行動廣告之媒體類型對消費者行為模式之影響

This study was conducted using the key factor from Technology Acceptance Model (TAM), Theory of Reasoned Action, Diffusion of Innovation, and Involve Theory to explore the

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

The methodology involved in the study is based on the theory of innovation adoption, including the fact proposed by Holak (1988) that product attributes, consumer characteris- tics

Therefore, the purpose of this study is to investigate the hospitality students’ entrepreneurial intentions based on theory of planned behavior and also determine the moderating

The usage of computer and Internet has provided a passageway to satisfy the needs.The purpose of this study is to probe into the Internet usage/online behavior and Internet

The impact of promotion activity, consuming experience and impulsive purchasing is examined among different personality consumer groups.. This research used the female

Through the analysis of the examinees’ cognitive response patterns, it is effective to figure out the English learning results on some 7 th junior high

Ant Colony Optimization (ACO) is a general purpose heuristics algorithm in spire by the study of the behavior of Ant Colonies, it is based on a cooperative search paradigm that