由於，本研究樣本問項皆為使用寵物網站、寵物網站網路廣告之相 關問項，建議未來在別種行業網站推廣的研究上，樣本問項可以設定為 在每種行業適用性較強之問項，發展出適合整理網站推廣之模式。另外，
樣本收集可以納入更多 25 歲以上非學生的樣本數，讓整體樣本族群更為 平均，更能廣納更多不同歲數、不同職業之樣本資訊。最後，不管在養
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寵物之模式、未養寵物之模式，橫幅廣告、關鍵字廣告、橫幅廣告對「消 費者對網路廣告之態度」、「消費者之態度」的解釋力都偏低，因此，可 能尚有其它網路廣告之型式有待探討，有必要進一步分析，讓網路廣告 對使用寵物網站之研究更加充實，便於了解更多推廣寵物網站之方式。
122
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