ፘᢌፘᝢᇖఄ၄ृ۩ᑓڤ
Ёஉሁ։࣫հઔߒ
ᔎၵស
*ǵࢫΌϘ
**ኴʳ ʳ
ءઔߒڱڇ൶ಘፘᢌፘᝢᇖఄ၄ृ۩ᑓڤհࠃছཚඨΕࠃ৵ტ࠹Ε ฆ࿓৫ፖየრ৫հᣂএΖאፘᢌፘᝢᇖఄ၄ृઔߒኙွΔආشം࠴ᓳऄΔ א LISREL 8.51 ठፖ SPSS 10.0 ठᇘຌ᧯ၞ۩อૠ։࣫ΔലࢬհڶயᇷறΔ ᆖ᧭ᢞࢤڂై։࣫Ε༴૪อૠΕૹᓤၦᑇڂ᧢ฆᑇ։࣫ΕLSD ऄࠃ৵ֺለ֗ உሁ։࣫Δᛧઔߒ࣠ڕՀΚ ԫΕፘᢌፘᝢᇖఄ၄ृࠃছཚඨ່ૹီऱਢψਜࣚ೭ωڂైΙ່լૹီऱ ψषٌ೯ωڂైΖ ԲΕፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹່ऱਢψߪ֨Ꮑޣω֗ψᖂய墿ωڂైΙ ტ࠹່܅ऱψषٌ೯ωڂైΖ ԿΕءઔߒհઔߒஉሁቹՕຝ։ᛧ֭Δೈࠃছཚඨኙየრ৫ΔࠃছཚඨΕ ฆ࿓৫ኙየრ৫ΔڼԲයஉሁএᑇآሒ᧩ထ؆Δࠡ塒ٺයஉሁএᑇΔઃሒ᧩ ထֽᄷΖᣂڗΚፘᝢᇖఄΕ၄ृ۩Εஉሁ։࣫
* ፕקؑمඒߛՕᖂ᧯ߛઔߒࢬඒ ** ፕקؑمඒߛՕᖂ᧯ߛઔߒࢬઔߒس
ፘᢌፘᝢᇖఄ၄ृ۩ᑓڤ
Ёஉሁ։࣫հઔߒ
ᔎၵសǵࢫΌϘ
Εፃᓵ
ءີ٥։Ԯຝ։ΔԫΕઔߒહནፖ೯ᖲΙԲΕઔߒؾऱΙԿΕઔߒംᠲΙ ΕઔߒΙնΕઔߒᒤΙքΕઔߒૻࠫΙԮΕټဲᖙ܂ীࡳᆠΔ౿։૪ڕ ՀΚԫΕઔߒહནፖ೯ᖲ
ሎ೯ڶ墿ൈΔբਢ२ڣࠐഏԳᑵवऱᨠ࢚ΔףՂፕچഏاسߛດڣ ૾܅Δດዬᝬٻ֏ऱषᄎΖᖕፕקؑૠ(ا 93)อૠ࣠ΔݺഏԳՑ ዌ۔֏ດڣ᧩ထΖᙟထ۔֏ԳՑऱᏺ९ΔፂଡԳൈणኪբດዬ࠹ࠩषᄎՕฒ ऱૹီΔਙࢌՈՕԺං۩ڍႈ᧯ߛਙΔ壆ڕၺ٠ߪૠΕሎ೯ԳՑᏺૠΔ ؾऱڇࠌഏا౨ജ塄ګ৳ሎ೯ऱክΖᔞᅝऱ৳ሎ೯լႛױאޏ֨ॄפ ౨ΔՈ౨ڶய૾܅ఏఐ࿇س֗ᒷߪ֨۔֏Ζ ᙟထၜٖԲֲ٤૿ኔਜΔזԳፖٖၵ೯ऱᖲᏺףΔሎ೯ขᄐڂᚨष ᄎՕฒऱᏁޣᓒড࿇୶Δاฒᙇᖗٖၵ೯ऱጟᣊՈֲ墿ᏺڍΖᅝٖၵ೯ດዬ ګഏԳسऱԫຝٝழΔڕ۶ݔچڜඈٖၵسঁ᧩؆ૹ(ᄘཕൎΔا 91)ΖؾছڇՕፕקچΔᛜܓࢤߪሎ೯ଟᑗຝࣥمΔڶڍጟሎ೯ᓰ࿓ፖਜΔ ༼ࠎاฒڇՠ܂հ塒Δֱঁ༉२ፖሎ೯Εࠆشࣚ೭Ζ ᖕམᣝୠ(ا 93)ઔߒਐנΔፕچڇ 1989 ڣאছऱൈٖၵขᄐאፘᝢ षΕᣉ৳խ֨ᆖᛜֱڤΔψԫऴᛜωֱڤΔࠀྤຑ᠙ࢋΔ၄ኙွಾኙ ࠝ࿙ගᆢΔຘመᓰ࿓ΕඒஃऱਐᖄΔᖂሎ೯ݾ౨Ζ۞ 1989 ڣದΔऱൈٖ ၵขᄐၲࡨᝬٻڍց֏ᆖᛜֱڤΔڇլٵچمຑ᠙ࢋΔڍᑌ֏ऱᓰ࿓ࠀەၦ ၄ृᏁޣΔᏺڍਜࣚ೭Δ၄ኙွՈ᠏լٵڣऱٺගᆢΔޓൎᓳሎ೯ൈٖၵኙԳسऱૹΖ ྥۖΔߪଟᑗຝऱፘᝢᓰ࿓սྥਢขΖٺ୮ߪଟᑗຝழൄ֧ၞլ ٵፘᝢଅհᓰ࿓Δᨃاฒ᧯᧭ٺጟፘᝢሎ೯ΔൕխࠩᑗᔊΔ༼֒ፖፘᝢრ ᣋΖ२ڣࠐΔٞᄐፖਙࢌᖲᣂञઌᜰᙄፘᝢ೯Δፘᝢ၄ृՈᙟհᏺףΖࠏڕΚ ػᥞּᠪ壄ֆ࣍ 2001 ڣᜰᙄψ٤ഏᔎᔏፘՕωΔ೯اฒᖂᔎᔏፘऱᑷᑪΖ 2004 ڣ 10 ִխဎاഏሎ೯ٖၵ࠰ᄎᜰᙄψሎ೯ဩፘᙘᑑωΔᐖ࠹ڣ᎘ගᆢऱᑷ ௺ಱΔࠀ࣍ڻڣ 4 ִګمψխဎاഏሎ೯ဩፘ࠰ᄎωΔױߠፘᝢ࣍ሎ೯ߪขᄐ ऱ࿇୶ՂΔԫऴڶᜰߩ᎘ૹऱچۯΖ լመΔ૿ኙߪଟᑗຝऱڍց֏ᆖᛜΔژऱፘᝢᇖఄ༼ࠎ၄ृऱ ਜᕴޗΕچࣚ೭Δ݁լڕߪଟᑗຝΔኙፘᝢᇖఄऱᆖᛜທګᄕՕᓢᚰΖ ຫᖂጿ(ا 90)ᎁΔᅝլٵᏆऱᤁञृ။ࠐ။ڍΔ၄ृՈ။ࠐ။אൎႨᤁञ ݾ౨ऱᖂᚌ٣ᙇႈΔუᆖᛜԫ୮ፘᝢթᢌఄΔഒፘᝢඒߛ࢚Δ᧩ྥྤ ऄ໌ທޓڶயऱᤁञԺΔઔߒ၄ृ۩բਢլױᝩ܍ऱפᓰΖShank(2001)ਐ נሒࠩψิ៣ؾᑑωፖψ۩ᔭؾऱωΔሎ೯۩ᔭԳؘႊ٣ቃཚ၄ृᏁޣΔࠀ ༼ࠎየߩ၄ृᏁޣऱሎ೯ขאሒګิ៣ؾᑑΖ ஊ۫ཤ(ا 87)ਐנ၄ृڇ၇ขছΔઃբڇփ֨ᆖመ৸ᑵᐞΖཚඨᄎ ࠌ ၄ ृ ᎁ ୮ ᚨ ᇠ ༼ ࠎ ୌ ࠄ ᇠ ࿇ س ऱ ࠃ ൣ (Parasuraman, Zeithaml, & Berry,1985)Ζ႓࢚ৠ(ا 93)༼נ၄ृࠃছཚඨਢᐙየრ৫ऱૹٻ৫Ιࠃছ ཚඨ။ΔኔᎾტ࠹။Δየრ৫ঞ။ൎΖڂڼΔ၄ृڇ၄ขࢨࠌشࣚ೭ հছΔᄎኙข֗ࣚ೭ࣄထཚৱ֨Δڇࠌشขࢨ൷࠹ࣚ೭հ৵Δڕ࣠ტ࠹ ၌መࢨฤٽ٣ऱཚৱΔܛױጠհየრΙૉآ౨ሒࠩࠃছཚඨΔঞტࠩլየრΖ ޕᇣྐྵ(ا 88)ᎁড়ᄎຘመࠐ৵ऱტᤚፖࠐছऱቃཚֺለࢬขسऱฆ࿓ ৫Δۖኙየრ৫ขسإٻऱऴ൷ய࣠Δܛᅝড়ࢬტ࠹ࠩऱฆ࿓৫ყழΔየ რ࿓৫ՈᄎყΖ ޕᇣྐྵ(ا 88)Εࣥၺܗ(ا 85)Ε႓࢚ৠ(ا 93)Εֱࣔ(ا 91)Գ։ܑאᎬ ۩ড়Ε۞ش՛ড়߫ড়Εॹ֟ڣߛᑗխ֨၄ृፖᓡسش၄ृઔߒኙွΔ ࠡ࣠݁ᢞኔΔ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫౨ऴ൷ࢨၴ൷ᐙ የრ৫Ζ᧩ق၄ृየრ৫ऱྒྷၦࠀॺਢԫྒྷၦየრ৫᧢ႈΔܛױᛧव ၄ृየრ৫ऱ࣠Ζᚨ٣ᛵᇞ၄ृየრ৫ऱছڂ᧢ႈΔຘመ၄ছऱቃཚፖ ၄৵ტ࠹ࢬທګऱฆ࿓৫Δթ౨वየრ৫հൣݮΖ ፘᢌፘᝢᇖఄ(אՀ១ጠፘᢌ)۞اഏքԼڣԮִ࣍ፕקؑګمΔ۟վբ
ማԲԼڣΔؾছޢֲؓ݁၄Գᑇપ 160 ԳڻΔ᜔ᖂԳᑇሒ 900 ԳΔጠ ؾছፕקؑ၄ृ೯ઌᅝ᙮ऱፘᝢխ֨ΖاഏԮԼڣאছΔፘᢌၲऱᓰ ࿓ᔞٽ֒ᖂࢨၞଥऱᖂઔΔاഏԶԼڣၲࡨીԺ࣍ංᐖ٤اٖၵፘᝢሎ ೯Δ༼ࠎޓڍցऱᓰ࿓ጟᣊፖࣚ೭Δೈڶऱറᄐ֒ᖂᓰ࿓؆ΔᏺףԱψګԳ॔ ᜴ω֗ψᛤՓԵ॰ωॣᖂఄΔ؆ࠀၲᙄဩፘΕ۵ிࣔୂፘΕSALSA ੌ۩ፘᝢ (ፘᢌፘᝢᇖఄΔا 94)Ζྥۖઔߒृڶტ࣍ᙟထߪଟᑗຝऱᘋದΔኙፘᢌऱ ᆖᛜՈທګᐙΔݦඨ౨ຘመ൶ಘፘᢌፘᝢᇖఄ၄ृ۩ᑓڤЁஉሁ։࣫հ ઔߒΔೈᛵᇞउ؆Δٍݦඨኙ࣍ፘᢌ၄ृऱየრ৫ڶயऱቃྒྷΔא܂ޏ ፘᝢ۩ᔭᆖᛜฃհەΔᏺףᖂፘᝢԳՑΔࠌፘᝢሎ೯ޓףᓒড࿇୶Ζ
ԲΕઔߒؾऱ
ᖕՂ૪ઔߒહནፖ೯ᖲΔءઔߒؾऱڕՀΚ ΰԫαᛵᇞፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹ٺڂైհउፖฆൣ ݮΖ ΰԲα৬ዌፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ኙየრ৫հ ᖞ᧯உሁᑓڤΖԿΕઔߒംᠲ
ᖕՂ૪ઔߒؾऱΔءઔߒംᠲڕՀΚ ΰԫαፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ٺڂైհउፖฆൣݮ ۶Λ ΰԲαፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ኙየრ৫հᖞ ᧯உሁᑓڤਢܡᛧ֭ΛΕઔߒ
ᖕՂ૪ઔߒؾऱፖઔߒംᠲΔءઔߒ༼נڕՀΚ ΰԫαፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ኙየრ৫հᖞ ᧯உሁᑓڤױאᛧ֭ΖնΕઔߒᒤ
ءઔߒհᒤႛಾኙ࣍اഏ 94 ڣ 9 ִ 2 ֲ۟ 9 ִ 16 ֲཚၴΔছፘᢌፘᝢ ᇖఄၞ۩ፘᝢᓰ࿓၄հຏፖڣ၄ृၞ۩ᓳΖॺՂ૪ઔߒཚၴփ၄ ຏࢨڣፘᝢᓰ࿓հ၄ृΔլڇءઔߒᒤփΖ
քΕઔߒૻࠫ
ءઔߒኙွႛૻ࣍ፕקؑፘᢌፘᝢᇖఄ၄ृΔઔߒ࣠ਢܡ౨ංᓵ۟ࠡ ،ፘᝢᇖఄսڶৱ᧭ᢞΖԮΕټဲᖙ܂ীࡳᆠ
ΰԫαፘᢌፘᝢᇖఄ ፘᢌፘᝢᇖఄএ࣍اഏքԼڣᆖطਙࢌمூΕுΔ࣍ፕקؑګمΖၲ ڍጟፘᝢᓰ࿓Δᆤᓮஃᇷඒፘᝢݾ౨ಝᒭհᇖఄΖ ΰԲαፘᝢ၄ृ ፘᝢ၄ृএਐ၄ृኔᎾࠩሒፘᢌፘᝢᇖఄ၇ՂᓰഘᑇΔࠀڇڶயཚ ૻփΔ၄ፘᝢᇖఄࢬ༼ࠎհፘᝢᓰ࿓Δ൷࠹ፘᝢඒஃਐᖄࠀᖂፘᝢݾ౨Ζ ΰԿαࠃছཚඨ ءઔߒऱࠃছཚඨএਐፘᝢ၄ृ࣍ፘᢌፘᝢᇖఄ၄հছΔፖፘᝢሎ ೯ऱቃཚૹီ࿓৫Ζڇፘᢌፘᝢᇖఄ၄ृࠃছཚඨ։ၦ।խΔ։ყ।ق ཚඨ။Δ։ყ܅ঞཚඨყ܅Ζ ΰαࠃ৵ტ࠹ ءઔߒऱࠃ৵ტ࠹এਐፘᝢ၄ृ࣍ፘᢌፘᝢᇖఄ၄հ৵Δፖፘᝢሎ ೯ऱኔᎾტ࠹Ζڇፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹։ၦ।խΔ։ყ।قტ࠹ ။Δ։ყ܅ঞტ࠹ყ܅Ζ ΰնαฆ࿓৫ ءઔߒऱฆ࿓৫এਐ၄ृאࠃ৵ኔᎾტ࠹ፖࠃছቃཚ࿓৫ઌֺለհ ࣠Ζڇፘᢌፘᝢᇖఄ၄ृฆ࿓৫։ၦ।խΔ։ყ।قࠃ৵ኔᎾტ࠹ყ ࣍ࠃছཚඨΙ֘հٍྥΖ ΰքαየრ৫ የრ৫এਐ၄ृኙ࣍ፘᢌፘᝢᇖఄࠃছऱቃཚ֗ࠃ৵ტ࠹ေ۷ፖֺለۖขسऱΖڇፘᢌፘᝢᇖఄ၄ृየრ৫։ၦ।խΔ։။।ق။የრΔ։ ။܅ঞ။լየრΖ ΰԮα၄ृ۩ᑓڤ ءઔߒ၄ृ۩ᑓڤࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫հᣂএΖ
၁Εઔߒֱऄ
ءઔߒආشം࠴ᓳऄΔאمრࢼᑌֱڤ࠷ઔߒᑌءΖؾऱڇᛵᇞፘ ᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫հᣂএΖءີ٥։ նຝ։ΔԫΕઔߒਮዌΙԲΕઔߒ࿓ݧΙԿΕઔߒኙွፖࢼᑌֱऄΙΕઔߒ ՠࠠΙնΕᇷற։࣫ፖอૠΔ։૪ڕՀΚԫΕઔߒਮዌ
ᖕءઔߒհઔߒؾऱፖઔߒംᠲΔᆖطઌᣂ֮൶ಘ಼࣠֗ኔᎾൣ उΔ༼נઔߒਮዌΔڕቹ 2-1 ࢬقΔ៶ڼᛀီٺ᧢ႈၴऱᣂএΖءઔߒڇ৬ዌፘ ᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫հஉሁᑓڤΖ ቹ 2-1 ઔߒਮዌቹԲΕઔߒ࿓ݧ
ءઔߒᆖطᓮፕקؑፘᢌፘᝢᇖఄᄐृٵრΔւኙઔߒኙွਜྒྷ৵Δ ެࡳઔߒᠲࠀၞ۩ઌᣂ֮፦ႃΕᒔࡳઔߒؾऱፖᒤΕ৬مઔߒਮዌΕެࡳࠃছཚඨʳ
ࠃ৵ტ࠹ʳ
ฆ࿓৫ʳ
የრ৫ʳ
ઔߒՠࠠΕ᧭ᢞࢤڂై։࣫Εം࠴ኔਜΕᇷற։࣫ፖอૠΕ࣠ፖಘᓵΔ່ ৵༼נᓵፖ৬ᤜΖઔߒ࿓ݧڕቹ 2-2 ࢬقΚ ቹ 2-2 ઔߒ࿓ݧ
ԿΕઔߒኙွፖࢼᑌֱऄ
ΰԫαઔߒኙွ ءઔߒኙွਢಾኙ࣍اഏ 94 ڣ 9 ִ 2 ֲ۟ 9 ִ 16 ֲཚၴΔছፘᢌፘᝢᇖ ఄၞ۩ፘᝢᓰ࿓၄հຏፖڣ၄ृၞ۩ᓳΖ ΰԲαࢼᑌֱऄ ءઔߒආ࠷مრࢼᑌֱڤΔಾኙኔᎾࠩሒፘᢌፘᝢᇖఄፖፘᝢᓰ࿓հຏ ፖڣ၄ृၞ۩ᓳΖ༳༽ઔߒኙွʳ
ެࡳઔߒᠲʳ
ઌᣂ֮፦ႃ
ᒔࡳઔߒؾऱፖᒤ
৬مઔߒਮዌ
ެࡳઔߒՠࠠ
ം࠴ኔਜʳ
ᇷற։࣫ፖอૠ
!
࣠ፖಘᓵʳ
ᓵፖ৬ᤜʳ
᧭ᢞࢤڂై։࣫ʳ
ΰԿαം࠴ኔਜ࿓ݧ ءઔߒം࠴࣍اഏ 94 ڣ 9 ִ 2 ֲၲࡨኔਜം࠴ᓳΔኲ۟ 9 ִ 16 ֲַΔ ಾኙፘᢌፘᝢᇖఄհຏፖڣ၄ृ٥࿇נ 350 ٝം࠴Δڃگ 309 ٝം࠴Δ ଵೈ܂ྤயհം࠴ 11 ٝΔኔڶயം࠴ 298 ٝΔڶயം࠴ڃگ 85.14%Ζ
Εઔߒՠࠠ
ءઔߒאψፘᢌፘᝢᇖఄ၄ृ۩ᑓڤЁஉሁ։࣫հઔߒᓳം࠴ω ઔߒՠࠠΔം࠴փ୲։ψࠃছཚඨωΕψࠃ৵ტ࠹ωΕψฆ࿓৫ωΕψየრ৫ω ଡ։ၦ।ፖψഗءᇷறωຝ։Ζ ΰԫαࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫ࠐᄭၦ।I-Jen,Hung and Hsia-Ling,Tai(2005) ࢬᒳ፹հψፕקؑፘᢌፘᝢᇖఄ၄ृ
၄ཚඨᓳം࠴ωΔএᅃ႓࢚ৠ(ا 93) ፕקؑॹ֟ڣߛᑗխ֨ψቃཚЁլᒔ ᎁωհઔߒխऱψፕקؑॹ֟ڣߛᑗխ֨ড়የრ৫հᓳ।ωΕܦݳᎌ(ا 92) ψቃ ཚЁլᒔᎁωᓵڇഏ՛ᖂس᧯ߛᓰ࿓የრ৫հᚨشհψፕקؑഏ՛ᖂس᧯ߛየ რ৫ᓳം࠴ωΕຫᖂጿ(ا 90)ፘᝢթᢌఄ၄۩հઔߒ-אፕխؑጿጿፘᝢఄ ࠏհψፘᝢթᢌఄ၄۩հઔߒإڤം࠴ωΕᄘཕൎ(ا 91)ഏ՛ᖂ࿙ኙፘᝢሎ ೯հ၄۩ઔߒ-אႂؑࠏհψႂؑഏ՛ᖂ࿙ኙፘᝢሎ೯հ၄۩ઔߒ ം࠴ωԳհઌᣂઔߒڂైዌ૿ΔࠀូנฤٽፘᢌፘᝢᇖఄࢤհᠲؾΔ܂ ઔߒം࠴ᒳࠫհࠉᖕΖץਔψਜࣚ೭ωΕψߪ֨ᏁޣωΕψषٌ೯ωΕψᏝە ၦωፖψᖂய墿ωնଡڂైΖط࣍ၦ।ᖕฒڍᓵഗ៕հڂైዌ૿ۖᒳࠫΔ এא၄ृנ࿇រΔٍਢಾኙፘᢌፘᝢᇖఄ၄ृઔߒኙွΔਚױආشڼ ၦ।܂ءઔߒࠃছཚඨΕࠃ৵ტ࠹հࠐᄭၦ।Ζฆ࿓৫ፖየრ৫ၦ।ᒳࠫএ ەޕᇣྐྵ(ا 88)Εᆺ٠ໃ(ا 90)ઌᣂ֮ᒳࠫۖګΔࠀאࠃছཚඨፖࠃ৵ტ࠹ նଡڂైټጠ܂ᠲؾඖ૪հࠉᖕΖ 1. ၦ।ऱჄፖૠ։ֱڤ ءઔߒψࠃছཚඨωፖψࠃ৵ტ࠹ωၦ।݁ආشၦ।ψ၄ཚඨωຝ։ 15 ᠲΔٺڂైᠲᑇਜࣚ೭(3 ᠲ)Εߪ֨Ꮑޣ(3 ᠲ)Εषٌ೯(3 ᠲ)ΕᏝەၦ(3 ᠲ)Εᖂய墿(3 ᠲ)Ζψฆ࿓৫ωၦ।ፖψየრ৫ωၦ।ٺ 5 ᠲΖ ءം࠴ٺ։ၦ।݁ආشޕ܌ڤၦ।(Likert-type scale)ղאૠ։Δᠲؾ݁ ᙇᠲΔא၏֡৫։ܑղն۟ԫ։Δψࠃছཚඨωၦ।ൕψॺൄૹω5 ։Εψૹ
ω4 ։Εψཏຏω3 ։Εψլૹω2 ։Εψॺൄլૹω1 ։Δط၄ृഎᙇנᔞ ᅝऱூΖ ψࠃ৵ტ࠹ωΕψฆ࿓৫ωፖψየრ৫ωၦ।ΔՈא၏֡৫։ܑղն۟ ԫ։Δൕψॺൄٵრω5 ։Εψٵრω4 ։Εψཏຏω3 ։Εψլٵრω2 ։Εψॺൄ լٵრω1 ։Δط၄ृഎᙇנᔞᅝऱூΖ 2. ॾΕய৫։࣫
I-Jen,Hung and Hsia-Ling,Tai(2005)אፕקؑፘᢌፘᝢᇖఄ၄ृઔߒᑌ ءΔආش൶ࢤڂై։࣫ࠐ৬ዌၦ।ऱய৫Δࠀאګٝڂై։࣫ऄ(Principal Factor Analysis)ࢼ࠷ڂైΔࠀא່Օ᧢ฆऄ(Varimax)ၞ۩إٌ᠏ၗΔءઔߒא 100 ټ࠹ᇢृޣնଡڂైΔ։ܑΚਜࣚ೭Εߪ֨ᏁޣΕषٌ೯ΕᏝەၦፖ ᖂய墿Ζۖڼၦ।ऱ᜔ᇞᤩ᧢ฆၦ 60.44%Ζ ڇॾ৫։ֱ࣫૿Δא Cronbach ॾ৫এᑇ։࣫ᘝၦ᜔ၦ।Δਜࣚ೭Εߪ֨ ᏁޣΕषٌ೯ΕᏝەၦፖᖂய墿նଡڂైऱփຝԫીࢤ Cronbach ॾ৫এ ᑇࠉݧ.90Ε.80Ε.80Ε.66Ε.78Δ᜔ၦ।ऱ Cronbach ଖ.93Δࠠڶߜړऱॾ ৫Ζ 3. ᧭ᢞࢤڂై։࣫
᧭ᢞࢤڂై։࣫(Confirmatory Factor AnalysisΙCFA)ࢬᛀ᧭ऱਢྒྷၦ᧢ႈፖᑨ ڇ᧢ႈऱᣂএΔࠠڶᓵᛀ᧭ፖᒔᎁऱפ౨(५࿉ਙΔا 92)Ζءઔߒආش I-Jen,Hung and Hsia-Ling,Tai(2005)ፘᢌፘᝢᇖఄ 100 ټ၄ृം࠴ᇷறΔאॣ ၸᑓী᧭ᢞ၄ཚඨၦ।ਢܡࠠڶնଡᑨڇऱڂైዌ૿Δܓش၄ཚඨၦ। ऱઌᣂЁ٥᧢ᑇఢೄၞ۩ഗࢍᑓڤऱࢼ࠷Δൕᑓীৈٽ৫ऱە᧭ࢬऱ᧭ᢞਐᑑ Κ 2 =103.32(p=.04)Δdf=80ΔCFI=.97ΔGFI=.88ΔAGFI=.82ΔNFI=.91ΔNNFI=.97Δ RMSEA=.05ΖഗءՂΔ 2 ყ՛ყړΔ۟֟Օ࣍.05 ᧩ထֽᄷ(׆অၞΔا 93)Ζ 2 ૉլ᧩ထΔ।قྒྷၦᑓীፖᨠኘଖઌৈٽΖGFIΕAGFIΕNFIΕNNFI ଖؘႊՕ ࣍.90 אՂΔթױီࠠڶუऱৈٽ৫ΖRMSEA Ꮑ՛࣍.05Δ᧩قᑓীৈٽ৫ࠋΔ ᅝ RMSEA ਐᑇ൷२ 0Δ।قᑓী२ݙભৈٽΖMcDonald and Ho(2002)ঞ৬ᤜ RMSEA א.05 ߜړৈٽऱ॰ាΔא.08 ױ൷࠹ऱᑓীৈٽ॰ា(֧۞५࿉ਙΔ ا 92)Ζ
ᖕ Long(1983)ਐנΔڕ࣠ᑇ۷ૠऱ࣠լუΔՈ༉ਢᅝᓵᑓڤፖᨠ ኘᇷறऱৈٽ৫լߩழΔઔߒृױאܓشլٵऱ࿓ݧፖֱऄװଥإᑓڤΔא༼
ᑓীऱৈٽ৫(֧۞५࿉ਙΔا 92)ΖڂڼΔءઔߒ၄ཚඨၦ।ऱᑓীৈٽ৫ە ᧭آᘊუΔഗࢍᑓڤڶଥإऱؘΖଥإਮዌൕഗࢍᑓڤၞ۩Δױܔೈଡܑႈ ؾॾ৫܅࣍.5 ऱᠲؾΔࠀւᎄႈၴڶٵڂై֗ሀڂైऱઌᣂΔ៶طᎄႈઌ ᣂࠐଥإᑓڤΔሒࠩԫଡֺለუऱᑓڤΖ ڇଥإऱመ࿓խΔܔೈԱԲᠲॾ৫լࠋऱᠲؾ:ร 3 ᠲፖร 9 ᠲΖࠀࢮՂร 10 ᠲፖร 12 ᠲऱᎄઌᣂΖᆖଥإ৵Δࠡ᧭ᢞਐᑑΚ 2 =40.38(p=.92)Δdf=54Δ CFI=1.00ΔGFI=.94ΔAGFI=.90ΔNFI=.96ΔNNFI=1.02ΔRMSEA=.00Ζଥإ৵ᑓ ڤֺഗࢍᑓڤޓףऱუ֏Ζ। 2-1 ၄ཚඨ᧭ᢞࢤڂై։࣫ഗࢍᑓڤ৬ዌ ।Δ। 2-2 ၄ཚඨ᧭ᢞࢤڂై։࣫ଥإᑓڤ৬ዌ।Δ। 2-3 ၄ཚඨྒྷၦ ᑓڤᔞٽ৫ਐᑑᄗ।Δቹ 2-3 ၄ཚඨ᧭ᢞࢤڂై։࣫ଥإᑓڤቹΖ । 2-1ʳ ၄ཚඨ᧭ᢞࢤڂై։࣫ഗࢍᑓڤ৬ዌ। ڂై๛ၦ ྒྷၦ ᠲؾ ਜࣚ೭ ߪ֨Ꮑޣ षٌ೯ Ꮭەၦ ᖂய墿 ᎄ᧢ฆ 1. .89 .21 2. .91 .16 3. .58 .67 4. .79 .38 5. .92 .15 6. .87 .24 7. .98 .05 8. .96 .08 9. .67 .55 10. .95 .10 11. .81 .35 12. .80 .35 13. .86 .26 14. .94 .12 15. .84 .29
। 2-2ʳ ၄ཚඨ᧭ᢞࢤڂై։࣫ଥإᑓڤ৬ዌ। ڂై๛ၦ ྒྷၦ ᠲؾ ਜࣚ೭ ߪ֨Ꮑޣ षٌ೯ Ꮭەၦ ᖂய墿 ᎄ ᧢ฆ ᎄႈ ઌᣂ 1. .90 .19 2. .91 .16 4. .79 .38 5. .92 .14 6. .87 .24 7. .95 .10 8. .89 .21 10. .86 .26 !(10,12)=.18 11. .88 .23 12. .69 .52 13. .86 .26 14. .94 .12 15. .84 .29 । 2-3 ၄ཚඨྒྷၦᑓڤᔞٽ৫ਐᑑᄗ। ေᦸႈؾ ഗࢍᑓڤ(15,5) ଥإᑓڤ(13,5) 2ਢܡآሒ᧩ထ? ܡΔ103.32(p=.04) ਢΔ40.38(p=.92) RMR ਢܡ<.05 ࢨտ࣍.05-.08 հၴΛ ܡΔ.54 ਢΔ.08 RMSEA ਢܡ<.05 ࢨտ࣍.05-.08 հၴΛ ਢΔ.05 ਢΔ.00 GFI ਢܡՕ࣍.90Λ ܡΔ.88 ਢΔ.94 AGFI ਢܡՕ࣍.90Λ ܡΔ.82 ਢΔ.90 NFI ਢܡՕ࣍.90Λ ਢΔ.91 ਢΔ.96 NNFI ਢܡՕ࣍.90Λ ਢΔ.97 ਢΔ1.02 CFI ਢܡՕ࣍.90Λ ਢΔ.97 ਢΔ1.00 RFI ਢܡՕ࣍.90Λ ܡΔ.88 ਢΔ.94 IFI ਢܡՕ࣍.90Λ ਢΔ.97 ਢΔ1.01 PNFI ਢܡՕ࣍.50Λ ਢΔ.69 ਢΔ.66 PGFI ਢܡՕ࣍.50Λ ਢΔ.59 ਢΔ.56 CN ਢܡՕ࣍ 200Λ ܡΔ102.31 ܡΔ188.05 Q-plot ਢܡՕ࣍ 45 ৫Λ ܡ ਢ ਢܡآڶऱᎄ᧢ฆΛ ਢ ਢ ڂై๛ၦਢܡຟտ࣍.50-.95 հၴΛ ܡ ਢ ଡܑႈؾॾ৫ਢܡຟՕ࣍.50Λ ܡ ਢ ଥإਐᑑਢܡຟ՛࣍ 3.84Λ ܡ ਢ
। 2-4 ၄ཚඨၦ।հ৬ዌॾ৫ፖ᧢ฆࢼ࠷ၦΔ৬ዌॾ৫֘ᚨנᘝၦٵԫ ᑨڇ᧢ႈऱਐᑑၴհփຝԫીࢤΔᣊۿ࣍ Cronbach Δۖ৬ዌॾ৫հॾ৫ଖᚨ ࣍.60Ζ᧢ฆࢼ࠷ၦਢਐ٤ຝᨠኘ᧢ႈऱ᧢ฆၦױᑨڇ᧢ႈᇞᤩऱۍ։ֺΔႊՕ ࣍.50Ζط। 2-4 ױवΔ၄ཚඨၦ।ٺᑨڇ᧢ႈհ৬ዌॾ৫݁࣍.60 אՂΖٺ ᑨڇ᧢ႈհ᧢ฆࢼ࠷ၦٍ݁ሒࠩ.50 ऱᑑᄷଖΖ । 2-4ʳ ၄ཚඨၦ।հ৬ዌॾ৫ፖ᧢ฆࢼ࠷ၦ ᑨڇ᧢ႈ ৬ዌॾ৫ ᧢ฆࢼ࠷ၦ ਜࣚ೭ .90 .82 ߪ֨Ꮑޣ .90 .75 षٌ೯ .92 .85 Ꮭەၦ .85 .66 ᖂய墿 .91 .78
նΕᇷற։࣫ፖอૠ
ءઔߒࠌشം࠴ᓳࢬٺႈᇷறΔא Spss for windows 10.0 ठ֗ Lisrel 8.51 ठᇘຌ᧯ၞ۩อૠ։࣫Δઌᣂ։ֱ࣫ऄڕՀΚ (ԫ)ॺࢤհอૠ։࣫ 1. ༴૪อૠ(ڻᑇ։Εؓ݁ᑇΕᑑᄷ) ش࣍༴૪၄ृڇፘᢌፘᝢᇖఄऱ၄उΖ 2. ૹᓤၦᑇڂ᧢ฆᑇ։࣫ ૹᓤၦᑇڂ᧢ฆᑇ։࣫ش࣍ە᧭ࠃছཚඨፖࠃ৵ტ࠹ٺڂైၴਢܡ ڶࢬฆΖ 3. LSD ऄࠃ৵ֺለ ᆖመૹᓤၦᑇڂ᧢ฆᑇ։࣫հ৵Δڇᖞ᧯ய࣠ሒ᧩ထΔ٦א LSD ऄ ၞ۩ࠃ৵ֺለΖ 4. ᧭ᢞࢤڂై։࣫ א Lisrel 8.51 ठᇘຌ᧯ၞ۩᧭ᢞࢤڂై։࣫Δش࣍ᖞ᧯ᑓڤᔞٽ৫ᛀྒྷΖ (Բ)ࢤհอૠ։࣫
1. உሁ։࣫ ش࣍ᛀࡳፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ኙየრ৫ ᖞ᧯ऱஉሁᑓڤΖ (Կ)ءઔߒհ᧩ထֽᄷࡳ p<.05Ζ
Ε࣠ፖಘᓵ
ءີࠉᖕψፘᢌፘᝢᇖఄ၄ृ۩ᑓڤЁஉሁ։࣫հઔߒᓳം࠴ωհ อૠ࣠ၞ۩༴૪ፖ։࣫Ζءີ٥։Կຝ։ΚԫΕፘᢌፘᝢᇖఄ၄ृࠃছ ཚඨፖࠃ৵ტ࠹ٺڂైհउፖฆ։࣫ΖԲΕፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕ ࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫ᖞ᧯உሁᑓڤ։࣫Ζ։૪ڕՀΚԫΕ ፘᢌፘᝢᇖఄ၄ृࠃছཚඨፖࠃ৵ტ࠹ٺڂైհउ
ፖฆ։࣫
ΰԫαፘᢌፘᝢᇖఄ၄ृࠃছཚඨٺڂైհउ։࣫ ء ઔ ߒ հ ፘ ᢌ ፘ ᝢ ᇖ ఄ ၄ ृ ࠃ ছ ཚ ඨ ։ ၦ । ආ ش ޕ ܌ ڤ ၦ । (Likert-type scale)ղאૠ։Δא၏֡৫։ܑղն۟ԫ։Δࠀܧޢԫڂైհؓ ݁ᑇࡉᑑᄷΖؓ݁ᑇ։ყΔ।قࠃছཚඨყΙؓ݁ᑇ։ყ܅Δ।قࠃ ছཚඨყ܅Ζ ൕ। 3-1 խवΔፘᢌፘᝢᇖఄ၄ृڇࠃছཚඨڂైխΔؓ݁ᑇ։່ ऱڂైਢψਜࣚ೭ωΔؓ݁ᑇ։ 4.21Ζؓ݁ᑇ։່܅ऱڂైਢψषٌ ೯ωΔؓ݁ᑇ։ 3.01Ζ । 3-1ʳ ፘᢌፘᝢᇖఄ၄ृࠃছཚඨհउኴ। ڂైܑ N M SD ਜࣚ೭ 298 4.21 .74 ߪ֨Ꮑޣ 298 4.08 .72 षٌ೯ 298 3.01 .95 Ꮭەၦ 298 3.94 .75 ᖂய墿 298 4.13 .77ΰԲαፘᢌፘᝢᇖఄ၄ृࠃছཚඨٺڂైհฆ։࣫ ڇᛵᇞፘᢌፘᝢᇖఄ၄ृࠃছཚඨ։ൣݮ৵Δၞԫޡಾኙࠃছཚඨٺ ڂైհၴၞ۩ૹᓤၦᑇڂ᧢ฆᑇ։࣫ףאە᧭Δܒܑٺڂైၴਢܡڶ᧩ထ ฆΖط। 3-2 वΔፘᢌፘᝢᇖఄ၄ृࠃছཚඨڇٺڂైऱ։ᆖᛀࡳ৵ F ଖ 174.66Δሒ᧩ထฆΖ । 3-2ʳ ࠃছཚඨٺڂైհૹᓤၦᑇڂ᧢ฆᑇ։࣫ኴ। ᧢ฆࠐᄭ SS df MS F p ࠹ᇢृ SSs 435.15 297 1.47 ۞᧢ႈ SSa 290.96 4 72.74 ᎄႈ SSsa 494.77 1188 .42 174.66* .00 *p<.05 ൕ। 3-3 ױवၞԫޡא LSD ऄࠃ৵ֺለ࿇Κፘᢌፘᝢᇖఄ၄ृڇࠃছ ཚඨڂైխΔኙ࣍ψਜࣚ೭ωڂై່ૹီΔࠡڻψᖂய墿ωፖψߪ֨Ꮑ ޣωڂైΔ൷ᥛψᏝەၦωڂైΕψषٌ೯ωڂైΖ ᧩ق၄ृᙇᖗፘᝢඒழΔኙ࣍ਜᔆΕ೯़ၴငᔞ৫ཚඨ່Δݦ ඨ౨ᖑڶᚌᔆऱਜᛩቼΔ༼֒ᖂऱய࣠Ζᖕຫᖂጿ(ا 90)ઔߒਐנΚ୮९ Լ։ૹီፘᝢఄऱڜ٤ਜא֗ໂऱ٤ࢤΖᄘཕൎ(ا 91)ઔߒٍਐנΚ୮९ ڇᙇᖗፘᝢඒߛᖲዌழΔψஃᇷໂωਢ၄ृ່ૹီऱەၦڂైΖ ᖕੋԬոΕᚮሕ(ا 94)ڇፕקؑፘᢌፘᝢᇖఄ၄ृ၄ཚඨઔߒխ ਐנΚ၄ृኙ࣍౨ܡፖፘᝢᓰ࿓Δၞۖ༼֒ԳᎾյ೯ΕٌੌለྤᐙΖຫᖂ ጿ(ا 90)ڇፘᝢթᢌఄ၄ृ۩ઔߒխٍਐנΚ୮९ᎁψषᄎᏁޣωࠀլਢ הଚᨃՖᖂፘऱ೯ᖲΖ । 3-3ʳ ࠃছཚඨٺڂైհࠃ৵ֺለኴ। M V1 V5 V2 V4 V3 V1 ਜࣚ೭ 4.21 - * * * V5 ᖂய墿 4.13 - * * V2 ߪ֨Ꮑޣ 4.08 - * * V4 Ꮭەၦ 3.94 - * V3 षٌ೯ 3.01 -
ΰԿαፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹ٺڂైհउ։࣫ ء ઔ ߒ հ ፘ ᢌ ፘ ᝢ ᇖ ఄ ၄ ृ ࠃ ৵ ტ ࠹ ։ ၦ । ආ ش ޕ ܌ ڤ ၦ । (Likert-type scale)ղאૠ։Δא၏֡৫։ܑղն۟ԫ։Δࠀܧޢԫڂైհؓ ݁ᑇࡉᑑᄷΖؓ݁ᑇ։ყΔ।قࠃ৵ტ࠹ყΙؓ݁ᑇ։ყ܅Δ।قࠃ ৵ტ࠹ყ܅Ζ ൕ। 3-4 वΔፘᢌፘᝢᇖఄ၄ृڇࠃ৵ტ࠹ڂైխΔؓ݁ᑇ։່ ऱڂైਢψߪ֨ᏁޣωΔؓ݁ᑇ։ 4.13Ζؓ݁ᑇ։່܅ऱڂైਢψषٌ೯ωΔ ؓ݁ᑇ։ 3.33Ζ । 3-4ʳ ፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹ٺڂైհउኴ। ڂైܑ N M SD ਜࣚ೭ 298 3.46 .82 ߪ֨Ꮑޣ 298 4.13 .67 षٌ೯ 298 3.33 .85 Ꮭەၦ 298 3.86 .67 ᖂய墿 298 4.05 .73 ΰαፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹ٺڂైհฆ։࣫ ڇᛵᇞፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹उ৵Δၞԫޡಾኙࠃ৵ტ࠹ٺڂై հၴၞ۩ૹᓤၦᑇڂ᧢ฆᑇ։࣫ףאە᧭Δܒܑٺڂైၴਢܡڶ᧩ထฆΖ ط। 3-5 वΔፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹ڇٺڂైऱ։ᆖᛀࡳ৵ F ଖ 99.80Δሒ᧩ထฆΖ । 3-5ʳ ࠃ৵ტ࠹ٺڂైհૹᓤၦᑇڂ᧢ฆᑇ։࣫ኴ। ᧢ฆࠐᄭ SS df MS F p ࠹ᇢृ SSs 391.21 297 1.32 ۞᧢ႈ SSa 149.68 4 37.42 ᎄႈ SSsa 445.43 1188 .38 99.80* .00 *p<.05
ൕ। 3-6 ױवၞԫޡא LSD ऄࠃ৵ֺለ࿇Κፘᢌፘᝢᇖఄ၄ृڇࠃ৵ ტ࠹ڂైխΔኙ࣍ψߪ֨Ꮑޣωፖψᖂய墿ωڂైტ࠹່ΔࠡڻψᏝە
ᐞωڂైΔ൷ᥛψਜࣚ೭ωڂైΕψषٌ೯ωڂైΖ
Buckworth and Dishman(2002)ਐנ৳ሎ೯լႛ౨ڂسய墿আၞߪ᧯ ൈΔٍױڂᑗᔊፖإ૿ൣፃऱᛧۖڶ֨ய墿ऱژڇΖ᧩ق၄ृຘመፖፘ ᢌፘᝢᇖఄऱፘᝢᓰ࿓ᒔኔ౨ڶய༼֒ଡԳߪ֨ൈणउΖ്ߜዧ(ا 91)ઔߒ ࣠ՈਐנΔՕറೃீᖂسڇٖၵܓ墿ᐋ૿խΔψআၞߪ֨ൈωڂై։່Ζ ᖕᤪݳ壁(ا 86)ࢬ༼נऱሎ೯၄ীኪ։ᣊΔፘᢌፘᝢᇖఄ၄ृਢ᥆ ࣍รԫᣊᖂሎ೯ݾ౨ऱ၄ृΖፘᢌፘᝢᇖఄᄐृऱᆖᛜֱٻڇ༼ࠎሎ೯ݾ ౨ඒᖄृႚሎ೯ݾ౨ղ၄ृΖڂڼΔ၄ृኙψᖂய墿ωტ࠹Δ।ق ፘᢌፘᝢᇖఄ၄ृڶኔᎾტ࠹ࠩፘᝢᓰ࿓ᖂऱᏁޣΖᑰᆠ壁(ا 86)ࠀਐ נΔሎ೯౨Ժऱ।ֽᄷΔਢࠩᔆٖၵ᧯᧭ऱؘයٙΔ᧯᧭။ࠋΔٖၵ የრ৫။Δࠡᤉᥛፖሎ೯ࢤٖၵ೯ऱ೯ᖲΔՈᄎޓൎΖ ፘᢌፘᝢᇖఄ၄ृ࣍ψषٌ೯ωტ࠹່܅Δط࣍ፘᢌፘᝢᇖఄऱፘ ᝢᓰ࿓Ꮂ൷ழၴڜඈጹയΔᓰ࿓հၴྤٖஒΔᓰ࿓ڜඈፖᠰ؆ٖஒ़ၴΔທ ګ၄ृ࣍ᓰ࿓հ؆ऱյ೯़ၴፖழၴለ֟Δຍױ౨ਢທګ၄ृհၴԳᎾյ೯ ለ܅ऱڂΖ । 3-6ʳ ࠃ৵ტ࠹ٺڂైհࠃ৵ֺለኴ। M V2 V5 V4 V1 V3 V2 ߪ֨Ꮑޣ 4.13 - * * * V5 ᖂய墿 4.05 - * * * V4 Ꮭەၦ 3.86 - * * V1 ਜࣚ೭ 3.46 - * V3 षٌ೯ 3.33 -
ԲΕ ፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየ
რ৫ᖞ᧯உሁᑓڤ։࣫
ءᆏאፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ፖฆ࿓৫ቃྒྷ᧢ ႈΔየრ৫யᑑ᧢ႈΔၞ۩உሁ։࣫Ζ ቹ 3-1 ࢬقઔߒஉሁቹΔਢྤஉሁএᑇऱஉሁቹΔᒢᇆ।قڂ࣠ᣂএΔᒢᇆದࡨψڂω(۞᧢ႈ)Δᒢᇆࢬਐψ࣠ω(ࠉ᧢ႈ)Δܛڍցಱូ։࣫խऱ ቃྒྷ᧢ႈፖயᑑ᧢ႈ(ܦࣔၼΔا 92)Ζאڍցಱូ։࣫ൎ૰ၞԵऄە᧭ࠡઔߒሁ உΔஉሁএᑇܛਢᑑᄷ֏ಱូএᑇΖႊၞ۩Կڻᓤಱូ։࣫ΖรԫଡᓤಱូΚய ᑑ᧢ႈየრ৫Δቃྒྷ᧢ႈࠃছཚඨΕฆ࿓৫Εࠃ৵ტ࠹ΖรԲଡᓤಱូΚ யᑑ᧢ႈฆ࿓৫Δቃྒྷ᧢ႈࠃছཚඨΕࠃ৵ტ࠹ΖรԿଡᓤಱូΚயᑑ᧢ ႈࠃ৵ტ࠹Δቃྒྷ᧢ႈࠃছཚඨΖ։࣫࣠ڕՀΚ ቹ 3-1ʳ ઔߒஉሁቹ ΰԫαፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ፖฆ࿓৫ኙየრ৫հᖞ ᧯உሁᑓڤ։࣫ । 3-7 ፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ፖฆ࿓৫ኙየრ৫ հஉሁ։࣫।Δط। 3-7 वΚፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ፖ ฆ࿓৫ኙየრ৫հၴऱᖞ᧯ᑓڤΔࠡஉሁএᑇڇࠃছཚඨآሒ᧩ထΔࠡ塒݁ሒ ᧩ထΔࠡխࠃ৵ტ࠹ኙየრ৫ࠠڶቃྒྷԺ( =.43)Δฆ࿓৫ኙየრ৫ࠠڶቃྒྷԺ ( =.49)Ζ । 3-7ʳ ፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ፖฆ࿓৫ኙየრ৫հஉ ሁ։࣫। آᑑᄷ֏এᑇ ᑑᄷ֏এᑇ հ۷ૠଖ ᑑᄷᎄ t p ൄᑇ .40 .17 2.33* .02 ࠃছཚඨ -6.66E-02 .04 -.07 -1.69 .09 ࠃ৵ტ࠹ .46 .05 .43 8.79* .00 ฆ࿓৫ .48 .05 .49 10.84* .00 *p<.05 F=183.05* df=3 R=.81 R2=.65 ྲྀএᑇ=.81
ࠃছཚඨʳ
ࠃ৵ტ࠹ʳ
ฆ࿓৫ʳ
የრ৫ʳ
ΰԲαፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ኙฆ࿓৫հᖞ᧯உሁᑓ ڤ։࣫ । 3-8 ፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ኙฆ࿓৫հஉሁ։ ࣫।Δط। 3-8 वΚፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ኙฆ࿓৫ հၴऱᖞ᧯ᑓڤΔࠡஉሁএᑇڇࠃছཚඨآሒ᧩ထΔࠡ塒݁ሒ᧩ထΔࠡխࠃ৵ტ ࠹ኙฆ࿓৫ࠠڶቃྒྷԺ( =.66)Ζ । 3-8ʳ ፘᢌፘᝢᇖఄ၄ृհࠃছཚඨΕࠃ৵ტ࠹ኙฆ࿓৫հஉሁ։࣫। آᑑᄷ֏এᑇ ᑑᄷ֏এᑇ հ۷ૠଖ ᑑᄷᎄ t p ൄᑇ .91 .22 4.25* .00 ࠃছཚඨ -5.36E-02 .05 -.05 -1.05 .30 ࠃ৵ტ࠹ .72 .06 .66 13.24* .00 *p<.05 F=103.37* df=2 R=.64 R2=.41 ྲྀএᑇ=.77 ΰԿαፘᢌፘᝢᇖఄ၄ृհࠃছཚඨኙࠃ৵ტ࠹հᖞ᧯உሁᑓڤ։࣫ । 3-9 ፘᢌፘᝢᇖఄ၄ृհࠃছཚඨኙࠃ৵ტ࠹հஉሁ։࣫।Δط। 3-9 वΚፘᢌፘᝢᇖఄ၄ृհࠃছཚඨፖࠃ৵ტ࠹հၴऱᖞ᧯ᑓڤΔࠡஉ ሁএᑇሒ᧩ထΔࠡխࠃছཚඨኙࠃ৵ტ࠹ࠠڶቃྒྷԺ( =.46)Ζ । 3-9ʳ ፘᢌፘᝢᇖఄ၄ृհࠃছཚඨኙࠃ৵ტ࠹հஉሁ։࣫। آᑑᄷ֏এᑇ ᑑᄷ֏এᑇ հ۷ૠଖ ᑑᄷᎄ t p ൄᑇ 2.15 .19 11.18* .00 ࠃছཚඨ .43 .05 .46 8.81* .00 *p<.05 F=77.66* df=1 R=.46 R2=.21 ྲྀএᑇ=.46 ΰα։࣫ፖಘᓵ ᖕՂ૪Կଡᓤಱូ։࣫հ࣠ΔᢄנءઔߒհஉሁএᑇቹΔڕቹ 3-2 ࢬقΔ ࠉஉሁএᑇቹၞ۩ᑓڤऱေ۷Κ
ൕቹ 3-2 ऱஉሁএᑇױ堚ᄑवΔೈࠃছཚඨኙየრ৫Εࠃছཚඨኙฆ࿓ ৫հၴऱஉሁএᑇլ᧩ထΔڼԲයሁஉآᛧ֭؆Δࠡ塒ٺሁஉઃګمΖܛΚ 1. ࠃছཚඨΕࠃ৵ტ࠹ኙየრ৫א֗ࠃ৵ტ࠹ኙየრ৫ऴ൷ᐙऱຍԲයሁ உᛧ֭Δኙፘᢌፘᝢᇖఄ၄ृየრ৫ڶऴ൷ய࣠Δءઔߒࠉᓵ ࢬࡳհڂ࣠ᣂএΔᒔኔ౨ፖኔᎾऱᇷறઌᔞΖ 2. ࠃ৵ტ࠹Εฆ࿓৫ኙየრ৫א֗ฆ࿓৫ኙየრ৫ऴ൷ᐙऱຍࠟයሁ உᛧ֭Δኙፘᢌፘᝢᇖఄ၄ृየრ৫ڶऴ൷ய࣠Δءઔߒࠉᓵ ࢬࡳհڂ࣠ᣂএΔᒔኔ౨ፖኔᎾऱᇷறઌᔞΖ ቹ 3-2ʳ ઔߒஉሁএᑇቹ ᎅࣔΚྲྀএᑇਢਐயᑑ᧢ႈխΔቃྒྷ᧢ႈྤऄᇞᤩऱຝ։Ζ ྲྀএᑇ=1-ެࡳএᑇ٦ၲᇆΖ ൕቹ 3-2 ױवࠃছཚඨኙየრ৫א֗ࠃছཚඨΕฆ࿓৫ኙየრ৫ऱऴ൷உ ሁএᑇլ᧩ထΔࢬאءઔߒࠉᖕઌᣂ֮൶ಘࢬࡳऱڂ࣠ᣂএᑓڤΔࠀլ౨ݙ ٤ፖኔᎾऱᇷறઌᔞΖۖڼԲයஉሁլ᧩ထΔױ౨௫ԿጟڂΚ
ࠃছཚඨʳ
ࠃ৵ტ࠹ʳ
ฆ࿓৫ʳ
.46*
የრ৫ʳ
.46
ʻྲྀএᑇʼʳ
-.05
.66*
.77
ʻྲྀএᑇʼʳ
-.07
.43*
.49*
.81
ʻྲྀএᑇʼʳ
1. ᖕᤪݳ壁(ا 86)ࢬ༼נऱሎ೯၄ীኪ։ᣊΔፘᢌፘᝢᇖఄ၄ृਢ ᥆࣍รԫᣊᖂሎ೯ݾ౨ऱ၄ृΔመװઔߒ᧩֟אፘᝢᇖఄ၄ृၞ ۩၄ृ۩ᑓڤհ൶ಘΖڂۖංᓵ၄ृ۟ፘᢌፘᝢᇖఄழΔਢ ొუፖፘᝢᓰ࿓Δࠀྤ֜ڍཚඨΔڂڼᐙฆ࿓৫ፖየრ৫հሁஉլ ᧩ထΖ 2. ط࣍၄ृ၏ᠦ၄ছऱழၴՆΔࠃছཚඨٱွլΔڂۖტ࠹լࣔ ᧩Δ۞ྥא່൷२ऱࠃ৵ტ࠹ࠐ܂ࠉᖕΖط࣍၄ृኙ࣍ࠃছཚඨࠀլ 堚ᄑΔࠃ৵ტ࠹ਢࣔ᧩ױऱΔڂڼฆ࿓৫ࣔ᧩Δਢ࠹ࠩࠃ৵ტ࠹ᐙ Ζ 3. ط࣍Օຝ։၄ृኙ࣍ᖂം࠴ࡸآᛧ֭Δڇ܂Ղࠀॺࠉᅃءߪኔ ᎾუऄჄᐊΔڂڼᐙം࠴Ⴤऱ࣠Ζ ᖕܦࣔၼ(ا 92)ਐנΔױܔೈլ᧩ထऱஉሁএᑇΔૹᄅૠጩᄅᑓڤऱஉሁ এᑇΖڇܔೈຝٝऱᐙሁஉ৵Δᄎګԫጟψૻࠫᑓڤω(residual variable path)Ζ ψૻࠫᑓڤωܔೈࠃছཚඨኙየრ৫א֗ࠃছཚඨΕฆ࿓৫ኙየრ৫Բයஉሁ հ৵Δࠉ। 3-10 ፖ। 3-11 հ։࣫࣠ΔᢄנءઔߒऱૻࠫᑓڤஉሁএᑇቹΔڕ ቹ 3-3Ζطቹ 3-3 वΔءઔߒऱኔᎾᇷறፖڂ࣠ᣂএհૻࠫᑓڤઌᔞΖྥۖڇ የრ৫ڼ᧢ႈՂհྲྀଖለΔංྒྷࠡڂਢط࣍ഏփፘᝢᇖఄ၄ृ۩հ ઔߒս᥆Δڇءઔߒխᝫڶࠡ塒ڂైآ٨Եፘᝢ၄ृૹီऱڂైዌ૿(ࠏ ڕΚஃᇷΕຏሁΕ۩ਙࠫ৫)ΔທګྲྀଖለհൣݮΖ ൕቹ 3-3 ױאנΔڇኙየრ৫ऱஉሁխΔڶය᧩ထஉሁΚ 1. ፘᢌፘᝢᇖఄ၄ृࠃছཚඨᐙࠃ৵ტ࠹Δၞۖᐙየრ৫Ζ 2 .ፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹ኙየრ৫ڶऴ൷ᐙய࣠Ζ 3. ፘᢌፘᝢᇖఄ၄ृࠃ৵ტ࠹ᐙฆ࿓৫Δၞۖᐙየრ৫Ζ 4. ፘᢌፘᝢᇖఄ၄ृฆ࿓৫ኙየრ৫ڶऴ൷ᐙய࣠Ζ ڕቹ 3-3 ࢬقΔՂ૪යஉሁ։࣫݁ऴ൷ࢨၴ൷ᐙࠩየრ৫ΖڂڼΔ᧩ق ፘᢌፘᝢᇖఄ၄ृࠃছტ࠹ყΔࠃ৵ტ࠹ყࣔ᧩Δየრ৫ყΙࠃ৵ტ࠹ ။Δየრ৫။ࣔ᧩Ιࠃ৵ტ࠹။Δฆ࿓৫။Δየრ৫ყΙฆ࿓৫။ Δየრ৫ყΖٍܛΔፘᢌፘᝢᇖఄ၄ृऱࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓ ৫݁ᄎᐙየრ৫Ζޕᇣྐྵ(ا 88)ઔߒ࣠ਐנΔᅝড়ࠐছऱቃཚყழΔ
ࠐ৵ऱტᤚᄎყΔࠡขسإٻቃཚ؈᧭հױ౨ࢤ֗࿓৫ყΔየრ৫ՈყΖ ڂڼΔፘᢌᄐृױຘመᛵᇞ၄ृࠃছཚඨࢬૹီऱࣚ೭ᔆΔףൎᔆΔݦඨ ៶ط༼֒၄ृࠃছཚඨΔᏺൎ၄ृࠃ৵ტ࠹Δၞۖᏺף၄ृየრ৫Ζ । 3-10ʳ ፘᢌፘᝢᇖఄ၄ृհࠃ৵ტ࠹Εฆ࿓৫ኙየრ৫հஉሁ։࣫। آᑑᄷ֏এᑇ ᑑᄷ֏এᑇ հ۷ૠଖ ᑑᄷᎄ t p ൄᑇ .26 .15 1.72 .09 ࠃ৵ტ࠹ .43 .05 .40 8.81* .00 ฆ࿓৫ .49 .05 .49 10.93* .00 *p<.05 F=271.43* df=2 R=.81 R2=.65 ྲྀএᑇ=.81 । 3-11ʳ ፘᢌፘᝢᇖఄ၄ृհࠃ৵ტ࠹ኙฆ࿓৫հஉሁ։࣫। آᑑᄷ֏এᑇ ᑑᄷ֏এᑇ հ۷ૠଖ ᑑᄷᎄ t p ൄᑇ .80 .19 4.29* .00 ࠃ৵ტ࠹ .70 .05 .64 14.34* .00 *p<.05 F=205.57* df=1 R=.64 R2=.41 ྲྀএᑇ=.64
ቹ 3-3ʳ ૻࠫᑓڤஉሁএᑇቹ ᎅࣔΚྲྀএᑇਢਐயᑑ᧢ႈխΔቃྒྷ᧢ႈྤऄᇞᤩऱຝ։Ζ ྲྀএᑇ=1-ެࡳএᑇ٦ၲᇆΖ
ᆥΕᓵፖ৬ᤜ
ءઔߒڱڇ൶ಘፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹ٺڂైհउፖ ฆൣݮΔࠀᛵᇞፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ ৫հᣂএΔઔߒආش I-Jen, Hung & Hsia-Ling, Tai(2005) ࢬᒳ፹հψፕקؑፘᢌፘᝢᇖఄ၄ृ၄ཚඨᓳം࠴ωΔ܂ψፘᢌፘᝢᇖఄ၄ृ۩ᑓڤЁஉ ሁ։࣫հઔߒᓳം࠴ωΔආمრࢼᑌֱڤ࿇࣋Δڃگ৵հڶயം࠴ᆖ༴૪อૠΕ ᧭ᢞࢤڂై։࣫Εૹᓤၦᑇڂ᧢ฆᑇ։࣫ΕLSD ऄࠃ৵ֺለΕஉሁ։࣫อ ૠֱऄ։࣫৵Δലࢬઔߒ࣠༼נᓵፖ৬ᤜΔ։૪ڕՀΚ
ԫΕᓵ
ᖕઔߒംᠲΔᆖอૠ৵ΔᛧאՀᓵΚ ംᠲԫΕፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹ٺڂైհउፖฆൣݮࠃছཚඨʳ
ࠃ৵ტ࠹ʳ
ฆ࿓৫ʳ
የრ৫ʳ
.46*
.46
)ྲྀএᑇ*!
.64*
.64
)ྲྀএᑇ*!
.40*
.49*
.81
(ྲྀএᑇ)
۶Λ (ԫ)ࠃছཚඨٺڂైհउፖฆ։࣫ ڇࠃছཚඨնଡڂైխΔؓ݁ᑇ։່ऱਢψਜࣚ೭ωڂైΔ൷ᥛψᖂ ய墿ωΕψߪ֨ᏁޣωΕψᏝەၦωΕψषٌ೯ωڂైΖ ᆖૹᓤၦᑇڂ᧢ฆᑇ։ֺ࣫ለࠡฆΔ၄ृڇࠃছཚඨڂైխΔኙ࣍ ψਜࣚ೭ω່ૹီΔࠡڻψᖂய墿ωፖψߪ֨ᏁޣωڂైΔ൷ᥛψᏝ ەၦωΕψषٌ೯ωڂైΖ၄ृڇᙇᖗፘᝢඒழΔཚඨ౨ڇᚌᔆऱਜᛩ ቼխᖂΙ۟࣍౨ܡຘመፖፘᝢᓰ࿓ၞۖᏺၞԳᎾյ೯ለྤᐙΖ (Բ)ࠃ৵ტ࠹ٺڂైհउፖฆ։࣫ ڇࠃ৵ტ࠹նଡڂైխΔؓ݁ᑇ։່ऱਢψߪ֨ᏁޣωڂైΔ൷ᥛψᖂ ய墿ωΕψᏝەၦωΕψਜࣚ೭ωΕψषٌ೯ωڂైΖ ᆖૹᓤၦᑇڂ᧢ฆᑇ։ֺ࣫ለࠡฆΔ၄ृڇࠃ৵ტ࠹ڂైխΔኙ࣍ ψߪ֨Ꮑޣω֗ψᖂய墿ωڂైტ࠹່Δ൷ᥛψᏝەၦωΕψਜࣚ೭ωΕ ψषٌ೯ωڂైΖ၄ृຘመፘᝢሎ೯լႛ༼֒Աߪ֨ൈणउΔՈ༼֒Աᖂ ய࣠Ζط࣍ፘᢌፘᝢᇖఄ࠹ૻ࣍ᓰ࿓ڜඈጹയፖᠰ؆ٖஒ़ၴΔױ౨ਢ ທګ၄ृհၴԳᎾյ೯ለ܅ऱڂΖ ംᠲԲΕፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ኙየრ৫ᖞ᧯உ ሁᑓڤਢܡᛧ֭Λ طઔߒ࣠वΔءઔߒհઔߒஉሁቹՕຝ։ᛧ֭ΖࠃছཚඨΕࠃ৵ტ ࠹Εฆ࿓৫ፖየრ৫ၴऱஉሁএᑇΔೈࠃছཚඨኙየრ৫Δࠃছཚඨኙฆ࿓ ৫ၞۖᐙየრ৫ڼԲයஉሁএᑇآሒ᧩ထ؆Δࠡ塒යஉሁऱஉሁএᑇΔ݁ሒ ᧩ထֽᄷΖፘᢌፘᝢᇖఄ၄ृࠃছཚඨყΔࠃ৵ტ࠹ყࣔ᧩Δየრ৫ყΙ ࠃ৵ტ࠹။Δየრ৫။ࣔ᧩Ιࠃ৵ტ࠹။Δฆ࿓৫။Δየრ৫ყΙ ฆ࿓৫။Δየრ৫ყΖط࣍ࠃছཚඨኙየრ৫Δࠃছཚඨኙฆ࿓৫ၞۖᐙ የრ৫ྤऴ൷᧩ထஉሁΔڂڼڇᇞᤩՂᚨ᠃შհΔەၦࠡ،ڂైऱտԵΖਚ ءઔߒኙፘᢌፘᝢᇖఄ၄ृࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫ࢬ৬ዌ ऱઔߒᑓڤՕીᛧ֭Ζ
ԲΕ৬ᤜ
ΰԫαኙፘᢌፘᝢᇖఄᄐृհ৬ᤜ 1. ၄ृኙ࣍ψਜࣚ೭ωڂైհࠃছཚඨ່Δྥۖڇڼڂైհࠃ৵ტ࠹ ܅࣍ࠃছཚඨΔ৬ᤜፘᢌፘᝢᇖఄᄐृףൎਜࣚ೭ऱᔆΔא༼֒ ၄ृࠃ৵ტ࠹Ζ 2. طઔߒ࣠वፘᢌፘᝢᇖఄ၄ृࠃছཚඨ။Δၞۖࠃ৵ტ࠹။ Ιࠃ৵ტ࠹ყΔฆ࿓৫။ࣔ᧩Δየრ৫Ո༉ყΖፘᢌᄐृױຘመ ᛵᇞ၄ृࠃছཚඨࢬૹီऱࣚ೭ᔆΔݦඨ៶ط༼֒၄ृࠃছཚඨΔ ᏺൎ၄ृࠃ৵ტ࠹Δၞۖᏺף၄ृየრ৫Ζ (Բ)آࠐઔߒ৬ᤜ 1. ൶ಘഏփፘᝢᇖఄ၄ृ۩հઔߒս᥆Δ৬ᤜዿ৵ઔߒױڍൕڼ ֱ૿ထ֫Δބנࠠז।ࢤፘᝢ၄ृૹီऱڂైዌ૿ࠀףא᧭ᢞΔؘ ࡳኙፘᝢᇖఄհᆖᛜޓࠠᚥܗΖ 2.ط࣍ءઔߒႛᖕઌᣂ֮൶ಘࠃছཚඨΕࠃ৵ტ࠹Εฆ࿓৫ፖየრ৫ հᣂএΔ৬ᤜዿ৵ઔߒՈ౨ല၄ृࣄৼ۩ΕࣄৼΕ࢘ᇨ৫᧢ႈ Եઔߒਮዌխԫࠓ൶ಘΔࠌ၄ृ۩ઔߒޓࠠݙᖞࢤΖ
ە֮
׆অၞ(ا 93)Ζڍ᧢ၦ։࣫Κᇘ࿓ڤፖᇷற։࣫ΖፕקؑΚඒߛנठषΖ ֱࣔ(2002)Ζᓡسࠌشृհ၇۩ࡉየრ৫ઔߒΖഏمګפՕᖂၸጥጚՓڇ റఄጚՓᓵ֮ΔآנठΔፕতؑΖ ؑਙࢌอૠၜ(ا 93)Ζร 280 ᇆΖፕקؑਙࢌૠΖا 94 ڣ 1 ִ 5 ֲΔ࠷۞Κ http://www.dbas.taipei.gov.tw/NEWS_WEEKLY/S4_2/93280.htm ܦݳᎌ(ا 92)Ζψቃཚ-լᒔᎁωᓵڇഏ՛ᖂس᧯ߛᓰ࿓የრ৫հᚨشΖፕקؑمஃᒤᖂ ೃഏاඒߛઔߒࢬጚՓᓵ֮ΔآנठΔፕקؑΖ ܦࣔၼ(ا 92)ΖSPSS อૠᚨشᖂኔ೭Κം࠴։࣫ፖᚨشอૠ(ॣठ)ΖፕקؑΚवᑇ ۯઝݾΖ ޕᇣྐྵ(ا 88)Ζอૠֱऄᚨش࣍Ꭼ۩ড়የრ৫ᑓڤհઔߒΖഏمګפՕᖂอૠᖂߓጚՓ ᓵ֮ΔآנठΔፕতؑΖࣥၺܗ(1996)Ζড়የრ৫ެࡳᑓীፖய࣠հઔߒ–ፕ۞ش՛ড়߫հኔᢞΖഏمፕՕ ᖂᖂߓ໑Փᓵ֮ΔآנठΔፕקؑΖ ५࿉ਙ(ا 92)Ζዌֱ࿓ᑓڤΚLISREL ऱᓵΕݾፖᚨشΖፕקؑΚᠨᆺ༔Ζ ஊ۫ཤ(ا 87)Ζᄐ֨ᖂΖፕקؑΚ֨נठषΖ ຫᖂጿ(ا 90)Ζፘᝢթᢌఄ၄ृ۩հઔߒ-אፕխؑጿጿፘᝢఄࠏΖഏمፕ᧯ߛ ᖂೃ᧯ߛઔߒࢬጚՓᓵ֮ΔآנठΔፕխؑΖ ႓࢚ৠ(ا 93 ڣ 12 ִ)Ζፕקؑॹ֟ڣߛᑗխ֨ψቃཚ-լᒔᎁωհઔߒΖൈፖ᧯ߛᖂ Ꮖᓰ࿓ፖඒᖂᖂઔಘᄎΖፕקؑمஃᒤᖂೃΖ133-150Ζ ႓࢚ৠ(2006)Ζፕקؑॹ֟ڣߛᑗխ֨၄ृየრ৫ኔᢞઔߒΖፕקؑمඒߛՕᖂ᧯ߛઔ ߒࢬጚՓᓵ֮ΔآנठΔፕקؑΖ མᣝୠ(ا 93)Ζൕߪٖၵຑ᠙ࢋऱ࿇୶൶ಘՖࢤ၄ृኙࣚ೭ᔆᄗउ൶ߒΖՕറ᧯ ߛΔ74Δ142-149Ζ ᆺ٠ໃ(ا 90)Ζኂᙠ۩ᔭࣚ೭ᔆየრ৫հઔߒאഏဎԳኂঅᙠֆࠏΖഏمխ՞Օᖂ ٞᄐጥᖂߓઔߒࢬΔآנठΔႂؑΖ ᄘཕൎ (ا 91)Ζഏ՛ᖂ࿙ኙፘᝢሎ೯հ၄۩ઔߒ-אႂؑࠏΖഏمፕ᧯ߛᖂೃ ᧯ߛઔߒࢬጚՓᓵ֮ΔآנठΔፕխؑΖ ፘ ᢌ ፘ ᝢ ᇖ ఄ ( ا 94) Ζ ፘ ᢌ ፘ ᝢ ᇖ ఄ ១ տ Ζ ا 94 ڣ 2 ִ 25 ֲ Δ ࠷ ۞ Κ http://home.kimo.com.tw/rayhsiao2002/Ζ ᑰᆠ壁(ا 86)Ζሎ೯ࢤٖၵፖ֗Օᖂ᧯ߛᓰ࿓հᣂএΖՕറ᧯ߛΔ32Δ75-79Ζ ᤪݳ壁(ا 86)Ζሎ೯၄ীኪፖሎ೯۩ᔭႈΖՕറ᧯ߛΔ32Δ138-141Ζ
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A Study on Path Analyses of Wuyi Dance
Studio Consumers’ Behavior Models
Hsia-Ling Tai
*, I-Jen Hung
**Abstract
This study was to research the relations of the expectations, perceptions, different degrees and satisfactions of Wuyi Dance Studio consumers’ behavior models. This research adopts questionnaire methods and Wuyi Dance Studio consumers as the subjects. This research was based on the analyses of LISREL 8.51and SPSS 10.0 Package Software. The obtained data were analyzed by confirmatory factor analyses, descriptive statistics, one-way RMANOVA, LSD post-hoc methods and path analyses. The following results were found in this study:
1. The factors of consumers’ expectations, the highest expectations were received from “facilities service”; the lowest expectations were from “social activities”.
2. The factors of consumers’ perceptions, the highest perceptions were received from “physical and psychological demands” and “learning benefits”; the lowest perceptions were from “social activities”.
3. Most of the path diagrams of this research were supported by all, excluding expectations to satisfactions; expectations, different degrees to satisfactions. These two path coefficients have not reached significant levels, but all the others have.
Key word: dance studio, consumers’ behavior, path analysis
* Professor, Graduate School of Physical Education, Taipei Municipal University of Education ** Student, Graduate School of Physical Education, Taipei Municipal University of Education
