圖像數位裝飾化之平面設計創作與研究─以郎世寧繪畫元素應用為例

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(1)國立臺灣師範大學設計研究所碩士論文. 圖像數位裝飾化之平面設計創作與研究 ─以郎世寧繪畫元素應用為例 Design and Research of Digitalized Decorative Images ─Using Giuseppe Castiglione's Painting Elements as Example. 指導教授：. 張柏舟. 研究生：. 謝育蒨. 中華民國九十八年七月.

(2) 謝. 誌. 就讀研究所以來，體驗了豐富的學習歷程與經驗，能夠順利完成創作研究，心中有無限的感恩與感動。在此特別感謝張柏舟教授的指導與支持，在學生遇到瓶頸與挫折時給予許多的鼓勵，再次由衷的致上感謝之意。在研究所的學習期間，感謝所上每一位師長的指導與關懷，使學生在學習的過程中能有豐富的學習經驗。在學習研究的過程中，師長們的溫暖鼓勵，是督促學生的動力。次外感謝琦恩、馥禎、文櫻、韻如等許多班上同學的無私的分享與鼓勵，也感謝好友倩菁、憶婷在我撰寫論文遇到挫折時的支持與陪伴。最後感謝家人無私的奉獻與支持，給予的愛與包容成為我最大的後盾與動力。. 謝育蒨. -I-. 謹識於. 2009.07.

(3) 摘. 要. 人因為追求美感所創造之裝飾化圖像是藝術與生活的橋樑，它的任務是美化人類生活。本研究萃取故宮傳統文物之創意精神及元素，將中國傳統繪畫圖像運用數位設計加以簡化創造成為裝飾化圖像，並應用在生活商品之上，促使文化與產業的融合，使中國傳統繪畫更加生活化以期推廣於國際社會。此次討論之圖像以平面設計範圍為主。文獻探討部分將「裝飾藝術圖像」依創作媒材、表現內容加以歸類，研究裝飾化的圖像之表現，分析平面設計構成形式原理，並分析郎世寧繪畫圖像元素的種類與特色。將文獻中所述之表現手法與構成原理，應用郎世寧繪畫元素為單元圖形以供實務創作。本文將圖像之視覺簡化方法分為一、平面化。二、視覺化。三、幾何化。裝飾化構成形式包括一、單一圖像的強化、漸變與切割重組。二、多元圖像的整合與效果強化。應用不同構成之美的原則，多方嘗試加以發揮其美感裝飾作用，可將圖像再造成為裝飾化圖像。作品創作部分，乃藉由歸納結果進行創作。透過製作過程圖示與說明，將創作理念、過程及結果呈現並說明後續研究的可行性與方向。. 關鍵詞：圖像、裝飾化、平面設計. - II -.

(4) Abstract In pursuit of aesthetics, humans have created decorative images. These images beautify our world and act as a bridge between art and everyday life. This discussion shall extract elements of creativity from the cultural relics housed in the National Palace Museum. By use of digital design, Chinese traditional paintings can be simplified to create decorative images, which can be then applied to everyday items. This enables the integration between culture and industry. By bringing Chinese traditional artworks into daily life, they can be more readily promoted to the international community. The main topic of this discussion is graphic design. By reviewing documentations, principles behind graphic design composition shall be analyzed. In order to study their expression, "decorative art images" shall be categorized by their media of creation and content. Works of Giuseppe Castiglione shall be analyzed with regards to the variety and characteristics of the paintings' image elements. Example of an actual creation will be shown by applying the method of expression and principles of composition as described in the documentations, while utilizing Castiglione's image elements as the basis. This discussion categorizes the visual simplification methods of image into three categories: planarizing, visualizing, and geometrizing. Forms of decorative compositions include: (1) enhancement, gradiation, splitting and reordering of a single image and, (2) integration and effect-strengthening of multiple images. Utilizing the aesthetic principle of various compositions to approach different ways of maximizing an image's role in decoration. This way an image can be reused to become a decorative image. Works shall be created by summarzing the discussion result. Through representation of production process with diagrams and descriptions, this discussion will communicate the creative concept, process, and results, and illustrate the possibility for follow-up research. Key Words: Image; Decorative; Graphic Design. - III -.

(5) 目錄謝誌··························································································································· I 中文摘要 ················································································································· II 英文摘要 ················································································································· III 目錄··························································································································· IV 圖目錄······················································································································ VI 表目錄······················································································································ X. 第一章. 緒論····················································································· 1. 第一節研究背景與動機 ··················································································1 第二節研究目的·································································································4 第三節. 研究方法 ·································································································5. 第四節研究流程·································································································6 第五節. 第二章. 研究範圍與限制 ················································································7. 文獻探討 ··········································································· 8. 第一節圖像的定義····························································································8 第二節圖像的分類與特色 ·············································································8 第三節裝飾化之表現 ·······················································································9 一、裝飾化的定義與形式表現 ·····························································9 二、裝飾圖像表現之特色 ·······································································13 三、裝飾圖像的種類 ·················································································14 四、裝飾圖像表現媒材 ············································································19 五、裝飾圖像之表現內容 ·······································································20 六、裝飾圖像之應用功能 ·······································································21. - IV -.

(6) 第四節美的形式原理與平面構成·······························································25 一、美的形式原理······················································································25 二、平面構成形式······················································································31 三、裝飾化構成形式 ·················································································35 第五節 Hanna Werning 作品分析 ··································································39 第六節數位圖像·································································································44 一、數位圖像的特色 ·················································································44 二、數位圖像的種類 ·················································································45 第七節朗世寧繪畫藝術 ··················································································46 一、朗世寧的生平······················································································46 二、朗世寧繪畫元素 ·················································································47 三、朗世寧繪畫特色 ·················································································56. 第三章. 個人創作表現·································································· 59. 第一節創作元素·································································································59 第二節創作理念·································································································65 第三節創作過程································································································· 66 第四節作品的分析與解說 ·············································································68 第五節作品設計延伸應用. 第四章結論與建議. ········································································90. ······························································· 91. 第一節研究結論·································································································91 第二節研究建議·································································································92. 參考文獻 ······························································································ 94. -V-.

(7) 圖目錄圖 1-1 清宮家族 ···································································································2 圖 1-2 天堂鳥椒鹽罐··························································································2 圖 1-3 香蕉小子獼猴瓶塞················································································2 圖 1-4 百合鳥醬油罐··························································································2 圖 1-5. 法藍瓷與故宮合作商品「吉燕安居富貴長春」皇家精品 3. 圖 1-6 研究流程圖 ······························································································6 圖 2-1 裝飾圖案平面畫表現一 ······································································10 圖 2-2 裝飾圖案平面畫表現二 ······································································10 圖2-3. 剪影表現法 ·····························································································11. 圖2-4. 高反差表現法 ························································································11. 圖2-5. 結構的單純化 ························································································11. 圖2-6. 意念的抽象化 ························································································12. 圖2-7 一元結構類：樹葉圖案 ·······································································14 圖 2-8 二元異質異形結構簡圖 ······································································15 圖2-9. 二元異質異形結構···············································································15. 圖2-10 二元同質異形結構簡圖·····································································16 圖2-11 二元同質異形結構···············································································16 圖 2-12 多元結構裝飾圖案一·········································································17 圖 2-13 多元結構裝飾圖案二·········································································17 圖 2-14 花卉裝飾圖像 ·······················································································20 圖 2-15 人物裝飾圖像 ·······················································································20 圖 2-16 動物裝飾圖像 ·······················································································20. - VI -.

(8) 圖 2-17 風景裝飾圖像 ·······················································································20 圖 2-18 服裝裝飾圖案一 ··················································································21 圖 2-19 服裝裝飾圖案二 ··················································································21 圖 2-20 領帶裝飾圖案一 ··················································································22 圖 2-21 領帶裝飾圖案二 ··················································································22 圖 2-22 絲巾裝飾圖案一 ··················································································22 圖 2-23 絲巾裝飾圖案-二·················································································22 圖 2-24 包包裝飾圖案一 ··················································································22 圖 2-25 包包裝飾圖案二 ··················································································22 圖 2-26 茶杯裝飾圖案 ·······················································································23 圖 2-27 餐飲瓷器裝飾圖案一·········································································23 圖 2-28 餐飲瓷器裝飾圖案二·········································································23 圖 2-29 化裝品包裝裝飾圖案·········································································24 圖 2-30 香水包裝裝飾圖案 ·············································································24 圖 2-31 乳液包裝裝飾圖案 ·············································································24 圖 2-32 Hanna Werning 裝飾圖像作品一····················································39 圖 2-33 Hanna Werning 裝飾圖像作品二····················································40 圖 2-34 Hanna Werning 裝飾圖像作品三····················································41 圖 2-35 Hanna Werning 裝飾圖像作品三····················································42 圖 2-36 Hanna Werning 裝飾圖像作品三····················································43 圖 2-37 清郎世寧聚瑞圖·········································································46 圖 2-38 清郎世寧百駿圖局部 ·································································46 圖 2-39 清郎世寧香妃圖·········································································47 圖 2-40. 清郎世寧. 瑪王常石斤陣圖 ···········································47. - VII -.

(9) 圖 2-41 清郎世寧仙萼長春圖-菊花····················································48 圖 2-42 清郎世寧仙萼長春圖-翠竹牽牛··········································48 圖 2-43 清郎世寧仙萼長春圖-雞冠花···············································49 圖 2-44 清郎世寧仙萼長春圖-百和纏枝牡丹 ································49 圖 2-45 清郎世寧仙萼長春圖-櫻桃····················································50 圖 2-46 清郎世寧仙萼長春圖-海棠玉蘭··········································50 圖 2-47 清郎世寧仙萼長春圖-桃花····················································51 圖 2-48 清郎世寧仙萼長春圖-牡丹····················································51 圖 2-49 清郎世寧魚藻圖·········································································52 圖 2-50 清郎世寧八駿圖·········································································52 圖 2-51 清郎世寧十駿犬-蒼猊 ·····························································53 圖 2-52 清郎世寧十駿犬-霜花鷂 ························································53 圖 2-53 清郎世寧親蠶圖局部 ····························································54 圖 2-54 清郎世寧山水圖 ···········································································55 圖 2-55 清郎世寧仙萼長春圖-荷花慈姑··········································56 圖 2-56 清郎世寧仙萼長春圖-牡丹····················································57 圖 3-1. 清郎世寧仙萼長春圖-荷花慈姑··········································59. 圖 3-2. 清郎世寧仙萼長春圖-罌粟 ···················································60. 圖 3-3. 清郎世寧仙萼長春圖-牡丹 ···················································60. 圖 3-4. 清郎世寧仙萼長春圖-芍藥 ···················································61. 圖 3-5. 清郎世寧仙萼長春圖-櫻桃 ···················································61. 圖 3-6. 清郎世寧仙萼長春圖-海棠玉蘭··········································62. 圖 3-7. 清郎世寧仙萼長春圖-桃花 ···················································62. 圖 3-8. 清郎世寧黃刺蘼魚兒牡丹 ·······················································63. - VIII -.