「悅T人」之互文遊戲研究：以中國彈幕影片【古箏】千本櫻》為例 - 政大學術集成

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(48) 2015 ン. play. お play. game. Huizinga. ". ン. Huizinga. a …. 3. 2. 2 2012. g. 立. =. ‧ 國. 學. play. Sutton-Smith 2009. ‧. Nat. a play. al. n. =. io. Sutton-Smith n. Ch. 7. い. =. y. a. =. 政治 a大. sit. 19. er. 70. engchi. 2008. 2. i n U. v. discourse analysis. 2. ッ 2. 2:. > subjective play. / Davis & Baran 1981. 1993 2:. Mass Entertainment. Stephenson 1988 41!. !. Mendelsohn. 1966 The.

(49) Play Theory of Mass Communication. Goffman お. Mendelsohn. Stephenson. Stephenson 1988. ン. play theory r. っ. 」 communication-pleasure. r. 政 2008治 Stephenson 大. 立. /. ". al. n. /. い. Ch. q. /. i n U. L. v. e n g=c h i>. social interaction games. ッ. er. io q. sit. y. Nat. Goffman. >. ‧. ‧ 國. 」. 6. 學. work. る. Goffman,1959 strategic. 』. 』い. Goffman, 1969. Goffman. 1974. Goffman. 2 primary frames. 8 42! !. /.

(50) secondary frames. 9. a Goffman, 1974:27-42. Goffman. L Davis & Baran そ. =. 1981/. 1993. ㄊ. digital game. online game. 立. ". め. 治政大 a. ‧. ‧ 國. 學. そ. /. n. al. er. io. sit. y. 2. Nat. =. 2014. CPh. engchi. i n U. v. =. 2. ッ Crystal 1998. じ. =. " 』お. ". 』. 43! !. game. ". お. 《. r.

(51) 2 Frasca 1999. /. (narratology). 2. L (Cyber drama). (Ludology) お. 2013. w. 3I. り. 3I/. 立. r. 學. 2013. ‧ 國. さ. r. 政3I/治大 / /. ‧. play. game. sit. play. い. n. al. Ch. engchi. i n U. v. :. い. play game. そ a a. K み 44! !. game. er. io f:. た. y. Nat. /. /. gamification.

(52) 』. 2. る. 2004. ‧ 國. 1998. paradigm. ‧. /. incorporation/resistance paradigm. は. spectacle/performance paradigm. =. w. n. al. er. io. sit. y. Nat. /. Kuhn. 2:. behavioral paradigm /. Audience. Abercrombie. 學. Longhurst. 立. 治政大h ,. r. Ch. engchi. i n U. v. ×. r SMR. Sender-Message-Receiver. Lasswell 1948. channel. effect. /. Who says what in which channel to whom with what effect 1949. 5W Shannon & Weaver. mathematical theory of. そw 45!. !. 《.

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(54) Bauer. / =. 《. 1970 Blumer. Gurevitch. Katz 1974. use and gratifications approach. /. Blumler 1979. (Active Audience). / P<. 2010. は. = /. 立. ‧ sit. Aesthetics of. n. al. er. io. Reception. /. Nat. Iser. 學. /. 2. Jauss. Stuart Hall. 9. 政治/ 大Encoding and Decoding. ‧ 國. 1973. a. y. せ. た. Ch. engchi. i n U. v. 1999 Iser 1978. ". a. 3 / Jauss 1982. ". いt. >. Gadamer 47!. !. 2011.

(55) fusion of horizon. /. horizon of expectation Jauss. B B. 』 a. 2006. ン. 2012 w. せ. 政治大. 2. 立. (reception analysis). 2. n. al. は resistance. /. 2010. 9. Hall. Ch. engchi. i n U. 2005. 2. v. / ッ John Fiske. ". negotiated. l. oppositional. 1986, 1987/2002. semiotic struggle. /. a. cultural democracy. polysemy 」. pleasure 48!. !. Morley. y. sit. io. 』. a. Nat. ラ. er. /. K2. ‧. Hall. 學. ‧ 國. 9. a. /.

(56) 1999 Abercrombie. Longhurst. 1998. Behavioral Paradigm, BP /. /. /. Kuhn Incorporation/Resistance Paradigm, ISP. は. Spectacle/Performance Paradigm, SPP. / /. 』 images. 政治2002大. 立. ァ. 1959. al. n. /. /. Ch. y. front/back. B/. e n g/c h i. sit. io. ッ. The. everyday drama. L. stage. er. Nat. Presentation of Self in Everyday Life /. ‧. ‧ 國. 學. = Goffman. /. Goffman. v. 』. カ iv n U. 2002 い. 2. Morley. お. 1990. 8 = Giddens. 9 1984. a. >. Nag 1996 powerful hegemony. ン. f2. 2 い" 49!. !. active. い. 9. Gramsci 1999.

(57) ". =. ". Garnham 1990 い". a. = Bourdieu. distinction. /. 2. a. i=. 8 ". お. 立. ‧ 國. 學ㄊ. n. al. 1992. お. Ch a. engchi. sit. the hysterical crowd. the obsessed. 1990. B. er. io. メ. y. Nat. individual. a fans culture. a. ‧. /. v. 政治大. i n U. v. Jenson. お. a. a. Fiske,1992 = 1990. 8. Jenson. 』. 1992. Jenkins. 1992. 9── K. a. Hills 2002. = 9. w. 2 9. 50! !. /. =.

(58) a Sandvoss 2005. じ. T de Certeau. a. 2. せ/. 2012 Fiske 1989/2011,1992. fandom. identification. /. /. 立. 政治大. fan. 8". 學. Jenkins 1992. involvement. fanatic. Jenkins. fan community. al a Ch. お. y. sit. :. n. 9. i n U. v. w. e n g c h imeta-text. w. Star. er. io. a. /. Nat. Trek. excessive. ‧. ‧ 國. /. productive. w Jenkins. a. de Certeau a. identity. Jenkins. poachers /. ㄊ ↓ t 51!. !. ". a.

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(60) ァ Hills 2006 Gary. Sandvoss & Harrington. 2007. B. / そ. h f. 2. MacDonald. 1998. 立. Pullen 2000. Xena: Warrior Princess. L. 學. ‧ 國. そ. 治政大 L 、 Quantum Leap f. ‧. Pullen. B. y. al. n. ㄊ Hills 2002. =. Ch. engchi. そ. a L. X. X-file. お. 2 a 53! !. i n U. v. a. Fan Culture news group. offline. /. sit. io. = Pullen. a. er. a. Nat. =. る.

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