第五章 研究結論與建議
第三節 結語
雲端影視頻道策展人做為一個新時代的內容產製者,其最可貴之處在於發揮 業餘活潑的多元文化與知識,並透過自發性的學習與創新,以進行創意經濟中「競 唱式」的個人創業(Hartley, 2009)。本研究雖然認識到雲端影視策展人許多方面 的素養與能力,但同時也發現一個恆久不變的素養價值,就是個人的專業知能(或 稱為本研究所強調之「相關性」知能)。因此,這種專業能力正是 Hartley 所謂「必 要生活技能」的基礎,也是擴張中新興素養無法取代(吳翠珍,2004; Livingstone, 1999; McQuail, 2010),並且更為凸顯的重要既有素養。
策展人透過不同方式的發掘與自學,習得各種與策展相關之其他社群或操作 性等的知識,則是能夠幫助個人進行跨域的實務能力。也就是說,雲端影視策展 人的動力來自業餘文化下的興趣與熱誠,並可基於相關專業知能的核心素養,藉 由跨域的自學能力,以造就百花齊放的內容創業生態。因而,策展的專業性可以 說是來自一組多元而相關的專業薰陶,以及經過社群受眾互動而驗證調校的實作 學習結果。
科技雖然提供了媒體賦權與產消階級扁平化(Deuze & Fortunati, 2011)的環 境,但實踐這些理想的關鍵還是在於每個知識公民心中的自覺,是否確實認知創 意經濟社會的到來,並了解自我在這個時代所肩負的主動角色與需要自我準備的 方向。內容創意產業的能量主要不在於環境的能供性,而是存於每個現代人內心 的覺醒意識,這就是本研究在最後想總結陳述的研究結語。
136
參考資料
一、中文部分
王俊凱(2012)。《微網誌社群使用者的網路創作意圖之探討》。臺北商業技術學 院商學系碩士論文。
司徒達賢(2007)。<博學、審問、慎思、明辨的實踐>,蕭瑞麟(編),《不用 數字的研究-鍛鍊深度思考力的質性研究》,頁 1-6。臺北市:培生教育。
李明仁(2011)。《社會科技使用者行為之研究-以即時通訊與部落格為例》。臺 灣科技大學資訊管理學系博士論文。
李恩齊(2010)。《探討微網誌使用者持續使用意圖之研究》。中央大學資訊管理 學系碩士論文。
何芝宜(2010)。《影響消費者參與企業微網誌互動之動機研究-以 Plurk 為例》。
臺灣師範大學圖文傳播學系碩士論文。
何冠廷(2011)。《策展創新:借力使力以創意回應情境制約》。政治大學科技管 理研究所碩士論文。
何飛鵬(2012 年 12 月)。<何飛鵬專欄:策展人策展什麼?>,《數位時代》,
223,頁 62。
吳翠珍(2004)。<媒體素養與媒體教育的流變與思辨>,翁秀琪(編),《台灣 傳播學的想像》,頁 812-841。臺北市:巨流圖書。
吳翠珍、陳世敏(2007)。《媒體素養教育》。臺北市:巨流圖書。
花筱苓(2011)。《圖像創作者個人品牌塑造之研究-以圖文部落格作家彎彎為例》。
世新大學公共關係暨廣告學系碩士論文。
林資傑(2012)。《以關係承諾觀點探討使用者參與企業微網誌社群之行為》。中 山大學傳播管理學系碩士論文。
137
徐珮嘉(2009)。《部落格的電子口碑對品牌態度及消費者購買意圖之影響》。高 雄第一科技大學企業管理學系博士論文。
教育部(2002)。《媒體素養教育政策白皮書》。台北市:教育部。
郭菀琪譯(2012)。《Curation 策展的時代-串聯的資訊革命已經開始!》。臺北 市:經濟新潮社。(原書:佐佐木俊尚 [2011].《キュレーションの時代―「つ ながり」の情報革命が始まる》。日本東京:筑摩書房。)
陳宜芳(2007)。《WEB 2.0 影音平台體驗特性對使用意圖影響之研究》。中原大 學資訊管理學系碩士論文。
陳意文(2009)。《創新產品的資源拼湊與價值實現之研究:採新資源基礎觀點之 定性與定量分析》。政治大學科技管理研究所博士論文。
許佩珊(2010)。《影響使用者加入企業微網誌好友之因素研究—以動機觀點》。
中原大學資訊管理學系碩士論文。
許建隆(2011)。《微部落格行銷之研究》。臺北大學企業管理學系博士論文。
莊郁茹(2012)。《資深素人創作遊戲與 Youtube 影片狂歡化現象之研究》。中山 大學傳播管理學系碩士論文。
著作權法(2010 年 2 月 20 日修正)。
黃國興(2010)。《微網誌使用者持續使用意向之研究》。中正大學資訊管理學系 碩士論文。
黃葳威(2012)。《數位時代資訊素養》。新北市:威仕曼文化。
葉子琪(2012)。《策展人關鍵特質之初探》。世新大學公共關係暨廣告學系碩士 論文。
葉殷志(2011)。《YouTube 影片製作的行動研究》。中山大學資訊管理學系碩士 論文。
趙郁竹(2013 年 1 月)。<跨界新人才,策展人:好奇心戰勝一切>,《數位時 代》,224,頁 78-79。
138
蕭宇辰(2010)。《從微網誌行銷探討噗浪客需求、互動性、企業形象之相關性-
以瘋狂賣客為例》。世新大學資訊傳播學系碩士論文。
蕭瑞麟(2007)。《不用數字的研究-鍛鍊深度思考力的質性研究》。台北市:培 生教育。
二、英文部分
Alvarado, M., Gutch, R., & Wollen, T. (1987). Learning the Media. London: Macmillan.
Andrejevic, M. (2009). Critical media studies 2.0: An interactive upgrade. Interactions:
Studies in Communication & Culture, 1(1), 35-51.
Baker, T. (2007). Resources in play: Bricolage in the toy store(y). Journal of Business
Venturing, 22, 694-711.
Bakhtin, M. (1981). The Dialogic Imagination. Austin, TX: University of Texas Press.
Bakker, P. (2012). Aggregation, content farms and Huffinization. Journalism Practice,
6(5-6), 627-637.
Bawden, D. (2001). Information and digital literacies: A review of concepts. Journal of
Documentation, 57(2), 218-259.
Becker, H. (1982). Art Worlds. Berkeley, CA: University of California Press.
Berne Convention for the Protection of Literary and Artistic Works. (1979).
Bhargava, R. (2012). How curation could save the internet (and your brand).
Communication World, 29(1), 20-23.
Billig, M. (1987). Arguing and Thinking. Cambridge, UK: Cambridge University Press.
Blakeslee, A. M. (2010). Addressing audiences in a digital age. In Spilka, R. (eds.),
Digital Literacy of Technical Communication, 199-229. New York: Routledge.
139
Bourdieu, P. (1984). Distinction: A Social Critique of the Judgment of Taste. Cambridge, MA: Harvard University Press.
Brandtweiner, R., Donat, E., & Kerschbaum, J. (2010). How to become a sophisticated user: A two-dimensional approach to e-literacy. New Media & Society, 12(5), 813-833.
Bruce, B. C. (eds.), (2003). Literacy in the Information Age: Inquiries into Meaning
Making with New Technologies. Newark, DE : International Reading Association.
(中譯本:黃振家、張書翎譯 [2007]。《數位時代的資訊素養 : 運用科技進 行知識建構》。臺北市:學富文化。)
Bruns, A. (2008). Blogs, Wikipedia, Second Life, and Beyond. From Production to
Produsage. New York: Peter Lang Publishing.
Bruns, A. (2011). News produsage in a pro-am mediasphere: Why citizen journalism matters. In Meikle, G. & Redden, G. (eds.), News Online: Transformations and
Continuities, 132-147. New York: Palgrave Macmillan.
Buckingham, D. (2003). Media Education: Literacy, Learning and Contemporary
Culture. Cambridge, UK : Polity Press.(中譯本:林子斌譯 [2006]。
《媒體教育:素養、學習與現代文化》。臺北市:巨流圖書。)
Burgess, J. & Hartley, J. (2004). Digital storytelling: New literacy, new audiences.
Paper presented at MiT4: The Work of Stories (Fourth Media in Transition conference), MIT, Cambridge, MA (6-8, May).
Burnette-Lemon, J. (2012). The collector. Communication World, 29(1), 24-27.
Castells, M. (2000). The Rise of the Network Society. Malden, MA: Blackwell.
Cope, B. & Kalantzis, M. (2000). Multiliteracies: Literacy Learning and the Design of
Social Futures. London: Routledge.
Dawkins, R. (1989). The Selfish Gene. Oxford, UK: Oxford University Press.(中譯本:
趙淑妙譯 [2009]。《自私的基因》。臺北市:天下文化。)
Derrida, J. (1976). On Grammatology. Baltimore, MD: John Hopkins University Press.
140
Deuze, M. (2009). Convergence culture and media work. In Holt, J. & Perren, A. (eds.),
Media Industries: History, Theory, and Method, 144-156. Chichester, UK:
Wiley-Blackwell.
Deuze, M. & Fortunati, L. (2011). Journalism without journalists: On the power shift from journalists to employers and audiences. In Meikle, G. & Redden, G. (eds.),
News Online: Transformations and Continuities, 165-177. New York: Palgrave
Macmillan.Dicks, R. S. (2010). The effects of digital literacy on the nature of technical communication work. In Spilka, R. (eds.), Digital Literacy of Technical
Communication, 51-81. New York: Routledge.
Digital Millennium Copyright Act, Pub. L. No. 105-304, 112 Stat. 2860 (1998).
DiMaggio, P., Hargittai, E., Coral, C., & Shafer, S. (2004). From unequal access to differentiated use: A literature review and agenda for research on digital
inequality. In Neckerman, K. (eds.), Social Inequality, 355-400. New York: Russell Foundation.
Drucker, P. (1993). Post-capitalist Society. New York: Harper Collins Publishers.(中譯 本:傅振焜譯 [1994]。《後資本主義社會》。臺北市:時報出版。)
Ferguson, B. (1981). Practical work and pedagogy. Screen Education, 38, 42-55.
Ferguson, R. (2002). Democracy and media literacy. In Gutiérrez Martín, A. &
Hottmann, A. (eds.), Democracy, Multimedia Literacy and Classroom Practice.
An European Experience, 7-17. Mondial Verlag, Berlin.
Fiske, J. & Hartley, J. (2003). Reading Television. London: Routledge.(中譯本:鄭明 椿譯 [1993]。《解讀電視》。臺北市:遠流。)
Flick, U. (2002). Qualitative Sozialforschung. Hamburg: Rowohlt Taschenbuch Verla.
(中譯本:李政賢、廖志恒、林靜如譯 [2007]。《質性研究導論》。臺北市:
五南圖書。)
Gibson, J. (1979). The Ecological Approach to Visual Perception. Boston, MA:
Houghton Mifflin.
141
Golden-Biddle, K. & Locke, K. (1993). Appealing work: An investigation of how ethnographic texts convince. Organization Science, 4, 595-616.
Grönroos, C. (2008). Service logic revisited: Who creates value? And who co-creates?
European Business Review, 20(4), 298-314.
Handley, A. (2012). What content curation can do for your business and three things it can't. Communication World, 29(1), 48.
Hart-Davidson, W. (2010). Content management: Beyond single-sourcing. In Spilka, R.
(eds.), Digital Literacy of Technical Communication, 128-143. New York:
Routledge.
Hartley, J. (2009). The Uses of Digital Literacy. St Lucia, Queensland, Australia:
University of Queensland Press. (中譯本:鄭百雅譯 [2012]。《全民書寫運動:
改寫媒體、教育、企業的運作規則,你不可不知的數位文化素養》。臺北市:
漫遊者文化。)
Herther, N. (2012). Content curation: Quality judgment and the future of media and web search. Searcher, 20(7), 30-41.
Herther, N. (2012). Content curation tools. Searcher, 20(8), 26-35.
Higgins, S. (2008). The DCC curation lifecycle model. The International Journal of
Digital Curation, 3(1), 134-140.
Hills, M. (2002). Fan Cultures. London: Routledge(中譯本:朱華瑄譯(2009)。《探 究迷文化》。新北市:韋伯文化。)
Hoechsmann, M. & Poyntz, S. R. (2012). Media Literacies : A Critical Introduction.
Malden, MA: Wiley-Blackwell
Jakobson,R. (1960). Closing statement: Linguistics and poetics. In Sebeok, T. A. (eds.),
Style and Language, 350-377. Cambridge, MA: MIT Press.
Jenkins, H. (2006). Convergence Culture. New York: New York University Press.
142
Johnston, B. & Webber, S. (2006). As we may think: Information literacy as a discipline for the information age. Research Strategies, 20(3), 108-121.
Jolls, T. & Thoman, E. (2008). Literacy for the 21 Century: An Overview and
Orientation Guide to Media Literacy Education. Malibu, CA: Center for Media
Literacy.Jones, R. H. & Hafner, C. A. (2012). Understanding Digital Literacies: A Practical
Introduction. London: Routledge.
Jones, J. & Salter, L. (2012). Digital journalism. London, UK: Sage.
Keen, A. (2007). The Cult of the Amateur: How Today’s Internet is Killing our Culture.
New York, NY: Doubleday/Currency.
Kellner, D. (2002). Technological revolution, multiple literacies, and the restructuring of education. In Snyder, I. (eds.), Silicon Literacies, 154-169. London: Routledge.
Kim, J. (2012). The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society, 34(I), 53-67.
Kimmel, S. (2013). Taking a page from the art museum: Curation as mediation.
Library Media Connection, 31(5), 16-17.
Klein, H. K. & Myers, M. D. (1999). A set of principles for conducting and evaluating interpretative field studies information systems. MIS Quarterly, 23(1), 67-94
Koltay, T. (2011). The media and the literacies: Media literacy, information literacy, digital literacy. Media, Culture & Society, 33(2), 211-221.
Lanham, R. A. (2006). The Economy of Attention: Style and Substance in the Age of
Information. Chicago, IL: Chicago University Press..
Lankshear, C. & Knobel, M. (2003). New Literacies: Changing Knowledge and
Classroom Learning. Buckingham, UK: Open University Press.
143
Larsson, A. O. (2011). Interactive to me – interactive you you? A study of use and appreciation of interactivity on Swedish newspaper websites. New Media &
Society, 13(7), 1180-1197.
Lave, J. & Wenger, E. (1991). Situated Learning: Legitimate Peripheral Participation.
Cambridge, UK: Cambridge University Press.
Lessig, L. (2008). Remix : Making Art and Commerce Thrive in the Hybrid Economy.
New York: Penguin Press.(中譯本:葉心嵐譯 [2011]。《Remix,將別人的作 品重混成賺錢生意》。臺北市:大是文化。)
Lévi-Strauss, C. (1966). The Savage Mind. Chicago: The University Of Chicago Press.
(中譯本:李幼蒸譯 [1989]。《野性的思維》。臺北市:聯經。)
Lind, R. A. (2012). Producing Theory in a Digital World. The Intersection of Audiences
& Production in Contemporary Theory. New York: Peter Lang Publishing.
Livingstone, S. (1999). New media, new audiences? New Media & Society, 1(1), 59-66.
Luke, C. (2000). Cyber-schooling and technological change: Multiliteracies for new times. In Cope, B. & Kalantzis, M. (eds.), Multiliteracies: Literacy Learning and
the Design of Social Futures, 69-91. London: Routledge.
Lusch, R. F. & Vargo, S. L. (2006). Service-dominant logic: Reactions, reflections and refinements. Marketing Theory, 6(3), 281-288.
Masterman, L. (1980). Teaching about Television. London: Macmillan.
McClure, C. R. (1994). Network literacy: A role for libraries? Information Technology
and Libraries, 13(2), pp. 115-125.
McQuail, D. (2010). McQuails's Mass Communication Theory (sixth edition). Los Angeles, CA: Sage.
144
Miller, T. (2007). Defining global media studies: Content, control, and critique. Paper presented at the International Communications Association Conference, San Francisco, CA (24-28 May).
Miller, V. (2008). New media, networking and phatic culture. Convergence, 14(4), 387-400.
Napoli, P. M. (2010). Revisiting “mass communication” and the “work” of the audience in the new media environment. Media, Culture & Society, 32(3), 505-516.
Patton, M. Q. (1990). Qualitative Evaluation and Research Methods. London: Sage.
Picard, R. (2010). Value creation and the future of news organization: Why and how
journalism must change to remain relevant in the twenty-first century. Lisbon,
Portugal: Media XXI.Plotnick, E. (2000). Definitions/ perspectives. Teacher Librarien, 28(1), 1.
Popper, K. (1975). The rationality of scientific revolutions. In Harre, R. (eds.),
Problems of Scientific Revolutions, 72-101. Oxford, UK: Oxford University Press.
Postman, N. (1993). Technopoly: The Surrender of Culture to Technology. New York:
Vintage Books.(中譯本:何道寬譯 [2010]。《科技奴隸》。臺北市:博雅書 屋。)
Potts, J., Cunningham, S. Hartley, J., & Ormerod, P. (2008). Social network markets: A new definition of the creative industries. Journal of Cultural Economics, 32(3), 166-185.
Prahalad, C. K. & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.
Rettberg, J. W. (2008). Blogging. Cambridge, MA: Polity Press.
Rosenbaum, S. (2011). Curation Nation: How to Win In A World Where Consumers
Are Creators. NY: McGraw-Hill.(中譯本:黃貝玲譯 [2012]。
《為什麼搜尋將被 淘汰-在內容被淹沒的網路世界,策展才是王道》。台北市:麥格羅希爾。)145
Salvo, M. J. & Rosinski, P. (2010). Information design: From authoring text to architecting virtual space. In Spilka, R. (eds), Digital Literacy of Technical
Communication, 102-143. New York: Routledge
Shannon, C. & Weaver, W. (1949). The Mathematical Theory of Communication.
Urbana, IL: University of Illinois Press.
Spilka, R. (2010). Digital Literacy of Technical Communication. New York: Routledge.
Sullivan, L. H. (1896). The tall office building artistically considered. Lippincott’s
Magazine, 57, 403-409.
Toffler, A. (1980). The Third Wave. New York: William Morrow.(中譯本:黃明堅譯 [1994]。《第三波》。臺北市:時報出版。)
Van Deursen, A. & Van Dijk, J. (2009). Using the internet: Skill related problems in users’ online behavior. Interacting with Computers, 21, 393-402.
Vargo, S. L & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing.
Journal of Marketing, 68(1), 1-17.
Villi, M. (2012). Social curation and audience communities: Social consumption of professional media content on the internet. Proceeding of 2012 Conference of the International Communication Association, 1-30.
Wasko, J. & Erickson, M. (2009). The political economy of YouTube. In Snikars, P. &
Vonderau, P. (eds.), The YouTube Reader, 372-386. Stockholm: National Library of Sweden.
Wiggins, B. A. (2013). The culture industry, new media, and the shift from creation to curation; or, enlightenment as a kick in the nuts. Television New Media, 20(10), 1-18.
146
三、網路資料
王超文(2013 年 7 月 11 日)。<人人是媒體的時代,克里斯安德森談媒體和企 業該如何應對>。愛范兒科技部落格。取自
http://www.ifanr.com/314726
季妙發(2012 年 5 月 4 日)。台灣影音市場消費者洞察(下)。Yahoo 奇摩網路行 銷網站。取自
http://tw.marketing.campaign.yahoo.net/emarketing/contentF4.php?main=A06
&sub=B02&tri=&literary=485
Anderson, C. & Wolff, M. (2010, August). The web is dead. Long live the internet.
Wired Magazine, 18(9). Retrieved from
http://www.wired.com/magazine/2010/08/ff_webrip/all/
AOL & The Huffington Post (2011/02/07). AOL agrees to acquire the Huffington Post.
The Huffington Post. Retrieved from
http://www.huffingtonpost.com/2011/02/07/aol-huffington-post_n_819375.ht ml
Bergman, J. & Kelly, G. (2011/10/19). The world's 10 most tweeted moments: 1.
Beyoncé reveals baby bump. CNBC website. Retrieved from
http://www.cnbc.com/id/44959669/page/11
Bhargava, R. (2009/9/30). Manifesto for the content curator. The next big social media job of the future? Rohit Bhargava’s blog. Retrieved from
http://rohitbhargava.typepad.com/weblog/2009/09/manifesto-for-the-content-curator-the-next-big-social-media-job-of-the-future-.html
Calderone, M. (2012/04/16). Huffington Post awarded Pulitzer Prize. The Huffington Post. Retrieved from
http://www.huffingtonpost.com/2012/04/16/huffington-post-pulitzer-prize-201 2_n_1429169.html
Clark, J. & Aufderheide, P. (2009). Public media 2.0: Dynamic, engaged publics. Center for Social Media Project of School of Communication of America University.
Retrieved from
http://www.centerforsocialmedia.org/sites/default/files/whitepaper.pdf
147
Cordes, S. (2009). Broad horizons: The role of multimodal literacy in 21st century library instruction. Paper presented at World Library and Information Congress:
75th IFLA General Conference and Council, Milan, Italy (23-27, August).
75th IFLA General Conference and Council, Milan, Italy (23-27, August).