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此外，進駐園區的業者多以本地創業家為主，品牌能見度較低，遊客數量不若交通便捷的都市 豐沛。因此，進駐園區的業者透過串聯各自的產品與服務，相互導引人流，提昇來客數與創造 新客源，甚至透過共享人脈與分店資源、投入具有地方特色的產品設計，突破行銷困境與翻轉 交通劣勢，進而帶動群聚效果、提升業者持續的學習能力。
最後，本研究針對非都會的眷村或歷史建築改建之文創園區，提出 5 點未來建置過程時的 經營策略。首先，若園區委由外部經營團隊營運，其在進入場域時，應把握社區盤點和社區設 計兩個步驟，以快速了解地方需求及關鍵資源，讓園區在規劃過程中能連結在地發展軌跡，確 立園區的核心價值與品牌定位。再者，非都會型文創園區由於資源有限、經費與人力可能來自 不同的單位，因此，建議事先召集相關單位共同進行溝通協調，達成跨部會的共識，將有利於 後續合作展開，避免不同單位產生期程阻礙與工程干擾，使建設零碎化而降低利用效率。其三，
建立園區的知識管理系統，由於管理園區的行政單位會隨著業務內容與定位更動，預先建立一 知識管理管道，避免園區因行政單位交接而物換星移、發生管理斷層或去脈絡化。其四，必須 善用地方優勢，由於地方型的文創園區在交通條件、經費資源相較都會區皆瞠乎其後。因此，
建議把握與在地特色產業的連結，一方面得以創造獨一無二的風土特性，亦能從中汲取產品及 服務靈感。最後，經營園區時也回歸與地方人、事、物的連結，在地的文史故事及歷史脈絡、
多元文化與族群多樣性，成為吸引創業家及藝術家的進駐動機，透過地方參與亦產生價值共創 的力量，而在具有豐沛的自然資源的地方，將生態保存視作重點任務，造就難以取代的軟實力。
第三節 研究限制與後續研究建議
一、研究限制
本研究之研究限制主要包含園區經營歷程、受訪群組設定與受訪對象選擇三個面向。由於
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等單位。然本研究除了文設科科長曾為文資所成員，前文設科承辦人員現為表演藝術科成員外，
較缺乏其他行政單位的觀點與見解，因此難以呈現勝利星村完整經營歷程的面貌。在受訪群組 的挑選上，由於本研究所設定之研究對象僅包含地方政府、學者專家、創業家與業者，以及地 方居民等四個群組。然而，從事研究的過程發現消費者與遊客亦是影響園區群聚推展的關係人 之一，但因該群體範圍廣大不易篩選，因此未納入本研究分析範疇中。此外，受訪對象選擇上，
雖然勝利星村當前已有豐富的業種進駐，然而，受限於人力與時間條件，本研究僅深度訪談了 三個不同產業之 4 位進駐業者，其他業者僅透過次級資料蒐集與分析。因此，對於不同業種所 產生的觀點差異無法充分說明，亦無法將三個品牌業者之見解擴大解釋、一概而論。最後，因 園區人數與營業額未有公開統計資料揭露，也尚未有年月報出版，故本研究數據來源部份透過 媒體新聞稿、服務志工或承辦人員另外提供，資料的正確與嚴謹性仍需驗證。
二、後續研究建議
針對後續有興趣欲從事相關研究，或進一步延伸研究問題提供三點方向與建議，分別為：
關注個案後續發展、進行個案比較研究，以及修正研究方法。
1. 關注個案後續發展
由於勝利星村進行文化部第一期再造歷史現場計畫即將期滿（2020 年 12 月 31 日止），
文化處亦表示園區工程將於今年底完工，屆時園區整體走向值得關注。勝利星村於 2020 年 3 月新增 19 個品牌，估計一年內總進駐業將提高至 50 家，此現象將帶來哪些群聚效應亦可持續 追蹤發展脈動。而屏東縣政府文化處文化設施經營科預計在完成階段性任務後，將勝利星村相 關業務交由其他科室接手經營，未來可以由組織或治理的觀點出發，探究營運單位移轉及變動 的過程對於園區營運產生的變化。
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2. 進行個案比較研究
台灣近年興起多處眷村改建的風潮，包含同樣源自日治時期，位於嘉義的檜意森活村
（Hinoki Village）、過去做為安置駐守官兵眷屬所建的桃園馬祖新村眷村文創園區，以及周末 經常有市集活動的新竹將軍村。未來可透過不同個案比較與分析，以了解不同眷村轉型的文創 園區，在自行營運與選擇委外經營的模式下，其發展過程的異同性，甚至能找出超越其中差異，
建構具有普遍性的理論；而在實務上則能從中發掘得以互相借鏡之處，讓未來從事文創園區之 建設與經營時，有更全面的洞見及規劃，甚至作為政策制定時的依據。
3. 修正研究方法與增加研究對象
本研究之層級分析問卷設計因考量時間及人力成本，僅進行 2 層級結構之 AHP 階層分析，
未來研究若能在調查後建構 3 階層至 4 階層的問卷設計，將能讓複雜的決策流程更加系統化，
使各層級的評估準則得到更精確的分析結果。此外，本研究雖已對四個身分群組進行初步研究，
然而，誠如研究限制說明研究群組未包含消費者層次的分析，本研究發現消費者進入園區場域 的過程有兩個特色。首先是其身分的轉換，消費者從體驗與消費、學習及回饋、甚至可以決定 產品與服務方向，對園區產生不同程度的涉入效果；其次，消費者的類型多元，若希望使文創 園區達成歷史建築「近用」(accessible) 的目標，則須進行通用設計、了解不同使用者的需求與 期望。因此，未來可針對消費者和遊客之互動關係、客源的異質性進一步深入探究；亦可增加 不同進駐業者、地方團體為受訪對象，作為後續研究切入的觀察點，以瞭解更全面的經營觀點、
豐富研究主題與內涵。最後，期許更多的研究投入與政府支援，得以讓深耕台灣各地文創園區 的個人與企業提升價值、產生群聚在地的力量。
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