第五章 結論與建議
第三節 研究限制與建議
本研究在研究架構發展與設計皆力求嚴謹,但仍在過程產生若干的限制與問題,
將其針對這些問題與限制進行說明並提供閱讀本文者一些研究的參考建議。
1. 因本研究回收樣本大多年齡集中在 34 歲以下且居住地區大多集中在中、南部地 區,但不同地區或對象可能會使結果而有所不同,研究的推論也因此有所受限 或者不具一般化。因此,建議後續的研究者可採用更廣大的研究範圍及研究對 象進行研究。
2. 本研究只探討隱私風險、隱私利益、隱私價值、網路口碑、網路帄台品質、知覺 價值等因素對使用行動裝置購物的行為意圖之影響,然而還有其他許多可能會 影響使用行動裝置進行線上購物之因素,因此建議未來研究可加入其他如實用 性、知覺樂趣性、銷售策略等研究構面或調節構面進行研究,而使研究更加的 完整。
3. 本研究以橫斷面資訊檢驗構面間之關係,因果關係較為不明確。因此,建議未來 研究可從跨時空方式去探討隱私價值、知覺價值與使用意圖之長、短期影響,
如隱私價值、知覺價值對使用意圖的影響是否會隨著產業或相關技術之發展而 有所削減或增強彼此間之關係。
55
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