第五章 結論與建議
第三節 研究限制與未來研究建議
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第三節 研究限制與未來研究建議
一、礙於人力與物力的限制以及消費場所較為特殊的前提之下，研究者所能得到 的資源較為有限，僅針對前往銳舞、Disco 舞廳和 Lounge Bar 的消費者進行調查，
然而本研究獲得電音同好社群以及相關從業友人之大力協助，使得本研究問卷的 填答率和回收率大為提高。建議日後相關領域之研究可以擴大研究範疇，佐以質 性訪談，勾勒出更為完整的夜生活樣貌。
二、建議採用更為適宜之人口統計變數和消費行為的區隔尺度，如此在進行交叉 比對時，將能更有效說明各群體間之差異和趨勢。此外，建議後續研究者可針對 電音文化、DJ 文化之層面進行更為深入的探討，如此可進一步洞悉消費者在次 文化層面的展現情形。
三、本研究係以臺灣地區的夜店消費者進行調查，然而目前相關領域的學術研究 仍以歐美地區為大宗，建議後續研究者可進行跨文化層面之研究，進一步探討不 同文化和夜生活消費行為之差異。
四、本研究係以消費者之角度進行研究分析，後續研究者可由夜店產業經營者的 角度進行研究分析，檢驗消費者與業者之間的認知差異，更能提供業者做投資開 發、經營管理及行銷策略上之有效參考。
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