以解體計畫行為理論探討個體知識分享之行為 吳春樹、吳孟玲
E-mail: 9403231@mail.dyu.edu.tw
摘 要
本研究以解構計畫行為理論為基礎，由個人分享知識的態度、主觀規範、及行為控制等三個觀點，探討個人知識分享之意 圖及行為。本研究以便利抽樣的方式，針對2003年畢業之碩、博士生進行2210份問卷的發放作業，有效回卷數為830份。
本研究採用AMOS 4.0統計軟體，進行研究假說之檢測。研究結果顯示，個人從事知識分享行為所獲事件本身貢獻度
、所獲之報酬、利他性及不可逆轉性對於知識分享態度的影響，均與研究假說之預期一致，獲得支持；從事知識分享行為 會受其所規範之來源影響；分享論文知識所需耗費之資源愈多時，個體執行論文知識之分享行為將愈低；另在TPB模式中 內生變數間之因果影響關係皆獲得支持。所以，本研究所提出13項研究假說，11項獲得支持，2項研究假說不成立。 關鍵 字：知識分享，解構計畫行為理論
關鍵詞 : 知識分享 ; 解構計畫行為理論
目錄
第一章 緒論 1.1 研究背景與動機 1 1.2 研究目的 2 1.3 研究流程 2 第二章 文獻探討 2.1 知識分享行為 5 2.1.1 知識的定義 5 2.1.2 知識分享 6 2.1.3 小結 9 2.2 計畫行為理論 10 2.2.1 理性行為理論 10 2.2.2 計畫行為理論 11 2.2.3 小結 13 2.3 計畫行為 理論之解構 14 2.3.1 態度之解構 14 2.3.2 主觀規範之解構 17 2.3.3 知覺行為控制之解構 18 2.3.4 模式架構之解構 18 第三章 研究方法 3.1 研究架構 21 3.2 研究對象 22 3.3 操作性定義 23 3.4 統計方法 26 第四章 結果分析 4.1 信度分析 28 4.2 效度分 析 29 4.3 研究假說檢測 29 第五章 結論與建議 5.1 研究結論 33 5.2 研究限制 36 5.3 後續研究建議 36 參考文獻 中文部分 38 英文部分 40 附錄 47
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