Chung-Hua University Repository:Item 987654321/6366

By University students of the Chung Hua University for objects, to make use of the descriptive statistics, the reliability analysis, and the factor analysis, considers the

This study represents the concept of balanced scorecard (BSC) with four perspectives (financial, customer, internal business processes, and learning and growth) to build the

(2000), Valuation: measuring and managing the value of companies, Third Edition, John Wiley and Sons, New York. (2000), “The Dark Side Valuation: Firm with no Earning, no History,

Slater (1990), “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, Vol.54, pp. (1999), “Green Competitiveness,” in Harvard Business Review

and Norton,D.P., “The Strategy-Focused Organi zation： How Balanced Scorecard Companies Thrive in the New Business Environment”, Harvard Business School Press

This study applies the balanced scorecard method to elementary school’s traffic safety education by referring previous related studies.. In addition, the importance

Norton (1993b), Using the Balanced Scorecard as a Strategic Management System, Harvard Business Review. Norton（1996）, The Balanced Scorecard：Translating Strategy into Action,

8.Rebort S.Kaplan & David P.Norton，＂Using The Balanced Scorecard as a Strategic Management System＂ Harvard Business Review，Jan-Feb 1996，P75-85。. 9.Rebort S.Kaplan