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Prioritizing the Business Reputation in Information Service Industries

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題名:

Prioritizin g the Business Reputatio n in Informati on Service Industries

作者: Jiunn-I Shieh;林士彥;吳信宏;廖岳祥

關鍵詞: Business reputation;Grey relational analysis;Priority;Weight 日期: 2005

上傳時間: 2010-04-21T02:55:39Z

摘要: This study uses grey relational analysis, which is very flexible and ease of use to deal with

decision-making problems, to prioritize the business reputation of the seven companies in

information service industries with different parameters and weights settings. Though using

different parameters and weights could generate different priority, the study has revealed that

IBM in Taiwan and Motorola, Inc. in Taiwan were the two best companies in information

service industries, whereas the other five companies still have room for improvement. More

importantly, the gap in business reputation among the other four or five companies might not

be significant.

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