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https://home.kpmg/tw/zh/home/insights/2017/10/forging-the-future-with-FinTech-fs.html
第二節 英文部分
Brehm, J. W. (1966). A Theory of Psychological Reactance. Oxford, England:
Academic Press.
Blackwell, R. D., Blackwell, K. S., & Talarzyk, W. W. (1993). Contemporary Cases in Consumer Behavior. Fort Worth, Tex: Dryden Press.
CB Insights (2018, November 21 ). Where Top US Banks Are Betting on FinTech [online article]. Retrieved from https://www.cbinsights.com/research/FinTech-investments-top-us-banks/ on March 01, 2019.
Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, Calif: Stanford University Press.
Flick, U. (2007). Designing Qualitative Research. Thousand Oaks, CA: Sage Publications Ltd.
Gustafsson, J. (2017). Single Case Studies vs. Multiple Case Studies: A Comparative Study. [online article]. Retrieved from
http://www.diva-portal.org/smash/get/diva2:1064378/FULLTEXT01.pdf on March 01, 2019.
Heidenreich, S. & Spieth, P. (2013). Why innovations fail — the case of passive and active innovation resistance. International Journal of Innovation Management, 17(5), 1–42.
Heidenreich, S. & Kraemer, T. (2016). Innovations—doomed to fail？ Investigating strategies to overcome passive innovation resistance. Journal of Product Innovation Management, 33(3), 277-297.
Kleijnen, M., Lee, N., & Wetzels, M. (2009). An exploration of consumer resistance to
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KPMG & H2 Ventures (2017, November 14 ). 2017 FinTech 100 [online research report]. Retrieved from https://home.kpmg/content/dam/kpmg/qm/pdf/H2-FinTech-Innovators-2017.pdf on March, 01, 2019.
KPMG & H2 Ventures (2018, October 23). 2018 FinTech 100 [online research report]. Retrieved from
https://home.kpmg/tw/zh/home/insights/2018/11/ventures-kpmg-FinTech100-2018.html on March 01, 2019.
Lunsford, D. A. & Burnett, M. S. (1992). Marketing product innovations to the elderly:
understanding the barriers to adoption. Journal of Consumer Marketing, 9(4), 53-62.
McKinsey & Company (2016, Feburary). Cutting through the Noise around Financial Technology [online article]. Retrieved from
https://www.mckinsey.com/industries/financial-services/our-insights/cutting-through-the-noise-around-financial-technology on March 01, 2019.
Moghaddam, A. (2006). Coding issues in grounded theory. Issues in Educational Research, 16(1), 52-66.
Oreg, S. & Goldenberg, J. (2015). Resistance to Innovation: Its Sources and Manifestations. Chicago:University of Chicago Press.
Ram, S. (1987). A model of innovation resistance. NA-Advances in Consumer Research, 14, 208-212.
Ram, S. (1989). Successful innovation using strategies to reduce consumer resistance:
an empirical test. Journal of Product Innovation Management, 6(1), 20-34.
Ram, S. & Sheth, J. N. (1989). Consumer resistance to innovations: the marketing problem and its solutions. Journal of Consumer Marketing, 6(2), 5-14.
Reinders, M. J. (2010). Managing Consumer Resistance to Innovations. Amsterdam:
Thela Thesis Press.
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Rogers, E. M. (1995). Diffusion of Innovations. New York: Free Press.
Rogers, E.M. (2010) Diffusion of Innovations, Fourth Edition. New York: Free Press.
Sheth, J. N. & Stellner, W. H. (1981). Psychology of Innovation Resistance: The Less Developed Concept (LDC) in Diffusion Research. Urbana: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign Press.
Strauss, A. & Corbin, J. (1994). Grounded theory methodology. Handbook of Qualitative Research, 17, 273-85.
Talke, K. & Heidenreich, S. (2014). How to overcome pro-change bias: incorporating passive and active innovation resistance in innovation decision models. Journal of Product Innovation Management, 31(5), 894-907.
Tansuhaj, P., Gentry, J. W., John, J., Lee Manzer, L., & Jin Cho, B. (1991). A cross-national examination of innovation resistance. Intercross-national Marketing Review, 8(3), 7-22.
Taylor, S. & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: a study of consumer adoption intentions. International Journal of Research in Marketing, 12(2), 137-155.
The World Bank (2018, November 21). The Global Findex Database [online datatbase].
Retrieved from https://globalfindex.worldbank.org/ on March 01, 2019.
Yoo, P. H. & Lee, S. H. (1994). A study on the innovation resistance of consumers in adoption process of new product-concentrated on innovation resistance model.
Korean Management Review, 23(3), 218-249.
Zsifkovits, M. & Günther, M. (2015). Simulating resistances in innovation diffusion over multiple generations: an agent-based approach for fuel-cell vehicles. Central European Journal of Operations Research, 23(2), 501-522.
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附錄一 過篩問卷
FinTech 質化訪談過篩問卷 1. 性別
□男 □女 2. 居住地區
□大臺北地區 □臺中市 □高雄市 □其他地區(若工作地區也為其 他地區則結束訪問)
3. 工作地區
□大臺北地區 □臺中市 □高雄市 □其他地區(若居住地區也為其 他地區則結束訪問)
4. 職業
□金融業(結束訪談) □廣告市調業(結束訪談) □其他 ________________
5. 請問您的實際年齡是____歲(實歲)？(若不是 45-65 歲則結束訪問)
6. 請問您平時會利用網路從事哪些活動？(此部分為單選題，請回答有或沒 有)
6-1 線上購物（e.g.買團購票券、訂房、買電器衣服、買機票…）？
□有 □沒有(結束訪談)
6-2 在手機上使用社群或通訊軟體聯絡（e.g. LINE、Facebook）？
□有 □沒有(結束訪談)
第二章 請問您使否有使用以
下金融科技/網路金融的相關經驗？
(此部分為單選題，請回答有或沒有) (7-1 ~ 7-2 須至少使用 1 項，否則結 束訪談)
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APPLE Pay、
□SAMSUNG Pay、□LINE Pay、□街口支 付、□Taiwan Pay)
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你能否對事 不對人地客 觀討論 9-3 您是否對 任何新觀念 或新事物，
都一直保持 好奇心且願 意嘗試
1 2 3 4
9-4 當您和陌 生人交談 時，通常情 況下您是否 覺得很容易 找到話題
1 2 3 4
9-5 您會害羞 或不太喜歡 表達自己的 意見或想法 嗎
1 2 3 4
＊合格的受訪者必須同時符合以下條件：
1. 於 9-1~9-4 中至少有 3 題回答選項 4 或 5。
2. 於 9-5 中回答選項 1-3。
7. 請問您的教育程度是
□1國小 □2國中 □3高中/職 □4專科/大學 □5研究所或以上
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8. 請問您的婚姻狀況
□1單身未婚 □2已婚，目前沒有小孩 □3已婚，有____個小孩，最小 小孩年齡____ □9其他，請註明：
9. 請問您個人平均月收入為多少新台幣？(若無收入請以每月可支配金額回 答)
□1 29,999 元以下(三萬以下) □2 30,000~59,999 元(三萬到六萬) □3
60,000~89,999 元 □4 90,000~149,999 元
□5 150,009~199,999 元 □6 200,000 元以上 10. 請問您(日期)是否有空接受我們的訪談？
(時間) (聯繫方式)