Using Technology Acceptance Model to Study the User Learning Satisfaction and Knowledge Sharing Willingness in Blog
黃馨誼、晁瑞明
E-mail: 9511066@mail.dyu.edu.tw
ABSTRACT
With the rapid development of information technology and internet, to provide a good e-Learning system and make learners using with satisfaction is one of the successful factors in education. Blog is one of the popular open sources software, because it’s freedom, sharing and opening have been used in education realm. However, researches about empirically documented the linkage between information technology application and education theory was scant. Therefore, the aim of this research attempts to explore how learner’s degree of Blog acceptance and knowledge sharing willingness in learning environment. This empirical study involved 127 undergraduate students and conducted to test research model and hypothesis, then tried to get the four conclusions: (1) We offer an assessed model which can be find the key factor effecting learners’ satisfaction and knowledge sharing willingness in Blog learning system. (2) Perceived usefulness is effective key factor of the learning satisfaction. Learning Satisfaction is effective key factor of the knowledge sharing willingness. (3) Moreover, we divided targets into three groups of knowledge sharing types by using cluster analysis, and than utilized the discrimination analysis to identify the validity of cluster analysis. (4) These students of the high learning satisfaction are more willingness of knowledge sharing than students of the normal or low learning satisfaction in Blog learning system.
Keywords : Blog ; Technology Acceptance Model ; Learning Satisfaction ; Willingness of Knowledge Sharing Table of Contents
封面內頁 簽名頁 授權書 ...iii 中文摘要 ...iv 英文摘要 ...v 誌謝 ...vi 目錄 ...vii 圖目錄 ...xi 表目錄
...xii 第一章 緒論 1.1 研究背景與動機 ...1 1.2 研究目的 ...4 1.3 研究流程 ...5 1.4 研究範圍與研究限制 ...6 第二章 文獻探討 2.1 Blog相關文獻 ...7 2.2 科技 接受模型 ...12 2.3 外部變數 ...16 2.4 學習態度 ...26 2.5 學習滿意度
...29 2.6 知識分享意願 ...33 第三章 研究方法 3.1 研究理論與架構 ...38 3.2 研究設 計 ...45 3.3 研究假說 ...49 3.4 變數定義與衡量 ...53 3.5 統計與分析方法 ...58 3.6 問卷設計 ...63 3.7 前測施行與結果分析 ...66 3.8 確立研究架構
...70 第四章 研究結果分析 4.1 樣本基本資料分析 ...72 4.2 因素分析與信度分析 ...75 4.3 路徑分析與假說檢定 ...81 4.4 集群分析 ...92 4.5 區別分析 ...94 4.6 集群命名 ...95 4.7 知識分享型態與知識分享意願之分析 ...97 4.8 學習滿意度與知識分享意願之分析 ...98 4.9 小 節 ...99 第五章 結論與建議 5.1 研究發現與結論 ...102 5.2 管理與實務意涵 ...106 5.3 後續研究建議 ...108 參考文獻 ...110 附錄 ...120
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