第五章 結論與建議
第三節 研究限制與未來研究建議
一、研究限制
本研究的研究限制可分為兩個部分，其說明如下：
(一)樣本部分
在資料蒐集上，本研究採便利抽樣法，並同時利用網路問卷及紙本問卷進 行發放。網路問卷的發放是希望填答者北、中、南各地的來源分布較為帄均，
以避免地區而產生誤差，而本研究也提供誘因，在問卷回收結束後針對有效問 卷進行抽獎，期望能提高有效問卷的比例，盡量降低誤差。
由於網路填答之樣本如同其他研究一樣較集中於學生與年輕族群，因此本 研究也利用紙本問卷進行發放，希望能廣泛蒐集到各階層的樣本分布並提高樣 本的有效性，在此部份我們也叮嚀已填寫過紙本問卷的填答者切勿於網路上重 複填寫問卷。但回收結果樣本居住地仍以南部為多數，所得之分析結果是否有 地域的誤差不得而知。
(二)研究設計部分
在產品種類的選擇上，本研究選擇與日常生活較貼近之再生紙類產品為研 究標的，且本研究針對再生紙類產品探討知識、價格、價值及品質等購買因素 是否會影響消費者對產品的態度，然而，消費者在購買因素的考量眾多，可能 還有其他考量因素或干擾效果是本研究未善加探討的，例如品牌、商店形象、
促銷活動等。
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二、未來研究建議
本研究對後續研究者之建議如下:
（一） 本研究之抽樣以南部消費者為多數，可能產生地域上的限制，建議後 續學者進行研究時可以將抽樣樣本分布的更帄均，或是針對北、中、南部 不同區域的消費者進行抽樣，探討不同區域消費者對環保產品的態度觀感 是否不同，透過比較深入了解不同地區消費者的差異性。
（二） 在產品種類部分，本研究以再生紙類產品為研究標的，後續研究者可 以探討其他種類之環保產品，或使用實驗設計操弄產品種類，探討消費者 的意圖債向在不同種類產品下是否會有所變化。
（三） 消費者在選購產品時的考量因素眾多，後續研究者可以加入其他影響 消費者行為意圖的考量因素來進行探討，例如品牌、商店形象、促銷活動 等。
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