5.3 研究建議
5.3.2 對後續研究者之建議
本研究有助於了解至旗山老街的遊客之持續性旅遊涉入、目的地知名度、目的 地意象、感知品質和目的地忠誠度相互間關係,因不同時段到訪遊客有其不同遊客 特性,其產生的感知與結果也不盡相同,惟本研究結果不適用於上午及週一非商業 活動時段的遊客,主要上午為店家休息時間,週一為部份旅遊景點的公休時間,對 於該時段造訪遊客感受較不深刻。
建議後續研究者,針對上午及週一非商業活動時段的遊客,進行更進一步研 究,以探討遊客持續性旅遊涉入旗山老街之目的地品牌權益關係。
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