第四節 後續研究建議
二、 英文部份
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15.楊素蘭(2004)，環境體驗、體驗價值、顧客滿意與行為意向之研究，碩士論 文，國立台北科技大學商業自動化與管理研究所，台北。
16.劉潔妃（2004），書店的體驗行銷策略研究：以Page One 書店、誠品敦南店、
金石堂「我的文學書房」為例，世新大學傳播研究所碩士論文。
17.衛南陽(2005)，服務競爭優勢-探索永續經營的奧秘，商兆出版社。
18. 衛南陽 (2005)，哇!玩行銷-你一定要知道的21種行銷秘技。台北市:沃爾。
19.殷嘉良 (2010)，體驗行銷、體驗價值、顧客滿意度與顧客忠誠度影響之研究—
以宜蘭香格里拉休閒農場為例。國立政治大學經營管理碩士學程，未出版。
台北市。
20.蘇宗雄(2000)，「感性抬頭，進入大體驗時代」。設計雜誌，第93 卷，頁 5-8。
21. 羅易文（2002），台北市手機滿意度因素與顧客忠誠度關係之探討。私立大 同大學事業經營管理所碩士論文，台北市。
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