Identifying Key Factors in New Product Development Using Hybrid MCDM Model 廖呈瑋、葉子明 ; 黃開義
E-mail: 9806127@mail.dyu.edu.tw
ABSTRACT
In the age of global village, it had not to separate enterprises in distance. When competition is more and more fierce in the global market. All enterprises cannot but recognize the importance of new product development (NPD).
NPD has the critical importance that impacts the success and to keep the ability of competition to a enterprise. Both critical success factors and key performance indicators influence the NPD. In the past years, scholars have been making efforts in exploring the key factors that impacted NPD. However, the requirements of most enterprises and managers pursued the success of the NPD.
This study followed the suggestion by the relative references and chose the critical success factors and the key performance indicators by multi-dimensions. It also treated the key factors of the NPD by multiple criteria decision making method. By utilizing the fuzzy Decision Making Trial and Evaluation Laboratory method to research the connection between criteria. Finally, using fuzzy Analytic Hierarchy Process to establish the affecting weights of the NPD.
The study provides several useful and valuable suggestions that can assist in choosing the most suitable strategy for practitioners. The limited resource will allocate in best conditions and also produce the most benefits. It will reach the objectives that are the success of the NPD.
Keywords : new product development(NPD)、critical success factors(CSF)、key performance indicators(KPI)、multiple criteria decision making(MCDM)、fuzzy decision making trial and evaluation laboratory(FDEMATEL)、fuzzy analytic hierarchy process(FAHP)
Table of Contents
封面內頁………i
簽名頁………ii
授權書………iii
中文摘要………iv
英文摘要………v
誌謝………vi
目錄………vii
圖目錄………ix
表目錄………x
第一章 緒論………1
1.1 研究背景與動機………1
1.2 研究目的………5
1.3 研究流程………7
第二章 文獻探討………9
2.1 新產品開發………9
2.2 關鍵成功因素………14
2.3 新產品開發績效衡量………23
2.4 研發管理的績效衡量模式………35
2.5 決策實驗室分析法………42
第三章 研究方法與設計………47
3.1 研究架構………47
3.2 問卷調查流程………49
3.3 問卷內容設計………51
3.4 問卷架構………54
3.5 資料分析方法與步驟………57
第四章 研究結果分析………64
4.1 第一階段問卷樣本分析………64
4.2 因素分析………67
4.3 第二階段問卷樣本分析………71
4.4 模糊決策實驗室分析法之探討………72
4.5 模糊層級分析法之探討………88
第五章 結論與建議………96
5.1 研究結論………96
5.2 研究貢獻………99
5.3 研究限制與後續研究建議………101
參考文獻………103
附錄………115
圖目錄 圖1-1. 本研究流程圖………8
圖2-1. 新產品開發各活動階段之模式………13
圖2-2. 研發專案評估法之分類………37
圖3-1. 本研究架構圖………47
圖3-2. 問卷設計調查流程圖………50
圖3-3. Fuzzy DEMATEL三角模糊數對應之歸屬函數………55
圖3-4. Fuzzy AHP三角模糊數對應之歸屬函數………56
圖4-1. 構面間之因果關聯圖………76
圖4-2. 產品與顧客構面之因果關聯圖………78
圖4-3. 研發與技術構面之因果關聯圖………80
圖4-4. 財務構面之因果關聯圖………82
圖4-5. 品質構面之因果關聯圖………83
圖4-6. 管理構面之因果關聯圖………85
圖4-7. 主管構面之因果關聯圖………86
圖4-8. FAHP層級架構圖………89
表目錄 表2-1. 新產品開發關鍵成功因素之相關文獻整理表………18
表2-2. 新產品開發關鍵成功因素之相關文獻統計表………21
表2-3. 新產品開發績效衡量指標之相關文獻整理表………26
表2-4. 新產品開發績效衡量指標之相關文獻統計表………32
表2-5. Poh et al.之研發專案評估法特性彙整表………37
表2-6. Lin & Chen之研發專案評估法特性彙整表………39
表2-7. Brun et al.之研發專案評估法特性彙整表………40
表2-8. DEMATEL相關文獻研究特性彙整表………46
表3-1. 本研究調查之關鍵成功因素列表………52
表3-2. 本研究調查之績效衡量指標列表………53
表3-3. Fuzzy DEMATEL語意尺度及對應之三角模糊數…………55
表3-4. Fuzzy AHP語意尺度及對應之三角模糊數………56
表4-1. 第一階段問卷回收情形表………64
表4-2. 第一階段問卷樣本結構整理表………65
表4-3. 第一階段問卷樣本敘述性統計整理表………66
表4-4. 因素分析合適性檢定表………67
表4-5. 因素分析結果………69
表4-6. 第一階段問卷信度分析表………70
表4-7. 第二階段問卷回收情形表………71
表4-8. 第二階段問卷樣本結構整理表………72
表4-9. 構面間之初始模糊直接關聯矩陣表………73
表4-10.構面間之正規化模糊直接關聯矩陣表………74
表4-11.構面間之模糊總關聯矩陣表………74
表4-12.解模糊化後之總關聯矩陣表………75
表4-13.構面間之列行值整理表………75
表4-14.產品與顧客構面之總關聯矩陣表………77
表4-15.產品與顧客構面列行值整理表………77
表4-16.研發與技術構面之總關聯矩陣表………79
表4-17.研發與技術構面列行值整理表………79
表4-18.財務構面之總關聯矩陣表………81
表4-19.財務構面列行值整理表………81
表4-20.品質構面之總關聯矩陣表………83
表4-21.品質構面列行值整理表………83
表4-22.管理構面之總關聯矩陣表………84
表4-23.管理構面列行值整理表………84
表4-24.主管構面之總關聯矩陣表………86
表4-25.主管構面列行值整理表………86
表4-26.產品與顧客構面之模糊正倒值矩陣表………90
表4-27.產品與顧客構面之模糊權重表………91
表4-28.產品與顧客構面解模糊化後之權重表………92
表4-29.解模糊化後各權重值整理表………93 REFERENCES
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