第五章 研究結論與建議
第三節 研究限制與未來研究方向發展
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第三節 研究限制與未來研究方向發展
本研究在有限的時間、人力與財力之下，盡量以嚴謹的方式完成各階段的研 究工作，但仍有某些部分力有未逮或者未臻完美，因此提供以下幾點限制以供參 考。
1.樣本範圍的限制
本研究主要以便利抽樣法與線上問卷進行調查，而樣本以年輕上班族及學生為主，
並未針對其他年齡層或者是商業專門人士進行調查，故未來可以以較嚴格的分層 抽樣法進行調查，也更能代表母體。
2.影響變數無法全部列舉
本研究僅就主要探討的變數進行分析，因此可能會產生變數遺漏之情形而影響解 釋力。像是品牌、人口統計變數的影響，未來在進行相關研究時，可以僅就研究 主要探討的關係採納更多的變數進行實驗法。
3.無法實際衡量創新採用
本研究在衡量創新採用時，以對於最新一代智慧型手機的購買意願來衡量，也就 是以創新採用意願來衡量創新採用，雖然採用意願能夠有效預測創新之實際採用，
但不可否認的，也可能會產生些許偏誤。因此，未來在研究智慧型手機創新採用 之議題時，可以採用實驗法實際觀察受測者的購買行為，甚至能夠擴大本研究之 議題，實際觀察獨特性需求、主觀產品知識、憂慮產品過時性對於新一代智慧型 手機之品牌與作業系統不同的採用情形。
4.本研究僅針對智慧型手機作探討，並無法推論至所有的產品類型，建議未 來研究者可就不同的產品類型做探討，例如對於服飾類，消費者的獨特性需求應 該會比較強，而影響這種現象的原因為何，又對於產品過時之憂慮、創新採用的 影響如何來進行研究。
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參考文獻
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3. 張琍雯(2005)，「消費者產品過時與消費決策-以手機產品為例」，國立政治 大學國際經營與貿易研究所碩士論文。
4. 楊淑貞(2001)，「創新特質與網路購物採用之研究」，國立交通大學傳播所碩 士論文。
5. 劉芳梅(1998) ，「 產品知識對消費者從眾行為之影響」，國立政治大學企業 管理研究所碩士論文。
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三、網頁資料
89. Consumer Phrase of the Day: ‘Fear of Obsolescence’，Times：
http://business.time.com/2011/03/07/consumer-phrase-of-the-day-fear-of-obs olescence/
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90. 2012 台灣智慧型手機使用行為大調查，Inside 硬塞的網路趨勢觀察：
http://www.inside.com.tw/2013/01/25/2012-taiwan-smartphone-survey
91. 圖表解讀》iOS 與 Android 大戰誰是贏家，天下雜誌：http://m.cw.com.tw/news/article.action?id=5048566&idRssItem=1465019
92. GfK：2012 手機市場年成長 6% 4G 建設為發展關鍵動能，鉅亨網：http://news.cnyes.com/Content/20130319/KH6Q0F43L9NQQ.shtml
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Motorola □LG□黑莓機 Blackberry □其他，________
3.請問您目前所使用的智慧型手機之作業系統為？
□iOS □Android □Blackberry OS□Windows Mobile □Symbian OS □其他，
________
4.請問您對於您目前的智慧型手機預計總共會使用多久？
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4.最高學歷：請勾選您的教育程度
□國小 □國中 □高中職 □大專院校 □研究所以上
5.請問您每月的可支配所得為：（扣除保險、房租、貸款、必要開銷等以外可自 由花費的金錢額度)
□10,000 元以下 □10,001-20,000 元
□20,001-30,000 元 □30,001-40,000 元
□40,001-50,000 元 □50,001-60,000 元 □60,000 元以上
非常感謝您協助問卷的填寫，祝您有個愉快的一天！
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