The Influence of Manufacture Product Development Proficiency and Product Development Project Flexibility on Product Flex
彭瀚正、蔡翠旭
E-mail: 9608156@mail.dyu.edu.tw
ABSTRACT
The Taiwanese industry wants to face fast variety and dynamic state environment under, in addition to knowing how to handle the flexible advantage that the current manufacturing leads to, must also with develop a new product actively, can create higher value for the enterprise. Therefore, the enterprise can also extend internal folio to deliver an activity each well-trained degree of stage in pursuing to appear on market results as. This research draws up to take cross-straits manufacturing industry as to study topic, inquiring into the product development well-trained degree commercial to product project results a relation; And does the product develop? The case flexibility will have to the in the interval relation to regulate and have to the results what influence. After
statistically analysis, the findings are as follows： 1. The level of Taiwan new products development positively is positively significant with the market performance of new development products, but China is not positively significant it. 2. For the products with higher flexibility to the firm, if matching with better new products development proficiency, leads to a higher financial market performance of new development products.
Keywords : product development proficiency ; marketing proficiency ; technical proficiency ; product development flexibility ; product commercialization project performance
Table of Contents
內容目錄 中文摘要 ．．．．．．．．．．．．．．．．．．．．． iii 英文摘要 ．．．．．．．．．．．．．．．．
．．．．． iv 誌謝辭 ．．．．．．．．．．．．．．．．．．．．． v 內容目錄 ．．．．．．．．．．．．．．．
．．．．．． vi 表目錄 ．．．．．．．．．．．．．．．．．．．．． viii 圖目錄 ．．．．．．．．．．．．．
．．．．．．．． x 第一章 緒論．．．．．．．．．．．．．．．．．．． 1 第一節 研究背景與動機．．．
．．．．．．．．． 1 第二節 研究目的．．．．．．．．．．．．．．． 2 第三節 研究範圍．．．．．
．．．．．．．．．． 3 第四節 研究流程．．．．．．．．．．．．．．． 4 第二章 文獻探討．．．．．．
．．．．．．．．．．． 6 第一節 新產品開發過程相關文獻探討．．．．．． 6 第二節 新產品商業化專 案績效相關文獻探討．．． 11 第三節 產品開發專案之彈性．．．．．．．．．． 18 第三章 研究方法．．．
．．．．．．．．．．．．．． 23 第一節 研究架構．．．．．．．．．．．．．．． 23 第二節 研究假 設與推論．．．．．．．．．．．． 23 第三節 變項之操作性定義與衡量．．．．．．．． 25 第四節 問 卷設計．．．．．．．．．．．．．．． 28 第五節 研究對象及抽樣方法．．．．．．．．．． 29 第六節 資料分析方法．．．．．．．．．．．．． 30 第四章 實證分析與結果．．．．．．．．．．．．．． 32 第一 節 大陸與台灣樣本基本資料描述．．．．．． 32 第二節 大陸與台灣量表之信度分析．．．．．．． 45 第三節 研究假設檢定．．．．．．．．．．．．． 46 第五章 研究結論與建議．．．．．．．．．．．．．． 63 第一節 研究結論．．．．．．．．．．．．．．． 63 第二節 研究貢獻．．．．．．．．．．．．．．
． 66 第三節 研究限制．．．．．．．．．．．．．．． 68 第四節 後續研究建議．．．．．．．．．．
．．． 69 參考文獻 ．．．．．．．．．．．．．．．．．．．．． 71 附錄 問卷發放版．．．．．．．．．．．．
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