研究限制與未來發展

第五章結論

5.4 研究限制與未來發展

１、有用性只有一題衡量問項

在衡量系統品質有用性的過程時，僅有一題問項用來衡量有用性構陎，

可能會有代表性不足的問題。因此，未來相關的研究，可以針對系統品質的有用性構陎，再多設計幾題適切的衡量問項。

２、缺乏對於知覺風險的探討

近幾年的研究發現，認為知覺風險(perceived risk)會負向地影響消費者的知覺有用(Featherman & Pavlou,2003)，知覺易用也會負向影響知覺風險 (Featherman & Pavlou,2003; Lu et al., 2005)，然而本研究僅將知覺趣味納入 TAM之中。因此，建議未來研究可再加入知覺風險來做更深入的探討。

３、本研究模型運用上的限制

由於本研究僅以民宿網路做為研究主題，是否能夠應用到其他類型的旅遊網站，或強調服務性質的商業網站，則需要更進一步的驗證。因此，

未來研究者可以相同的理論架構為基礎，應用到其他類型旅遊網站進行論證，例如：觀光飯店網站、旅行社的旅遊網站、或者航空公司網站等。

４、部落格和民宿網站的差異

從民宿網站類別之差異性檢定中(表4-15)，我們可以得知，部落格式的民宿網站與一般的民宿網站兩者之間，不只是資訊品質的完整性和流動性以及服務品質的回應性會有顯著地差距之外，網站瀏覽者對部落格的知覺趣味和滿意度，都高於一般網站。然而，本研究僅有建議業者可同時建立部落格式與一般的民宿網站，而對於兩種網站的差異性探討，則有賴學者進行的後續研究。

５、民宿網站的功能項目之分類過程

根據附錄所示的花蓮民宿網站之統計，其內容的分類僅是依照各變數的操作型定義來加以歸類，較缺乏嚴謹地分類過程。並且，某些項目會有無法清楚歸類的現象，例如：旅客親筆感言，可能會屬於多樣化的資訊，

也可能是歸於值得信任之類別。因此，希望未來能將這些網站項目，可以運用嚴謹的方式來將其分類。

參考文獻

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系統品質

衡量構陎 類別項目個數比率

有用性

系統功能

有組織的導覽列 105 97%

訂房系統 38 35%

付款系統 3 3%

網站地圖 1 1%

正常顯示

連結完全正常 105 97%

在 IE7 一般螢幕正常顯示 104 96%

寬螢幕顯示正常(背景排版未變形) 96 89%

存取性

快速下載首頁網頁檔案小於 1mb 105 97%

快速顯示非 javascript 為主的網頁設計 108 100%

非以 flash 為主的網頁設計 103 95%

安全性可以安全瀏覽

合法民宿(標識字號) 70 65%

瀏覽人數統計 55 51%

網路媒體認證 12 11%

帄陎媒體認證 6 6%

網路交易安全方認證 3 3%

隱私性 保護資訊資訊保護策略 0 0%

個人資料

53 您有瀏覽民宿網站的經驗嗎？

○無 ○有

54 您有瀏覽『假』民宿網站的經驗嗎？(例如：詐騙集團的民宿網站)