國家形象與品牌形象對台灣女性消費者購買意圖影響之研究 - 以韓國化妝品為例

Keywords: Corporate Social Responsibility (CSR), brand image, product attributes, purchase intention, Structural Equation Models (SEM)... 誌

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase

and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction

Results of this study show: (1) involvement has a positive effect on destination image, and groups with high involvement have a higher sense of identification with the “extent

LINE 為了打出在海外的知名度，以置入行銷方式出現在劇情畫面中，除了在劇 中多次使用 LINE

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

Meanwhile, the study also explores the influence of students’ participation intention of Flipped Classroom based on their family background, learning achievement of

本研究於 2017 年 4 月以市面上瓶裝水的品牌隨機抽取國內外各五種品 牌作為研究對象，並利用環檢所公告之採樣方法檢測，收集的樣本以兩種