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價值觀以及團隊成員的利社會動機都會左右機會辨識的過程，讓機會辨識不單單只 是商業利益的機會辨識，而是將社會議題和商業行為進一步的融合，發展出能夠和 利害關係人共創價值的商業模式，進而最大化利害關係人利益，而非僅有最大化股 東利益。因此本研究提出創業團隊成員之獨特內在動機無法共享，但是前期經驗可 以共享共創。本研究也進一步從綠然能源的個案中看到了使命型創業家的創業動機 很可能都是來自於利社會動機，是一種不同於純粹利他動機但卻同樣會為了他人利 益而努力，並且期望從工作中對他人產生正面影響的動機。
實務上，本研究透過綠然能源共同創辦人的訪談過程中，得知了綠然能源作為 一間社會企業、B Corp、具有共享價值的營利事業，從零到一是如何發展的，中間 四位創人各自扮演了什麼樣關鍵的角色，各自又是為了什麼而展開創業活動，使得 有志於創立不同於一般以自利為終極目標的潛在創業者提供了一條可行的路徑參考，
以及正在創業途中的創業者也可以參考個案公司是如何整合團隊前期經驗與專業背 景，以發展獨特的共享價值主張。對既有營利事業而言，本研究也可以提供一共享 價值的實務個案，讓既有組織在現今越來越注重友善利害關係人的環境中，可考量 納入共享價值的概念作為策略上的參考。
第二節、研究限制與後續研究建議
ㄧ、研究限制
本研究研究個案資料來源除次級資料外，主要資料皆來自於個案公司之共同創 辦人，然而受訪者同質性高，故容易得到對創業過程、價值理念相近的表述，缺乏 針對各個受訪者所提供的資料進行三角驗證和多元觀點。受限於取得資料之完整性，
使本研究在不同角度觀點上有所缺乏。另外，研究者和受訪者訪談的時間有所限制，
故無法完整呈現各個受訪者之成長經歷與工作歷程，也無法將個案公司之員工與客
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戶、合作夥伴納入受訪者之中。雖研究者力求全面不偏頗，但本研究在資料真實性 與完整性上仍存在缺陷。
本研究採取質性研究的方式以探究使命型創業家之創業歷程，但因為個案公司 財務資訊並未公開，故缺乏量化數據支持共享價值之商業模式的可行性，同時本研 究也只選擇單一代表性個案作為研究基礎，並在此基礎上進行推論，並未窮盡所有 可能性。
二、後續研究建議
(ㄧ)研究個案後續追蹤
本研究之個案公司僅有成立四年的歷史，尚屬年輕企業，故仍有許多未知的發 展空間，建議後續研究者可以持續追蹤個案公司之演變，以探究共享價值在企業的 不同階段，以及不同的外在環境影響之下有何變化，而這又如何影響共同創辦人對 機會之辨識與組織決策。
(二) 研究方向建議
針對本研究個案公司，建議後續研究者可以針對個案公司之商業模式進行更深 入的探討，了解個案公司之合作夥伴和顧客對於個案公司之想法，以及個案公司如 何位合作夥伴和顧客解決痛點、創造價值，同時，也可以更深入了解組織共同創辦 人在過程所扮演的角色為何。另外，本研究以單一個案方式進行研究，建議後續研 究者可同時比較不同間台灣的B Corp以更加了解台灣B Corp之發展脈絡，以拓寬對 於台灣B Corp的研究範疇，或是將同產業之公司進行比較，以研究一般營利事業和 B Corp之間的差異為何。
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