電源供應器業者客戶關係,協同合作與經營績效關係之研究-以F公司為例 - 政大學術集成

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(1)F. 學. -. ‧ 國. 立. 政治大. The Association Study Among Customer Relationship,. ‧. Nat. y. Collaboration and Business Performance A Case Study of F. n. er. io. al. sit. Corporation. Ch. engchi. i n U. v.

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(3) EMBA. 立 EMBA 103. ‧. ‧ 國. 學. 29. 政治大. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v.

(4) PCB. 立. 政治大 F. ‧. ‧ 國. 學 y. sit. io. n. al. er. Nat (2). (1) B2B. Ch. engchi. i n U. v. (3) CPFR.

(5) Abstract Power supply belongs to electronic components. From the design, it can be finished goods as well. But for the downstream clients, the power supply is one of the parts for their product, so, rather than the power supply is a part, finished good, as it is appropriate accessories. Since it is the role of accessories, it’s important the customer relationship is good or bad. And how to further cooperation with customers to create a win-win situation, and reflected in the business performance, is also the key to the pros and cons of business operations. Therefore, this study takes the customer. 治政 relationship, collaboration and business performance as大 the main axis, and takes the 立 ‧ 國. 學. actual operation of the case company as an example to discuss the relationship between the three faculties.. ‧. This study uses literature analysis, case study and interview. The research and. sit. y. Nat. analysis of the past literatures on the study of the three-faceted facets are carried out.. n. al. er. io. The F-company in the power supply industry and its clients are the main interviewers.. i n U. v. According to the steps and projects, the relevant information collection is carried out.. Ch. engchi. After reviewing the collected data, put into the relevant sections and article. Then, makes conclusion and sums up in the end. There are three conclusions in this study. First, in B2B supply chain, customer relationship is more important factors than spec and price sometimes. Second, the power supply suppliers can study product solutions from the customers and find out the appropriate specifications models first. Take the initiative and grad the initiative. Third, CPFR is very important and practical tool in collaboration in the supply chain management..

(6) ................................................................................................................................ I .......................................................................................................................... III ......................................................................................................................... IV .................................................................................................................. 1 ...................................................................................... 1 .................................................................................................. 3. 治政 .................................................................................................. 4 大立學. ‧ 國. .................................................................................................. 5 .................................................................................................. 5. ‧. .......................................................................................................... 7. ............................................................................ 15. n. al. er. io. sit. y. Nat. .............................................................................. 7. i n U. v. ............................................................................ 21. Ch. e........................................................................ ngchi 27 .................................................................... 31. ........................................................................................................ 34 ................................................................................................ 34 ................................................................................................ 36 ........................................................................................................ 39 ............................................................................ 39 /. ...................................................... 49 I.

(7) /. .................................................. 57. ................................................................................................ 62 ............................................................................ 62 ................................................ 67 ................................................ 76 ................................................ 79 .................................................................... 82 .................................................................................................... 85. 治政大 ................................................................................................ 85 立學. ................................................................................................ 88. ‧. ‧ 國. ................................................................................................ 87. ...................................................................................................................... 89. n. al. er. io. sit. y. Nat. ........................................................................................................ 96. Ch. engchi. II. i n U. v.

(8) 3-1. ............................................................. 38. 4-1 DoE Energy Policy and Conservation Act ....................................................... 42 4-2 NRCan Energy efficiency standard .................................................................. 43 4-3 ERP Directive for All External Power Supplies............................................... 44 4-4 EU Code Of Conduct for External Power Supplies ......................................... 45 4-5 Australia and New Zealand Energy Performance Requirement ....................... 46. 政治大. 4-6 Korea MEPS Standards for Adapters ............................................................... 47. 立. 4-7 Korea MEPS Standards for Adapters ............................................................... 48. ‧ 國. 學. 5-1 ROHM KD2004-CF10A Spec.......................................................................... 70. sit. y. ................................................................. 77 2012 ~ 2015. io. n. al. er. 5-4. Nat. 5-3. Forecast ........................................................................................ 74. ‧. 5-2 B. Ch. engchi. III. i n U. v. (NT) ............ 77.

(9) 1-1. ............................................................................................................ 4. 3-1. .......................................................................................................... 35. 4-1. .................................................................................. 39. 4-2. 2015~2020. 4-3. 2015. 4-4. .................................................. 40 ............................................................ 41. .................................................................................. 52. 治政 ...................................................................................... 58 大立. 4-5 5-1. .......................................................................................... 64. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. IV. i n U. v.

(10) . 立. 政治大. ‧ 國. 學 PCB. ‧. io. sit. y. Nat. n. al. er. BOM cost. ”. Ch. engchi. ”. 1. i n U. v.

(11) 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 2. i n U. v.

(12) . (1). ?. (2). 立. (3). ‧. ‧ 國. 學. io. sit. y. Nat. n. al. er. ?. 政治? 大. Ch. engchi. 3. i n U. v.

(13) . 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 1-1. 4. i n U. v.



(16) . (Customer Relationship Management, CRM). 政治大. 立. ‧. ‧ 國. 學. n. er. io. (Contact Management). al. 1999. y. sit. Nat. 1980. Ch. engchi. Gartner Group Inc.. i n U. v. CRM. (Enterprise Resource Planning, ERP) CRM. 7.

(17) (2001). Swift (2001). 政治大. 立. ‧. ‧ 國. 學. Siboni (2002). n. er. io. sit. y. Nat. al. Thompson (2002). Ch. engchi. Peel (2002). Chen and Popovich (2003) 8. i n U. v.

(18) Wahab et al. (2011) E. Gilaninia et al. (2011). 政治大. 立. ‧. ‧ 國. 學. Khaligh et al. (2012). n. er. io. sit. y. Nat. al. Ch. Catalán-Matamoros (2012). engchi. Agariya and Singh (2013). 9. i n U. v.

(19) 政治大. 立. CRM. 10C. Customer Profile (. ). 2. Customer Knowledge (. ‧. 1. 10. 學. ‧ 國 n. al. er. io. sit. Nat. ). y. Lin (2001). 3. Customer Segmentation (. 4. Customization (. 5. Customer Value (. Ch. e)n g c h i. i n U. ). ) CRM. 10. v.

(20) 6. Customer Satisfaction (. 7. Customer Acquisition (. 8. Customer Retention (. 政治大 ). 學. Customer Profitability (. ‧. 10. ). 立. Customer Loyalty (. ). ‧ 國. 9. ). ). n. er. io. sit. y. Nat. al. Conway (2002) 1. (Integrated). 2. (Insightful). 3. (Pervasive). Ch. engchi. 11. i n U. v.

(21) Fletcher (2002) 1. 2. 3. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. Wayland and Cole (1997). i n U. CRM. 1 12. v.

(22) (1) (2) (3) 2. 3 (1) (2) (3). 立. 4. ‧ 國. sit. n. al. er. io Swift (2001). y. Nat. (3). ‧. (2). 學. (1). 政治大. CRM. 4R. Ch. (Right Channel). engchi. i n U. v. (Right Offer). (Right Customer). Zulkifli and Tahir (2011). CRM. 1. Customer Acquisition (. ). 2. Customer Response (. ). 3. Customer Knowledge (. ) 13. (Right Time).

(23) 4. Customer Information System (. 5. Customer Value Evaluation (. ) ). Agariya and Singh (2013) 1. Tangibles (. 2. Service quality (. 3. Trust (. 4. Availability (. 5. Accessibility (. CRM. ) ). ) ) ). 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 14. i n U. v.

(24) . 政治大. 立. ‧ 國. 學. The American Heritage Dictionary. (Collaborate). ‧. together, especially in a joint intellectual effort. 2.. To cooperate treasonably, as. y. Nat. n 1999. Ch. engchi. er. io. 1980. sit. with an enemy occupation force. al. :1. To work. i n U. v. 1980. ”. ”. (Collaborative Planning, Forecasting and Replenishment,. CPFR) 15.

(25) (Voluntary Inter-industry Commerce Standards Association, VICS) Wal-Mart. 1988. Warner-Lambert. SAP. 1995. 9. Manugistics. Benchmarking Partners (Retail Supply Chain Working Group) CPFR. 60. Wal-Mart Kmart. Nabisco. 政治大”. 學. CPFR ”. ‧. ‧ 國. 立. “. n. al. Ch. engchi. Roschelle (1992). Roschelle and Teasley (1995) 16. er. io. CPFR. sit. y. Nat. CPFR. i n U. v. ”.

(26) Melin and Persson (1996). Dillenbourg (1999). 立. 政治大. Kurtzberg and Amabile (2001). ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. Sonnenwald (2007). Cao and Zhang (2012). Ch. engchi. Ralston (2014). 17. i n U. v.

(27) Parker (2000). 1. (Joint Ventures). 政治大. 立. ‧. ‧ 國. 學. 2. Joint Research and Development Agreements (Joint R&D Agreements). sit. n. 5. al. er. io. 4. y. Nat. 3. (Technical Exchange). Ch. engchi. (Direct Investment). (Licensing Agreements). 18. i n U. v.

(28) Sonnenwald (2007). CPFR. VICS. 2002. ” (Forecasting). (Planning). (Replenishment). ‧. ‧ 國. 學. 1-. 立. 治政大 CPFR. (Establish Collaborative Relationship). n. er. io. sit. y. Nat. al. 2-. Ch. engchi. i n U. v. (Create Joint Business Plan). 3-. ” (Create Sales Forecast). POS. ”. 4-. ”. (Identify Exceptions for Sales Forecast) 19.

(29) ”. 5-. (Resolve/Collaborate on Exception Items) ”. 6-. ” (Create Order Forecast). ” POS. ”. ” ”. (Resolve/Collaborate on Exception Items). sit. io. al. n. 9-. y. Nat. ”. ‧. ‧ 國. 學. 8-. 立. er. 7-. 治政大for Order Forecast) (Identify Exceptions. (Generate Order). Ch. i n U. POS. engchi. 20. v.

(30) . 政治大. Evans (1996). 立. ‧. ‧ 國. 學. (1979). sit. n. al. er. io. (Mutable). y. Nat. 1 2. (Comprehensive). 3. (Divergent). 4. (Transitive). 5. (Complex). Ch. engchi. Szilagyi (1984). 21. i n U. v.

(31) Atkinson (1997) ”. Armstrong and Baron (1998). Robbins (2001). 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. Richardson (1985) 1. 22. i n U. v.

(32) 2. Venkatraman and Ramanujam (1986) 1. : 2. +. 立. 3. 政治大. ‧. ‧ 國. 學. n. al. 2. Ch. engchi. 3 4 5 6. Rajaopalan, Rasheed and Datta (1993) 1. (. ) 23. er. io. 1. sit. y. Nat. Brignall, Fitzgerald, Johnston and Silvestro (1991). i n U. v.

(33) 2. (. ). Kaplan and Norton (1996). 1. 立. 2. ‧ 國. ‧. n. al. er. io. sit. y. Nat. 4. 學. 3. 政治大. Ch. engchi. i n U. v. ”. 24.

(34) 1 (1). (2). 立. 政治大. ‧. ‧ 國. 學 sit. n. al. er. io. (1). y. Nat. 2. Ch. engchi. (2). (a) (b) (c). 25. i n U. v.

(35) 3 (1). 立. ‧. ‧ 國. 學. io. sit. y. Nat. n. al. er. (2). 政治大. Ch. engchi. 26. i n U. v.

(36) . 政治大. 立. ‧ 國. 學. Tsao, Lin and Lin (2004). CRM. ‧ y. Nat. n. al. er. io. sit. IT. Ch. Greenberg (2009). engchi. i n U. v. SCRM (Social Customer Relationship Management) CRM. Greenberg. IT. SCRM. Thomas, Lloyd and Newman (2009). Greenberg 27.

(37) SCRM. Askool and Nakata (2010). 」. Web2.0 SCRM. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. Patrick (2012). Mohammed (2012) 28. i n U. v.

(38) CRM. Lee, Kou and Wei (2014). 政治大. 立. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. Vereecke and Muylle (2005) “. Lyer (2011). IT. ” 29. IT.

(39) IT. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 30. i n U. v.

(40) . 3C. (2008). 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. (2009). Ch. engchi. “. (2009) 21. 31. i n U. v.

(41) (2010). 立. (2012). 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. (2013). Ch. engchi. (2014). 32. i n U. v.

(42) 1 2 3. (2015). 1 (1). 立. 學. (2). ‧. io. sit. y. Nat. n. al. er. (1). ‧ 國. 2. 治政大 (2). Ch. engchi. 33. i n U. v.

(43) . 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. “. 34. CRM.

(44) IT. A 3-1. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. e3-1n g c h i. 35. i n U. v.

(45) . 立. n. al. er. io. sit. y. Nat. (4). ‧. (3). ‧ 國. (2). 政治大. 學. (1). Ch. engchi. i n U. v. Eisenhardt (1989) (2006). (1) (2) 36.

(46) (3) (4) (5). (6) (7) (8). (Why). (9). 立. (How). 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. (Semi-Structured Interviews). 37. i n U. v.

(47) CPFR. 3-1. 3-1 ( (A1). CPFR. 1~9. (A2). CPFR. 3~8. (A3). CPFR. 3~8. CPFR. 1~2. y. n. al. Ch. engchi. i n U. CPFR. (C1). 38. sit. io. (B1). (B2). C. ‧. Nat. B. 學. ‧ 國. 立. 政治大. er. A. ). v. 3~9.

(48) . 1. 立. 2. 政治大. ‧. ‧ 國. 學 y. sit. io. n. al. er. Nat. 4-1. Ch. engchi. 4-1 MaterLink Security Corporation (2016). 39. i n U. v.

(49) (1). 1%. 4-2. 2015~2020. 立. 政治大. sit. y. ‧. ‧ 國. 學. io. 2015~2020. n. al. er. Nat. 4-2. Micro-Tech Consultants (2016). (2). Ch. engchi. 4-3. i n U. v. 2015. CON (Consumer/Retail Equipment) COE (Computer/Office Equipment) NTE (Networking/Telecom Equipment) IND (Industrial/Instrumentation Equipment) MED (Medical Equipment) TRN (Transportation) Equipment + Commercial Air LED (LED Lighting). 40. MIL (Military/Aerospace.

(50) 立. 2015. 學. ‧ 國. 4-3. 政治大. Micro-Tech Consultants (2016). ‧. n. al. er. io. sit. y. Nat. (Energy Efficiency Standards). Ch. engchi. i n U. v. 2004. 1 US Department Of Energy (DoE) 41. Energy Conservation Program.

(51) Mandatory requirement February 10, 2016. (EPCA). EPCA. 2007. EISA 4-1. 4-1 DoE Energy Policy and Conservation Act. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 2. Ch. engchi. i n U. NRCan Canada Canadian Standards Association. Mandatory requirement July 1, 2010. 42. v.

(52) 2008. 11. ,. CSA381.1. 381.2. 2010. ”. (NRCan). (CARA). 4-2. “. 4-2 NRCan Energy efficiency standard. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. 2. Ch. engchi. i n U. v. -. (1) EU Eco Design Directive 2009/125/EC Mandatory requirement April 2011. 2005. 7. 6. 2005/32/EC. 2005/32/EC. 43. ”.

(53) (ErP) 4-3. 2009/125/EC. 2011. 4. 1. V. ErP. 4-3 ErP Directive for All External Power Supplies. 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. (2) EU Code Of Conduct Proposal Voluntary Standard January 2014. 44. i n U. v.

(54) , “ 2020. 1.04TWh. 2014. 250W. 1 2016. 立. 1. 政治大. 4-4 EU Code Of Conduct for External Power Supplies. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 45. i n U. v. 4-4.

(55) 4 (Greenhouse and Energy Minimum Standards Bill 2012. GEMS). 2012. 10. 1. GEMS. (. MEPS). (. ERLS). (. E3). VI 2012 Mark. Nameplate Output Power 2 (Pno). No-Load Mode. (EPS)Power. 立. Nameplate Output Power (Pno). 26. t. ru03≤ 1.0. 10 to 250 W 0 to < 10 W. III. 10 to 250 W. VI. 0 to < 1 W. ≥ 0.39. 1 to < 49 W. ≥ 0.107. 49 W. ≤ 0.5. VI. 0 to 1 W. ≤ 0.75. Power Factor. Pno ln(Pno) + 0.39. ≥ 0.82 ≥ 0.49. Pno. 1 to 49 W. ≥ 0.09. ln(Pno) + 0.49. 49 to 250 W. ≥ 0.84. GEMS 4-5. ‧. ‧ 國. II. ≤ 0.75. 4. 學. 0 to ≤ 10 W. 2014. Average Efficiency in Active Mode. Used if none of the other criteria are met.. I. 51 to 250 W. AC-DC: ≤ 0.3 AC-AC: ≤ 0.5. al. n. V ≥ 50 to ≤ 250 W. ≥ 0.09. ≤ 0.5. y. 1 to 51 W. ln(Pno) + 0.5. ≥ 0.85. 0 to ≤ 1 W. Basic Voltage: ≥ 0.480 Pno + 0.140 5 Low Voltage : ≥ 0.497 Pno + 0.067. > 1 to ≤ 49 W. Basic Voltage: ≥ 0.0626 ln(Pno) + 0.622 Low Voltage: ≥ 0.0750 ln(Pno) + 0.561. Ch. Not Applicable. sit. io. 0 to < 50 W. no. ≤ 0.5. EPSs with ≥ 100 watts input power must have a true power factor ≥ 0.9 at 100% of rated load when tested at 115 volts/60Hz.. er. 0 to 250 W. v. Basic Voltage: ≥ 0.870 Low Voltage: ≥ 0.860. engchi. > 49 to 250 W. i n U. Not Applicable. Not Applicable. 0 to < 1 W 0.5 P 4-5 Australia and New Zealand Energy≥Performance Requirement. Nat. IV. 3. (GEMS). 政治2014 大 11 Performance Requirements. Single-Voltage 0 to ≤ 1 W 0 to ≤ 49 W. AC-DC: ≤ 0.100 AC-AC: ≤ 0.210. 49 to ≤ 250 W. ≤ 0.210. 250 W. ≤ 0.500. VI. Basic Voltage: ≥ 0.5 Pno + 0.16 Low Voltage: ≥ 0.517 Pno + 0.087. 1 to ≤ 49 W. Basic Voltage: ≥ 0.071 + 0.67 Low Voltage: ≥ 0.0834 + 0.609. 49 to ≤ 250 W. Basic Voltage: ≥ 0.880 Low Voltage: ≥ 0.870. 250 W. ln(Pno) − 0.0014. Pno. ln(Pno) − 0.0014. Pno. Not Applicable. ≥ 0.875. Multiple-Voltage 0 to ≤ 1 W Any. VII. ≤ 0.300. ≥ 0.497. Pno + 0.067. 1 to ≤ 49 W. ≥ 0.075. ln(Pno) + 0.561. 49 W. ≥ 0.860. Reserved for future use.. 2. Pno is the Nameplate Output Power of the unit under test. In Australia and New Zealand, AC-AC external power supplies are not required to meet the no-load mode power requirements. 4 “ln” refers to the natural logarithm. 5 A low-voltage model is an EPS with nameplate output voltage of less than 6 volts and nameplate output current greater than or equal to 550 milliamperes. A basic-voltage model is an EPS that is not a low-voltage model. 3. 46. 2.

(56) 5 Korea MEPS Mandatory requirement January 1, 2009. 2008. 7. 31. (MKE). PDA PMP. CD. DVD. MP3 AC-DC. 150W. 20W. 學. 4-6. 4-7. ‧. MEPS. ”. 政治大. ‧ 國. AC-AC. 立. “. sit. y. Nat. n. al. er. io. 4-6 Korea MEPS Standards for Adapters (External Power Supplies Without Charging). Ch. engchi. Performance. i n U. v. Maximum Energy Consumption in No-Load Mode Nameplate Power Output (Pno). No-Load Power. 0 to <10W. ≤0.5W. 10W to ≤150W. ≤0.75W Minimum Efficiency in. Nameplate Power Output (Pno) Active Mode. 47. Korea.

(57) 0 to <1W. ≤0.49*Pno. 1 to ≤49W. ≥0.09*LN(Pno)+0.49. >49W to ≤150W. ≥.084. 4-7 Korea MEPS Standards for Adapters (External Power Supplies With Charging Function for Li-Ion Batteries). 政治大 Maximum Energy Consumption in No-Load Mode 立 Performance. No-Load Power. 0 to <10W. ≤0.5W. 10W to ≤150W. ≤0.75W. ‧. ‧ 國. 學. Nameplate Power Output (Pno). n. er. io. sit. y. Nat. al. Ch. engchi. 48. i n U. v.

(58) . /. (Diamond Model). Michael Porter (1990). 立. Porter. 政治大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. 1. Ch. engchi. Porter. 49. i n U. v. Porter.

(59) 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. 2. Porter. 50.

(60) 學. ‧ 國. 立. 政治大 LED. ‧. n. er. io. sit. y. Nat. al. Ch. engchi. 3. 51. i n U. v.

(61) AC/DC. PCB IC. (1) (2). 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 4-4 IT IS 52. i n U. v.

(62) 4. (1). 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. (2). 53. i n U. v.

(63) 立. 政治大 300W. n. al. er. io. sit. y. ‧. ‧ 國. 學. Nat. “. Ch. engchi. Porter. 1 54. i n U. v.

(64) 立. 政治大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. 2. Ch. engchi. 55. i n U. v.

(65) (1) (2). LED. LED Driver (3). 立. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. 56. i n U. v.

(66) . /. Michael Porter. 1979. Porter. 立. y. sit er. al. n. 3 4. ‧. ‧ 國. 學. io. 2. ”. (Bargaining Power of Buyers). Nat. 1. 政治大. Ch. engchi. 5 6 7 8 9. 57. i n U. v.

(67) IC. (Bargaining Power of Suppliers) 1 2 3 4 5. 立. 6. 政治大. ‧. ‧ 國. 學. (2011). n. er. io. sit. y. Nat. al. Ch. engchi. 4-5. 58. i n U. v. 4-5.

(68) (Threat of New Entrants) 1 2 3 4 5 6 7 8. 立. 9. 政治大. ‧. ‧ 國. 學. n. er. io. sit. y. Nat. al. Ch. engchi. i n U. v. B to B (Business to Business). 1~2. (Threat of Substitute Products or Services) 59.

(69) 1 2 3 4. 政治大. 立. ‧ 國. ‧. 5. y. sit er. al. n. 4. io. 3. Nat. 2. 學. 1. (Intensity of Competitive Rivalry). Ch. engchi. 6 7 8 9. TOP5000 33 60. i n U. v.

(70) (1) 35%~45% PC ODM. 立. 1K. ‧. n. aODM l C h. engchi. (3) ODM. 61. OBM. er. io. ODM. sit. y. Nat. (2). 10K. 學. ‧ 國. 10. OBM. 政治大. i n U. v.

(71) . 1 2001. 12. 治政 2003 IT 大. 立. HD DVD Player. 2008. 2005. IT. y. sit er. a lL. n. 2004. io. 2003. Nat. 2001. 2009. RoHS and IT. Ch. engchi. M. 2008 2008 2009. LED ISO 9001 & 14000. 2009. SPP. 2010. OHSAS18001. 2011. ‧. ISO 14000 & OHSAS18001 2001. adapter. 學. ‧ 國. 2005. L 62. i n U. v. ISO 9001.

(72) 2012 2013. Gaming. 2015. US DoE Level VI. 2016. EU CoC Tier 2. 2 (1) (2) (3). 立. ‧. ‧ 國. 學. 3. 政治大. n. er. io. sit. y. Nat. al. Ch. engchi. 1 (1) Switching Power Adapter (2) Open Frame Power Supply (3) Medical Power Supply (4) Custom Design 63. i n U. v.

(73) 2. 15%. US. 40%. 20%. Europe Asia Taiwan. 25%. 5-1. 立. ‧ 國. ‧ LED. n. al. er. io. sit. y. Nat. (1). 學. 3. 政治大. Ch. engchi. (2). i n U. v. Level III IV V 2015. Level VI. (3). 64. VI. …….

(74) 1 (1). 5W. 300W. 12W. One Stop Shopping. 200W. Power Distributor. (2). (3) (4). 立. (5). ‧ 國. y. sit er. al. n. (4). io. (3). Nat. (2). ‧. (1). 學. 2. 政治大. (5). Ch. engchi. i n U. v. (6) 3 (1) (2) 1~2 (3) “ 65.

(75) 4 (1) (2). (3). 10. 立. 政治大. ‧. ‧ 國. 學. 」. n. al. er. io. sit. y. Nat. ). Ch. engchi. 66. i n U. v. (.

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(78) adapter. adapter ”. 2 、 (Thermal Print Head, TPH) ROHM. KYOCERA. 治政 Electrical Condition Supply大 Voltage 立. 60W. (1) Print Cycle. A-2240) TPH. 1.25 ms/line & 2.5 ms/line. sit. y. Nat. (2) Supply Current 11.7A. 110~160%. er. io. (Over Current Protection, OCP). a l 4.0A (2.5Ax160%) v i n Ch e n g c h i U TPH. n. 24V, 2.5A. (. ‧. Spec. 24V-60W(2.5A). 24.0V. 學. ‧ 國. 24V. 5-1 ROHM Type KD2004-CF10A spec. 60W. Print Cycle & Supply Current 24V-90W. 24V-60W(with Peak Current) 69.

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(85) . Agariya (2013). 政治大. B2B. 立. ‧. ‧ 國. 學. “. 。。. n. er. io. sit. y. Nat. al. Ch. engchi. Power Distributor & Sales Rep.. i n U. v. Power Distributor. Sales Rep. 5-3 Sales Rep. 76. 2015.

(86) 5-3. (2015). Asia. Japan. 3. Korea. 2. North America. USA. 10. Canada. 2. Europe. Austria. 1. France. 1. Germany. 4. Netherlands. 1. Switzerland. 1. Nordic. 2. 2 政治大. UK. 2012 ~ 2015. 85.71. n. al. Ch. EU. 77.83. Total. 301.52. 79.71. engchi. i n U. 209.22. 2~3. Asia (2) EU 77. 35.72. 28.54. 73.68. 72.52. v74.82. 81.40. 184.22. 182.46. 5-4. (1). y. 168.16. 2012. sit. 43.80. io. 55.53. 2013. (NT). er. Nat. North America. 2014. ‧. 2015. Asia. 學. 5-4. ‧ 國. 立. North America. 3.


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(92) 1. Ansoff Matrix (. 立. ). 政治大. ‧. ‧ 國. 學. n. al. er. io. sit. y. Nat. 2. Ch. Solution. engchi. i n U. v. ”. M LED Driver. 83.

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(98) 1.. (2009). 2.. (2009). -. (. ). (. ) 3.. (2011) (. -. ). 立. (2015). ). (2008). -. al. n. (1979). io. 6.. ). er. (. sit. y. Nat. 5.. ‧. (. -. 學. ‧ 國. 4.. 政治大. 7.. C(2007) hengchi U. 92. v ni. 48-71. (BSC). -. 10(2),. 1-16 8.. (2010) -. 9.. ( (2013). ) -. C. (. ) 10.. (2014). ( 89. ).

(99) 11.. (2001). CRM. (. ) 12.. (2006) (. 13.. -. ) (2012). (. 立. ). 政治大. ‧ 國. 學. 1. Agariya, A. K. and Singh, D. (2013). CRM Scale Development and Validation in Indian Public Hospitals. Journal of Health Management, 15(2), 275-291.. ‧. 2. Armstrong, M. and Baron, A. (1998). Performance management: the new realities.. sit. y. Nat. London: Institute of Personnel and Development.. n. al. er. io. 3. Askool, S. S. and Nakata, K. (2010). Scoping study to identify factors influencing. i n U. v. the acceptance of social CRM. In: UNSPECIFIED, 1055-1060.. Ch. engchi. 4. Atkinson, A. A., Waterhouse, J.H. and Wells, R. B. (1997). A stakeholder approach to strategic performance measurement. Sloan Management Review Spring, 25-37. 5. Brignall, T. J., Fitzgerald, L., Johnston, R. and Silvestro, R. (1991). Performance Measurement in Service Businesses, London: CIMA. 6. Cao, M. and Zhang, Q. (2012). Supply Chain Collaboration: Roles of Inter-organizational Systems, Trust, and Collaborative Culture. ME, USA, Springer. 90.

(100) 7. Catalán-Matamoros, D. (2012). An Overview to Customer Relationship Management, Advances in Customer Relationship Management. Croatia InTech,. 8. Chen, I. J. and Popovich, K. (2003). Understanding customer relationship management (CRM): People, process and technology, Business Process Management Journal, 9(5), 672-688. 9. Dillenbourg, P. (1999). What do you mean by Collaborative learning? Collaborative-learning Cognitive and Computational Approaches. 1-19. Oxford Elsevier.. 立. 政治大. ‧. ‧ 國. & Sons.. 學. 10. Ehrbar, A. (1998). EVA: The real key to creating wealth. New York: John Wiley. 11. Eisenhardt, K. M. (1989). Building Theories From Case Study Research. Academy. sit. y. Nat. of Management. The Academy of Management Review, 14(4), 532-550.. n. al. er. io. 12. Evans, H., Ashworth, G., Gooch, J. and Davies, R (1996). Who needs. i n U. v. Performance Management? Management Accounting, Dec., 20-25.. Ch. engchi. 13. Fletcher, H. D. and Smith D. B. (2004). Managing for value: Developing a performance measurement system integrating EVA and the BSC in strategic planning. Journal of Business Strategies, 21(1), 1-17. 14. Gilaninia et al. (2011). The role of Relationship Marketing in Customer Orientation Process in the Banking Industry with focus on Loyalty. International Journal of Business and Social Science, 2(19), 155-166. 15. Greenberg, P. (2002). CRM at Speed of Light: Capturing and Keeping Customers in Internet Real Time. Osborne: McGraw-Hill. 5-13, 13-15, 33-34, 38-42. 91.

(101) 16. Greenberg, P. (2009). CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers. McGraw-Hill. 17. Kaplan, R. S. and Norton D. P. (1996a). The Balanced Scorecard: Translating Strategy into Action, Boston: Harvard Business School Press. 18. Khaligh et al. (2012). The Impact of CRM on Loyalty and Retention of Customers in Iranian Telecommunication Sector. International Journal of Business Management, 7(2), 150-162.. 治政 19. Kurtzberg, T. R. and Amabile, T. M. (2001). From 大 Guilford to Creative Synergy: 立 ‧ 國. 學. Opening the Black Box of Team Level Creativity. Creativity Research Journal, 13, 285-294.. ‧. 20. Lee, C. Y., Kou, T. C. and Wei, C. F. (2014). Exploring the Effect of Product. sit. y. Nat. Type Differences on R&D Outsourcing and Knowledge Sharing in High-Tech. n. al. er. io. Industry. International Journal of Business and Management, 9(2), 80-90.. i n U. v. 21. Lin, T. (2001). 10C Model of CRM. NSYSU working paper.. Ch. engchi. 22. Lyer, K. N. S. (2011). Demand Chain Collaboration and Operational Performance: Role of IT Analytic Capability and Environmental Uncertainty. Journal of Business and Industrial Marketing, 26(2), 81-91. 23. Melin, G. and Persson, O. (1996). Studying Research Collaboration Using Co-Authorships, 36(3), 363-377. 24. Mohammed, A. A. and Rashid, B. B. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review 92.

(102) of Management and Marketing, 2(4), 220-230. 25. Parker, H. (2000). Inter-firm collaboration and the new product development process. Industrial Management & Data Systems, 100(6), 255-260 26. Patrick, O. O. (2012). Moderating Customer Relationship Management (CRM) To Enhance Firm Performance Through Continuous Product Development. Australian Journal of Business and Management Research, 2(1), 01-08. 27. Peel, J. (2002). CRM: Redefining Customer Relationship Management. Digital Press.. 治政大Strategy. Harvard Business 28. Porter M. E. (1979). How Competitive Forces Shape 立 ‧ 國. 學. Review, 57(2), 137–145.. 29. Porter, M. E. (1990). The Competitive Advantage of Nations. New York: Free. ‧. Press.. sit. y. Nat. 30. Rajagopalan, N., Abdul M. A., Rasheed and Datta, D. K. (1993). Strategic. n. al. er. io. Decision Processes: Critical Review and Future Directions,” Journal of Management, 19(2), 349-384.. Ch. engchi. i n U. v. 31. Ralston, P. (2014). Supply chain collaboration: A literature review and empirical analysis to investigate uncertainty and collaborative benefits in regards to their practical impact on collaboration and performance. Graduate Theses and Dissertations. Paper 13798. 32. Richardson, P. R., Taylor, A. J. and Gordon, J. R. M. (1985). A Strategic approach to evaluating manufacturing performance, 15(6), 15-27. 33. Robbins, S. P. (2001). Organizational Behavior, 9th ed., NJ Prentice Hall. 34. Roschelle, J. and Teasley, S. D. (1995). The Construction of Shared Knowledge 93.

(103) in Collaborative Problem Solving, 128, 69-97. 35. Roschelle, J. (1992). Learning by Collaborating: Convergent Conceptual Change. Journal of the Learning Sciences, 2(3), 235-276. 36. Samsudin et al. (2011). The influence of usability and enjoyment on electronic customer relationship management performance in Jordan mobile communication service. Africa Journal of Business Management, 5(1), 128-134. 37. Sonnenwald, D. H. (2007). Scientific Collaboration. Annual Review of Information Science and Technology. 41(1), 643-681.. 治政大 NJ, Prentice Hall. 38. Swift, R. S. (2001). Accelerating Customer Relationships, 立 ‧ 國. 學. 39. Szilagyi, Jr., A. D. (1984). Management and Performance. 2nd ed., N.J.: Scott, Foresman and Company.. ‧. 40. Thomas, S., Lloyd, S. and Newman-Ford, L. (2009). An investigation in the. sit. y. Nat. effects of gender, prior academic achievement, place of residence, age and. n. al. er. io. attendance on first-year undergraduate attainment. Journal of Applied Research in Higher Education, 1(1), 13-28.. Ch. engchi. i n U. v. 41. Tsao, H., Lin, K. H., and Lin, C. (2004). An Investigation of Critical Success Factors in the Adoption of B2BEC by Taiwanese Companies. The Journal of American Academy of Business, Cambridge. 5(1/2), 198-202. 42. Wayland, R. E. and Cole, P. M. (1997). Customer Connections: New Strategies for Growth. USA, Harvard Business School Press. 43. Venkatraman, N. and Ramanujam, V. (1986). Measurement of business performance in strategy research: A comparison of approaches, The Academy of Management Review, 11(4), 801-814. 94.

(104) 44. Vereecke, A. and Muylle, S. (2005). Performance improvement through supply chain collaboration: conventional wisdom versus empirical findings. In Gent by Vlerick Leuven Gent management school. 45. Zulkifli, Z. and Tahir, I. M., (2011). A Preliminary Analysis of CRM Practices among Banks from the Customers’ Perspectives. Journal of Public Administration and Governance, 1(1), 274-285.. 1.. 治政大 MasterLink Security Corporation 立. 6.. ROHM. y. MBA. http://wiki.mbalib.com/zh-tw/. sit. 5.. http://wiki.mbalib.com/zh-tw/. http://wiki.mbalib.com/zh-tw/. al. er. MBA. ‧ 國. 4.. ‧. MBA. http://wiki.mbalib.com/zh-tw/CPFR. n. 3.. CPFR. io. MBA. Nat. 2.. 學. http://www.masterlink.com.tw/stock/chanye/chanyeL05.aspx. Thermal Printheads, KD2004-CF10A. Ch. engchi. i n U. v. http://www.rohm.com.tw/web/taiwan/products/-/product/KD2004-CF10A 7.. Energy Efficiency Standards https://www.phihong.com/support/green-zone/index.php. 8.. https://zh.wikipedia.org/wiki/. 95.

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