探討中國大陸和台灣消費者行動支付之使用意願和影響因素分析 - 政大學術集成

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase

為上圖座標的意涵進行說明。橫軸是 D-R 原因度，縱軸是 D+R 中心度。當 D+R 越 大且 D-R

In terms of external cognitive factors, this research confirmed that assurance, apathy and price reasonability as part of the service quality dimension have influence on

The activities and the annual report about the largest brokers of cross-strait business provided information at the end, giving the analysis of the cross-strait actual

Through the study found that religious orientation, vegetarian attitude, health knowledge Orientation, animal protection Orientation, Environmental Protection orientation

LINE 為了打出在海外的知名度，以置入行銷方式出現在劇情畫面中，除了在劇 中多次使用 LINE

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

假設 H1 經驗開放性會影響 Instagram 的使用行為 部分成立 假設 H2 盡責性會影響 Instagram 的使用行為 不成立 假設 H3 外向性會影響 Instagram 的使用行為 部分成立 假設