Business English Business English 推銷信推銷信

(1)

Business English Business English 推銷信推銷信

Li-Hua LI

IM Department, CYUT

(2)

English Joke

CONTENT S CONTENT S

Business Promotion

Brain Storming

English Joke

單字與片語

Examples

Homework

(3)

Brain Storming Brain Storming

Q:Why we need to write a letter for promotion?

促銷

Q:How to find your customer (client)?

Q:How to write a good promotion letter?

Q:How to get the win-win situation?

雙贏

(4)

英文小傑克— English Joke 英文小傑克— English Joke

[ A penny and a second ] 一分錢一分錢和一秒鐘一分錢一分錢和一秒鐘和一秒鐘和一秒鐘

There was once this man in heaven, he asked God what a million dollars meant to him.

God replied, "A penny."

Then, the man asked what a million years meant to

天堂

百萬對他而言

一分錢

Then, the man asked what a million years meant to God. God replied, "A second."

Finally the man asked, "Can I have one of your pennies?"

And God replied, “O.K. Just a second.“

嘿嘿嘿嘿嘿嘿

嘿嘿…再等個百萬年吧再等個百萬年吧再等個百萬年吧再等個百萬年吧!!

可以給我你所謂的一分錢嗎?

一秒鐘

百萬

(5)

Why writing a promotion letter?

在貿易領域中，尋找客戶是重要的前鋒任務，出口商一定要將自

己的產品推銷到國外，找到喜歡自己產品的客戶，公司才能持續營運下去。

透過各種管道得知客戶需求後，信件、傳真、電子郵件便是下一

波攻勢，期能讓對方更進一步瞭解公司及對產品有興趣而購買。

Q: 用什麼方法尋找客戶?

雜誌得知

商場中之舊客戶

朋友訊息中得知

網路中查得，

駐外商會使節館及貿易局介紹，

工商名錄中查得

….

(6)

How to write?

既然要賣產品或推銷公司，就應給客戶充分的資料，持續和客戶通訊，

增加彼此接觸的機會。

貿易是一種極須溝通與傳達的藝術，極須同學們用心構思。

寫推銷信的內容應包含什麼訊息?

1.公司名稱及地點。

2.介紹公司經營狀況、業務、產品特點。

3.宣傳自己公司的優點與特色

-

如果公司是個賺錢的公司，亦可告知財務狀況，股票EPS值 -告知未來經營目標及導向。

-告知公司在品管/競賽/消費者評鑑/…等所獲得的獎項

。

4.告知公司經營/代理/經銷之結構及通路。

5.隨信附上價目表、小冊子及目錄、簡介等。

(7)

單字及片語(1)

1. Please allow me to ~ 請容我介紹 ~

2. you would be interested in hearing ~ 您會有興趣聆聽 3. work hard on this concept

為此觀念而努力工作

4. be desirous of extending our connection in your country

9. your courtesy will be appreciated

如蒙辦理將感激不盡 10. incorporate 併入

11. most reliable 最可信賴的 12. be interested in~ 對~有興趣 13. would you be kind enough connection in your country

渴望在貴國拓展業務關係 5. be obliged 感激

6. old and well-established company

老字號之公司

7. Give our customer the fullest satisfaction 給客戶完全之滿意 8. refer you to the following ~

請向下列 ~ 查詢

to give us.. 可否惠予…

14. furnish 供給

15. reference 備詢者 16. offer 供給

17. a great assistance 大有幫助 18. lines of business經營之項目 19. carry on = engage in 從事於

(8)

20. in reply to your request 回覆您的請求

21. Enclosed please find 隨函附上 22. We took the liberty 我們冒昧地 23. introduce ourselves to you

將我們介紹給您

24. expand our market拓展我們市場

31. wish to express our sincere gratitude 謹表誠摯之謝意 32. prospective buyer

未來可能的買主 33. reciprocate 回報

34. enter into business relation 建立生意關係

單字及片語(2)

24. expand our market拓展我們市場 25. make a business proposal for

提案做 ~ 的生意

26. at home and abroad在國內外 27. We solicit 我們懇求

28. interested parties 有興趣之當事人

29. release 發布

30. founded in 1998創立於1998年

建立生意關係

35. look forward to 期待 36. considerable 大的

37. terms of payment 付款條件 38. under separate cover 另寄 39. descriptive and illustrated

catalogue 有說明及插圖之目錄 40. above-mentioned 上述的

41. best price 最好的價格 42. delivery terms 交貨條件 43. at 60 d/s 見票後六十天付款

(9)

44. under = according to 依照 45. cover 支付

46. yield 產生

47.as for references 至於備詢者

48.look forward to receiving your reply期盼收到您的回覆

單字及片語(3)

54. take this opportunity of藉此機會 55. ever since 自……以來

56. your comments 您的評語 57. deal in 經營

58. free sample免費樣品

59 to be of service to you為您服務 60. we are given to understand that your reply期盼收到您的回覆

49. commend 推薦

50. 至於 ~

51. in a very good position 可以做到

52. mutually beneficial彼此受益的 53. specification 規格

as for as to

 

 

 +

 +

人事物

60. we are given to understand that

~ 茲獲悉

61. We are indebted to 我們承蒙 62. respectable 有名望的

63. overprice 溢價

64. for our account 算我們的帳 65. we owe your name to ~

我們由 ~ 得知您的名字

(10)

66. add to your line of business 擴大貴公司之經營項目

67. has been listed in ~刊登在 ~ 68. promote your business

推廣您的業務

69. open account 開立帳戶 70. sales force 推銷人力

79. considerable 相當的 80. price list 價目表

81. under separate cover分開另寄 82. for your reference

供您參考

83. specialize in 專門於 84. subject to 受限於

單字及片語(4)

71. on the increase 增加中

72. furnish you with ~提供~給您 73. sole agent 獨家代理

74. initial order 初次訂單 75. reputable 有信譽的

76. go through = go over 檢查 77. hear from 收到來信

78. be engaged in 從事

84. subject to 受限於 85. call on 拜訪

86. unrivaled 無競爭的 87. warranty 保證書 88. rebate 退佣

89. fancy novelties 新奇產品 90. wide range of products

廣泛的產品

(11)

91. please feel free to 請不要拘束

92. newly developed ~新開發之 93. come in fashion 流行

94. have just introduced to the trade新推出上市

95. unique feature 特點

103. mutual interest彼此的利益 104. wish you every good fortune

祝您好運

105. first priority第一優先

106. tight schedule緊湊的行程 107. convince ~ ( 人 )

說服 ( 人 )

單字及片語(5)

95. unique feature 特點

96. in perfect condition情況良好 97. on request 依您要求

98. only limited quantities are available 數量有限

99. sold out賣完

100 .cute and lovable 可愛的 101. eye catching 引人注目的 102. in the coming Christmas

season 即將來的聖誕節

說服 ( 人 ) 108. repay 回報

109. make an effort 努力 110. fresh and fancy

新穎且華麗的

111. regular customer經常客戶 112. saleable 暢銷的

113. as follows 如下

114. get in touch with 保持連絡

(12)

Example1

解析本段解析本段解析本段解析本段

解析解析解析解析請找出本文佳句

請找出本文佳句

(13)

Example 1 翻譯

(14)

Example2

解析本段解析本段解析本段解析本段

解析本段

解析本段解析本段

解析本段

(15)

Example 2 翻譯

(16)

Example3

解析本段解析本段解析本段解析本段

解析本段解析本段解析本段解析本段解析本段解析本段解析本段解析本段

解析本段

(17)

Example 3 翻譯

(18)

Example4

解析本段解析本段解析本段解析本段

解析本段

(19)

Example 4 翻譯

(20)

Promotion Letter Analysis Promotion Letter Analysis

推銷(促銷信)解析

信件的長度

信件的段落大約幾段

信件的第一段寫

信件的第二段寫

信件的第三段寫

信件結尾一定要有

同學您喜歡的佳句為何?

請說明原因為何?

現在您知道如何寫一信promotion letter?

(21)

好用語句-關鍵用語(1)

• Please allow me to introduce a new range of products we have recently designed.

請允許我介紹我們最近已設計的新產品群

• We thought that you would be interested in hearing about our latest prod-uct development.

我認為您對聽到我們最近產品的發展會有興趣。

• For the first month only, we will be giving away a free internet guide book.

僅第一個月內，我們將免費發送網路引導手冊

• Our research and development team have been working on this new con-cept for the past year.

我們研發團隊已於過去一年中一直下功夫於此新的觀念上。

• Our fullest guarantee is given for one year.

我們有一年的完全保證。

(22)

好用語句-關鍵用語(2)

• Do not delay! Order your sample now, while stocks last.

不要耽擱！趁著有現貨，下訂樣品吧！

• We hope to receive your trial order soon.

我們希望很快地收到您的試用訂單！

• The DM-869A is a revolutionary breakthrough in precision engineering.

engineering.

DM-869A產品在精密工程技術上是一項革命性之突破。

• It is truly designed for the twenty-first century.

它是真正為二十一世紀而設計的。

• It is simple to program and handle and gives 100% accuracy.

它設定及操作簡易且有100%之精確性。

• Our sales representative will be visiting your area next month.

我們的業務代表將於下個月拜訪您們區域。

(23)

• Please let me know if you would like our sales rep. to visit your company.

請讓我們知道是否您願意讓我們的業務代表拜訪貴公司。

• Our set of twenty figures were all hand painted in China by skillful craftsmen.

我們一套二十個人偶都是在中國由專精之藝術家手工繪圖的。

• These elegant statues make a wonderful gift for business

好用語句-關鍵用語(3)

• These elegant statues make a wonderful gift for business colleagues, customers, friends or loved ones.

這些高雅的雕塑可成為商場同事、客戶、朋友或心愛的人的最佳禮物。

• If you order within the next four weeks, we can give you a 5%

discount.

假使您於下四週內下訂單，我們能給您5% 的折扣。

• Don’t waste this valuable opportunity.

不要浪費這個寶貴機會。

(24)

1. As a valued customer of

Astoban

Ltd, I thought that you would like to know about our latest designs.

2. Please allow me to introduce a new range of products that we have recently finished developing.

3. It gives me great pleasure to tell you about our

breakthrough in punching machinery and show you our new PNG 1000.

Homework:英翻中練習 Homework:英翻中練習

p.s. 注意注意注意,紫色注意紫色紫色紫色字表專有名詞字表專有名詞字表專有名詞 字表專有名詞, 可以不用翻成可以不用翻成可以不用翻成可以不用翻成中文

中文中文中文

new PNG 1000.

4. No office should be without the Denomax rainbow series of office equipment!

5. As a buyer of our gray keyboards, I know that you would want to see the glittering colored keyboards that we have manufactured.

6. If you wish to receive a sample of this new product, please complete the order form on the next page.

(25)

Business English Business English 推銷信 推銷信