一、研究限制
1. 本研究採用網路發放問卷，由於網路使用者多為教育程度較高、年齡層較低 族群，故本研究無法概化其餘不上網族群之態度及消費者行為。此外，本研
究受限於人力、物力，故採用便利抽樣方式選取樣本。
2. 本研究衡量方式採受試者主觀態度衡量，故本研究無法控制受試者填答時的 真實程度，僅能假設受試者皆依個人實際情況據實作答。
3. 本研究對象為現有飼養寵物犬之成年飼主，對於其他種類寵物則未進行探 討。
二、後續研究建議
（一） 研究對象
本研究僅針對犬飼主作探討，然而不同寵物種類亦會因動物特性有所差異而 使飼主產生不同形式之寵物依附，故可針對不同種類寵物加以深入探討。
（二） 研究變項
有鑑於目前對於寵物依附衡量方式並未清楚界定其依附類型偏向安全依附 或不安全依附，因此本研究建議後續研究可結合成人依附類型，進一步區分為安 全依附與不安全依附兩部分作探討。此外，關於消費者行為預測變項，除了本研 究提及之個人因素（人格特質、生活型態）外，亦會受到環境（如：家庭成員、
參考團體、社會階層、文化因素等）及經濟因素影響。在旅遊行為方面，亦有許 多研究顯示旅遊動機是人們引發旅遊活動的起因，透過進行各項旅遊活動以滿足 旅遊需求與目的（如：Beh & Bruyere, 2007; Park & Yoon, 2009），因此本研究建 議後續研究可探討上述變項對寵物飼主旅遊行為之影響。
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附錄一、正式問卷
親愛的受訪者您好：
感謝您抽空填寫此問卷！本問卷主要想瞭解「您對攜帶狗狗到旅館住宿的看法」。若您 目前沒有養狗且未滿 18 歲，則無需作答。您寶貴的意見將對本研究進行提供莫大的幫助。
所有填答僅用於學術研究，絕對保密，請您放心填寫，謝謝！
敬祝
萬事如意
國立臺灣師範大學 餐旅管理研究所
指導教授：孫瑜華 博士 研 究 生：紀凱玲 敬上 E-mail：[email protected]
第一部分：寵物飼養經驗
1. 請問您目前是否有養狗？
□是 □否（謝謝您的填答，本問卷已結束）
2. 請問您是否已滿 18 歲？
□是 □否（謝謝您的填答，本問卷已結束）
3. 請問您是否願意帶狗狗出遊？
□是 □否
4. 請問您目前共養了幾隻狗狗？ □1 隻 □2 隻 □3 隻 □4 隻 □5 隻以上 5. 請問您在養狗過程中扮演的角色為？
□主要照顧者 □次要照顧者 □偶爾照顧者 □非照顧者
第二部分：寵物背景資料
第二部分：寵物背景資料