新產品品牌策略對消費者的消費情感、知覺風險與行為的影響

Then, it is easy to see that there are 9 problems for which the iterative numbers of the algorithm using ψ α,θ,p in the case of θ = 1 and p = 3 are less than the one of the

New Literacy text types and language activities relevant to secondary students:..

The presentation or rebranding by a company of an established product in a new form, a new package or under a new label into a market not previously explored by that company..

L.(1998) Strategic brand management: Building, Measuring and Managing Brand Equity., Inc., Upper Saddle River,NJ: Prentice-Hall. L.(2003)Strategic Brand Management: Building,

But the network security, the perceive risk of online insures behaviors, the cognitive of e-life insurance products, allow them to maintain reservation about the online

Keywords: Corporate Social Responsibility (CSR), brand image, product attributes, purchase intention, Structural Equation Models (SEM)... 誌

and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the