. VLIVE. BTS. 立. 政 治 大. ‧ 國. 學. BTS. n. al. sit. YouTube. er. io. BTS. y. ‧. Nat. Big Hit. BTS. Ch. engchi. i Un. v. BTS. BTS. BTS 5. 50 0. DOI:10.6814/NCCU202000718.

(60) BTS. BTS BTS 「BTS. 」. 學. ‧ 國. 立. 政 治 大 BTS. ‧. n. al. er. io. sit. y. Nat. BTS. Youtube. Ch. engchi. KPOP. BTS. i Un. v. Big Hit. Youtube. Bangtan Bomb. BTS. 5. 51 1. DOI:10.6814/NCCU202000718.

(61) BTS Big Hit BTS. BTS. Bangtan Bomb. Youtube. BTS. ‧. Eat Jin. sit. n. al. er. io. BTS. V LIVE. y. Nat. Jin. V LIVE. 學. 10. ‧ 國. 立 BTS. 政 治 大. BTS. Ch. i Un. BTS. engchi. v. RM. BTS. Twitter. 5. 52 2. DOI:10.6814/NCCU202000718.

(62) Instagram. BTS. Twitter. BTS. Twitter. 방탄소년단. Twitter ――. 立. BTS. ‧. ‧ 國. 學. BTS. 政 治 大. n. er. io. sit. y. Nat. al. Ch. engchi. BTS. i Un. v. BTS. BTS BTS YouTube. 5. 53 3. DOI:10.6814/NCCU202000718.

(63) BTS. BTS 6 WINGS. love yourself BTS. 20. 政 治 大. BTS. ‧ y. 2 COOL 4 SKOOL. Nat. O! R U L8, 2?. 2014. n. al. Skool Luv Affair. er. io. 2013. 6. 學. ‧ 國. 立. sit. 10. Ch. iv n e n gDARK c h i &UWILD. Skool Luv Affair Special Addition. pt.1 2015. 2016. pt.2 Young Forever WINGS. WINGS. Love Yourself -. 2016. 2017 2018 2019. 2017. WINGS. You Never Walk Alone. LOVE YOURSELF. 'Her'. LOVE YOURSELF. 'Tear'. LOVE YOURSELF. 'Answer'. MAP OF THE SOUL. PERSONA. 5. 54 4. DOI:10.6814/NCCU202000718.

(64) BTS. BTS BTS. 2013 8. O. R U L8,2. 立. 2 COOL 4 BTS. 政 治 大. 學. RAP. ‧. ‧ 國. Yes or no. sit. y. Nat. io. 2013. n. al. er. SKOOL. 6. Ch. engchi. i Un. v. BTS. diss. 5. 55 5. DOI:10.6814/NCCU202000718.

(65) Rapper. My haters. Keyboard warrior We On. BTS. 立. BTS 政 治 大. No More Dream. ‧ 國. 學. BTS. ‧ y. 2015. n. al. er. io. sit. Nat. BTS. Ch. engchi. i Un. v. Butterfly. Butterfly. 5. 56 6. DOI:10.6814/NCCU202000718.

(66) run run run. run run run RUN. RUN. BTS. 立. 政 治 大. But. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat pt.1. Ch. i Un. BTS. engchi. v. BTS BTS. Forever, we are young. 5. 57 7. DOI:10.6814/NCCU202000718.

(67) EPILOGUE. Young Forever. 2016. EPILOGUE Young Forever. BTS BTS. BTS 2016. BTS WINGS. BTS. 2017. BTS. 立. Love Yourself. 政 治 大. ‧. ‧ 國. 學. io. sit. y. Nat. n. al. er. I don’t know I don’t know. Love Yourself. Ch. engchi. ‘Her’. i Un. v. BTS. 5. 58 8. DOI:10.6814/NCCU202000718.

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(73) Not Today RM Not Today. BTS. BTS. 立. 政 治 大. BTS. ‧ 國. 學 ‧. BTS. n. er. io. sit. y. Nat. al. Ch. engchi. i Un. v. 7 BTS BTS BTS. BTS. 6. 64 4. DOI:10.6814/NCCU202000718.

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(78) TWICE TWICE. 4. BTS. BTS. BTS. 立. 政 治 大. ‧. ‧ 國. 學 er. io. sit. y. Nat. n. a l BTS iv n Ch engchi U. 4. KPOP. KPOP. 6. 69 9. DOI:10.6814/NCCU202000718.

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