第六章 結論與建議
6.2 建議
6.2.1 研究限制
1、本研究係以「中華郵政公司」為研究主體，以專家訪談方式取得 相關資料。由於郵務作業並非一般人均能深入瞭解，因此訪談對 象主要係中華郵政郵務業務主要高階主管及與中華郵政有合作經 驗之物流業界經驗豐富之業者共計8位，各位受訪人在郵政業或物 流業都有超過30年以上資歷。惟有關中國大陸之郵政物流及物流 業者相關業務經營策略及市場規劃之訪談，因研究者本身工作及 時間因素之影響，無法一併探討。
2、本研究以AHP分析階層程序法分兩階層為中華郵政公司進入兩岸物 流市場尋求最適市場進入模式。中華郵政因係國營公司受限於法 律規範不能逕行投資，郵政代表國家主權不能授權或開放加盟，
因此獨資分公司、合資經營、授權、加盟等進入模式並未加以探 討，其他物流業者如擬進入兩岸物流市場，其模式則不受此限制。
6.2.2 建議
1、有關進入模式的研究在學界已經非常多，本研究係以「中華郵政 公司」進入兩岸物流市場模式進行分析探討。物流業界包括倉儲、
貨運承攬、報關等均已有為數甚多之業者進入兩岸物流市場，有 關兩岸物流市場進入模式之考量應有許多實務操作經驗可以蒐集 分析。後續研究者如有足夠的時間及資源，對兩岸物流市場進入 模式可以透過Empirical research實證研究法，廣泛以問卷向業者蒐 集相關資料，透過統計分析進行更完整的研究。
2、本研究探討郵政公司「進入兩岸物流市場模式」，透過各種進入模 式資料蒐集，歸納出形成各種不同進入模式之架構，例如「獨資 經營」必須具備的關鍵成功因素、「合資經營」必須具備的關鍵成 功因素，提供未來擬進入兩岸物流市場業者可以比對參考的依據，
後續研究者可以繼續研究。
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