廣告行銷文字對不動產價格之影響 - 政大學術集成

“ Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, International Journal of Research in Marketing,

Therefore, the focus of this research is to study the market structure of the tire companies in Taiwan rubber industry, discuss the issues of manufacturing, marketing and

According to this viewpoints, the concept of marketing is not confined to external marketing & sale for external customers only, it adds the concept of ”making employee

From literature review, the study obtains some capability indicators in four functional areas of marketing, product design and development, manufacturing, and human

For obtaining the real information what the benefits of a KMS provides, this study evaluated the benefits of the Proposal Preparation Assistant (PPA) system in a KMS from a case

As a result banks should be so proactive as if they are doing the marketing job to make their employees feel the importance of internal marketing, who can only in

The purpose of this research is to explore the important and satisfaction analysis of experiential marketing in traditional bakery industry by using Importance-Performance and

(1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of Marketing Research, Vol. 1996), “Relationship Marketing in Consumer Markets,” Journal