第七章 結論
第二節 建議
一、 應用建議
(一) 鼓勵外國遊客使用 BSS 結合城市旅遊，將 BSS 結合城市旅遊的相關資訊於遊 客中心、網站、廣告看板、住宿網站等，透過廣告行銷讓 BSS 成為遊客期望 中「重要的城市旅遊體驗」。
(二) 提供良好的 BSS 自行車品質，像是彈性的椅墊、人體工學的設計、車體輕量 化等，讓使用者更加舒適。透過自行車品質的提升，可以讓騎乘舒適度提升，
進而提高騎乘樂趣。
(三) 在捷運站出口、旅遊手冊、網站(特別是多人使用的 Google Map)上標註 BSS 站點的位置與景點的結合，讓 BSS 的可及性提升。結合地方特色，規劃沿途 風景優美、綠蔭扶疏、或是充滿人文特色建築的精選路徑，供遊客多樣的選擇。
(四) 推廣多語言版本的台北好行 APP，讓遊客了解有哪些管道可以即時查詢空車或 停車位的數量。另外，租借的頁面也要更淺顯易懂，降低操作上的不便。
(五) 提供安全的騎乘環境，像是連續的自行車專用道、清楚的道路標示、明亮的路 燈等建置，可以鼓勵使用者使用 BSS 這項綠色運具，並降低交通事故的發生 率。
(六) 加強住宿與 BSS 的連結，新旅館選址時可以考慮鄰近 BSS 站點的位置，也可 以鼓勵旅館將鄰近的 BSS 站點公布於官方網站、櫃檯放置含 BSS 租賃訊息的 地圖等。
(七) 制定 BSS 合理價格，將 BSS 與傳統大眾運輸兩系統作完善的聯合管理，可採 聯合定價策略，推動 BSS 的費率與公車、捷運的費率的促銷打折方案。
二、 研究限制
(一) 由於遊客來源之限制，本研究之樣本主要來自港澳陸客、亞洲其他、歐洲、美 洲，非洲和大洋洲的樣本則較少，因此無法比較這兩者與其他的差異。
(二) 本研究之模式並未放入遊客的預期心理。然而，每位遊客的預期心理不同，可 能因此影響到城市旅遊滿意度。例如期待越高，越容易感到不滿意。
(三) 問卷研究通常會有受試者效應(Subject-expectancy effect)，是認知偏見的一種。
受試者預期某些測試結果，於是無意識地歪曲選項。或者是禮貌性地填答較為 滿意的答覆，影響抽樣結果。
(四) 基於比較遊客個人主觀感受對滿意度的影響、並比較控制變數的顯著性，本研 究之旅遊滿意度與 BSS 績效表現變數，皆為對相同地點與系統的感受或滿意 程度，屬於因個人主觀感受與期望而形成的相異分數。因此，以上兩系列變數 皆為對相同地點與系統的感受或滿意程度，即感受變數分數高低非客觀的實質 品質高低。後續研究可以更進一步比較：1.有無使用 BSS 的外國遊客，與否旅 遊滿意度有所差異；2.不同城市的 BSS 對旅遊滿意度的影響差異。
(五) 當遊客所體驗的旅遊服務細節不同，例如住不同價位的旅館，或是旅遊路線不 同，滿意度可能就會有差異；或者當遊客對旅遊目的地的預期心理不同，也可 能影響滿意度。
三、 後續研究建議
(一) 本研究證實自行車品質對外國遊客城市旅遊滿意度有顯著的正向影響，因此未 來可以往這個方向，進行如何改善自行車品質、何種自行車設計或配備對外國 遊客而言較為重要等。
(二) 本研究之對象為使用 BSS 進行城市旅遊的外國遊客，至於國內的遊客，其城市 旅遊滿意度是否有差異？後續可以採用不同的樣本來進行比較。
(三) 可以比較在不同的城市中，將 BSS 結合城市旅遊的發展，是否受到不同城市的 發展脈絡或軟硬體條件等有所不同。除了大眾運輸發達的城市以外，BSS 也開 始擴展到郊區或者缺乏捷運的地方市鎮，這些地方若要發展 BSS 旅遊之可能
(四) 本研究設定洲別為控制變數之一將受訪者的國籍主要分為港澳陸客、亞洲其 他、歐洲、美洲。但是關於非洲、大洋洲的樣本卻很少，也許後續研究可以繼 續探究不同國籍樣本的差異。
(五) 受訪者來源地不僅可以依洲別來劃分，也可以根據不同文化區來加以分類。例 如西方文化區、東亞文化區、印度文化區、伊斯蘭文化區、黑人非洲文化區、
東南亞文化區、南太平洋文化區等。未來研究可以採用新的控制變數，來探討 對旅遊滿意度是否有顯著的影響。
(六) 本研究結果顯示來自亞洲其他的受訪者之城市旅遊滿意度較為不滿意。因問卷 蒐集之樣本資料是一次性的，只能表示有顯著影響，在推論因果關係的時候要 很謹慎。未來可以往這個方向，結合質性的研究或方式探討洲別對城市旅遊滿 意度的影響。
(七) 過往文獻較少討論控制變數，本研究所採用的控制變數，性別、年齡、洲別、
中文溝通能力、研究所以上教育程度、下雨與否、收入等皆顯著地影響外國遊 客城市旅遊滿意度，這些變數均可作為後續研究的參考之外，後續研究可以探 討是否有更重要的關鍵控制變數，以改善部分迴歸模式配適度不高的問題。
(八) BSS 的費率結構、收費制度改變，可能會影響遊客滿意度。後續研究方向可以 探討 BSS 不同的收費方式對遊客滿意度的影響，例如取消前 30 分鐘免費、延 長時間的費率計算、以次或以日記費、年費等。
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