香港文化博物館

Questionnaire for

A Study on Design Museums’ Cultural Values

Interviewed in Dec. 4, 2013 香港文化博物館

Description of the questionnaire:

Design involves activities of both aesthetical and commercial values, and the key focus of this study is how to position and develop the cultural discourse for design museums in the contemporary society and also throughout its cultural developmental process. This study’s investigation on design museums makes reference to J. Holden’s concept for cultural values, with the following three cultural value components proposed by Holden: 1. culture experience, 2. culture practice, and 3. culture identity. This questionnaire will look at design museums’ core business (collection research), and also by looking into possible innovative added values, the questions included in this questionnaire are intended to investigate from the center extending out in accordance with the following aspects and are intended to help with observing design museums’ cultural values: 1.

museum’s position and collection research; 2. design-based exhibitions; 3. design education and service; 4. business strategies and policies; 5. local design culture development. Subsequently, the collected data will be analyzed and used to develop frameworks or theories for the construction of design museums’ cultural values.

簡述：本館現有人力約 200 人，但 core staff 約 80 多人，策展部門約有 30-40 名全職人員。2011 年的參觀人數約 78 萬人；2012 年參觀人數約 69 萬人；2013(10 月為止)約 52 萬人。

1. Regarding the Museum’s Position and Collection Research

No. Question Culture 1.1 Please describe the museum’s position and mission statement

Ans: 本館開幕於 2000 年，是一間公立博物館，依靠香港 (design is one of art form)，決定把設計納入本館的營運範 疇。

1.2 Following the previous question, under this mission statement, amongst the three components of culture

experience, culture identity, and culture practice, which one does the museum place most emphasis on? Please check the appropriate box to the right.

■ ■ ■

Ans: 三者皆有

1.3 Please further explain in the last 3-5 years, what strategies have the museum employ to achieve the aforementioned mission?

Ans: 本館的設計典藏主要以香港在地的設計作品為主，

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她開始於 1997 年，每三年對亞太地區(Asia-Pacific area)的 設計師進行徵件，我們定位她是國際性的展覽，因此整個

1.4 Please explain the allotment for the museum’s current collections based on quantities and genres.

Ans: 本館的館藏量約有 11 萬件，屬於 local history 的約 有 25,000 件, 包含有香港在地漫畫、娛樂產業、粵劇、嶺 南派繪畫、當代藝術（版畫、攝影、陶藝等）、徐展堂的 收藏（屬於中國古文物收藏）；其它還有 old poster calendar, folk art(版畫), popular culture 約 11,000 多件；表演藝術的 作品約 40,000 多件。

1.5 Following the previous question, what type of design works is the key focus for the museum’s design collection?

Ans: 設計典藏約是 8,000 多件，包含流行設計約 600 多 件、流行相關的約 200 多件；產品以禮品、玩具、鐘表等 為多，約 800 多件；posters 約 3000 多件；package 約 600 多件；Graphics 約 2000 多件；old poster calendar 約 1000 多件。設計典藏的作品多來自捐贈，但也有少數是因為受 邀展覽的展品而納入收藏的。

1.6 Which component to the right does the museum place most emphasis on for your collected design works? Please check the appropriate box to the right.

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1.7 Following the previous question, please explain the correlation between the museum’s design collection works and its design exhibition strategy.

Ans: 本館的展覽皆有未來 5 年的期程規畫，一般一檔展 覽需要一年半至兩年的時間來準備及規畫，並進行相關資 源的接觸。

2. Regarding Design-Based Exhibitions

No. Question Culture 2.1 Please explain the museum’s overall exhibition planning

strategy and exhibition focus.

2.2 Please explain the museum’s curatorial and operational strategies for design theme exhibitions.

Ans: 如上一題。

2.3 Following the previous question, is there a permanent exhibition for design collection in the museum? Are there any special considerations for the connection between the permanent exhibition and other special design theme exhibitions?

Ans: 沒有常設展。

2.4 Following the previous question, how do you organize a design theme exhibition and how are the schedules for different design exhibitions in a year? Is there a set ratio implemented among various design works or categories?

Ans: 每年至少有一檔設計特展，但我們沒有設計典藏展

2.5 Amongst the three components of culture experience, culture identity, and culture practice, which one does the museum place most emphasis on for curating design theme

exhibitions? Please check the appropriate box to the right.

■ ■ ■

2.6 Following the previous question, please describe in further details any successful cases.

Ans: 海報三年展

3. Regarding Design Education and Service

No. Question Culture 3.1 Please explain the museum’s educational promotion

strategy and actual executions.

Ans: 一般來說我們的教育活動是配合展覽進行的。教 育推廣的團隊會自己策畫教育活動，對象年齡層很廣 泛，從小到老都有。例如：特別是接近節慶假期時，會 推出一些節慶功能的活動；也會針對新界沙田地區的居 民推出 tailor-made programs；也曾做過校園巡迴展，以 在本館的展覽，於展期結束後，利用展版的形式免費借 給學校做臨時性的展覽，對學校來說也可進行教學活 動。

3.2 Please give some examples of the museum’s most innovative educational promotional activities from the previous 5 years (1-2 examples for activities such as exhibition educational, community-based, or public relation educational events). How are these differentiated from other museums’ events?

Ans: 在本館有特別設立一個 children discovery area，可 讓孩子與家長一起以遊戲的方式探索。

3.3 Following the previous question, which component to the right is most emphasized on for the aforementioned examples of activities?

■ ■ ■

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3.4 Please explain the museum’s concept behind its overall operation based on the museum’s architecture and spatial design? Are they included in your innovative

3.5 Please explain with examples how the museum applies contemporary technologies to its service system.

Ans: 部分展覽會提供 audio guide，部分則會運用 App。

依各展覽而定，沒有一定的形式。

4. Regarding Business Strategies and Measures

No. Question Culture 4.1 Please explain the museum’s main source of funding; is it

acquired from the government, or from private funding through self-fundraising? What are the key sources for self-raised funding?

Ans: .因為是一個公立館所，主要市政府預算執行。贊 助活動會有，多以搭配展覽辦理來執行。如 Pixar 的展 覽，Samsung 就曾經贊助過。

4.2 Please explain the position and the operational strategy for the museum’s gift shop.

4.3 Following the previous question, what differentiates this shop’s operational strategy from the shops of other potential competitor museums?

Ans: 如上一題。

4.4 Following the previous question, are any of the components to the right taken into consideration for the operational strategy of the museum’s gift shop?

Yes □(If yes, please check the appropriate box to the right) No □

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4.5 Is the museum involved in the commercial development for products of added values inspired by its own collected works? 確認出來後由本館找廠商進行 production，目前還是 in

progress 當中。

5. Regarding the Development of Local Design Cultures

No. Question Culture 5.1 Is the museum involved in the research of local design

cultures or design resources?

Yes ■ (Please give examples) No □

Ans: 在 2000 年開館前，香港理工大學的講座教授 Mathew Turner 曾進行過 Local design history research，

涵蓋設計師、製造商資源、作品(products/works)的調 查，因此做了一個叫 Made in Hongkong 的展覽。

5.2 Following the previous question, has the museum ever been engaged in discourses for local design cultures?

How○ are these discourses presented to the audience?

(i.e.: exhibition, publication, or educational events?) Ans: 2000 年開館之後，曾策畫過一些主題與這概念有 關，如 1.＂Hongkong Home”的展，探討 interior design 在香港的轉變。2. 曾執行過 Hongkong Fashion Archive。3.1970s - 1980s 香港平面設計的研究(主要探 討香港老一輩設計師們的記錄，目前持續進行中)。這 些研究部分由本館執行，部分由大學裡的專業教授執 行。

5.3 Following the previous question, which component to the right is the key consideration for conducting discourses related to the local design cultures?

■ ■ ■

5.4 In regards to the utilization or collaboration with external resources, how are the design resources used for

promotion? Could you give some actual cases or measures that were undertaken?

Ans: 本館有 10 多數為人力執行展覽設計，我們有 in house design team。不過依各案需求也會找外部設計師 合作。

Thank you for your time and kind assistance.

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