家电&电子行业数字化的挑战，转型与升级之路
技术总监 大中华地区 高科技电子、半导体、医疗行业 陈松盈 Alan Chen
Realize innovation.
Restricted © Siemens AG 2017
西门子工业软件
2017 用户大会
.
电子行业近來的趋势与影响
数字化的核心价值流 NPDI 电子行业转型与升级之路
总 结
Agenda
西门子工业软件
2017 用户大会
.
电子行业近來的趋势与影响
数字化的核心价值流 NPDI 电子行业转型与升级之路
总 结
Agenda
西门子工业软件
2017 用户大会
Recent Drivers in the Electronics & Semiconductor Market and Ecosystem 驱动电子与半导体市场生态系统的转变因子
• Augmented Reality to reach $120B by 2020 (driven by hardware sales).
• Nintendo’s market value went up
$9B in 5 days because of AR.
• 1/6 consumers currently own and use wearable tech.
• IoT: Over 50 billion internet- connected devices will exist worldwide by 2020.
• Smart TV’s include Smart Home hubs for connected products
• Amazon has over 1000 people working on Echo design team to add connected device capabilities
• Electric vehicles Tesla Model 3 received 400,000 orders in 2 weeks
• US Government opened up $4.5B in loan guarantees to boost
electric vehicle infrastructure
智能接口 和 VR / AR继续增长
IoT是未来3 - 5年主要驱动市场的发展力量
将IoT理念设计运用到新产品中
汽车电子和成像电子产品是一个崭新的领域
西门子工业软件
2017 用户大会
Trends in the Electronics Industry 电子行业的趋势
破坏性拉力在这成熟行业 Disruptive pull of
electronics in mature industries.
设备越来越小，越来越聪明 Devices are getting
smaller and smarter.
客户多元化正在上升
Customer Diversification is on the rise.
客户体验对成长至关重要 Customer Experience is essential to growth.
西门子工业软件
2017 用户大会
Impacts for the Electronics Industry 对电子行业的影响
缩短技术创新采用的时间
Shorter technology
Innovation Adoption Time Becomes Shorter.
无法实现零缺陷将导致收入 /市场份额的损失
Inability to achieve zero defect will cause loss of
revenue/market share.
更难实现跨越供应链的协作 同合作
More difficult to enable collaboration across and through the Supply Chain.
制造环境需要成為闭环、智 能集成
Manufacturing environment needs to be closed loop, intelligent and integrated.
西门子工业软件
2017 用户大会
.
电子行业近來的趋势与影响
数字化的核心价值流 NPDI 电子行业转型与升级之路
总 结
Agenda
西门子工业软件
2017 用户大会
SIEMENS 愿景:
提供数字化企业整体软件解决方案，使NPDI 更加卓越。
Deliver Holistic Software Solutions to Digitalize the Enterprise, enabling NPDI Excellence.
西门子工业软件
2017 用户大会
The Road to Digitalization – Business Process Transformation 数字化、智能化 业务转型与升级之路
D ig it a l T w in
Digital Thread
Combining
intelligence and connectivity
结合智能 和 连接
Organize
组织Digitize
数字化Simulate
模拟Connect
连接Analyze分析 Predict Prescribe
预测 规定西门子工业软件
2017 用户大会
Digital Twin of Product 产品数字双胞胎
Package PCB Software
Manage Product Complexity
管理产品复杂性
Optimize competing targets
最佳化竞争目标
Enable modularity and reuse
启用模块化和重用
Balance performance, cost, compliance
平衡性能，成本，合规性
Integrate disciplines
集成多学科
Digital
Twin
Device Package PCB Software Housing
Packaging
Thermal
Energy
Cost
Compliance
西门子工业软件
2017 用户大会
Digital Twin of Production 生产数字双胞胎
Physical production system Digital Twin
Manufacturing Planning + Manufacturing Engineering + Manufacturing Execution
Accurately represent what is real and simulate what is possible 准确地表示什么是真实的，并模拟什么是可能的
西门子工业软件
2017 用户大会
Digital Twin of Performance 性能数字双胞胎
Optimizing asset performance, energy and resource consumption, maintenance, services…
Plant and Machine Analytics
工厂和机器分析
Product Analytics
产品分析
Improve customer experience and supplier quality Contextualize data and discover trends
优化设备性能，能源和资源消耗，维护，服务…
改善客户体验和发现供应商质量数据的趋势
西门子工业软件
2017 用户大会
The Siemens Digitalization strategy 西门子数字化战略
Digital Product
Twin
Digital Production
Twin
Digital Performance
Twin
产品数字双胞胎 生产数字双胞胎 性能数字双胞胎
西门子工业软件
2017 用户大会
.
电子行业近來的趋势与影响
数字化的核心价值流 NPDI 电子行业转型与升级之路
总 结
Agenda
西门子工业软件
2017 用户大会
Siemens Focus:
Help companies achieve New Product Development & Introduction (NPDI) 西门子聚焦：帮助公司实现卓越的新产品开发与实施（NPDI）
NPDI Excellence
Provide Solutions to leverage data across multiple domains.
提供解决方案以跨多个領域来使用数据
Create pre-configured solutions based on Industry common practices .
根据行业惯例，创建预配置的解决方案
Help Customers get more benefits from PLM & MOM.
帮助客户从PLM & MOM中获得更多收益
Make strategic acquisitions and investments to service industry specific needs.
进行战略收购和投资，以满足行业的具体需求
西门子工业软件
2017 用户大会
提供具有竞争优势价值解决方案的NPDI数字化平台
IMPROVING INTIAL PRODUCT QUALITY
CONSISTENCY &
SCALABILITY MEETING COST &
PRODUCTION GOALS EFFECTIVE SUPPLIER
MANAGEMENT CONNECTING ALL
PHASES OF MFG Multi-Discipline
Data Mgmt.
多学科数据管理
Closed Loop Quality Mgmt.
闭环质量管理 Cost & Compliance
Risk Mgmt.
成本与合规风险管理
数字化平台价值解决方案
Value Streams Solutions with Competitive Advantage Implications
Supplier
Collaboration & Mgmt.
供应商协同与管理 Integrated Closed
Loop / Smart Mfg.
集成闭环/智能制造
Enabling traceability from requirements thru virtual and physical test to ensure
product verification
Enabling traceability from OEM requirements to each
and every supplier;
achieving closed loop communications while protecting IP and meeting
export controls
Optimize and simplify business processes by standardizing and unifying
quality related processes and workflows throughout
the organization
“Shift left” manufacturing planning to ensure cost, schedule & safety goals are
achieved with fully integrated factory Providing better planning
and faster validation of production alternatives to increase the effectiveness
and performance of manufacturing operations.
西门子工业软件
2017 用户大会
无缝集成
SIEMENS 数字化企业软件套件 PLM – MOM – TIA
自上而下的产品驱动
PLM软件组合
• 产品规划、设计、测试和模拟
• 生产计划、工程和仿真
自下而上的过程驱动
全集成自动化产品组合
• 控制器、分布式I/O、人机接口、
驱动器、运动控制和马达的工程 与运行时集成
• 工业安全
• 工艺规划和调度
• 质量管理
• 制造执行
• 制造智能
• SCADA / HMI
MES/MOM 软件组合
+ +
西门子工业软件
2017 用户大会
电子工 电子工单
NC码 2
New Product Development & Introduction (NPDI) SIEMENS 数字化企业整体解决方案 综览
3D模型 CAD CAE分析 EBOM
MBOM
制程/工艺规划
资源 工具 装配/过程 试制
CAM
Process Simulation Plant Simulation
加工/制造 Simulation
NC码1
机器手/机台/控制器
控制码
ERP / MRP
TIA / HMI WinCC / SCADA
FTP / DNC 网络连線工具 Shop Floor Integration 组装公差分析
检测 PMI DPV
工厂/工站/产能优化
制造BOM、3D模型、 NC程序 制程流程、工时、刀具清单
工作中心、设备、夹具、检具、工具 机台参数检测规划、标准与规范 可视化电子作业指导书
参数
MES
MOM
OPC/ RPC
Profinet
Profinet JT
ISA-95
工单排产 产能估算 产能优化 机台派工 检测管控
机台稼动率机 台状态 质量分析 成本分析 产能分析 用电分析
整合&发行整合&发行
Dimensional Planning and Validation
软件开发管理与验证
Profinet
模拟调试APS 先进排程
云计算＆大数据分析
成本及风险預估
需求与验证管理
PLM
工业 网络
数据采集与监视控制系统
控制器和显示终端 PLC/CNC/MC/HMI
感测/识别和设备驱动系 统
TI A 全 集 成 自 动 化 门 户
MOM
西门子工业软件
2017 用户大会
SIMATIC HMI SIMATIC 控制器
SIMATIC IDENT 工业识别系统
SIMATIC 分 布式 I/O SIMATIC NET
工业通信
SIRIUS 工业控制 系统
SITOP 电源
SIMATIC Automation Designer
驱动技术 博途软件
(TIA PORTAL) 用于自动化任务的 工程框架
PROFINET PROFIBUS HART AS Interface
企业层
现场层 控制层 操作层 管理层
PLM ERP
工厂工程组态 MES
DCS SCADA
PLC HMI
TEAMCENTER Collaborative PDM NX
Product Development
TECNOMATIX Digital Manufacturing
SIMATIC 程控系统 PCS 7
CAMSTAR Suite
UniCAM Suite
QMS Suite SIMATIC IT
Suite
TECNOMATIX 数字化制造 TEAMCENTER
以团队为中心的 协作式 PDM NX
产品设计开发 与分析
SIMATIC WinCC SCADA 系统
过程仪表与 分析系统
Simcenter 仿真与试验 分析
SIEMENS 数字化企业解决方案五层架构
数据采集与监视控制系统 工业
网络 控制器和显示终端
PLC/CNC/MC/HMI 感测/识别和设备驱动系统
TIA 全集成自动化
门户 PLM
Preactor
MOM
西门子工业软件
2017 用户大会
Digitalization Platform for Electronics 数字化平台 for 电子业
Smart Innovation
Portfolio
Closed Loop Quality Mgmt. 闭环质量管理 Multi-Discipline Data Mgmt. 多学科数据管理
Integrated Closed Loop / Smart Mfg. 集成闭环 / 智能制造 Cost & Compliance Risk Mgmt. 成本与合规风险管理
Industry Value Streams
Ideation
Realization Utilization
Capabilities
Supplier Collaboration & Mgmt. 供应商协同与管理
NPDI Excellence
Document Management
Part Library Management Core PDM (Security,
WF, Vaulting)
eBOM, mBOM, BOP, BOI Management
Enterprise Reporting
& Analytics
Build & Release Management
Resource Management
SW Source Management
Issue & Defect Management
Test & Bug Management
CAE - 1D Systems Analysis
CAE - Structural &
Thermal Analysis mCAD - Electro- Mechanical Design
CAE – FEM Pre & Post
Tolerance Analysis and Validation
Multi-CAD WIP & data management
Traceability & Impact Analysis Materials and
Regulatory Compliance
Configuration &
Change Management
PR/CR/ECN Management
Content Management
Electronic Work Instructions
3D & 2D Visualization
mCAD - Tooling &
Fixture Design
ERP & Enterprise Integrations
Vendor Management
CAPA, PPAP, SCAR Management Supplier Data Exchange
Should Cost Management
CAM Machining & CNC
Assembly Planning &
Validation
Robotics &
Automation Planning Part Planning &
Validation
Plant Design &
Optimization
Production Management
Performance Dashboards
Inspection Plan Management Product Performance
Analytics
Statistical Process Control
Deviations &
Waivers Project
Management
Schedule Management Portfolio Management
Requirements Management
xFMEA
西门子工业软件
2017 用户大会
Digitalization Platform for Electronics 多学科数据管理
Smart Innovation
Portfolio
Closed Loop Quality Mgmt.
Multi-Discipline Data Mgmt.
Integrated Closed Loop / Smart Mfg.
Cost & Compliance Risk Mgmt.
Industry Value Streams Capabilities
Supplier Collaboration & Mgmt.
NPDI Excellence
Document Management
Part Library Management Core PDM (Security,
WF, Vaulting)
eBOM, mBOM, BOP, BOI Management
Enterprise Reporting
& Analytics
Build & Release Management
Resource Management
SW Source Management
Issue & Defect Management
Test & Bug Management
CAE - 1D Systems Analysis
CAE - Structural &
Thermal Analysis mCAD - Electro- Mechanical Design
CAE – FEM Pre & Post
Tolerance Analysis and Validation
Multi-CAD WIP & data management
Traceability & Impact Analysis Materials and
Regulatory Compliance
Configuration &
Change Management
PR/CR/ECN Management
Content Management
Electronic Work Instructions
3D & 2D Visualization
mCAD - Tooling &
Fixture Design
ERP & Enterprise Integrations
Vendor Management
CAPA, PPAP, SCAR Management Supplier Data Exchange
Should Cost Management
CAM Machining & CNC
Assembly Planning &
Validation
Robotics &
Automation Planning Part Planning &
Validation
Plant Design &
Optimization
Production Management
Performance Dashboards
Inspection Plan Management Product Performance
Analytics
Statistical Process Control
Deviations &
Waivers Project
Management
Schedule Management
Portfolio Management
Requirements Management
xFMEA
Ideation
Realization Utilization
西门子工业软件
2017 用户大会
Digitalization Platform for Electronics 集成闭环 / 智能制造
Smart Innovation
Portfolio
Closed Loop Quality Mgmt.
Multi-Discipline Data Mgmt.
Integrated Closed Loop / Smart Mfg.
Cost & Compliance Risk Mgmt.
Industry Value Streams Capabilities
Supplier Collaboration & Mgmt.
NPDI Excellence
Document Management
Part Library Management Core PDM (Security,
WF, Vaulting)
eBOM, mBOM, BOP, BOI Management
Enterprise Reporting
& Analytics
Build & Release Management
Resource Management
SW Source Management
Issue & Defect Management
Test & Bug Management
CAE - 1D Systems Analysis
CAE - Structural &
Thermal Analysis mCAD - Electro- Mechanical Design
CAE – FEM Pre & Post
Tolerance Analysis and Validation
Multi-CAD WIP & data management
Traceability & Impact Analysis Materials and
Regulatory Compliance
Configuration &
Change Management
PR/CR/ECN Management
Content Management
Electronic Work Instructions
3D & 2D Visualization
mCAD - Tooling &
Fixture Design
ERP & Enterprise Integrations
Vendor Management
CAPA, PPAP, SCAR Management Supplier Data Exchange
Should Cost Management
CAM Machining & CNC
Assembly Planning &
Validation
Robotics &
Automation Planning Part Planning &
Validation
Plant Design &
Optimization
Production Management
Performance Dashboards
Inspection Plan Management Product Performance
Analytics
Statistical Process Control
Deviations &
Waivers Project
Management
Schedule Management
Portfolio Management
Requirements Management
xFMEA
Ideation
Realization Utilization
西门子工业软件
2017 用户大会
Digitalization Platform for Electronics 供应商协同与管理
Smart Innovation
Portfolio
Closed Loop Quality Mgmt.
Multi-Discipline Data Mgmt.
Integrated Closed Loop / Smart Mfg.
Cost & Compliance Risk Mgmt.
Industry Value Streams Capabilities
Supplier Collaboration & Mgmt.
NPDI Excellence
Document Management
Part Library Management Core PDM (Security,
WF, Vaulting)
eBOM, mBOM, BOP, BOI Management
Enterprise Reporting
& Analytics
Build & Release Management
Resource Management
SW Source Management
Issue & Defect Management
Test & Bug Management
CAE - 1D Systems Analysis
CAE - Structural &
Thermal Analysis mCAD - Electro- Mechanical Design
CAE – FEM Pre & Post
Tolerance Analysis and Validation
Multi-CAD WIP & data management
Traceability & Impact Analysis Materials and
Regulatory Compliance
Configuration &
Change Management
PR/CR/ECN Management
Content Management
Electronic Work Instructions
3D & 2D Visualization
mCAD - Tooling &
Fixture Design
ERP & Enterprise Integrations
Vendor Management
CAPA, PPAP, SCAR Management Supplier Data Exchange
Should Cost Management
CAM Machining & CNC
Assembly Planning &
Validation
Robotics &
Automation Planning Part Planning &
Validation
Plant Design &
Optimization
Production Management
Performance Dashboards
Inspection Plan Management Product Performance
Analytics
Statistical Process Control
Deviations &
Waivers Project
Management
Schedule Management
Portfolio Management
Requirements Management
xFMEA
Ideation
Realization Utilization
西门子工业软件
2017 用户大会
Digitalization Platform for Electronics 成本与合规风险管理
Smart Innovation
Portfolio
Closed Loop Quality Mgmt.
Multi-Discipline Data Mgmt.
Integrated Closed Loop / Smart Mfg.
Cost & Compliance Risk Mgmt.
Industry Value Streams Capabilities
Supplier Collaboration & Mgmt.
NPDI Excellence
Document Management
Part Library Management Core PDM (Security,
WF, Vaulting)
eBOM, mBOM, BOP, BOI Management
Enterprise Reporting
& Analytics
Build & Release Management
Resource Management
SW Source Management
Issue & Defect Management
Test & Bug Management
CAE - 1D Systems Analysis
CAE - Structural &
Thermal Analysis mCAD - Electro- Mechanical Design
CAE – FEM Pre & Post
Tolerance Analysis and Validation
Multi-CAD WIP & data management
Traceability & Impact Analysis Materials and
Regulatory Compliance
Configuration &
Change Management
PR/CR/ECN Management
Content Management
Electronic Work Instructions
3D & 2D Visualization
mCAD - Tooling &
Fixture Design
ERP & Enterprise Integrations
Vendor Management
CAPA, PPAP, SCAR Management Supplier Data Exchange
Should Cost Management
CAM Machining & CNC
Assembly Planning &
Validation
Robotics &
Automation Planning Part Planning &
Validation
Plant Design &
Optimization
Production Management
Performance Dashboards
Inspection Plan Management Product Performance
Analytics
Statistical Process Control
Deviations &
Waivers Project
Management
Schedule Management
Portfolio Management
Requirements Management
xFMEA
Ideation
Realization Utilization
西门子工业软件
2017 用户大会
Digitalization Platform for Electronics 闭环质量管理
Smart Innovation
Portfolio
Closed Loop Quality Mgmt.
Multi-Discipline Data Mgmt.
Integrated Closed Loop / Smart Mfg.
Cost & Compliance Risk Mgmt.
Industry Value Streams Capabilities
Supplier Collaboration & Mgmt.
NPDI Excellence
Document Management
Part Library Management Core PDM (Security,
WF, Vaulting)
eBOM, mBOM, BOP, BOI Management
Enterprise Reporting
& Analytics
Build & Release Management
Resource Management
SW Source Management
Issue & Defect Management
Test & Bug Management
CAE - 1D Systems Analysis
CAE - Structural &
Thermal Analysis mCAD - Electro- Mechanical Design
CAE - FEM Pre & Post
Tolerance Analysis and Validation
Multi-CAD WIP & data management
Traceability & Impact Analysis Materials and
Regulatory Compliance
Configuration &
Change Management
PR/CR/ECN Management
Content Management
Electronic Work Instructions
3D & 2D Visualization
mCAD - Tooling &
Fixture Design
ERP & Enterprise Integrations
Vendor Management
CAPA, PPAP, SCAR Management Supplier Data Exchange
Should Cost Management
CAM Machining & CNC
Assembly Planning &
Validation
Robotics &
Automation Planning Part Planning &
Validation
Plant Design &
Optimization
Production Management
Performance Dashboards
Inspection Plan Management Product Performance
Analytics
Statistical Process Control
Deviations &
Waivers Project
Management
Schedule Management
Portfolio Management
Requirements Management
xFMEA
Ideation
Realization Utilization
西门子工业软件
2017 用户大会
Make Strategic Acquisitions 进行战略收购 (近三年)
Camstar Acquisition PLM – MES Integration
MES
Cloud Based Solutions Product Performance
Intelligence Product Analytics
Polarion Acquisition PLM – ALM integration
Continuous Delivery ALM
Mentor Graphics Acquisition
PLM – EDA integration Electronic Design
Automation
西门子宣布收购CD-Adapco(CAE)，扩大工业软件产品组合，实现数字化企业产品组合的成长。
2016 / 11 2014 / 12
2014 / 12 2015 / 12
西门子工业软件
2017 用户大会
.
电子行业近來的趋势与影响
数字化的核心价值流 NPDI 电子行业转型与升级之路
总 结
Agenda
西门子工业软件
2017 用户大会
总 结：
SIEMENS 西门子工业软件 清楚的数字化蓝图与完整的解决方案
2017 用户大会
总 结： 往数字化企业转型与升级之路上，公司愿意花多少时间多少成本? 去摸索 & 去集成 西门子工业软件
2017 用户大会
帮助您实现工业4.0愿景的数字化合作伙伴 - 西门子
陈松盈 Alan Chen
技术总监大中华地区 高科技电子、半导体、医疗行业
西門子上海中心B幢6樓 上海市楊浦區大連路500號
Phone: +86 18521341993 Phone: +886 910 106 238
E-mail:
www.siemens.com.cn/plm
