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¦ 9I J #â © internal marketing, IM ^y ^/ ^! ^{v ©} Berry, 1981

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T /A & 0 1 C D #$A B ; ûEF 2-1

F 2-1 ^Î ^] ^A ^B ^;

B G ) Thomas(1978). Strategy is different in service industries. Harvard Business Review, 7, 158-165.

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B G ) Tansuhaj, P., Randall D., & McCullough J. (1991). Applying the internal marketing concept within large organizations: As applied to a credit union.

The Journal of Professional Services Marketing, 6(2), 193-202.

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