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澳 門 特 別 行 政 區 政 府 旅 遊 局
http://cn.macautourism.gov.mo/cn/index.php.
145
146
147
148
【個人基本資料】
56. 請問您是第幾次參加中華美食展？ □第 1 次 □第 2~3 次 □第 4~5 次 □5 次以 上
57. 性別： □男 □女
58. 年齡： □20 歲以下 □21~30 歲 □31~40 歲 □41~50 歲 □51~60 歲 □ 61 歲及以上
59. 職業： □企業(包括服務業)所有人、主管、職員 □專業人員(科學家、工程師、
律師、醫師、會計師) □教育文化工作人員(作家、音樂家、記者、校長、教授、老師)
□政府機構人員 □農、林、漁、木、工人 □家庭主婦 □退休人員 □ 學 生
□其他：__________
60. 教育程度：□小學 □國中 □高中職 □大學 □研究所及以上 □ 其 他 ： __________
61. 婚姻狀況：□未婚 □已婚 □其他：__________
62. 個人平均月收入：
□ 低於新台幣15,000 元 □新台幣15,001 元～25,000 元
□ 新台幣25,001 元～35,000 元 □新台幣35,001 元～45,000 元
□ 新台幣45,001 元～60,000 元 □新台幣60,001 元以上 63. 您所居住的地區在：
□北區（包括基隆、台北縣市、桃竹苗地區、金門地區） □中區（包括中彰投 地區）
□南區（包括雲嘉南、高屏地區、澎湖地區）□東區（包括宜蘭、花蓮、台東 等地區）
□離島地區 (包括蘭嶼、綠島等地區)
149
150
151
152
九、【個人基本資料】
a. 請問您是第幾次參加美食節？ □第 1 次 □第 2~3 次 □第 4~5 次 □5 次以上 b. 性別： □男 □女
c. 年齡： □20 歲以下 □21~30 歲 □31~40 歲 □41~50 歲 □51~60 歲 □ 61 歲及以上
d. 職業： □企業(包括服務業)所有人、主管、職員 □專業人員(科學家、工程師、
律師、醫師、會計師) □教育文化工作人員(作家、音樂家、記者、校長、教授、
老師) □政府機構人員 □農、林、漁、木、工人 □家庭主婦 □退休人員 □ 學生 □其他：__________
e. 教育程度：□小學 □國中 □高中職 □大學 □研究所及以上 □其 他：__________
f. 婚姻狀況：□未婚 □已婚 □其他：__________
g. 個人平均月收入：
□低於美金 1000 元 (港幣$7800) □美金 1,000 元～1,500 元 (港幣
$7800-11700)
□美金 1,501 元～2,000 元(港幣$11701-15600) □美金 2,001 元～2,500 元(港幣
$15601-19500)
□美金 2,501 元～3,000 元 (港幣$19501-23400) □美金 3,000 元以上(港幣
$23400) h. 您的國籍：
□澳門 □中國 □台灣 □日本 □韓國
□美國 □澳洲(澳大利亞) □紐西蘭 □馬來西亞 □菲律賓
□新加坡 □泰國 □德國 □香港
□其他的請註明___________________
153
【附錄三】
Dear ladies and gentlemen,
This is a research questionnaire regarding the food festival visitors’ consuming behavior. You are invited to answer this questionnaire. Your answer will have great contribution to food festival arrangement. Before answering the questions, please read the instructions and answer each item according to your real
experience. We’ll keep confidential for your answer. Your cooperation and support will be highly appreciated.
Sincerely,
Siu-Ian (Amy) So, Assistant Professor, University of Macao Jeou-Shyan Horng, Professor Ching-Shu Su, Assistant Professor, Jinwen University of Science & Technology
INSTRUCTION: Please make a circle on the place that best describe your opinion. Your opinions are valuable for this study.
I. Please (a) describe your perceived consequences before visiting the food festival; and (b) your evaluation of those perceived consequences after visiting the food festival.
(a) Before (b) After
normal very good a Experiencing an activity which I never
attended.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
b Experiencing different food culture. 1 2 3 4 5 6 7 1 2 3 4 5 6 7 c Experiencing an interesting activity. 1 2 3 4 5 6 7 1 2 3 4 5 6 7 d Exploring an experience which I never
had.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
e Experiencing the food or cuisine which I never tasted.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
f Discovering novel food or cuisine. 1 2 3 4 5 6 7 1 2 3 4 5 6 7 g Exploring diversified innovative
culinary crafts.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
h Tasting delicacies. 1 2 3 4 5 6 7 1 2 3 4 5 6 7
i Satisfying my curiosity for the food festival.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
II. Please overall assess your experience of visiting the food festival.
a very bad 1 2 3 4 5 6 7 very good
b undesirable 1 2 3 4 5 6 7 desirable
c worthless 1 2 3 4 5 6 7 valuable
d boring 1 2 3 4 5 6 7 interesting
e unenjoyable 1 2 3 4 5 6 7 enjoyable
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III. Please describe other effect of visiting of the food festival.
strongly disagree
normal strongly agree a My family thinks I should visit the food festival. 1 2 3 4 5 6 7 b My close friends think I should visit the food festival. 1 2 3 4 5 6 7 c My close relatives think I should visit the food festival. 1 2 3 4 5 6 7 d The mass media let me think I should visit the food festival. 1 2 3 4 5 6 7
IV. Please describe what others think should be done in your life.
strongly disagree
normal strongly Agree a I followed my family’s opinion to visit the food
festival.
1 2 3 4 5 6 7 b I followed my friends’ opinion to visit the food festival. 1 2 3 4 5 6 7 c I followed my relatives’ opinion to visit the food
festival.
1 2 3 4 5 6 7 d I was induced by mass media to visit the food festival. 1 2 3 4 5 6 7
V. Please describe your perception of the social pressure to visit the food festival.
strongly
disagree
normal strongly agree A Most people who are important to me think I should visit the food
festival.
1 2 3 4 5 6 7
B Most people who are important to me think it’s good for me to visit the food festival.
1 2 3 4 5 6 7
C Generally speaking, it’s expected of me that I visit the food festival. 1 2 3 4 5 6 7
VI. Please evaluate (a) each of the following factors that may influence you to go to the food festival and (b) the level of the influence. . a Having enough time to visit the food
festival.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
b Acquiring the relevant information easily.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
c The convenience of transportation. 1 2 3 4 5 6 7 1 2 3 4 5 6 7 d The process was organized and not
disordered.
1 2 3 4 5 6 7 1 2 3 4 5 6 7
e Visiting the festival with company. 1 2 3 4 5 6 7 1 2 3 4 5 6 7 f Food hygiene and safety. 1 2 3 4 5 6 7 1 2 3 4 5 6 7
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VII. Please describe your intention to visit the food festival in the future.
strongly
disagree
normal strongly agree a If there was any opportunity, I would like to visit the same food
festival. 1 2 3 4 5 6 7
b I’d like to recommend my family and friends to visit the same food festival.
1 2 3 4 5 6 7
c I will visit the food festival next year. 1 2 3 4 5 6 7
VIII. Please describe the opinions regarding your routine life.
strongly disagree
normal strongly agree f I usually attend publicly social activities to improve
personal communication.
1 2 3 4 5 6 7
g I usually attend cultural and art activities to upgrade my life quality.
1 2 3 4 5 6 7 h I usually pay attention to the information of fashion in
the market.
1 2 3 4 5 6 7
i I like the fashion goods. 1 2 3 4 5 6 7
j I think it’s important to eat the food which is good for health.
1 2 3 4 5 6 7
k I’m used to put everything in the fixed place and ordered.
1 2 3 4 5 6 7
l I have a happy family life. 1 2 3 4 5 6 7
m I like to have dinner with my family. 1 2 3 4 5 6 7 n I usually read some magazines and books to get new
information.
1 2 3 4 5 6 7
o I think that the products recommended by the experts are more reliable.
1 2 3 4 5 6 7 p I think it’s acceptable about the higher price for the
products with good quality.
1 2 3 4 5 6 7
q I like practical goods. 1 2 3 4 5 6 7
r I think that any action should be taken after deliberating.
1 2 3 4 5 6 7
s As children, we should obey what the parents say. 1 2 3 4 5 6 7 t I am confident of my judgment on selecting the
products.
1 2 3 4 5 6 7
156 IX. Information about yourself
a. How many times have you visited the food festival? □1 □2-3 □4-5 □5 and more b. Gender: □Male □Female
c. Age: □Under 20 □21~30 □31~40 □41~50 □51~60 □61 and over d. Occupation: □Business owner, manager, staff □ Professionals (scientist, engineer, lawyer,
doctor, accountant)
□Education or culture worker (writer, musician, reporter, president/principal, professor, teacher)
□Government employee □Agricultural, animal husbandry, forestry & fishing workers □ Housewife □Retired people
□Student □Others__________
e. Your highest level education is: □Elementary school □Junior high school □Senior (vocational) high school □University □Graduate school and over □Others__________
f. Marital status □ Single □Married □Others __________
g. Your monthly income is about:
□Under US$ 1,000(HK $7800) □US$ 1,000-1,500(HK $7800-11700)
□US$ 1,501-2,000 (HK$11701-$15600) □US$ 2,000-2,500 (HK$15601-$19500)
□US$ 2,500-3,000 (HK$19501-$23400) □US$ 3,000 and over (HK $23401 and over) h. Your nationality
□Macau □China □Taiwan □Japan □Korea
□USA □Australia □New Zealand □Malaysia □Philippines
□Singapore □Thailand □German □Hong Kong
□Other please specify________________