第六章 研究結論與建議
第四節 研究限制
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第四節 研究限制
壹、本研究採取個案研究法，以個案訪談內容作為研究證據的主要來源，並以 其他次級資料作為佐證，然後受限於受訪者主觀的認知判斷、記憶等，仍 可能產生偏誤。
貳、本研究之研究證據的主要取得來源為個案深度訪談，然而受訪者可能考量 到公司資訊之機密性、複雜度等等，可能會有受訪者避重就輕、或對於實 際情況加以修飾或合理化的狀況，導致訪談結果實際上與真實狀況不符，
進而影響研究結論推導過程。
參、本研究採取多重個案設計，可能會因各受訪者所屬的層級高低、在公司任 職的長短、營業秘密等考量，資訊揭露程度可能有所不同，進而影響研究 發現與結果。
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參考文獻
壹、中文文獻
一、碩博士論文
1. 宋彥儒 (2014)，企業發展服務創新的組織方式之研究，國立政治大學科技 管理與智慧財產研究所碩士論文
2. 李佩樺 (2012)，組織創新對企業新事業發展之核心能力的影響初探，國立 政治大學科技管理研究所碩士論文
3. 陳炳宏 (2008)，金融服務業服務創新專案與組織核心能耐關係之研究─以 中國信託商業銀行為例，國立政治大學科技管理研究所碩士論文
二、書籍
BRETT KING 著，孫一仕、施祖琪、蕭俊傑譯 (2013)，Bank 3.0 銀行轉型未 來式，台灣金融研訓院出版
李建廷、李元生 (2012)，行動商務概論、實務與應用，碁峯出版 三、網站與其他
1. 維基百科，https://zh.wikipedia.org/
2. 永豐銀行，https://bank.sinopac.com/
3. 台新銀行，https://www.taishinbank.com.tw/
4. 玉山銀行，http://www.esunbank.com.tw/
5. 國家通訊傳播委員會，http://www.ncc.gov.tw/
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15. Juran, J. M. (1974). Quality Control Handbook (3th ed.). New York: McGraw-Hill Book Co Press.
16. Kim, W. C. & Mauborgne, R. (1999). Strategy, Value Innovation, And The Knowledge Economy. Sloan Management Review, 40(3), 41-55.
17. Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation And Control (7th ed.). Englewood Cliffs, NJ: Prentice-Hall.
18. Kotler, P. & Keller, K. L. (2006). Marketing Management (12th ed.). New Jersey:
Pearson International Press.
19. Lovelock, C. H., & Wirtz, J. (2004). Services Marketing: People, Technology, Strategy. Upper Saddle River, N.J: Pearson/Prentice Hall.
20. Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree, Mary Jo Bitner (2000).
Self-Service Technologies: Understanding Customer Satisfaction with
Technology-Based Service Encounters. Journal Of Marketing: July 2000, 64(3), 50-64.
21. Menor, L. J., Tatikonda, M. V., & Sampson, S. E. (2002). New Service
Development: Areas For Exploitation And Exploration. Journal Of Operations Management, 20(2), 135-157.
22. Miles, I. (1994). The Handbook Of Industrial Innovation. Edward Elgar Publishing
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23. Rodie, A.R. & Martin, C.L. (2001). Competing In The Service Sector: The
Entrepreneurial Challenge. Interantional Journal Of Entrepreneurial Behaviour &
Research, 7(1), 5-21.
24. Roth, A. V. & Menor, L. J. (2007). New Service Development Competence In Retail Banking: Construct Development And Measurement Validation. Journal of Operations Management, 25(4), 825-846.
25. Sadeh, N. (2002). M-Commerce Technologies, Services, and Business Models.
John Wiley & Sons, Inc.
26. Shostack, G. Lynne. (1977). Breaking Free From Product Marketing. Journal Of Marketing, 41, 73-80.
27. Strauss, A. L., & Corbin, J. M. (1998). Basics Of Qualitative Research:
Techniques And Procedures For Developing Grounded Theory. Sage Publications.
28. Sundbo, J. (1997). Management Of Innovation In Services. The Service Industries Journal, 17(3), 432-55.
29. Tax, S. S. & Stuart, I. (1997). Designing And Implementing New Services: The Challenges Of Integrating Service Systems. Journal of Retailing, 73(1), 105-134.
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34. Zeithaml, V. A. & Bitner, M. J. (1996). Service Marketing. New York: McGraw Hill Inc Press.
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二、網站與其他
1. DisplaySearch，http://www.displaysearch.com/
2. IDC，http://www.idc.com/